Easter Emails 2025: Egg-cellent Ideas for Email Marketing Campaigns and Subject Lines

Why you should set up an Easter email marketing campaign

To start sending Easter emails, you just need to open marketing stats, and you’ll see that 81% of Americans celebrate this holiday. Here are some useful stats from a previous year:

• $22 billion — predicted US consumer spending on Easter-related items in 2024.
• 177$ — average spending budget.
• 55% of those who didn’t celebrate Easter were still on the hunt for Easter-related sales with an expected $23.41 budget per person.

While 2025 numbers aren’t in yet, it’s safe to say the Easter celebration remains popular, and you can use this fact to your advantage. Why not participate in overall festivities and take a chance to sell more using Easter email campaigns?

Easter email marketing campaign step-by-step

In 2025, Easter falls on Sunday, April 20th, giving you a little bit more time compared to last year. Let’s dive a little deeper into the essence of an effective Easter campaign. To make it work, follow several simple steps:

Set your goal

Sending out Easter emails should be a part of your overall email marketing strategy and every campaign should have its goal. For Easter messages, as with other holiday email campaigns, these may be the following:

• Get sales and revenue with an Easter promotion.
• Test a new marketing technique.
• Raise website traffic.
• Re-engage inactive subscribers.
• Improve the relationships with your customers.

As Easter is celebrated in spring, many retailers use Easter emails to promote and highlight their spring lines. You can follow this strategy too.

Depending on the goal of your campaign and your email strategy, you can choose the tone of voice, key message, and other points of focus.

Send a non-promotional message

The majority of Easter emails the customers receive have different purchase incentives. However, you can easily take a different route by sending Easter greetings or tips instead. 

Here is a classic greeting example from Shop.com with a cute photo and a simple message.

If you are into something more fun and whimsical, look no further than the next email. The temporary tattoo brand Tattly has combined the best Easter egg designs with links to funny holiday-related articles. They don’t sell anything directly but still coax to visit their website and grab readers’ attention.

Another great example is this 2025 email from Chococo: this candy brand decided to give customers a behind-the-scenes look into chocolate egg production. Why you should think of incorporating this sweet tactic in your next Easter email campaign? With easy-to-create content, Chococo shows its subscribers that the product is handmade from start to finish, highlights its best features like fillings and types of chocolate used, and creates a craving to try it out.

Use multiple messages in your campaign

You can structure your campaign to include two or more messages. For example, you can begin with something Easter-themed like a holiday message from your company’s CEO or an announcement and finish the email with product recommendations or deals. 

Here’s an example of an Easter hunt promotion and some product recommendations:

Another marketing strategy is to send not one but several email campaigns. The first one in a sequence can announce the upcoming sale, the next one can be about the sale itself, and on Easter, you can send a holiday card, and after that — an email reminding customers of the last days of the sale.

Segment your list

A good Easter campaign is personal, relevant, and timely. To make your emails more reader-oriented, use segmentation based on the customer’s preferences, and recommend the products they’ve viewed or the ones similar to the goods they’ve purchased. Make sure each segment of your list gets an email designed to appeal to their interests and buying capacities. 

When the campaign is sent, monitor opens, clicks, and conversions to see how well your Easter email performed. Do not limit yourself to these basic metrics, though: pay attention to the order size, the number of new and regular buyers, website visits, etc. All metrics that measure the kinds of actions your email drove on your website matter.

Clever Easter email subject lines to try out this year

If you need some Easter subject line inspiration, here it goes:

• Load up your baskets
• Did someone say Easter eggs?
• Don’t miss your easter weekend treat – 40% off all full price
• Easter spectacular with up to 70% off
• Easter Bunny Approved
• Our Easter Collection just dropped — get cracking!
• Every bunny loves Easter – schedule your Easter gift delivery today!
• Get HOPPY! Your ONE-STOP shop for all things Easter
• You won’t find these goodies in an Easter egg
• Easter Bunny approved
• Easier than an egg hunt
• Fill your Easter basket
• Easter is over but you can save a little longer!
• The Easter Bunny left—but not the savings.
• Feeling the Easter bloat? Get back on track with the Cent Sale…

You can try adding emojis in your subject line. And if you are unsure about your customers’ preferences, use A/B testing and send two variations of an email with different subject lines and compare the impact of a subject line with an emoji and without it.

Here are examples of clever subject lines with emojis:

• What’s Your Easter Egg-sthetic?🐰
• Easter Basket Bundle Savings 🐰🐣
• Just Hatched 🐣! Easter 2025
• Reveal your deal 💰 Easter offer inside
• Ready for Easter Feasting? 🐣 (Ooh & Aah) 
• Celebrate Easter 🐣 with extra savings!
• 🧺 Load up those Easter baskets….
• 🐰 The Easter bunny has one more surprise…
• ☀️ More sun = More savings
• 🐇 Your very last chance. Easter sales END TONIGHT!
• 🛍 Easter sale extended | From £339 
• Don’t miss our Easter SALE 🐰
• Too many Easter treats? We got you, girl 🍬
• 50% off? How egg-citing!? 🥚
• We 💗 every bunny’s Easter style… (Janie and Jack)
• Crack into these savings. 🐣 15% off Easter & Happy Spring gifts. (Fairytale Brownies)
• Easter Essentials 🐰🐣 (Shrimps)
• 🐇EASTER EXCLUSIVE! 🐇 15% OFF ALL ITEMS
•  📣 Spoil yourself this Easter weekend with our 15% discount 📣

Best practices for your email design

To make your Easter email more attention-grabbing and turn it into a conversion machine for your business, apply these simple practices.

Use spring colors and patterns

Easter is celebrated in spring when the flowers start to bloom and the sun is shining bright. Try to convey a sense of the beginning of new life in your email newsletter using light spring tones and patterns — flowers, leaves, sun. Predominating green, white, light blue, pink, or yellow colors will perfectly complement your Easter email template.

This Easter email from dusk has a warm yellow color palette. The banner images convey a celebratory and warm atmosphere. The yellow checkered background is an especially interesting detail since it reminds us of a picnic blanket.

Add puns and clever copy

When it comes to the message you convey, think outside the box! Let your creativity shine and avoid cliches in your text. It will help your email stand out in cluttered subscribers’ inboxes.

Remember — Easter is fun! Use puns and plays-on-word in the email body, or in a subject line. You can even take inspiration from April Fools’ email ideas. Interesting copy entertains the readers and wins their attention. And, surely, try to make these puns Easter-themed.

Crate & Barrel used a funny Easter pun in a headline, combining it with a cute holiday GIF. The email looks fresh and entices you to go to the website to see what else the company has to offer.

Make use of GIFs

We’ve already shown a great example with a GIF above, so let’s expand on it. Animated GIFs are a simple way to add some fun to different types of email campaigns — they catch the attention and make the readers look at your newsletter a bit longer. The best way to apply it to your holiday email is to make it Easter-themed: use an Easter egg, Easter bunny ears, and even the actual word “Easter”.

Here is a cute Easter bunny 2024 email from Decor Steals: a fun way to get everyone into a playful spring mode! 

Notice the “Hop on the waitlist” CTA button — “hop” is probably the most commonly used word in Easter marketing. It adds a fun touch to the message, transforming it from a boring email that has nothing to do with Easter to a holiday-themed one. And here is a celebratory example to prove that sometimes, you don’t even need visuals for “hop” to pop. 

Use the Easter aesthetic

You can’t say Easter without an egg! While this is probably the most known Easter symbol, there are others, like Easter bunnies, carrots, and flowers. Add them to your email design to make it more festive.

Oeuf used a clever marketing trick, displaying their products to imitate an Easter bunny. Combined with mimosa flowers, it looks cute and spring-like.

Try out gamification

Using gamification in your emails is not only a cool and creative way to entertain your subscribers and redirect them to your website. It also perfectly captures the Easter spirit! You can start a full-fledged egg hunt, or simply add some gamification elements to your email — it depends on your goals and resources.

Let’s look at different examples. British nail polish brand Mylee used a letter puzzle for their 2024 Easter email campaign: customers could find a hidden product (in this case, a specific shade of gel polish) and get a discount. The beauty of this game choice is that it is both interactive and budget-friendly — all you need is one picture!

Another example is the US brand Elizabeth Arden. In 2024, customers were redirected to a full-blown egg hunt on the brand’s website. To make the deal even more interesting and motivating, the brand added a prize draw to the offer. 

Add a countdown timer

Countdown timers are a proven technique to increase click-through rates: they create a sense of urgency and fear of missing out on discounts and other useful deals. That’s why it is worth including one in your Easter email, especially when it comes to a time-limited promotion. See how the urgency is highlighted in the example below: not only did the company use a timer, but also added the phrase “hurry, only 3 days to go”.

Best examples of Easter email messages

Now that you know how to create an effective Easter email campaign and what techniques to use, let’s look at some noteworthy Easter email examples for your marketing inspiration. Use these as your email templates or just enjoy the designs.

On Running

What we liked about it: A creative approach to applying an Easter theme to the brand’s products is definitely worth your attention. The first thing that catches an eye is running accessories, laid out in the shape of an Easter bunny. Then we see that On Running launches a themed challenge: make an Easter image with your running route and share it using the hashtag #RunOnEaster. That’s a great way to create more UGC.

Happy Socks

What we liked about it: This 2025 email from Happy Socks is fun, playful, and effortless. The pastels in the background create just the right spring vibe and allow the product to shine. The layout is simple, and the copy is exactly what you’d expect from an Easter-themed message.

Geometry

What we liked about it: While many brands use photos and photo-like images as a background in their promotional emails, finding the right picture and using it cleverly is an art in itself. This towel brand nailed it! The typography elevates the fresh, modern vibe, making it something worthy to be recreated. 

Klekt

What we liked about it: Let’s face it: at some point, we all get tired of light color palettes and adorable kids’ outfits. This email from Klekt gives you different types of cool. Yes, there’s your Easter bunny (and adorable one!), but this is the hippest bunny you’ll encounter. The background color features pink tones, yet it is not particularly spring-y. The goal here is clear  — to stand out. Out of all the Easter emails, you’ll remember this one. And what a great way to use AI image generators — this is exactly how they should be used: for amazing marketing emails.

boohoo

What we liked about it: This email almost entirely consists of a GIF. The cracking egg makes the campaign feel interactive and excites the subscribers with the promo code reveal. Plus, the email uses classic Easter imagery and pastel for a holiday feel.

Wrapping up

If you haven’t sent Easter campaigns before, the time has come! The holiday is loved and celebrated by millions of people all over the globe — why not take advantage of it and start some marketing activities? To make your Easter campaign work, follow these simple steps:

• Set your goal — decide why you need to send this campaign and what results you want to achieve.
• Don’t focus only on promotions — sometimes it’s enough just to send a warm greeting to win the customers’ hearts.
• Try to use multiple messages in your campaign to see which one performs best.
• Use segmentation — make your emails more reader-oriented, based on their preferences and buying capacities.
• Create an attention-grabbing subject line to stand out in cluttered inboxes.

The best practices for your Easter email design are:

• Using spring colors and patterns — convey a sense of new life in your newsletter by applying light spring tones.
• Adding puns and clever copy — think outside the box when it comes to the message you convey. Use puns, play on words, and let your creativity shine.
• Making use of GIFs — they catch the attention of readers and make them look at your newsletter a bit longer.
• Using the Easter aesthetic like bunnies, carrots, eggs, and flowers in your email.
• Trying out gamification — entertain your subscribers and redirect them to your website with game mechanics.
• Adding a countdown timer — create a sense of urgency and fear of missing out on discounts and other useful deals.

This article was originally published in March 2022 and was updated in March 2025 to make it more relevant and comprehensive.