ChatGPT for Email Marketing: Best Prompts and How To Use Them

ChatGPT for Email Marketing: Best Prompts and How To Use Them
06 July, 2023 • ... • 2632 views
Ana Balashova
by Ana Balashova

Ever felt like you’re sending emails into a void? It’s possible to make a difference by using ChatGPT for email marketing. This AI-powered tool is your secret sauce for making your messages pop and capture the interest they deserve.

In this post, we’re going to show how it’s done. From crafting compelling subject lines to personalizing your customer interactions, we’ve got you covered. So, buckle up, and let’s dive into the world of ChatGPT for email marketing. Let’s get started.

Practical use cases of ChatGPT for email marketing

As we step into 2023, AI and automation are no longer the future, they’re the present. Forbes experts have identified these as key marketing trends. One tool leading the charge is ChatGPT, an advanced AI language model developed by OpenAI. Here’s how it’s changing the game in email marketing:

  • Efficiency and productivity: ChatGPT is a time-saver. It automates content creation, freeing up marketers to focus on strategic activities. In fact, Gartner predicts that by 2025, organizations that use AI across the marketing function will shift 75% of their staff’s operations from production to more strategic activities.
  • Personalization at scale: With ChatGPT, personalization is no longer a time-consuming task. It uses machine learning to understand audience interests, behaviors, and preferences, enabling businesses to deliver personalized emails at scale.
  • Boosting customer retention: In a world where 71% of consumers expect personalized interactions, ChatGPT shines. It generates personalized content that meets customer expectations, helping to boost customer retention.
  • Optimizing the customer journey: Generative AI like ChatGPT is making a splash in the early stages of the customer journey. It aids in lead identification, marketing optimization, and personalized outreach, enhancing the overall customer experience. McKinsey reports that commercial leaders are optimistic about the impact of generative AI in these areas.
  • Real-world applications: AI isn’t just for tech giants. For instance, the Saudi Tourism Authority used AI to develop a new application for travelers, providing personalized recommendations based on location and preferences. Similarly, ChatGPT can be used to generate personalized email content for targeted emails, enhancing customer engagement and satisfaction.

Enhancing email marketing strategies with ChatGPT

Email marketing is getting a facelift, and AI tools like ChatGPT are leading the charge. With its knack for crafting human-like text, ChatGPT is your secret weapon to supercharge your marketing strategies. Let’s dive into how it can transform your campaigns.

Generating compelling subject lines

The subject line is your email’s first impression, and it can be a deciding factor in your campaign’s success. With ChatGPT, you can create subject lines that grab your recipients’ attention and boost your open rates. ChatGPT uses its understanding of language and analysis of past subject lines to craft compelling ones that resonate with your audience.

Here’s an example of how you can craft your prompt:

Using chatGPT for email marketing subject lines

Crafting engaging email content

Content is king in email marketing. However, creating engaging email content can be a tedious task. ChatGPT can automate this process, helping you produce tailored content that speaks directly to your recipients. Whether it’s a promo, a newsletter, or a customer retention email, ChatGPT can whip up content that is relevant, engaging, and gets the job done. 

Keep reading for more ideas with examples. 

Personalizing email interactions

Personalization is a key trend in email marketing. With ChatGPT, you can take your personalization efforts to the next level. By analyzing your recipients’ preferences and behaviors, ChatGPT can help generate personalized content for each recipient, boosting customer engagement and building stronger relationships.

Segmenting your email list

Ever sent a birthday wish to a friend on the wrong date? Embarrassing, right? That’s how your customers feel when they receive irrelevant emails. That’s where ChatGPT comes in. It can help you segment your email list, ensuring that each of your customers gets content that speaks to them. The result? Messages that hit the mark every time, leading to higher click-through rates and a more successful campaign.

ChatGPT's segmenting an email list

Planning email campaigns and sequences

ChatGPT is not just a content creator, it’s a strategist too. It can lend a hand in plotting your email campaigns and sequences. By sifting through historical campaign data and keeping a pulse on current marketing trends, it can offer valuable insights and suggestions for your upcoming campaign or sequence. This means you can craft strategies that hit the mark and drive impressive results.

Cold outreach and building an email list

Cold outreach can be challenging, but ChatGPT can make it easier. By generating engaging and personalized cold outreach emails, it can help you build your list more effectively. Plus, it can automate the process, saving you time and effort.

A/B testing and drip campaigns with ChatGPT

Remember those science experiments in school where you changed one thing to see what would happen? That’s A/B testing in a nutshell. And with ChatGPT, it’s as easy as pie. It helps you design and implement A/B tests, giving you the insights you need to optimize your campaigns. And when it comes to drip campaigns, ChatGPT is like your personal assistant, ensuring your emails are delivered at the right time to the right people.

Increasing conversions

ChatGPT can also help increase conversions. Creating personalized and targeted emails, can drive more traffic to your website and convert more leads into customers. Plus, with its ability to analyze campaign performance, it can provide insights that can help you optimize your sales conversion strategies.

GPT prompt using plugins to analyze conversion of emails

Streamlining customer support through automated email responses

We’ve all been there — waiting for a response to a customer support query that seems to take forever. But imagine if your customers never had to feel that way again. With ChatGPT, that’s possible. As it helps to automate your email responses, providing faster and more efficient support to your customers. The result? Your customers get the quick responses they crave, and your customer support process becomes more efficient. It’s a win-win situation.

The examples provided are just the tip of the iceberg. After all, the output you can receive from ChatGPT is only limited by your imagination. To sum this part up, ChatGPT for email marketing is not just a tool, but a game-changer. It does the hard work of creating personalized content and provides useful insights, helping you get the most from your email marketing.

GPT prompts for different types of email marketing

Think of email marketing as your secret tool. With ChatGPT, it’s like having a skilled writer ready to help. Whether you’re saying hello to new subscribers or letting them know about a must-see sale, ChatGPT can help you create engaging, tailored emails that really connect. Let’s look at how you can use GPT prompts for different types of email marketing.

Welcome email

First impressions are everything, and your welcome email sets the tone. With ChatGPT, you can craft a warm, engaging welcome message that makes your new subscribers feel right at home. Here are some prompts you can use:

  • Create a warm and engaging welcome email for new subscribers to our newsletter.
  • Write a friendly welcome email for new members of our online community, encouraging them to participate and engage.
  • Create a personalized email greeting for a VIP customer in a niche of [your niche].
VIP customer welcome email written by ChatGPT

Promotional emails

Promotional emails are your chance to shine a spotlight on your offers. With ChatGPT, you can create promotional emails that not only highlight your deals but also resonate with your customers. Here are some prompts you can use:

  • Create a personalized sales email for a potential customer for my <niche> company selling <product>.
  • Write a cold email to a prospective customer to introduce them to my <niche> company and how it can benefit them with <insert unique selling points>.
  • I need a [type of email] that will persuade my [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections.
  • I’m looking for a [type of email] that will convince my [ideal customer persona] to sign up for my [program/subscription] by explaining the value it brings and the benefits it’ll receive.
  • Write a highly persuasive one-page sales pitch. Act like an experienced certified Neuro Linguistic Programmer and Sales Trainer. Generate a one-page sales pitch for promoting <product>. Use discreetly but very persuasively Neuro Linguistic Programming techniques like time distortion, pacing and leading, etc. Add call-to-action in the last paragraph.
One-page sales pitch crafted by ChatGPT

Call-to-action emails

Call-to-action emails are your nudge to get customers to take the next step. With ChatGPT, you can create compelling CTAs that motivate your customers to act. Here are some prompts you can use:

  • Craft a call-to-action email for our upcoming webinar registration.
  • Create a call-to-action email encouraging customers to upgrade their subscriptions.
  • Please provide X example phrases that customer service agents can use to display empathy.
  • Generate a call-to-action email asking subscribers to share our content on their social media.
  • Compose a call-to-action email inviting customers to join our referral program.
ChatGPT

Newsletter

Newsletters are your way to keep customers in the loop. With ChatGPT, you can create newsletters that are both informative and engaging. Here are some prompts you can use:

  • Create a newsletter email that highlights our top blog posts of the month.
  • Write a newsletter email that introduces our new team members to our subscribers.
  • Craft a newsletter email that shares our company’s recent achievements and milestones.
  • Compose a newsletter email that features a customer success story.
  • Create a newsletter email that provides a sneak peek into our upcoming products or events.
Newsletter GPT prompt and result

Event promo

Promoting an event? ChatGPT can help you craft engaging emails that generate excitement and drive attendance. Here are some prompts you can use:

  • Create an event promo email for our upcoming online workshop.
  • Create an email to invite subscribers to attend an upcoming webinar <webinar name with a brief detail about it>.
  • Write an email to invite subscribers to our upcoming event/trade show <event name and date>.
  • Create an email to follow up with attendees after <name of event> event or conference.
Using ChaptGPT to create follow-up email

Educational emails

Educational emails are a great way to provide value to your customers. With ChatGPT, you can create educational emails that are informative and engaging. Here are some prompts you can use:

  • Write an email that provides valuable information or tips related to our <niche> industry.
  • Write an email to provide answers to frequently asked questions about our <product or service name>.
  • Write an email to share the latest news and trends in our <industry niche>.
  • Send an email with tips and tricks on how to best use our <product or service name>.
Educational email created using ChatGPT for email marketing

Re-engaging emails

Re-engaging emails are your chance to reconnect with customers who haven’t interacted with your brand in a while. With ChatGPT, you can craft personalized re-engaging emails that remind your customers of the value you offer. Here are some prompts you can use:

  • Write an email to try and re-engage inactive customers and encourage them to make a purchase of [product name].
  • Craft an email to reconnect with customers who haven’t made a purchase in the last six months, highlighting new products they might be interested in.
  • Write an email to try and re-engage inactive subscribers and encourage them to stay subscribed.
  • Write an email to re-engage subscribers who haven’t opened our emails in the past three months, offering a special discount to spark their interest.
  • Compose an email to reach out to former members of our loyalty program, highlighting recent enhancements and inviting them to rejoin.
Funny re-engaging email written by ChatGPT

Support emails

Providing efficient customer support is crucial for any business. With ChatGPT, you can make it a breeze. This AI tool can whip up quick, helpful responses for your customers. And the best part? You can guide it. Feed it all the details in your prompts or link it to necessary documents using plugins. This way, every response is spot-on, addressing your customer’s specific needs. Here are some prompts to get you started:

  • Write an email to guide a customer through the process of resetting their password.
  • Craft an email response to a customer who is experiencing issues with their product delivery.
  • Compose an email to a customer who has reported a bug in our software, assuring them that our team is working on a fix.
  • Create an email to inform customers about the new updates we’ve made to our privacy policy.
  • Write an email to inform my clients about a looming downtime of my website due to an upgrade.
  • Write an email to a customer who has requested a refund, explaining our refund policy and the next steps.

 An example of a customer support email generated by ChatGPT for email marketing

Cold outreach emails

Cold outreach is all about making a connection with potential customers. With ChatGPT, you can create personalized cold outreach emails that resonate with your potential customers. Here are some prompts you can use:

  • Write a cold email to a prospective customer to introduce them to my <niche> company and how it can benefit them with <insert unique selling points>.
  • Create a personal pitch email based on the customer persona.
  • I’m looking for a [type of email] that will convince my [ideal customer persona] to sign up for my [program/subscription] by explaining the value of it.
ChatGPT for Email Marketing: Best Prompts and How To Use Them 11

Tips for crafting the best prompts for ChatGPT

The task of crafting the perfect GPT prompt can be as daunting as writing a perfect email. Tips below will help to make sure you get the best results every time when asking AI for help:

  1. Be specific and direct: The more specific your prompt, the better the output. ChatGPT thrives on clear instructions. For instance, instead of saying “Write a marketing email,” you could say, “Write a promotional email for our summer sale targeting our loyal customers.”
  2. Highlight the purpose: Make sure to include the purpose of the email in your prompt. Whether it’s a welcome email, a re-engagement email, or a promotional email, specifying the purpose helps ChatGPT generate content that aligns with your goals.
  3. Include the audience: Understanding your audience is key to effective marketing. Include details about your target audience in your prompts to help generate personalized email content that resonates with them.
  4. Use keywords: Keywords are crucial for SEO and for guiding ChatGPT. Including relevant keywords in your prompts can help generate content that’s not only engaging but also SEO-friendly.
  5. Experiment with different styles: ChatGPT is versatile and can adapt to different writing styles. Don’t be afraid to experiment with different tones, styles, and formats to see what works best for your audience.
  6. Leverage data-driven decisions: Use the analytics from your previous emails to guide your prompts. If certain subject lines or call-to-action prompts have resulted in higher click-through rates, incorporate similar elements in your prompts.
  7. Test and refine: The beauty of AI is that it allows for constant iteration. Test different prompts, analyze the performance, and refine your approach based on the results.

Remember, the goal of using ChatGPT for email marketing is not just to automate tedious tasks like content generation, but also to create personalized, targeted emails that resonate with your audience. By following these best practices, you can leverage ChatGPT prompts to their full potential, boosting customer engagement and driving your email marketing strategy forward.

Overcoming the limitations of ChatGPT in email marketing

While ChatGPT for email marketing is a powerful tool that can revolutionize your email marketing strategy, it’s not without its limitations. Understanding these can help you use the tool more effectively and find ways to complement its use with other strategies.

  1. Limited contextual understanding: ChatGPT generates content based on the prompts provided, but it may not always grasp the full context behind them. This can lead to outputs that, while technically correct, may miss the mark in terms of relevance or tone. To overcome this, provide clear and detailed prompts.
  2. Inconsistency in long texts: For longer pieces of content, ChatGPT may lose track of the main idea, leading to inconsistencies. To mitigate this, break down your prompts into smaller, more manageable tasks.
  3. Difficulty with specialized content: While ChatGPT can handle a wide range of topics, it may struggle with highly specialized or technical content. In such cases, human expertise is invaluable.
  4. Dependence on quality of prompts: The quality of ChatGPT’s output heavily depends on the quality of the prompts. Crafting effective prompts is an art in itself, requiring a good understanding of your audience, your goals, and the capabilities of the tool.
  5. Risk of generic content: Since ChatGPT is trained on a vast amount of data, there’s a risk of generating content that feels generic or lacks a unique brand voice. To overcome this, infuse your prompts with your brand’s tone of voice and specific details about your audience or product.
  6. Privacy concerns: AI tools like ChatGPT use large amounts of data to generate content. While this data is anonymized and stripped of personally identifiable information, privacy concerns can arise. As per McKinsey’s insights on generative AI, it’s crucial to ensure that the use of AI tools aligns with privacy regulations and ethical guidelines.
  7. The need for a human touch: A common question we hear is, “Will AI tools replace human copywriters?” The answer is no. AI tools like ChatGPT are designed to augment human creativity, not replace it. They automate tedious tasks like content generation, freeing up time for marketers to focus on strategy and creative direction.
  8. Potential for hallucinations: ChatGPT, like other AI models, can sometimes generate “hallucinations” or outputs that are entirely fabricated or not based on the input provided. It’s important to review and edit the content generated by ChatGPT to ensure accuracy and relevance.

ChatGPT, despite its limitations, is like a secret weapon in your email marketing arsenal. It’s your behind-the-scenes maestro, orchestrating engaging email content, crafting subject lines that make your subscribers’ fingers itch to click, and guiding you towards data-driven decisions. But let’s be real, it’s not a one-stop solution. It’s a tool, and like any tool, it shines brightest when it’s part of a well-thought-out strategy, working in harmony with other tools and best practices.

But here’s the kicker: it’s all about your customers. Whether you’re leveraging ChatGPT, another automation software, or a cocktail of tools, your customers should be the stars of your strategy. Because email marketing isn’t just about firing off emails; it’s about building bridges and nurturing relationships. And while AI can do a lot, it can’t replace the human touch that turns a simple email into a relationship builder.

Final thoughts

AI is changing email marketing big time. By 2023, we’re looking at a $154 billion spend on AI systems worldwide. That’s huge! And it shows that AI isn’t just a fad, it’s a game-changer, especially in marketing.

ChatGPT for email marketing? It’s a big help. It makes personalizing emails easier and speeds up your work. But it’s not going to replace human copywriters. It’s here to boost our skills, take care of the boring stuff, and help us make decisions based on facts, not guesses.

Sure, it’s not perfect. There are challenges, like privacy issues and the need for humans to keep an eye on things. But these are small compared to the massive potential of ChatGPT and AI in general.

So, are you ready to jump into the future of email marketing with AI? If you are, here are some tips:

  1. Get to know ChatGPT: Understand what it can do and what it can’t. This will help you use it to its full potential.
  2. Learn how to prompt: The better your prompts, the better the results you’ll get from ChatGPT. So, spend time crafting prompts that match your email marketing goals.
  3. Think about your customers: AI can help you make personalized, targeted emails, but it’s the human touch that makes an email special.

Starting with ChatGPT for email marketing might seem a bit scary, but it’s worth it. So, why wait? Dive in, try things out, learn, and watch as AI changes your email marketing strategy, one email at a time.

06 July, 2023
Article by
Ana Balashova
I'm a seasoned PR and marketing pro turned tech writer, with a decade of experience working with big names like DuPont, Avon, Evernote, TradingView, and SAP. I've also dived into the world of crypto startups, contributing to several blockchain publications. Now, I'm bringing my passion for technology, entrepreneurship, and marketing to Selzy. Here, I combine my love for writing and excitement about contributing to the growth of a great product.
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