This email simply looks amazing, even without context. It has a bold retro and cartoonish charm to it. The orangey-red background reminds us of ketchup and in combination with nostalgically pale yellow and green, it creates an image of a fast-food restaurant. This is further supported by the copy offering a soft launch special, mentioning the standing by operator, and open hours. A photo of the said “operator” wearing a uniform and a headset ties everything together.
But this email doesn’t actually promote fast-food or any food, and neither is it a restaurant promotion. Nuform self-describes as a “design practice” and it creates and sells fonts. Ozik Soft is not an ice cream special, it is the studio’s newest font. This email shows the interconnection of the form and meaning. Using the retro fast-food aesthetic to promote the font showcases its best use case. Ozik Soft is a great option for nostalgic design, bold promotions, and, well, fast-food!
The soft launch promotion also deserves recognition. To get the font early and for a special price, the newsletter subscribers had to literally call using the number in the email. And the “call now” button automatically fills in the number on the users’ devices. Who answered those calls? The “operator” was actually the Nuform founder, designer Erik Marinovich.
Ozik Soft might not be the font for every company or every email, so read our article on newsletter fonts to learn about other options. And if you liked this email, we highly recommend you to check out Nuform’s website, it’s an eye candy!