Women run this world: this is not only a saying, but a fact. According to NIQ, women controlled around $31.8 trillion of worldwide spending in 2024, and in the next five years, that number will grow even more.
Companies worldwide often use topics like gender equality, inclusivity, and women’s rights in their marketing, including email campaigns. On one hand, a festive email is a great reminder of the company’s values, mission, and contributions to important causes. On the other hand, this is a nice way to connect with your customers. You can also increase the visibility of your brand and drive profits. As research shows, companies that highlight women’s achievement in their marketing campaigns get stronger sales performance along with customer loyalty and significantly boost the likelihood of being a consumer’s first choice.
So why not aim at the same results? Show your support and employ different marketing tools, such as special offers, charitable causes, or your own team’s girl power. That will make your product shine brighter among competitors.
We’ve made a list of email content ideas for Women’s Day campaigns that will resonate with your readers. You can take and adjust them to the needs of your business.
The easiest and most elegant way to celebrate March 8th is to congratulate your subscribers.
Look at the classic email by Sulwasoo below. They congratulated their customers and added warm words to mark the occasion. If you choose a similar route, let your subscribers know how important they are and how much you value them. Kindness and warmth go a long way.
International Women’s Day is all about unity. Use this day to promote your brand’s values and praise the amazing women in your community.
Here is a good example by BAM. The company compiled three inspiring stories from its audience in an uplifting email campaign. This, in turn, created an emotional connection with the readers.
On March 8th celebrate not only your customers but also those closest to you – female employees and leadership. Show them the appreciation they deserve and share their stories in your next newsletter. It’s a way for your subscribers to get to know both the brand and your team better. People rely on human connection, so they trust their peers more than faceless companies. By showing actual humans behind your operations you will get loyalty and trust in return.
BloomsyBox email is a nice example of that. They shared theme-based statistics about women working in their company, and chose to share the views of female leadership on Women’s Day. It’s a nice way to highlight the accomplishments of the newsletter heroines, indicate brand values and give their readers inspirational content.
Make a positive impact on society and show that your brand is concerned about the women’s agenda. Donating to a nonprofit organization that helps women will position your brand as socially responsible.
Otiumberg donated 100% of the profits from the specific jewelry line to the charity Amna, which supports women refugees and their families. This generous offer shows the company’s commitment to the cause and is very admirable. The email subject line reads, “Celebrating sisterhood,” thus inspiring readers to feel unity with the brand.
You also might take a different approach and simply state your charity contribution to celebrate Women’s Day. Take a look at the Monsoon and Accessorize announcement below. The company donated to a charity that prevents women’s hygiene poverty in India. The smart move here is to highlight specific changes this donation will bring. As the email’s subject line company used a simple statement: “For International Women’s Day, we’re supporting Jeevika”. Even if the email won’t be opened by subscribers, they will take notice of the action anyway. It’s a good way to go with your subject line: make sure your readers get the main idea straight away!
On International Women’s Day, treat your customers, and offer them festive discounts. Take advantage of this day and start a holiday sale! Read our articles about Thanksgiving emails and Labor Day campaigns to see examples of festive promotions.
In their 2024 marketing email campaign, Citizen Watch offered a 25% off deal for women’s watches. Since the offer is one day only, the subscribers are extra motivated to make a purchase and not miss out on the opportunity. In this email, the brand also put product recommendations directly from their female customers. That is a nice way to utilize user-generated content and build value around the product.
Celebrate International Women’s Day by curating product recommendations featuring women-owned brands. That type of email content is useful to customers and helpful to female entrepreneurs.
Take the email from Flannels below. They introduced three women designers and picked clothes from their collections to showcase. That gives the readers a wide range of products to choose from, and a chance to support talented female artists.
Apply the practices below to provide the readers with a strong and convincing message.
When creating an IWD campaign, make sure that the overall theme of your email is obvious. Include phrases like “International Women’s Day” or “The 8th of March” in the email subject line so your audience can spot it right away. If you add emojis, your email will stand out in subscribers’ inboxes.
Here are the examples of catchy subject lines to get inspired by:
Read Selzy’s article on International Women’s Day subject lines to see more examples and ideas.
A picture’s worth a thousand words, so powerful imagery is an effective way to grab your audience’s attention. Create images that reflect your brand’s vision and use them in your email campaign. It can be a colorful illustration, a photo, or text-based graphics.
This Women’s Day campaign by Rare Beauty has a distinct color scheme and motif — flowers. Flowers on the background image are echoed in the changed brand logo that literally flourished. Consistent and beautiful imagery makes this campaign memorable and unique.
Women’s Day is a great occasion to be a bit playful — like in Halloween emails and Valentine’s Day campaigns. As Cyndi Lauper said, “Girls just wanna have fun”, so include some fun elements to your festive email, if it’s appropriate for your brand!
Need some tips on how to do it? If your company is founded by women, then the simplest way is to use some fun facts about yourself. That is what ice cream brand Doughp did in their last IWD-based campaign. Sprinkles on top: bold colors, a limited edition of ice cream, and a pledge to donate a portion of all the proceeds to a women-focused charity. That’s a great combination of playful yet socially conscious messages you can use for your next campaign!
Every year International Women’s Day has an official theme and hashtag. In 2025, it is Accelerate Action with a focus on gender equality and parity. Using the theme, you can make a more impactful and notable campaign. Plus, this way you have an idea ready for content.
Here is an example of an old, but classic gender equality campaign from Pottery Barn connected with the theme. The brand highlighted the cause with a curated selection of prints by female artists and announced donating part of the proceeds from sales of a specific line.
Let’s look at the email examples of the most outstanding 8th of March email marketing campaigns. Get some inspirations, use them as a template or a canvas to draw your own ideas upon.
In 2023 Logitech celebrated March 8th with a special Women Who Master project, inviting their customers to join a range of initiatives. While a handful of businesses can afford such a complex approach, most can use the same powerful digital marketing tools, used by the brand. One of them is a hashtag that Logitech invited subscribers to follow and use across other social platforms. That is an effective way to use an email campaign as a door to your socials. Another great tool is to ask for direct feedback, inviting ideas and opportunities from those behind the screen. An amazing way to stay connected with your customers or subscribers.
This email sequence by MIMCO is a great example of email storytelling. For a one-day event, the brand partnered with a nonprofit organization that fights to prevent violence against women and children. On March 8th, all of the company’s profits were to be donated to the cause.
The first email in the sequence was sent a day before the event. It announced the partnership and highlighted the brand’s values.
The next email was sent on March 8th, the day of the special partnership. This email reminded subscribers about the partnership and encouraged them to shop. Unlike the previous email, this one included product recommendations.
But what makes this email sequence truly remarkable is the last email. Most brands running similar nonprofit-supporting initiatives surely sent campaigns like the first and the second one, but not many of them sent anything similar to the third email.
In the last email in the sequence, sent two days after the event, the brand shared how much money it was donating and reminded its customers of the overall donations the company made over the years. This email shows accountability and transparency and strengthens the trust in the brand.
As we’ve already mentioned, showing that your brand has a human face by telling the stories of female employees is always a great idea. In their International Women’s Day campaign, Toad&Co. highlights that the core values of their brand are leadership, and equality, and mentions that more than half of the management are female. It helps to create an image of a powerful, modern company supporting the values of its audience.
Lululemon encourages its readers to fight for equality every day. They draw attention to an important issue of gender inequality saying that it’s crucial not just one day a year. We’d like to mention the way this email is designed: clear and concise, with several catchy accents. A pure feast for the eyes!
Bliss Lau chose an unconventional marketing approach: they’ve decided to tell the story of a founder’s grandmother, Popo. That’s a profound email that deeply touches the readers’ souls, encouraging them to visit the brand’s website to see the earrings dedicated to this outstanding woman.
&Other Stories used plain text email to congratulate their clients. To celebrate the power of self-expression they added a gallery of street-side portraits. It’s a good reminder that you can find email content ideas everywhere and look around for inspiration in unusual places. Some brands go as far as recasting their own family as a fun marketing campaign!
The brand also announced a new partnership with UN Women Sweden to promote gender equality and opportunities worldwide. This message highlighted the company’s values and mission for the customers. Lastly, notice a fun play on the brand’s name with the title “Celebrating Women’s Stories”. This is not an uncommon move. For example, 7 For All Mankind also poked fun at its name with its “Celebrating Womankind” campaign in 2024.
International Women’s Day is one more occasion to celebrate the power and leadership skills of women and highlight the problems they are struggling with. You can use the following ideas for your holiday email marketing campaign:
To make your brand’s message resonate with your readers, apply the practices below when creating your International Women’s Day email campaign:
Get inspired by the examples we’ve collected in our article and create your unique festive campaign that reflects the vision of your brand and appeals to your audience. Register in Selzy and start sending emails for free. Happy International Women’s Day! You rock 💪⚡️
This article was originally published in February 2022 and was updated in February 2025 to make it more relevant and comprehensive.
