Send from the right address
When sending out your media pitch, it’s important to do it from the right email address. Make sure that your email address is professional and clearly identifies you and your organization. Avoid using a personal email address or one that is associated with a non-business-related website.
✅ From: [email protected]
⛔ From: [email protected]
Send to small, targeted groups
Avoid sending your pitch to a large group of journalists at once. Instead, send your pitch to a small, targeted group of people who are most likely to be interested in your story. It is tempting to get a better reach, but if you spam your media pitch to every contact, it will most likely affect your credibility.
Do not use BCC
When people want to send an email to multiple recipients without them knowing, they use BCC (Blind Carbon Copy). But it’s one of the worst things you can do when sending a media pitch. This can make your email look impersonal and unprofessional, and it may even cause your email to end up in the recipient’s spam folder. Instead, take the time to personalize your pitch and send it to individual recipients.
Focus on building a relationship
Building relationships with journalists and other media contacts can be a key component of your PR strategy. Engage with journalists on social media, attend industry events, and be responsive to their inquiries. This will help you establish trust and credibility and increase the chances that they will cover your story.
Don’t forget to follow up
Following up is an important part of the media pitching process. If you haven’t received a response within a week or so after the initial message, it’s perfectly acceptable to send a follow-up email. Keep your follow-up message brief and to the point, and provide any additional information that may be helpful.
Use Selzy to reinforce your email marketing game! Selzy email marketing tool helps you with everything ― from deliverability to email clicks, openings, and other analytics. It integrates seamlessly with Google Analytics and helps you track your goals.
Using Selzy you can check who opened your emails and pick the list for the new follow-up email — or you can set it up automatically after some time. Try it now!