What are AI email assistants and why are they important?
AI email assistants are innovative tools at the intersection between email marketing and artificial intelligence. They are designed to optimize how we create, send, and manage emails.
Let’s reflect on two numbers: the value of the AI market is expected to reach nearly $2 trillion by 2030, potentially contributing $15.7 trillion to the global economy. This exponential growth underscores the increasing relevance of AI in various sectors, particularly in marketing.
Email remains a vital communication tool in the digital age. In fact, according to the State of Email Survey 2023 by Mailmodo, 78.29% of marketers named email their top-performing channel in 2022. More importantly, 50.8% of them observed a 2x improvement in their email marketing ROI in the same year. These statistics highlight the importance of effective email strategies, for which AI email assistants are becoming increasingly indispensable.
For email marketers and business owners, AI email assistants are more than just time-savers; they are strategic partners that enhance the efficiency and effectiveness of email campaigns, while bringing the overall team’s productivity to the next level. They employ sophisticated algorithms to analyze your email data, learning from previous campaigns to suggest improvements for future communications. This process leads to emails that are more personalized, relevant, and impactful.