Best AI Email Assistants for Marketers and Entrepreneurs

What are AI email assistants, and why are they important?

AI email assistants are designed to optimize how we create, send, and manage emails. For both marketers and business owners, AI email assistants can be a strategic tool — they can save time, money, and effort, while boosting productivity and performance. How do they do it? Easy — email assistant generates your emails and email campaigns, including the content of your copy, images, CTAs, design, etc. Another way to work with them is to use an email assistant as a creative partner: it can brainstorm ideas, suggest insights, and give feedback on your own plans. Whichever path you choose, the result will be the same — more personalized, relevant, and impactful marketing emails.

How do they work?

AI email assistants work by leveraging machine learning and deep learning. They analyze your email content, audience engagement, and response patterns to provide actionable insights and recommendations. 

Usually, AI tools incorporate either Gen AI models, like OpenAI’s GPT, for example, or predictive analytics. All they need from you is a prompt — description of the task, audience specification, and details that you find important for the best result. In many cases, AI assistants can perform in multiple roles, like copywriter, designer, marketer, or data analyst. 

To give you an example of how this works, we asked Selzy’s AI assistant in “AI generator” mode to create a promotional email for a new beauty concealer. The prompt was very simple. We added a few mistakes, just to check if AI would be triggered by them (he was not!). The picture, text, buttons, and design overall — all his.

We might add that any AI needs heavy input from humans — sadly, it’s not a Michelin star restaurant, but more like a test kitchen with an infinite number of helpers. And you need to treat it like such — improving and tweaking both your prompts and the results you got. If you are not sure about what to ask for yet, you can train on the best marketing prompts for ChatGPT. And one idea is to ask it to improve your prompt to your email assistant. Yes, we are at the point where AI can help us with other AIs.

4 benefits of using AI email tool

AI email assistants work by leveraging machine learning and deep learning. They analyze your email content, audience engagement, and response patterns to provide actionable insights and recommendations. Here are only a few applications of AI email tools:

1. Saving time on writing and optimizing content: AI tools can suggest optimal subject lines, content tweaks, and even entire email drafts based on your audience’s preferences and past engagement data. For example, when using ChatGPT for email marketing, you can draft newsletters, promotional content, or follow-up messages in minutes while keeping your communication consistent and engaging.
2. Scheduling and sending emails: These tools can determine the best times to send emails to maximize your open and click-through rates. They can also suggest adjustments in your sending times, email content, format, and sending patterns to avoid being marked as spam or ignored. AI email assistants significantly enhance email deliverability, which sets them apart from traditional email marketing software. AI tools identify and remove invalid or unresponsive email addresses, thereby reducing bounce rates.
3. Predictive analytics: AI email assistants can forecast the success of your campaigns, allowing you to make data-driven decisions. AI email assistants can track open rate and click-through rate, offering actionable suggestions to improve future campaigns. They can also automate the segmentation of your audience based on various criteria, meaning you can effortlessly send targeted campaigns to different customer groups without manually sorting through your contact list. They can predict trends and customer behaviors — and a lot of brands are now heavily rely on such features. It’s one of the important email marketing lessons from recent years: the right AI tool has already increased marketing-driven purchases by over 35% for some companies.
4. Personalization at scale: AI writing tools and email-generating tools help you achieve a more personalized level of communication with large audiences. More so, now it can happen in real time, with customers getting emails created just for them and just in the right time frame. Once again, predictive analytics and data insights help them with the task. For humans, that means improved engagement and customer loyalty.

12 best AI email assistants

To find the best AI email assistants, we took an approach similar to the one detailed in our guide to the best AI tools. Here’s a short overview of our selection criteria:

1. Popularity and user traffic: We analyzed the traffic of various AI email assistant websites using Similarweb, focusing on average monthly visitors. This generally indicates a large and satisfied user base.
2. Community engagement: We looked at products tagged “artificial intelligence” on platforms like Product Hunt, Futurepedia, and Future Tools, noting the most popular, followed, upvoted, and liked ones.
3. Specific focus on email: Lastly, we focused on tools that specifically cater to email. Our selected tools prominently feature “email” as a core functionality on their websites, meaning they specialize in AI-driven email assistance.

And now, let’s get to the list.

MailMaestro (Flowrite)

MailMaestro (previously — Flowrite)  is one of the most well-known and popular AI assistants out there. With an AI writer, you can create emails in seconds — and even teach it to match your personal style. There are a lot of useful templates to help you with your emails, plus you can combine them with keyword shortcuts to make your prompts even faster. Other interesting features include AI email management to help you recover the most important messages in your inbox and AI email summary to get you up to speed with heavily tangled threads. 

With that being said, note that MailMaestro is great at business emails, but probably won’t help you much with marketing communication. 

Pricing:

• Free plan with limited features
• Professional plan: $12/month (billed annually) per one seat, with all the features
• Team plan: $12/month (billed annually) per one seat with all the features + ability to share templates, shared dashboard, etc.
• Enterprise: custom price, with custom support, onboarding, integrations, etc.

Lemlist

Lemlist is a cold outreach tool to find potential customers and engage with them across multiple channels, including email. And of course it doesn’t stop with that: Lemlite can analyze data (including competitors), tailor and personalize your emails to make them sound human (yes, that does sound scary, but hey, at least you don’t have to spend hours on it!), segment your audience and identify promising replies. 

Pricing:

• Free plan with the Chrome extension: finding, verifying, and exporting up to 100 leads’ emails or 25 phone numbers each month.
• Email Pro: $55/month per user (billed yearly), with 3 sending emails per user, free 200 emails or 50 phone nos. /mo, unlimited with paid credits
• Multichannel Expert: $79/month per user (billed yearly), 5 sending emails per user, everything in the Email Pro, free 300 emails, or 75 phone nos., or 475 call min. /month, automated LinkedIn actions
• Enterprise: Custom price, yearly only, 5 sending emails per user, everything in the Multichannel Expert, free 500 emails, or 125 phone nos., or 800 call min. /month, premium support

Missive

Missive is a perfect tool for teams that use emails heavily and need to write them together sometimes. With AI, you can turn your email into a task, summarize conversations, and, of course, draft the perfect email. More so, the platform allows your team to take part in the drafting process if needed — for example, your marketing, compliance, and legal departments won’t have to constantly resend those drafts to each other, but can work on their message in one place. 

Pricing:

• Starter plan: $14/month (billed yearly) per user for up to 5 users, packed with a 6-month history and basic analytics
• Productive: $24/month per user for up to 5 users, packed with  a 6-month history and basic analytics
• Business plan: $36/month per user with unlimited users and history, and advanced analytics

Mailmodo

Mailmodo transitioned from a classic email marketing platform to one doubling down on AI, securing its spot on this list. While the platform specializes in interactive emails, it has an AI assistant to create both marketing email campaigns and email templates. AI allows you to generate copy with different tones or based on your brand’s guidelines, test subject lines, and — the one that we all struggle with — alt text to ensure that every reader can access your emails.

Pricing:

• 21-day free trial: Available without a credit card
• Light plan: $49/month for 2,500 contacts, 20,000 sending credits, including AI content creation capabilities
• Pro plan: $99/month for the same number of contacts, 25,000 sending credits, and more advanced features
• Max plan: $199/month for the same number of contacts, 37,500 sending credits, and more advanced features

SaneBox

SaneBox focuses on decluttering inboxes so users give their time and attention only to important emails. AI picks out important emails, while tools like Email Deep Clean handle the rest, ensuring your inbox stays manageable. The Snooze feature delays non-urgent emails, and the Daily Digest summarizes unimportant and unopened emails for you. SaneBox can also remind you of emails requiring a follow-up. So, perfect for people whose inboxes are overloaded and ready to blow up. 

Pricing:

• 14-day free trial: Get started without a credit card
• Snack: $7/month for two features of choice and one email account
• Lunch: $12/month for two email accounts and six features of choice per each
• Dinner: $36/month for four email accounts and all available features without limitation

Lavender

Lavender is a platform designed for sales teams — it provides real-time assistance and data-driven insights, plus helps to quickly craft sales emails. It also has features like Email Coach and a personalization assistant. 

Pricing:

• Basic plan: Free, analyze and personalize up to five emails monthly, no AI capabilities included
• Starter plan: $27/month (billed annually) for unlimited email analysis and personalization, including AI recommendations and additional features
• Individual Pro plan: $45/month (billed annually)  for unlimited everything, priority support, free trial available
• Team plan: $89/month (billed annually)  for unlimited everything, aggregated email analytics, accelerated dynamic scoring, proactive customer success, and human-led coaching programs

Mailbutler

Mailbutler is an email management tool, offering a range of features to optimize your email experience. Mailbutler’s AI-powered Smart Assistant can write, respond to, and summarize emails. It can also improve spelling and grammar and provide support for popular email services like Gmail, Apple Mail, and Outlook. Prioritizing privacy, Mailbutler is GDPR-compliant and continuously evolves, taking into account user feedback. Beyond AI features, Mailbutler offers email tracking, Smart Send Later features, customizable email signatures and templates, and contact insights.

Pricing:

• 14-day free trial: no credit card details required
• Tracking plan: $3.95/month per user, includes open/link tracking
• Professional plan: $7.95/month per user, adds scheduling, templates, and signatures
• Smart plan: $12.95/month per user, adds AI assistant and advanced tracking
• Business plan: $29.95/month per user, includes priority support and custom branding

Rasa

rasa.io specializes in creating highly personalized email newsletters using advanced AI and NLP (Natural Language Processing). But here is the catch: the platform is designed to be used by non-profits and associations. So, the selling point here is the ethical and privacy-forward way of doing email marketing. In terms of features, Rasa uses AI and NLP to tailor newsletters to individual recipients, analyzing demographics and previous interactions to suggest relevant content. This approach mirrors the curated experience of social media feeds, making emails more engaging.

Pricing: 

• Basic plan: $500/month — up to 10,000 contacts, 1 user, single newsletter
• Enterprise plan: starts from $12,000/year — unlimited contacts, unlimited users, all integrations, custom HTML template, source customizations, dedicated success manager

SmartWriter

SmartWriter is one more tool for businesses looking to automate their email outreach process with AI-driven personalization. SmartWriter stands out for its ability to create personalized sales messages and cold emails by tapping into a variety of data sources — and research here is the main selling point since personalisation depends heavily on how well you know the person on the other end of the line (or email). 

Pricing:

• 7-day free trial: No credit card is required for initial access
• Basic plan: $59/month (billed annually) for full access to AI tools and 400 leads
• Popular plan: $124/month (billed annually), includes all Basic Plan features, but offers 1,200 leads instead
• Pro plan: $299/month (billed annually), includes all Popular Plan features, but offers 3,500 leads instead

Hoppy Copy

Hoppy Copy is yet another go-to solution for email marketers. It sets itself apart with an AI specifically trained for email marketing — and it can create copies, templates, subject lines, and even email sequences. It’s not for emails only: Hoppy Copy works with posts for social media, blog articles, websites, and other media. One of the best features of the platform is brainstorming: while not everyone can fully trust AI with writing, consistently coming up with new topics and ideas is one of the hardest jobs of all, and artificial intelligence works wonders as a creative partner.  

Pricing:

• 7-day free trial: No credit card required
• Starter plan: $39/month (billed annually), perfect for solopreneurs — 1 user, unlimited writing and monitoring of 20 competitors
• Pro plan: $79/month (billed annually), perfect for small teams — up to 3 users, unlimited writing and AI images, and monitoring of 50 competitors
• Scale plan: $199/month (billed annually), perfect for small teams — up to 10 users, custom AI model, 1-to-1 newsletter AI personalization, unlimited competitors monitored

Salesforge

Salesforge is worth considering by businesses seeking to improve their email outreach with AI-driven personalization, ensuring high engagement and deliverability rates. Salesforge’s strength lies in its AI model, enabling the sending of personalized emails at scale in any language while ensuring optimal deliverability and engagement. One of the most unique features is Agent Frank: an AI that finds new leads on autopilot and keeps the process going from initial email to booking a meeting. 

Pricing:

• 7-day free trial: Includes 10 contacts, 25 emails, no credit card required
• Pro plan: $40/month (billed annually), perfect for smaller-scale operations with 1,000 active contacts
• Growth plan: $80/month (billed annually) for access to extended features, including 10,000 active contacts and 50,000 emails/month

Warmy

Warmy offers innovative solutions to improve email deliverability using AI. Warmy’s AI engine, Adeline, specializes in optimizing mailbox warming and analyzing numerous parameters during interactions with real people, thus ensuring emails reliably reach inboxes. Users benefit from features like Progress Monitoring for a transparent overview of email health, ROI Calculator to assess the potential gains, Placement Tests for deliverability insights, and a Dedicated Dashboard for centralized management. 

Pricing:

• 7-day free trial: No credit card required, full access to all features
• Three paid plans: B2B, B2C, and custom — price available upon request and demo

Tips for choosing the right tool

Have you gone through our list and are still unsure which one to pick? Or maybe you’re the kind who likes to dive in and choose for yourself? We get it. Selecting the perfect AI email assistant for your marketing needs is more than just picking a popular tool. It’s about finding a solution that aligns with your business goals, fits into your workflow, and matches your communication style. Here are some actionable tips to guide you in making an informed choice:

1. Assess your specific needs: Start by clearly defining what you expect from an AI email assistant. Do you need it primarily for crafting engaging emails? Do integrations and the diversity of analytics tools matter to you? Or do you want to bring your team’s productivity to a new level?
2. Prioritize user-friendliness: Opt for a tool that’s easy to navigate, especially if you’re new to AI-powered email marketing. This will make the transition smoother and more effective.
3. Ensure seamless integration: Check if the AI tool can easily integrate with your existing marketing software and CRM systems, without disrupting the existing workflow.
4. Focus on personalization capabilities: Select a tool that excels in personalizing emails. The best AI tools should offer features that adapt content to your audience’s unique preferences.
5. Check what kind of support you can get: Choose a tool that provides strong customer support and high-quality educational resources — both will be invaluable for navigating new features or troubleshooting.
6. Evaluate cost vs. benefits: Consider the tool’s cost against the potential returns on investment, ensuring it fits within your budget.
7. Test content for brand alignment: Ensure the tool’s output aligns with your brand voice and messaging. A trial run or a demo will be enough to assess such things.

By following these steps, you can choose an AI email assistant that not only meets your current needs but also scales as your business grows, effectively supporting your email marketing strategies.

Potential challenges of using AI email writers

While AI email writers and assistants offer numerous advantages, like any technology, they come with their own set of challenges. Understanding not only helps deal with them effectively, but also ensures that your use of AI enhances rather than hinders your email marketing efforts. Here are some common challenges you might encounter:

1. Over-reliance on automation: There’s a risk of over-relying on AI, leading to less human touch in your emails. Striking a balance between automation and personalization is essential.
2. Data privacy concerns: Using AI tools involves handling customer data, which raises privacy concerns. Ensure the tool complies with data protection regulations like GDPR.
3. Initial setup time: Setting up AI email assistants can be time-consuming, as they require initial data input and time to learn your brand voice and audience preferences.
4. Keeping content authentic: AI-generated content might sometimes miss the mark in sounding authentic or matching your brand’s tone. Regular monitoring and tweaking are necessary to maintain the quality and authenticity of your emails.
5. Cost considerations: While AI email tools can be efficient, they can also be costly. That’s why it’s so important to take another good look at both the tool that caught your eye and your goals before burning your entire marketing budget.

It’s also important to remember that each business might encounter a unique set of challenges, so do not skip that part where you carefully evaluate your very particular business circumstances.

Final thoughts

As we wrap up our exploration of AI email assistants, it’s clear these tools are more than just a passing trend. They’re becoming essential for marketers aiming to make their email campaigns more effective, personalized, and impactful. From enhancing personalization to improving deliverability and increasing the overall team’s productivity, AI email assistants offer a suite of benefits that can significantly upgrade your email marketing efforts.

Still, the key to success lies in choosing the right tool and using it wisely. Remember, the art of how to write a friendly email is still at the core of successful communication, and AI is here to enhance this skill, not to replace it. The human touch remains invaluable. Use AI not just to send emails, but to send the right emails, to the right people, at the right time, fostering stronger connections and driving tangible results for your business.

And as with any technology, being prepared for potential challenges, like data privacy concerns or the initial setup time, will ensure you harness the full potential of AI in your email strategy.