AI email assistants are innovative tools at the intersection between email marketing and artificial intelligence. They are designed to optimize how we create, send, and manage emails.
Let’s reflect on two numbers: the value of the AI market is expected to reach nearly $2 trillion by 2030, potentially contributing $15.7 trillion to the global economy. This exponential growth underscores the increasing relevance of AI in various sectors, particularly in marketing.
Email remains a vital communication tool in the digital age. In fact, according to the State of Email Survey 2023 by Mailmodo, 78.29% of marketers named email their top-performing channel in 2022. More importantly, 50.8% of them observed a 2x improvement in their email marketing ROI in the same year. These statistics highlight the importance of effective email strategies, for which AI email assistants are becoming increasingly indispensable.
For email marketers and business owners, AI email assistants are more than just time-savers; they are strategic partners that enhance the efficiency and effectiveness of email campaigns, while bringing the overall team’s productivity to the next level. They employ sophisticated algorithms to analyze your email data, learning from previous campaigns to suggest improvements for future communications. This process leads to emails that are more personalized, relevant, and impactful.
AI email assistants work by leveraging machine learning and deep learning. They analyze your email content, and audience engagement and response patterns to provide actionable insights and recommendations. Here are only a few applications of AI email tools:
Enhanced personalization: AI-driven personalization goes beyond just addressing recipients by their names. It involves tailoring content based on individual behaviors and preferences. For instance, an AI email assistant can analyze past interactions to suggest content that resonates with each subscriber, significantly improving engagement.
Saving time on writing content: AI email assistants can generate entire email drafts, bringing your team’s productivity to the whole new level. For example, when using ChatGPT for email marketing, you can draft newsletters, promotional content, or follow-up messages in minutes while keeping your communication consistent and engaging.
Better analytics and data-driven insights: AI email assistants can track open rate and click-through rate, offering actionable suggestions to improve future campaigns.
They can also automate the segmentation of your audience based on various criteria meaning you can effortlessly send targeted campaigns to different customer groups without manually sorting through your contact list.
Improved email deliverability: AI email assistants significantly enhance email deliverability, which sets them apart from traditional email marketing software. AI tools identify and remove invalid or unresponsive email addresses, thereby reducing bounce rates.
They can also suggest adjustments in your sending times, email content, format, and sending patterns to avoid being marked as spam or ignored.
While sifting through about 70 various tools to select the best AI email assistants, we took an approach similar to the one detailed in our comprehensive guide to the best AI tools and meticulously picked out the 12 best AI email assistants. Here’s a short overview of our selection criteria:
And now, let’s get to the list.
Flowrite stands out in the AI email assistant market with 1.007 million monthly visits. It’s recognized for making email writing both efficient and creative.
Unique selling proposition: Flowrite shines with its variety of templates. Users have access to a range of ready-to-use templates, including unique ones like “Apply for Prime Minister.” Additionally, Flowrite offers the capability to create custom templates, providing users the flexibility to craft emails that perfectly match their specific communication needs and style.
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Features and functionality: Alongside its web app and browser extension, Flowrite’s template versatility enables users to quickly draft emails that are not only relevant and professional but also carry a personal touch.
Lemlist, with 536,899 monthly visits, allows finding potential buyers and engaging them across multiple channels, including email. Their brand promise is pretty bold: to turn strangers into customers.
Unique selling proposition: Standout for its AI campaign generator, Lemlist boosts engagement by personalizing outreach. The platform simplifies crafting high-quality, effective email campaigns, even for those new to email marketing.
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Features and functionality: Lemlist excels at email personalization, offering custom images and text tweaks to make each email uniquely engaging. It streamlines automated campaigns across multiple channels, including email and LinkedIn. Deliverability optimization ensures your messages hit the inbox, while integrated lead generation tools aid in efficient prospecting. The platform also integrates smoothly with popular CRMs and includes features like inbox rotation (available on Pro plan) that will improve your sending reputation.
Missive, a platform attracting 445,576 monthly visitors, is a perfect tool for teams looking to enhance their email management with the power of AI and ensure effective and efficient collaboration.
Unique selling proposition: Missive stands out for its team-focused design, transforming the traditional inbox into a collaborative workspace. It enables teams to manage shared inboxes efficiently, ensuring better clarity in communications and increased productivity in group projects.
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Features and functionality: Missive’s strengths include collaborative team inboxes, customizable canned responses, workload balancing, and rules for automated workflows. The OpenAI integration elevates its capabilities, allowing for quick generation of emails and one-click draft translations, streamlining your team’s email communication process and amplifying its productivity.
Mailmodo, having 317,880 monthly visitors, is transitioning from a classic email marketing platform to the one doubling down on AI, securing its spot on this list.
Unique selling proposition: Mailmodo’s AI journey enables them to expand their email marketing offerings by providing users with a blend of interactive content, smart automation, and impactful analytics, resulting in improved marketing outcomes.
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Features and functionality: Mailmodo is not just about email creation; it’s about optimizing every aspect of email marketing. Its integrations bring data from over 1,000 tools, enhancing your CRM and analytics. The platform is designed for higher ROI, with features like interactive AMP forms and A/B testing of various templates. Known for its interactive email capabilities, Mailmodo currently offers the AI Subject Line Generator, and is actively working to introduce the AI Content Generator and AI Template Creator. These upcoming features will further enhance the ability to create engaging, personalized email content effortlessly.
SaneBox focuses on decluttering inboxes, ensuring users give their time and attention only to important emails.
Unique selling proposition: SaneBox filters and prioritizes your inbox with the power of AI. It’s not just about sorting emails; it’s about ensuring you read what matters most.
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Features and functionality: SaneBox excels in intelligently organizing your inbox. Its AI picks out important emails, while tools like Email Deep Clean handle the rest, ensuring your inbox stays manageable. The Snooze feature delays non-urgent emails, and One-Click Unsubscribe makes it easy to opt-out of unwanted newsletters. It also reminds you of emails requiring a follow-up and seamlessly integrates with cloud storage for attachments. With custom filtering rules, SaneBox offers a personalized approach to email management, transforming your inbox into an efficient workspace.
Lavender, with 148,025 monthly visits, is revolutionizing the way sales emails are crafted with its AI-driven approach.
Unique selling proposition: Lavender is designed to significantly enhance sales email effectiveness. By providing real-time assistance and data-driven insights, it helps users craft compelling sales emails quickly, effectively doubling positive reply rates. Lavender stands out for its accessibility, offering free access to students and jobseekers, and no-contract, straightforward pricing for everybody else.
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Features and functionality: Lavender offers an AI email coach and personalization assistant with real-time suggestions powered by OpenAI, equips managers with data-backed insights for effective coaching, and allows seamless integrations with popular sales platforms. It provides unlimited AI-driven personalization and analytics, both for individuals and teams, ensuring sales emails are optimized for higher engagement and response rates.
Mailbutler, attracting 103,007 monthly visitors, is a robust email management tool, offering a range of features to optimize your email experience.
Unique selling proposition: Mailbutler’s AI-powered Smart Assistant, included into the Smart Plan can write, respond, and summarize emails, improving spelling and grammar and providing support for popular email services like Gmail, Apple Mail, and Outlook. Prioritizing privacy, Mailbutler is GDPR-compliant and continuously evolves taking into account user feedback.
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Features and functionality: Beyond AI features, Mailbutler offers email tracking, Smart Send Later features, customizable email signatures and templates, and contact insights. It has task automation, note-taking capabilities, collaborative tools, and a snooze function for better email management.
rasa.io, drawing in 72,587 monthly visits, specializes in creating highly personalized email newsletters using advanced AI and NLP (Natural Language Processing).
Unique selling proposition: rasa.io stands out for its ability to deliver personalized email content at scale. It uses AI and NLP to tailor newsletters to individual recipients, analyzing demographics and previous interactions to suggest relevant content. This approach mirrors the curated experience of social media feeds, making email interactions more engaging.
Selected pricing: Starting at $564/month for up to 10,000 contacts on the monthly plan.
This also includes 50 sources of audience, including YouTube, Facebook, and Twitter, six newsletter campaigns, HTML template support, source customizations, onboarding add-on options, and an option to rebrand and customize your analytics dashboards.
While the price might seem steep, rasa.io offers a demo to demonstrate the provided value. The investment might be potentially worthwhile for those looking to significantly boost customer engagement and sustainably increase productivity of the marketing team.
Features and functionality: rasa.io’s platform boosts engagement by automating the curation of email newsletters. It combines personalized email newsletters with automated relationship nurturing, seamlessly integrating with various technologies. It ensures each newsletter resonates with the recipient, leading to higher open and click-through rates.
SmartWriter is one more tool for businesses looking to automate and enhance their email outreach process with AI-driven personalization. And 61,743 monthly visitors seem to be happy with it.
Unique selling proposition: SmartWriter enhances B2B sales by using data from diverse sources to create tailored messages, streamlines product feedback flows, and boosts network effects. It’s rich text editing and email content generation capabilities ensure your messages stand out.
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Features and functionality: SmartWriter stands out for its ability to create personalized sales messages and cold emails by tapping into a variety of data sources. It enhances B2B sales strategies with social personalization and deep-researched content, making every outreach unique. The platform also simplifies the product feedback flows and enhances customer relationships without overcomplicating the existing processes. With tools like the CallToValue button, it facilitates repeat purchases, while its lead generation tool builds verified lists for effective outreach.
Hoppy Copy is yet another go-to solution for 57,016 email marketers monthly visiting the tool’s website and seeking AI-driven email content creation.
Unique selling proposition: Hoppy Copy sets itself apart with an AI specifically trained for email marketing.
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Features and functionality: Hoppy Copy integrates advanced AI tools for various email marketing needs. Its AI copywriter and editor enhance content creation and editing, while the AI newsletter creator and sequence planner are invaluable for putting together engaging newsletters and email sequences. The AI chat feature provides immediate content creation assistance. Hoppy Copy also includes unique features like Content Converter for repurposing content across formats, Spam Checker for optimizing email deliverability, and competitor monitoring to stay ahead of the market.
Salesforge, with 35,359 monthly visits, is worth considering by businesses seeking to improve their email outreach with AI-driven personalization, ensuring high engagement and deliverability rates.
Unique selling proposition: Salesforge’s strength lies in its AI model, enabling the sending of personalized emails at scale in any language while ensuring optimal deliverability and engagement.
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Features and functionality: Salesforge excels in creating unique, AI-generated emails for each recipient, making it a game-changer in personalized outreach. The tool’s ability to manage various mailboxes within a single browser tab simplifies user experience. Key features like creating personalized emails, AI warmup, and email validation ensure low bounce rates and high email engagement. Additionally, the Primebox™ View for centralized response management and unlimited mailbox integration demonstrate Salesforge’s commitment to scalability and productivity.
Warmy, attracting 33,881 monthly visits, offers innovative solutions to improve email deliverability using AI.
Unique selling proposition: Warmy’s AI engine, Adeline, specializes in optimizing mailbox warming and analyzing numerous parameters during the interactions with real people, thus ensuring emails reliably reach inboxes.
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Features and functionality: Warmy stands out for its full automation in warming up mailboxes. Users benefit from features like Progress Monitoring for a transparent overview of email health, ROI Calculator to assess the potential gains, Placement Tests for deliverability insights, and a Dedicated Dashboard for centralized management. Together, they enhance the process of maintaining and improving email sender reputation, making Warmy a valuable asset for any email-focused marketing strategy.
Have you gone through our list and are still unsure which one to pick? Or maybe you’re the kind who likes to dive in and choose for yourself? We get it. Selecting the perfect AI email assistant for your marketing needs is more than just picking a popular tool. It’s about finding a solution that aligns with your business goals, fits into your workflow, and matches your communication style. Here are some actionable tips to guide you in making an informed choice:
By following these steps, you can choose an AI email assistant that not only meets your current needs but also scales as your business grows, effectively supporting your email marketing strategies.
While AI email writers and assistants offer numerous advantages, like any technology, they come with their own set of challenges. Understanding not only helps deal with them effectively, but also ensures that your use of AI enhances rather than hinders your email marketing efforts. Here are some common challenges you might encounter:
It’s also important to remember that each business might encounter a unique set of challenges so do not skip that part where you carefully evaluate your very particular business circumstances.
As we wrap up our exploration of AI email assistants, it’s clear these tools are more than just a passing trend. They’re becoming essential for marketers aiming to make their email campaigns more effective, personalized, and impactful. From enhancing personalization to improving deliverability and increasing the overall teams’ productivity, AI email assistants offer a suite of benefits that can significantly upgrade your email marketing efforts.
Still, the key to success lies in choosing the right tool and using it wisely. Remember, the art of how to write a friendly email is still at the core of successful communication, and AI is here to enhance this skill, not to replace it. The human touch remains invaluable. Use AI not just to send emails, but to send the right emails, to the right people, at the right time, fostering stronger connections and driving tangible results for your business.
And as with any technology, being prepared for potential challenges, like data privacy concerns or the initial setup time, will ensure you harness the full potential of AI in your email strategy.
