MailerLite is a reliable email marketing tool, but there might be better email marketing platforms that would work best for your industry or business size. It won’t hurt to explore MailerLite alternatives that are currently on the market and compare those to your existing arrangement.
In this article, we’ve listed some of the best software alternatives to MailerLite that you can consider. Read it to compare their features and pricing to find the best match for you.
A quick overview of MailerLite
MailerLite is an email marketing service with an AI-powered email editor, email automation workflows, transactional emails, and more. Apart from email marketing features, you’ll also find a drag-and-drop website, landing page, and blog builders and e-commerce tools.
MailerLite has been in business since 2010 and has a high ranking based on user reviews. It is rated 4.4 stars out of 5 on Trustpilot, 4.6/5 on G2, and 4.7/5 on Capterra.
Pricing and features
Free plan for up to 500 subscribers and 12,000 emails per month (includes core features and a 14-day premium trial).
Paid plans start from $9/month (Growing Business) and $18/month (Advanced) with annual discounts. Enterprise pricing is custom for lists above 100K subscribers.
Pros and cons
MailerLite works best for small businesses or those who have just started their marketing journey. If you’re still considering whether you should use it or find a better option, here’s a list of the tool’s advantages and disadvantages.
Pros:
- Simple interface. Even if it’s your first time using an email marketing tool or working on your emails, you won’t be overwhelmed. Plus, MailerLite has an extensive tutorial library and knowledge base to guide you along the way.
- Variety of plans. Based on the size of your business and your marketing goals, you can choose a plan with pricing that fits your budget the best. You can also stick to the free plan if it has enough features to cover your needs.
- Dedicated features for e-commerce. MailerLite integrates with Shopify, WooCommerce, and other similar services, so you can sell digital products and have personalized communications with your customers. You can also sell subscriptions to newsletters which is one of the most unique features that this platform offers.
- Landing pages and websites. MailerLite plans include landing pages and websites, so you can convert subscribers into customers and page visitors into subscribers.
Cons:
- Almost no advanced features. Some users believe that MailerLite can’t compete with other services when it comes to in-depth analytics and flexible automation workflows.
- Limited support on a free plan. If you have a small customer base and are only starting your email marketing journey, you might need help along the way. With MailerLite’s free plan, you can contact support only for the first 30 days and are essentially required to upgrade if you need assistance.
- Not enough integration options. Although you can use integrations with Shopify or WordPress, it may not be enough, especially compared to what other tools offer.
- Lack of creative templates. The templates might seem a little too plain. Although you can edit them to match your company’s style and aesthetics, there are not enough layout and font options to choose from.
Why look for MailerLite alternatives
Although MailerLite is a comprehensive email marketing solution, you may still want to give other platforms a try. Exploring different ESP options, you can:
- Test various versions of emails. Trying distinct templates and layouts offered by different ESPs can help you identify what works best for your marketing campaigns.
- Increase your deliverability rates. Different email marketing platforms have different spam prevention practices, so you may find an alternative that will improve the reach of your emails.
- Save money. Since email marketing tools have different pricing and free plans with different features, you can find the best tool for your budget without sacrificing the features needed for your campaigns.
- Find useful features. Although ESPs have essentially the same basic set of features, some can offer helpful ways to improve your day-to-day operations. Trying out different platforms, you may find those that have something unique to offer.
10 best MailerLite alternatives to consider
Now, it’s time to compare some of the best email automation tools to see which platform fits your needs best. Here’s an overview of different online marketing platforms and their ratings on G2. You can also compare their free plans in case you want to test them before switching from MailerLite permanently.
| Tool | Best for | Free plan | Starting price, billed annually | Key advantage |
| Selzy | Beginners & SMBs | 100 contacts / 1,000 emails | $5.25/month | Simple, affordable, all core features |
| Constant Contact | Events & social marketing | No | $12/month | Event tools + large template library |
| Moosend | Budget automation | No (trial) | $7/month | Strong automation at low cost |
| Brevo | Multichannel marketing | 300 emails/day | $8/month | Email + SMS + CRM in one platform |
| Mailchimp | All-in-one marketing | 250 contacts / 500 emails | $13/month | Established platform + integrations |
| ActiveCampaign | Advanced automation & CRM | No (trial) | $15/month | Powerful automation + CRM |
| Klaviyo | E-commerce marketing | 250 profiles / 500 emails | $20/month | Data-driven segmentation |
| Omnisend | Ecommerce & omnichannel | 250 contacts / 500 emails | $11.2/month | Email + SMS + push automation |
| Benchmark Email | Simple design-focused email | 500 contacts / 2,500 emails | $19/month | Easy editor + templates |
| Kit | Creators & newsletters | Free plan available | $33/month | Monetization + creator tools |
Selzy
Best for: beginners and small businesses looking for an affordable and easy-to-use email marketing tool.
Selzy is an affordable email marketing solution that makes a great alternative for both beginners and professional marketers. With its simple and easy-to-use interface, anyone can create effective email campaigns.
The tool has all the necessary features of an ESP, like a visual builder for automation workflows, transactional emails, and pop-ups. Selzy can be integrated with Webflow, Airtable, Shopify, and other services.
The stand-out feature of this platform is its drag-and-drop builder powered by AI. You can use one of the 1,000 pre-made responsive templates or make an email from scratch and add different blocks like a survey or a countdown timer, easily adapt the layout, and more. Plus, you can generate images and copy directly in the editor. You can also ask an AI assistant to assess the campaign and provide recommendations.
Pricing: Free plan for up to 100 subscribers and 1,000 emails per month. There’s also a free trial for new clients with up to 10,000 emails to 2,000 contacts.
For 500 contacts, paid plans start from $5.25 a month (billed yearly).
Features: Segmentation and personalization, A/B testing, visual automation workflows, transactional emails, pop-ups and forms, analytics, reporting, chatbots, landing pages, and SMS.
Why switch: Compared to MailerLite, Selzy is better for beginners and small businesses looking for a more affordable and straightforward email marketing tool.
One of the best options for beginners and small to medium businesses, thanks to its affordable pricing. The cheapest plan is more affordable and you can test all features on the free plan.
Constant Contact
Best for: small businesses that need email marketing combined with event and social media tools.
Another easy-to-use online marketing platform alternative, Constant Contact, can help you operate not only email marketing but also SMS and event marketing, sales, and more.
The platform has over 100 email templates for welcome, seasonal emails, and newsletters. With so many choices, you can easily vary your campaigns. Plus, Constant Contact has an AI for drafting full campaigns, content generation, and performance analysis.
Many users like the platform’s list segmentation feature, which is easy to use even if you have multiple contact lists. Plus, there is an automatic segmentation based on engagement.
Another advantage is that the platform supports hundreds of integrations, including Canva, Salesforce, Shopify, and many more. Although the platform doesn’t provide a free plan, you can test the free 14-day trial before purchasing.
Pricing: No free plan, but a free trial is available. Paid plans start from $12/month, with pricing scaling based on the number of contacts and selected plan tier.
Features: Email templates and drag-and-drop editor, segmentation, automation workflows (plan-dependent), integrations, reporting, and multi-channel tools like SMS, social media, and event marketing.
Why switch: Compared to MailerLite, Constant Contact is better for businesses that need event marketing, social media tools, and a wider range of templates.
Many more templates are available. You can integrate the platform with hundreds of apps and tools. Plus, Constant Contact has social media marketing and event marketing features.
Moosend
Best for: budget-conscious businesses that want strong automation and ecommerce features.
Moosend is an email marketing platform that also has CRM features and landing pages. One of the best features of this alternative is marketing automation. Users can choose from pre-built templates for reminders, onboarding, cart abandonment, and more.
The platform has an e-commerce AI that makes smart product recommendations and sends out restock notifications. Other notable Moosend capabilities include integrations with tools like Zendesk, Zapier, and WooCommerce.
Besides that, reviewers report an easy-to-use interface intuitive even for marketing beginners and a quick and helpful support team.
Pricing: No free plan, but a 30-day free trial is available. Paid plans start from $7/month (billed annually), with pricing scaling based on the number of subscribers. Enterprise pricing is available on request.
Features: Email marketing, pre-built automation workflows, segmentation and personalization, landing pages and forms, integrations, reporting, and e-commerce features like product recommendations.
Why switch: Compared to MailerLite, Moosend is better for users who need more advanced automation and ecommerce-focused features at a lower price point.
Brevo
Best for: multichannel marketing with email, SMS, CRM, and messaging in one platform.
Brevo is a platform that offers multiple tools including email, SMS, CRM, and WhatsApp marketing. Despite that, the user interface is minimalistic, so the overall experience is beginner-friendly. Email marketers will appreciate the variety of responsive templates for regular emails and automated campaigns like birthday emails.
Other features of this alternative include pipeline management, push notifications, and sales reports. Brevo can be integrated with over 50 other services including WordPress and Shopify. Plus, the platform is available in 6 different languages.
Pricing: Free plan with unlimited contacts and 300 emails per day. Paid plans start from $8/month, with pricing based on monthly email volume (e.g., ~5,000 emails/month), not the number of contacts.
Features: Email and transactional emails, automation workflows, CRM, integrations, reporting and analytics, and multichannel campaigns (SMS and WhatsApp). Some features like A/B testing are available on higher-tier plans.
Why switch: Compared to MailerLite, Brevo is better for multichannel marketing, especially if you want to combine email, SMS, and CRM in one platform.
Native CRM and the ability to send campaigns in messengers (for a separate fee).
Mailchimp
Best for: businesses looking for an all-in-one marketing platform with strong integrations.
If you want to manage your email campaigns, create landing pages, and even host websites in the same place, Mailchimp is a great alternative for you. You can also purchase a plan for operating transactional emails, email marketing, or websites separately. However, all marketing plans have some free website features. Mailchimp’s users highlight the convenience of A/B testing and the variety of integrations, such as Canva, LiveChat, Stripo, etc.
The service also helps to optimize your campaigns and automate personalized emails via an AI feature. The automation is also quite convenient, as Mailchimp has many pre-built workflows for essential parts of the customer journey like retargeting, lead generation, and more.
Pricing: Free plan for up to 250 contacts, 500 emails per month, 1 seat, and 1 audience. Paid plans start from $13/month for Essentials, with pricing scaling by contact count.
Features: Automation workflows, segmentation and personalization, landing pages and websites, reporting and analytics, integrations, and A/B testing (available on paid plans).
Why switch: Compared to MailerLite, Mailchimp is better for users who need a more established all-in-one marketing platform with advanced integrations and analytics.
A more comprehensive marketing CRM, more integration options, and a good reputation in the industry.
ActiveCampaign
ActiveCampaign is a versatile software alternative for email marketing campaigns, customer relationships, and sales. It helps you stay in touch with customers via email, automation, and messaging channels, and includes tools like landing pages and CRM.
Compared to other similar tools, the platform is quite pricey and is geared towards medium to large businesses. Plus, it’s best to have prior email marketing experience to navigate the advanced features and complicated user interface. Users have access to all basic ESP features like a drag-and-drop email builder, integrations, and A/B testing. ActiveCampaign’s unique offering is an AI-powered advanced marketing automation builder with 900+ templates. Some premium plans also offer predictive content and sending.
Pricing: No free plan, but a 14-day free trial is available. Paid plans start from $15/month, with pricing based on the number of contacts and selected plan tier.
Features: Email marketing, advanced automation workflows, segmentation, CRM (in higher plans), landing pages, integrations, and reporting.
Why switch: Compared to MailerLite, ActiveCampaign is better for advanced automation, CRM integration, and highly personalized customer journeys.
More advanced features and cutting-edge technologies. You can also manage various channels and a CRM in one platform.
Klaviyo
Best for: e-commerce brands focused on data-driven marketing and revenue growth.
A marketing automation software Klaviyo is a tool for email, social media, and SMS marketing management. The multichannel campaigns make this MailerLite alternative a good choice for e-commerce businesses. Plus, there are dedicated features for Shopify to collect more customer reviews, enrich their profiles, and access analytics.
Klaviyo’s email marketing offer comes with AI-powered real-time segmentation, benchmarks tailored to your industry, automation with 60+ templates, and 350+ integrations with services like Stripe, Typeform, Gorgias, and more.
Pricing: Free plan for up to 250 active profiles and 500 emails per month, with 150 free SMS/MMS credits (US only). Paid plans start from $20/month, with pricing based on the number of active profiles.
Features: Email and SMS marketing, automation workflows (flows), segmentation, templates, integrations (especially for e-commerce), reporting, and analytics.
Why switch: Compared to MailerLite, Klaviyo is better for e-commerce businesses that rely on data-driven segmentation and revenue-focused automation.
One of the best solutions for e-commerce businesses, especially those using Shopify.
Omnisend
Best for: e-commerce businesses that rely on email, SMS, and push notifications.
Omnisend is a marketing platform that specializes in email, SMS, and web push notifications. This easy-to-use alternative is a great fit for e-commerce businesses because of its seamless integrations with e-commerce platforms and customer review management features for Shopify.
Omnisend offers “shoppable emails” with unique discount codes and recommendations, automatic email resending, advanced reporting that shows the best-performing campaigns at a glance, and multichannel automation.
Pricing: Free plan for up to 250 contacts and 500 emails per month (with a 500 daily send limit), plus a one-time SMS credit bonus. Paid plans start from $11.2/month, with pricing based on the number of contacts.
Features: Email and marketing automation workflows, A/B testing, segmentation, integrations with Shopify, Wix, etc., and more.
Why switch: Compared to MailerLite, Omnisend is better for e-commerce brands that need built-in SMS, push notifications, and sales-focused automations.
A good fit if you’re looking for a multichannel marketing tool that is focused on e-commerce features.
Benchmark Email
Best for: beginners who want a simple platform with strong templates and design tools.
If you are looking for a cost-efficient email marketing platform that has a wide variety of templates and is easy to use, Benchmark Email might be just right. First and foremost, it is an ESP with a well-designed interface, AI-enhanced drag-and-drop builder, automation workflows, and reporting and analytics.
Benchmark Email supports integrations with tools like Zapier, Stripo, and Jotform. Other notable features include landing pages and a B2B CRM platform.
Pricing: Free plan for up to 500 contacts, 2,500 emails per month, 1 user, and 1 domain. Paid plans start from $19/month, with pricing based on the number of contacts and email sends set at up to 10× the contact limit.
Features: A/B testing, landing page builder, email automation workflows, integrations, drag-and-drop builder with templates and AI, segmentation, and more.
Why switch: Compared to MailerLite, Benchmark Email is better for users who want a simple, design-focused platform with strong template options.
A scaled-back platform that is focused on email marketing and is great for beginners.
Kit
Best for: creators and bloggers who want to grow and monetize a newsletter.
Kit is a tool made by and for influencers and content creators. You won’t get any trouble using its simple interface, even if you are an email marketing beginner. This alternative to MailerLite is best for those working with digital courses or other similar content for sale, as there are various integrations with blog, webinar, and course platforms.
However, if you have a medium or large-sized business, you might find the platform lacking. Some find its features, such as landing page builder, analytics, and drag-and-drop editor, a bit limited.
Pricing: Free Newsletter plan available. Paid plans start from $33/month billed yearly for Creator, with a 14-day free trial. Pricing is based on the number of active subscribers.
Features: Segmentation, landing pages and forms, email templates, visual automations, paid newsletters, digital product selling, and more.
Why switch: Compared to MailerLite, Kit is better for creators who want to monetize newsletters and build automated audience funnels.
A strong fit for creators who want subscriber-based pricing, visual automations, newsletter monetization, and tools for selling digital products.
Final thoughts: Which MailerLite alternative should you choose?
If you’re not sure which platform to pick, here’s a quick breakdown:
- Choose Selzy if you want an affordable, beginner-friendly tool with all the essential features.
- Choose Brevo if you need multichannel marketing with email, SMS, and CRM in one place.
- Choose ActiveCampaign if advanced automation and CRM capabilities are your top priority.
- Choose Klaviyo if you run an e-commerce business and want data-driven marketing.
- Choose Omnisend if you need e-commerce-focused automation with SMS and push notifications.
- Choose Mailchimp if you prefer a well-known all-in-one marketing platform with strong integrations.
- Choose Constant Contact if you rely on event marketing and social media tools.
- Choose Moosend if you want a budget-friendly platform with strong automation features.
- Choose Benchmark Email if you need a simple tool with a focus on templates and design.
- Choose Kit if you’re a creator looking to grow and monetize your newsletter.
The best MailerLite alternative depends on your business model, budget, and how advanced your email marketing needs are.
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