10 Best Alternatives to MailerLite You Should Consider Switching To

10 Best Alternatives to MailerLite You Should Consider Switching To
26 June, 2024 • ... • 22 views
Maria Bidogaeva
by Maria Bidogaeva

Have you ever heard the phrase “if it ain’t broke, don’t fix it”? When it comes to technology, we wholeheartedly disagree. Platforms constantly evolve, and if you aren’t on the lookout for a cutting-edge email marketing service, you might end up losing customers or paying more for a lesser package.

MailerLite is a reliable email marketing tool, but there might be better email marketing platforms that would work best for your industry or business size. It won’t hurt to explore MailerLite alternatives that are currently on the market and compare those to your existing arrangement. 

In this article, we’ve listed some of the best software alternatives to MailerLite that you can take a chance on. Read it to compare their features and pricing to find the best match for you.

A quick overview of MailerLite

MailerLite’s website homepage with the heading “Create email marketing your audience will love”
Source: MailerLite

MailerLite is an email marketing service with an AI-powered email editor, email automation workflows, transactional emails, and more. Apart from email marketing features, you’ll also find a drag-and-drop website, landing page, and blog builders and e-commerce tools.

MailerLite has been in business since 2010 and has a high ranking based on user reviews. It is rated 4.4 stars out of 5 on Trustpilot, 4.7/5 on G2, and 4.7/5 on Capterra.

Pricing and features

MailerLite features both free and paid plans that start from $9. The pricing is based on the size of your subscriber base. 

The free plan includes up to 1,000 subscribers. Users will get 12,000 monthly emails and 1 user. The available features are limited and include a drag-and-drop editor, segmentation, 1 website, 10 landing pages, limited email automation, embedded and pop-up forms, and more. However, free plan users won’t have access to MailerLite support after a 30-day period. There is also no dynamic content and no auto-resending among other limitations.

Here are the service’s pricing plans and features:

  • For up to 500 subscribers, Growing Business is $9 a month billed yearly or $10 a month billed monthly. It features unlimited monthly emails, websites, and landing pages, 3 users, and 24/7 support via email. With this plan, users also gain access to unlimited templates, auto-resend campaigns, dynamic content, selling tools for digital products, unsubscribe page builder, and more.
  • For up to 500 subscribers, the Advanced plan is $18 a month billed yearly or $20 billed monthly. It offers the same instruments as the Growing Business plan and expands on it with unlimited users, 24/7 email and chat support, Facebook integration, an AI writing assistant, a custom HTML editor, multiple triggers in automations, and more.
  • For more than 100 thousand subscribers, there is the Enterprise plan. It doesn’t limit monthly emails and users. The plan has all the features of the Advanced plan and also a dedicated success manager, onboarding consultation and training, a dedicated IP & deliverability consultation, account audit and performance improvements, and more. To subscribe to the Enterprise plan, users need to fill in the application form on the MailerLite website.

Pros and cons

MailerLite works best for small businesses or those who just started their marketing journey. If you still consider whether you should use it or find a better option, here’s a list of the tool’s advantages and disadvantages.

Pros:

  • Simple interface. Even if it’s your first time using an email marketing tool or working on your emails, you won’t be overwhelmed. Plus, MailerLite has an extensive tutorial library and knowledge base to guide you along the way.
  • Variety of plans. Based on the size of your business and your marketing goals, you can choose a plan with pricing that fits your budget the best. You can also stick to the free plan if it has enough features to cover your needs.
  • Dedicated features for e-commerce. MailerLite integrates with Shopify, WooCommerce, and other similar services, so you can sell digital products and have personalized communications with your customers. You can also sell subscriptions to newsletters which is one of the most unique features that this platform offers.
  • Landing pages and websites. MailerLite plans include landing pages and websites, so you can convert subscribers into customers and page visitors into subscribers.

Cons:

  • Almost no advanced features. Some users believe that MailerLite can’t compete with other services when it comes to in-depth analytics and flexible automation workflows.
  • Limited support on a free plan. If you have a small customer base and are only starting your email marketing journey, you might need help along the way. With MailerLite’s free plan, you can contact support only for the first 30 days and are essentially required to upgrade if you need assistance. 
  • Not enough integration options. Although you can use integrations with Shopify or WordPress, it may not be enough, especially compared to what other tools offer.
  • Lack of creative templates. The templates might seem a little too plain. Although you can edit them to match your company’s style and aesthetics, there are not enough layout and font options to choose from.

Why look for MailerLite alternatives

Although MailerLite is a comprehensive email marketing solution, you may still want to give other platforms a try. Exploring different ESP options, you can:

  • Test various versions of emails. Trying distinct templates and layouts offered by different ESPs can help you identify what works best for your marketing campaigns. 
  • Increase your deliverability rates. Different email marketing platforms have different spam prevention practices, so you may find an alternative that will improve the reach of your emails.
  • Save money. Since email marketing tools have different pricing and free plans with different features, you can find the best tool for your budget without sacrificing the features needed for your campaigns.
  • Find useful features. Although ESPs have essentially the same basic set of features, some can offer helpful ways to improve your day-to-day operations. Trying out different platforms, you may find those that have something unique to offer.

10 best MailerLite alternatives to consider

Now, it’s time to compare some of the best email automation tools to see what would work best for you. Here’s an overview of different online marketing platforms and their ratings on G2. You can also compare their free plans in case you want to test them before switching from MailerLite permanently.

Free plan G2 rating
Sezly Up to 100 contacts and 1,500 emails per month 4.7 / 5
Constant Contact No 4.0 / 5
Moosend No 4.6 / 5
Brevo Up to 300 emails per day 4.5 / 5
Mailchimp Up to 500 contacts and 1,000 emails per month (500 emails per day) 4.3 / 5
ActiveCampaign No 4.5 / 5
Klaviyo Up to 500 emails and 150 free SMS/MMS credits per month 4.6 / 5
Omnisend Up to 250 contacts and 500 emails per month 4.6 / 5
Benchmark Email Up to 500 contacts and 3,500 emails per month 4.3 / 5
ConvertKit Up to 10,000 contacts 4.4 / 5

Selzy

Selzy’s website homepage with the heading “The easiest way to start selling with emails”

Selzy is an affordable email marketing solution that makes a great alternative for both beginners and professional marketers. With its simple and easy-to-use interface, everyone can make efficient email campaigns.

The tool has all the necessary features of an ESP like a visual builder for automation workflows, transactional emails, and pop-ups. Selzy can be integrated with Webflow, Airtable, Shopify, and other services.

The stand-out feature of this platform is its drag-and-drop builder powered by AI. You can use one of the many pre-made responsive templates or make an email from scratch and add different blocks like a survey or a countdown timer, easily adapt the layout, and more. Plus, you can generate images and copy directly in the editor. You can also ask an AI assistant to assess the campaign and provide recommendations.

Pricing: Free plan for up to 100 subscribers and 1,500 emails per month. For 500 contacts, paid plans start from $7 a month (billed yearly).

Features: Personalization and segmentation, A/B testing, automation workflows, email analytics, reporting, and more.

Why switch: One of the best options for beginners and small to medium businesses thanks to affordable pricing. The cheapest plan is more affordable and you can test all features on the free plan.

Constant Contact

Constant Contact’s website homepage with the heading “We’re here to help you grow”
Source: Constant Contact

Another easy-to-use online marketing platform alternative, Constant Contact can help you operate not only email marketing but also SMS and event marketing, sales, and more. 

The platform has over 100 email templates for welcome, seasonal emails, and newsletters. With so many choices, you can constantly surprise your subscriber base with something new and create campaigns very fast. Plus, Constant Contact has an AI for drafting full campaigns, content generation, and performance analysis. 

Many users like the platform’s list segmentation feature which is easy to use even if you have multiple contact lists. Plus, there is an automatic segmentation based on engagement. 

Another benefit worth mentioning is that the platform supports more than 300 integrations, including Canva, Salesforce, Shopify, and many more. Although the platform doesn’t provide a free plan, you can test the free 14-day trial before purchasing.

Pricing: No free plan. Paid plans start from $12 a month for up to 500 subscribers.

Features: Extensive email templates library, A/B testing, contact segmentation, automation workflows, integrations, reporting, and more.

Why switch: Many more templates are available. You can integrate the platform with hundreds of apps and tools. Plus, Constant Contact has social media marketing and event marketing features.

Moosend

Moosend’s website homepage with the heading “The Easiest Email Marketing and Automation Software”
Source: Moosend

Moosend is an email marketing platform that also has CRM features and landing pages. One of the best features of this alternative is marketing automation. Users can choose from pre-built templates for reminders, onboarding, cart abandonment, and more.

The platform has an e-commerce AI that makes smart product recommendations and sends out restock notifications. Other notable Moosend capabilities include integrations with tools like Zendesk, Zapier, and WooCommerce.

Besides that, reviewers report an easy-to-use interface intuitive even for marketing beginners and a quick and helpful support team. 

Pricing: No free plan, only a free 30-day trial. Paid plans start from $9 a month (paid annually) for up to 500 subscribers.

Features: Marketing automation, integrations, customer management features, landing pages, automation workflows, custom reports, e-commerce features, and more.

Why switch: Dedicated features and a focus on marketing automation makes it a great platform for e-commerce businesses.

Brevo

Brevo’s website homepage with the heading “Grow with our email marketing & CRM suite”
Source: Brevo

Brevo is a platform that offers multiple tools including email, SMS, CRM, and WhatsApp marketing. Despite that, the user interface is minimalistic, so the overall experience is beginner-friendly. Email marketers will appreciate the variety of responsive templates for regular emails and automated campaigns like birthday emails.

Other features of this alternative include pipeline management, push notifications, and sales reports. Brevo can be integrated with over 50 other services including WordPress and Shopify. Plus, the platform is available in 6 different languages.

Pricing: Free plan for up to 300 emails per day. Paid plans start from $9 a month for up to 5,000 emails a month.

Features: Transactional emails, reporting and analytics, A/B testing, integrations, automation workflow editor, and more.

Why switch: Native CRM and the ability to send campaigns in messengers (for a separate fee).

Mailchimp

Mailchimp’s website homepage with the heading “Turn Emails into Revenue”
Source: Mailchimp

If you want to manage your email campaigns, create landing pages, and even host websites in the same place, Mailchimp is a great alternative for you. You can also purchase a plan for operating transactional emails, email marketing, or websites separately. However, all marketing plans have some free website features. Mailchimp’s users highlight the convenience of A/B testing and the variety of integrations, such as Canva, LiveChat, Stripo, etc. 

The service also helps to optimize your campaigns and automate personalized emails via an AI feature. The automation is also quite convenient, as Mailchimp has many pre-built workflows for essential parts of the customer journey like retargeting, lead generation, and more.

Pricing: Free plan for up to 500 contacts and 1,000 emails per month (500 emails per day). Paid plans start from $13 a month for 500 subscribers.

Features: Automation workflows with templates, segmentation and personalization, landing pages and websites, reporting and analytics, integrations, A/B testing, and more.

Why switch: A more comprehensive marketing CRM, more integration options, and a good reputation in the industry.

ActiveCampaign

ActiveCampaign’s website homepage with the heading “ Effortless email & marketing automation”
Source: ActiveCampaign

ActiveCampaign is a versatile software alternative for email marketing campaigns, customer relationships, and sales. It helps to stay in touch with customers via push notifications and WhatsApp campaigns, build websites and landing pages.

Compared to other similar tools, the platform is quite pricey and is geared towards medium to large businesses. Plus, it’s best to have prior email marketing experience to navigate the advanced features and complicated user interface. Users have access to all basic ESP features like a drag-and-drop email builder, integrations, and A/B testing. ActiveCampaign’s unique offering is an AI-powered advanced marketing automation builder with 900+ templates. Some premium plans also offer predictive content and sending.

Pricing: No free plan, only a free 14-day trial. Paid plans start from $15 a month for 1,000 contacts.

Features: Marketing automation, integrations, segmentation, campaign analytics and reporting, landing pages, and more.

Why switch: More advanced features and cutting-edge technologies. You can also manage various channels and a CRM in one platform.

Klaviyo

Klaviyo’s website homepage with the heading “Power smarter digital relationships”
Source: Klaviyo

A marketing automation software Klaviyo is a tool for email, social media, and SMS marketing management. The multichannel campaigns make this MailerLite alternative a good choice for e-commerce businesses. Plus, there are dedicated features for Shopify to collect more customer reviews, enrich their profiles, and access analytics. 

Klaviyo’s email marketing offer comes with AI-powered real-time segmentation, benchmarks tailored to your industry, automation with 60+ templates, and 350+ integrations with services like Stripe, Typeform, Gorgias, and more.

Pricing: Free plan for up to 500 emails and 150 free SMS/MMS credits per month. Paid plans start from $20 a month for up to 500 active email profiles (subscribers and those added through general engagement).

Features: A/B testing, email templates, marketing automation workflows, integrations, segmentation, reporting, and more.

Why switch: One of the best solutions for e-commerce businesses, especially those using Shopify.

Omnisend

Omnisend’s website homepage with the heading “Send emails & SMS that really sell”
Source: Omnisend

Omnisend is a marketing platform that specializes in email, SMS, and web push notifications. This easy-to-use alternative is a great fit for e-commerce businesses because of its seamless integrations with e-commerce platforms and customer review management features for Shopify. 

Omnisend offers “shoppable emails” with unique discount codes and recommendations, automatic email resending, advanced reporting that shows the best-performing campaigns at a glance, and multichannel automation.

Pricing: Free plan for up to 250 contacts and 500 emails per month. Paid plans start from $16 a month for up to 500 subscribers.

Features: Email and marketing automation workflows, A/B testing, segmentation, integrations with Shopify, Wix, etc., and more.

Why switch: A good fit if you are looking for a multiple-channel management tool that is focused on e-commerce features.

Benchmark Email

Benchmark Email’s website homepage with the heading “A powerfully simple email marketing platform”
Source: Benchmark Email

If you are looking for a cost-efficient email marketing platform that has a wide variety of templates and is easy to use, Benchmark Email might be just right. First and foremost, it is an ESP with a well-designed interface, AI-enhanced drag-and-drop builder, automation workflows, and reporting and analytics.

Benchmark Email can be integrated with 1,500+ other services like Zapier, Stripo, and Jotform. Other notable features include landing pages and a B2B CRM platform.

Pricing: Free plan for up to 500 contacts and 3,500 emails per month. Paid plans start from $13 a month (billed yearly) for up to 500 subscribers.

Features: A/B testing, landing page builder, email automation workflows, integrations, drag-and-drop builder with templates and AI, segmentation, and more.

Why switch: A scaled-back platform that is focused on email marketing and is great for beginners.

ConvertKit

ConvertKit’s website homepage with the heading “Sustainable growth tools for creators”
Source: ConvertKit

ConvertKit is a tool made by and for influencers and content creators. You won’t get any trouble using its simple interface, even if you are an email marketing beginner. This alternative to MailerLite is best for those working with digital courses or other similar content for sale, as there are various integrations with blog, webinar, and course platforms.

However, if you have a medium or large size business, you might find the platform lacking. Some find its features, such as landing page builder, analytics, and drag-and-drop editor a bit limited.

Pricing: Free plan for up to 10,000 contacts. Paid plans start from $9 a month for up to 300 subscribers.

Features: Segmentation, landing pages, email templates, A/B testing, image library, and more. 

Why switch: The best alternative for content creators and influencers.

Final thoughts

There are many good alternatives to MailerLite that you can give a try. Here’s why you should look for an alternative:

  • You can try and test different email templates and layouts to find what works best for you.
  • Your deliverability rates might increase due to different spam prevention measures.
  • You can find a tool with the best pricing and save money without sacrificing essential features.
  • Different ESPs offer unique features that might be useful for your email marketing campaigns.

Consider features that you are looking for in an email marketing tool, the size of your business, and the tool’s pricing to choose the best MailerLite alternative. 

26 June, 2024
Article by
Maria Bidogaeva
A literature and economics degree holder with a background in writing newspaper articles and educational blog posts. I first encountered digital marketing when I was launching my online language learning project. I believe digital marketing can be challenging and fun at the same time, so I hope to help others make the best of their experience with it. My hobbies include online education, learning foreign languages, and American literature.
Visit Maria's
Selzy
Selzy
Selzy
Selzy
Selzy

Latest Articles

Selzy Selzy Selzy Selzy