Keap vs Mailtrap

Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.

Founded in 2011 by Railsware Product Studio, Mailtrap is a bootstrapped product owned by Railsware with company headquarters in Kyiv, Krakow, and Los Angeles.

Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.

The service is geared for developer and product teams. Although not easy for the general public, its interface makes it easy for professionals to adopt the tool.

Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.

SMEs and enterprises who require detailed, well-laid-out analytics, high deliverability, as well as transactional and marketing emails within a highly scalable and stable solution.

No free plan, only 14 day free trial.

Yes, 3,500 emails per month with 150 emails/day throughput, one domain and one user seat.

Keap has three plans, billed yearly/monthly:

Pro $159 / $199

• 1,500 contacts
• 2 users
• Email marketing
• Marketing, sales & workflow automation
• CRM
• Quotes, invoices & payments
• Landing pages & online sales
• Text marketing (US)

Max $229 / $289

• 2,500 contacts
• 3 users
• Core features
• Dedicated phone line (US & Canada)
• Appointments
• Enhanced landing pages & sales tools
• E-commerce tools (promo codes, order bumps, etc.)
• Advanced reporting

Ultimate $279 / $349

• 2,500 contacts
• 3 users
• Core features
• Premium CRM & sales management
• Advanced marketing & sales tools (round robin, email health report, etc.)
• Permission levels for users
• Affiliate management & collaboration
• Advanced reporting

Other pricing features:

• 14 days free trial with all the features
• All plans require a mandatory one-time onboarding fee of $999

Mailtrap offers four pricing plans, billed monthly, and based on the number of emails and contacts, features, data retention and additional services.

Basic starts from $15 per month for 10,000 emails and up to 50,000 contacts.

• No daily email throughput limit
• 5 domains
• 5 days of email log and body retention
• Click rate tracking
• 3 user seats 
• 2FA

Business starts at $85 per month for 100,000 emails and up to 750,000 contacts.

• Everything you get in Basic +
• 3,000 domains
• 15-day email log retention
• 7-day email body retention
• Max email size up to 30MB
• Dedicated IP
• Auto warm-up
• HTTPS link branding
• 1,000 user seats
• 2FA & SSO
• 24/7 customer support (email & live chat)
• Priority support
• Deliverability expert assistance
• Migration assistance

Enterprise starts at $750 per month from 1,5M emails and up to 2.5M contacts.

• Everything you get in Business +
• 30-day email log retention
• 15-day email body retention
• Activity logs

Mailtrap for big senders

• Custom pricing
• Deliverability manager
• Onboarding assistance
• Unlimited user seats

24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.

Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.

Email support available to all plans, Knowledge Base, well-documented APIs and SDKs, YouTube tutorials, documentation available on all plans. 

Live chat and priority support available on higher plans (Business, Enterprise, and Mailtrap for big senders). This also includes migration and deliverability expert assistance and live chat and priority support – available 24/7.

On lower-tier plans, email support is available 20-hours per day, Monday to Friday.

• Email and text marketing automation in a drag-and-drop builder
• Segmentation
• Reporting and analytics
• Integrations with various services
• CRM
• A mobile app for iOS and Android for a virtual phone number and leads management
• Forms and landing pages
• Appointments booking and payments

• Separate sending streams for bulk and transactional emails
• SMTP & API (+SDKs for major programming languages)
• Email campaigns with scheduling, segmentation and automation
• Industry best analytics 
• Drag-and-drop email builder with AI assistance and fee image library
• Email template code editor
• Email templates and the template API
• Fast delivery and high inboxing rates.

18+ templates
Templates for one on one email conversations with clients

Templates for:

• Promo emails
• Online stores
• Flash sale
• Healthcare
• Home decor
• Fitness

• Two simple out-of-the-box templates with the option to import your own. 
• Templates API that allows you to programmatically send emails from your app or service.

29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.

18+ integrations including VS Code, Cursor, Replit, Gemini, Heroku, Zapier, Make, and more.

• Website
• A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand

• No installable solution.

✅Available only on the web.
❌No installable solution.

English

English Portuguese Spanish French Italian German Polish Ukrainian Japanese

Marketing and sales automations:

• Free consultation
• Deal follow-up
• Reminders
• Yearly birthday greetings
• Review request

Setting triggers, actions, and rules available in Alpha at the time of writing.

• Helpful automations
• Many features (CRM, email marketing, etc.) in one place
• Customer support
• Integrations

✅ High inboxing rates

✅ Fast email delivery 

✅ Industry best analytics

✅ Safe and fast scaling

✅ 24/7 expert support

• No A/B testing
• Difficult to cancel and billing issues
• Steep learning curve
• Software is slow

❌Automations in Alpha stage
❌Requires intermediate coding skills