Selzy vs Keap
Trying to choose between Selzy vs Keap as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.8 GetApp
- 4.8 Capterra
- 4.7 G2
Average 4.8 / 5
Selzy
Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.
Pricing
From $7 a month depending on the tariff, the contact list size and the final scope of work and extra services
Key features
- 100+ free responsive email templates
- Email block editor with customizable ready-made HTML modules
- Personalization and segmentation
- List hygiene
- Analytics
- A/B testing
- Email automated
- Email recommendations
Support
24/7 available support via chat, email and phone
- 2.6 Trustpilot
- 4.1 Capterra
- 4.2 G2
Average 3.6 / 5
Keap
A sales and marketing automation platform catered to small businesses. Has CRM and email and text marketing features.
Pricing
Starts at $159 a month for 1,500 contacts (billed yearly)
Key features
- Email automation
- Drag-and-drop email builder
- Segmentation
- Reporting and analytics
- Integrations with various services
- CRM
- Virtual phone number
Support
24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.
General info about company
Selzy
Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.
Keap
Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.
Difficulty
Selzy
The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.
Keap
Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.
Best for
Selzy
Small and medium businesses, newbies in email marketing
Keap
Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.
Free plan
Selzy
Free forever plan with the full functionality and a limited contact list up to 100 addresses and a monthly limit of 1,500 emails a month
Keap
No free plan, only 14 day free trial.
Pricing
Selzy
Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:
- Lite: $10–$210/month
- Standard: $15–$700/month
- Premium: $220/month and higher, full price depends on the scope of work
If you pay by email volume, you can:
- Pay $0.005 for each email you send
- Pay in bulk monthly or annually, starting from $1150 for 500,000 emails
Keap
Keap has three plans, billed yearly/monthly:
Pro $159 / $199
- 1,500 contacts
- 2 users
- Email marketing
- Marketing, sales & workflow automation
- CRM
- Quotes, invoices & payments
- Landing pages & online sales
- Text marketing (US)
Max $229 / $289
- 2,500 contacts
- 3 users
- Core features
- Dedicated phone line (US & Canada)
- Appointments
- Enhanced landing pages & sales tools
- E-commerce tools (promo codes, order bumps, etc.)
- Advanced reporting
Ultimate $279 / $349
- 2,500 contacts
- 3 users
- Core features
- Premium CRM & sales management
- Advanced marketing & sales tools (round robin, email health report, etc.)
- Permission levels for users
- Affiliate management & collaboration
- Advanced reporting
Other pricing features:
- 14 days free trial with all the features
- All plans require a mandatory one-time onboarding fee of $999
Support
Selzy
Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.
Keap
24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.
Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.
Features
Selzy
- Website subscription forms and pop-ups
- Anti-spam email check
- Email size check
- Email authentication check
- Email recommendations — for Standard plan users
- Deliverability tips — for Premium users
- Subject line assistant — for Premium users
- Full campaign management from setting up DKIM to training and consulting — for Premium users
Keap
- Email and text marketing automation in a drag-and-drop builder
- Segmentation
- Reporting and analytics
- Integrations with various services
- CRM
- A mobile app for iOS and Android for a virtual phone number and leads management
- Forms and landing pages
- Appointments booking and payments
Templates
Selzy
144 free templates sorted by industries and occasions, 16 of which are empty with fully customizable blocks. If you don’t like templates, here’s how you can build an email from scratch:
- Build an email in the block editor using pre-made rows
- Use an HTML editor to tweak Selzy’s templates or create your own
- Upload your own HTML code you’ve written in another editor
Keap
18+ templates
Templates for one on one email conversations with clients
Templates for:
- Promo emails
- Online stores
- Flash sale
- Healthcare
- Home decor
- Fitness
Video/screenshots
Selzy
Keap
Integrations
Selzy
- CRM: Salesforce, Pipedrive, RD station, Zendesk, HubSpot, Kommo, Zoho
- Tables: Google Sheets, Airtable
- Form builders: Typeform, WordPress
- Ecommerce: Shopify, Ecwid, WooCommerce
- Social media: Facebook
Currently a beta version.
Keap
29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.
Devices
Selzy
- A web app for desktop, the website is optimized for smartphones
Keap
- Website
- A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand
- No installable solution.
Languages
Selzy
English
Ukrainian
Keap
English
Automation
Selzy
Selzy offers 12 templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.
So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.
Keap
Marketing and sales automations:
- Free consultation
- Deal follow-up
- Reminders
- Yearly birthday greetings
- Review request
Pros
Selzy
- Fully functional free trial
- Many unique features like anti-spam check and deliverability suggestions
- A simple interface great for newbies
- 24/7 tech support
- Affordable pricing
Keap
- Helpful automations
- Many features (CRM, email marketing, etc.) in one place
- Customer support
- Integrations
Cons
Selzy
- Interface not translated to many languages
- A limited choice of integrations
- Limited customization options in sign-up forms
Keap
- No A/B testing
- Difficult to cancel and billing issues
- Steep learning curve
- Software is slow
Reviews from experts
Selzy
“I recently started using Selzy and I have been extremely impressed with its performance. One of the standout features is its user-friendly interface. It's very easy to navigate, and I was able to set up my first campaign in just a few minutes. The drag-and-drop editor makes it simple to create visually appealing emails, and there are plenty of customizable templates to choose from.”
“As someone who has built up my network with Selzy’s tools, I’m confident it’s saved me countless hours of hard work compared to other similar products—which speaks volumes. Plus, they consistently provide helpful customer support, comprehensive online tutorials & guides, and other resources that make it easy to start immediately. If you’re looking for an email marketing platform to help you stand out in the times ahead, give Selzy a try – you won’t regret it!”
Keap
Overall: Keap Max Classic: It does the job supporting our business. But none of us like using it. We have too many integrations and automations set up that it would just be too arduous to switch.
Pros: Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.
Cons: Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.
Keap allows small business owners like me to create systems and automation to run, grow and scale our businesses. As a solopreneur just starting out, I couldn't hire an assistant to help me schedule appointments or to send out my emails. I was losing potential clients due to lack of follow-up. My business was chaotic. Keap helped me create processes that run, practically on autopilot, while I am working on my business and working for my clients. It is like having a couple of extra employees.
What do you dislike about Keap?
Keap is a very robust platform, which means it does have a bit of a learning curve. They provide training and plenty of resources to help you learn, but it takes a little time to understand all its abilities fully.
*This information is current as of 03/06/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
