
Selzy vs Keap
Trying to choose between Selzy vs Keap as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

Selzy
- 4.8/5 on GetApp
- 4.8/5 on Capterra
- 4.7/5 on G2
Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.
Pricing
From $5.25 a month depending on the tariff, the contact list size and the final scope of work and extra services
Key features
- AI-powered email builder with customizable ready-made HTML modules
- AI email assistant
- 1,000+ free responsive email templates
- Personalization and segmentation
- List hygiene
- Analytics
- A/B testing
- Email automation
- Email recommendations
Support
24/7 available support via chat, email and phone

Keap
- 2.6/5 on Trustpilot
- 4.1/5 on Capterra
- 4.2/5 on G2
A sales and marketing automation platform catered to small businesses. Has CRM and email and text marketing features.
Pricing
Starts at $159 a month for 1,500 contacts (billed yearly)
Key features
- Email automation
- Drag-and-drop email builder
- Segmentation
- Reporting and analytics
- Integrations with various services
- CRM
- Virtual phone number
Support
24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.
Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.
Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.
The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.
Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.
Small and medium businesses, newbies in email marketing
Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.
Free forever plan with basic functionality and a limited contact list of up to 100 addresses and a monthly limit of 1,500 emails
No free plan, only 14 day free trial.
Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:
- Lite: $5.25–$143.5/month
- Standard: $10.5–$1,155/month
- Enterprise: Custom, full price depends on the scope of work
If you pay by email volume, you can:
- Pay in bulk monthly or annually, starting from $26 for 5,000 emails (monthly) or $1,610 for 1, 000,000 emails (yearly)
Keap has three plans, billed yearly/monthly:
Pro $159 / $199
- 1,500 contacts
- 2 users
- Email marketing
- Marketing, sales & workflow automation
- CRM
- Quotes, invoices & payments
- Landing pages & online sales
- Text marketing (US)
Max $229 / $289
- 2,500 contacts
- 3 users
- Core features
- Dedicated phone line (US & Canada)
- Appointments
- Enhanced landing pages & sales tools
- E-commerce tools (promo codes, order bumps, etc.)
- Advanced reporting
Ultimate $279 / $349
- 2,500 contacts
- 3 users
- Core features
- Premium CRM & sales management
- Advanced marketing & sales tools (round robin, email health report, etc.)
- Permission levels for users
- Affiliate management & collaboration
- Advanced reporting
Other pricing features:
- 14 days free trial with all the features
- All plans require a mandatory one-time onboarding fee of $999
Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.
24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.
Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.
- Website subscription forms
- AI email builder and AI email assistant
- Email size check
- Email authentication check
- Send time optimization
- Email templates
- Personalization
- Email analytics
- Email automation
- Anti-spam email check — for Standard plan users
- Email recommendations — for Standard plan users
- Deliverability tips — for Standard users
- Subject line assistant — for Standard users
- Full campaign management from setting up DKIM to training and consulting — for Enterprise users
- Email and text marketing automation in a drag-and-drop builder
- Segmentation
- Reporting and analytics
- Integrations with various services
- CRM
- A mobile app for iOS and Android for a virtual phone number and leads management
- Forms and landing pages
- Appointments booking and payments
1,000+ email templates for every case scenario. If you don’t like templates, here’s how you can build an email from scratch:
- Build an email in the block editor using pre-made rows
- Use an HTML editor to tweak Selzy’s templates or create your own
- Upload your own HTML code you’ve written in another editor
18+ templates
Templates for one on one email conversations with clients
Templates for:
- Promo emails
- Online stores
- Flash sale
- Healthcare
- Home decor
- Fitness









- CRM: Salesforce, Pipedrive, OnePageCRM, Zendesk, HubSpot, Kommo, Zoho, Bitrix24, Freshdesk, Monday sales CRM, Freshsales, NoCRM
- Form builders: Typeform, WordPress
- E-commerce: Shopify, Ecwid, Squarespace, Nuvemshop
- Form builders: Typeform, Jotform, Formaloo, Marquiz
- CMS plugins: WordPress, Wix, Webflow, WooCommerce
- Others: Google Sheets, Airtable, Facebook, Pabbly, Webhooks
29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.
- Since Selzy is a web-based platform, it works on any device that supports modern web browsers, the website is optimized for smartphones
- Website
- A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand
- No installable solution.
English
Ukrainian
Português
Español
English
Selzy offers 12+ templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.
So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.
Marketing and sales automations:
- Free consultation
- Deal follow-up
- Reminders
- Yearly birthday greetings
- Review request
- Free trial with basic functionality
- Many unique features like anti-spam check and deliverability suggestions
- AI email builder and AI email assistant
- A simple interface great for newbies
- 24/7 tech support
- Affordable pricing
- Helpful automations
- Many features (CRM, email marketing, etc.) in one place
- Customer support
- Integrations
- Interface not translated into many languages
- A limited choice of integrations
- Limited automation options
- No A/B testing
- Difficult to cancel and billing issues
- Steep learning curve
- Software is slow
Pros: Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.
Cons: Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.
What do you dislike about Keap?
Keap is a very robust platform, which means it does have a bit of a learning curve. They provide training and plenty of resources to help you learn, but it takes a little time to understand all its abilities fully.
*This information is current as of 01/24/2025. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.