Selzy vs AWeber
Trying to choose between Selzy vs AWeber as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.8 GetApp
- 4.8 Capterra
- 4.7 G2
Average 4.8 / 5
Selzy
Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.
Pricing
From $7 a month depending on the tariff, the contact list size and the final scope of work and extra services
Key features
- 100+ free responsive email templates
- Email block editor with customizable ready-made HTML modules
- Personalization and segmentation
- List hygiene
- Analytics
- A/B testing
- Email automated
- Email recommendations
Support
24/7 available support via chat, email and phone
- 3.4 TrustPilot
- 4.4 Capterra
- 4.2 G2
Average 4 / 5
AWeber
An email marketing software with automations and integrations. It can also be used to build landing and e-commerce pages.
Pricing
Starts from $12.50 a month for 500 contacts (billed yearly)
Key features
- Email automation
- Landing page builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
Support
24/7 support via email, limited hours support on the phone and in the live chat.
General info about company
Selzy
Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.
AWeber
AWeber was founded in 1998 by Tom Kulzer. Headquarters in Chalfont, PA.
Difficulty
Selzy
The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.
AWeber
No coding or design skills are required. The software is intuitive with many pre-made templates and automations but lacks advanced features like photo editing inside the email builder.
Best for
Selzy
Small and medium businesses, newbies in email marketing
AWeber
Small to medium companies that only need an email marketing platform with basic features.
Free plan
Selzy
Free forever plan with the full functionality and a limited contact list up to 100 addresses and a monthly limit of 1,500 emails a month
AWeber
Has a free plan for up to 500 subscribers and 3,000 emails a month. The features are limited, only basic templates and support are available on the free plan.
Pricing
Selzy
Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:
- Lite: $10–$210/month
- Standard: $15–$700/month
- Premium: $220/month and higher, full price depends on the scope of work
If you pay by email volume, you can:
- Pay $0.005 for each email you send
- Pay in bulk monthly or annually, starting from $1150 for 500,000 emails
AWeber
For up to 500 contacts, billed yearly/monthly:
- Lite $12.50 / $14.99
- Plus $20 / $29.99
- Unlimited $899
Other pricing features:
- 3 months of service free and up to 60.5% discount for nonprofits
- 20% discount for students
- Customer referral program
- Account hold package for $4.99 a month
Support
Selzy
Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.
AWeber
- 24/7 support via email
- Live chat: Mon-Fri 7:00 am — 10:00 pm ET (UTC-5)
- Sat-Sun 8:00 am — 5:00 pm ET (UTC-5)
- Support phone line: 8 am — 8 pm ET (UTC-5)
- Guides and YouTube tutorials
- 24/7 paid email marketing master class
- AWeber expert service
Features
Selzy
- Website subscription forms and pop-ups
- Anti-spam email check
- Email size check
- Email authentication check
- Email recommendations — for Standard plan users
- Deliverability tips — for Premium users
- Subject line assistant — for Premium users
- Full campaign management from setting up DKIM to training and consulting — for Premium users
AWeber
- Email automation and pre-built autoresponders
- Landing page and sign-up forms builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
- Custom template design service
- Free migration services
- 3 mobile apps for iOS and Android with various features
Templates
Selzy
144 free templates sorted by industries and occasions, 16 of which are empty with fully customizable blocks. If you don’t like templates, here’s how you can build an email from scratch:
- Build an email in the block editor using pre-made rows
- Use an HTML editor to tweak Selzy’s templates or create your own
- Upload your own HTML code you’ve written in another editor
AWeber
600+ templates and 600+ free stock photos
Custom email template design service
Templates for:
- Newsletter
- Holiday
- Various industries (real estate, food services, agencies, etc.)
- Birthdays and anniversaries
- Events
Video/screenshots
Selzy
AWeber
Integrations
Selzy
- CRM: Salesforce, Pipedrive, RD station, Zendesk, HubSpot, Kommo, Zoho
- Tables: Google Sheets, Airtable
- Form builders: Typeform, WordPress
- Ecommerce: Shopify, Ecwid, WooCommerce
- Social media: Facebook
Currently a beta version.
AWeber
700+ integrations including WordPress, PayPal, Intercom, Pipedrive, Shopify, Facebook, Salesforce, Google Analytics, Twilio, Zapier, and more
Devices
Selzy
- A web app for desktop, the website is optimized for smartphones
AWeber
- Website
- 3 mobile apps for Android and iOS (possible to check email marketing stats, add new subscribers, create and send newsletters)
- No installable solution.
Languages
Selzy
English
Ukrainian
AWeber
English
Automation
Selzy
Selzy offers 12 templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.
So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.
AWeber
Offers 3 types of email marketing automations:
- Open-based to track and reward the most engaged subscribers
- Click-based to send campaigns based on subscribers’ actions
- List-based to easily organize lists
Pros
Selzy
- Fully functional free trial
- Many unique features like anti-spam check and deliverability suggestions
- A simple interface great for newbies
- 24/7 tech support
- Affordable pricing
AWeber
- Only necessary email marketing features
- 700+ integrations
- 3 mobile apps for different purposes
- Easy-to-use no-code automations
- 24/7 email support
- Landing page builder
Cons
Selzy
- Interface not translated to many languages
- A limited choice of integrations
- Limited customization options in sign-up forms
AWeber
- Dynamic content requires coding
- Free plan and Lite plan are very limited
- Relatively high prices
- Lacks advanced features (like photo editing)
Reviews from experts
Selzy
“I recently started using Selzy and I have been extremely impressed with its performance. One of the standout features is its user-friendly interface. It's very easy to navigate, and I was able to set up my first campaign in just a few minutes. The drag-and-drop editor makes it simple to create visually appealing emails, and there are plenty of customizable templates to choose from.”
“As someone who has built up my network with Selzy’s tools, I’m confident it’s saved me countless hours of hard work compared to other similar products—which speaks volumes. Plus, they consistently provide helpful customer support, comprehensive online tutorials & guides, and other resources that make it easy to start immediately. If you’re looking for an email marketing platform to help you stand out in the times ahead, give Selzy a try – you won’t regret it!”
AWeber
It’s fair to say, AWeber has all the basics you need for a small business and does quite a good job at educating first-time users with its range of customer support articles, videos, and podcasts. The issue is that, apart from customer service and landing page solution, there isn’t a particular area where Aweber really excel in when it comes to its features.
It allows me to quickly create engaging emails with their drag-and-drop email builder. I also appreciate that I can track the success of my emails with their comprehensive reporting suite. Additionally, I love the variety of automated features like segmentation, list segmentation, and automation rules. All of these features make AWeber a great choice for businesses looking to maximize the impact of their email marketing campaigns.
Cons: AWeber has some features that I found difficult to use. For example, I found the automation rules difficult to configure, and the interface was a bit overwhelming. Additionally, the customer service was not always helpful or responsive to my inquiries. I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed
*This information is current as of 03/06/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
