Campaign Monitor vs Mailtrap

Founded in 2004 by Ben Richardson, based in Nashville. Belongs to CM Group, along with other marketing software companies like Sailthru and LiveClicker.

Founded in 2011 by Railsware Product Studio, Mailtrap is a bootstrapped product owned by Railsware with company headquarters in Kyiv, Krakow, and Los Angeles.

The email editor is WYSIWYG and the platform provides users with a great choice of templates and an automated email builder for your brand — no coding or design skills are required. Campaign analytics come in the form of digestible graphs that are easy to interpret for junior marketers.

The service is geared for developer and product teams. Although not easy for the general public, its interface makes it easy for professionals to adopt the tool.

Marketing agencies, small organizations, publishers

SMEs and enterprises who require detailed, well-laid-out analytics, high deliverability, as well as transactional and marketing emails within a highly scalable and stable solution.

No free plan, free trial only.

The free trial only allows sending test campaigns to 5 people or less, importing contact lists, and creating customer journeys without sending them

Yes, 3,500 emails per month with 150 emails/day throughput, one domain and one user seat.

Dynamic, depends on the contact list size and the tariff type:

• Basic: $9–$299/month
• Unlimited: $30–$699/month
• Premier: $158–$989/month

All tariffs are limited to 50000 contacts.

Mailtrap offers four pricing plans, billed monthly, and based on the number of emails and contacts, features, data retention and additional services.

Basic starts from $15 per month for 10,000 emails and up to 50,000 contacts.

• No daily email throughput limit
• 5 domains
• 5 days of email log and body retention
• Click rate tracking
• 3 user seats 
• 2FA

Business starts at $85 per month for 100,000 emails and up to 750,000 contacts.

• Everything you get in Basic +
• 3,000 domains
• 15-day email log retention
• 7-day email body retention
• Max email size up to 30MB
• Dedicated IP
• Auto warm-up
• HTTPS link branding
• 1,000 user seats
• 2FA & SSO
• 24/7 customer support (email & live chat)
• Priority support
• Deliverability expert assistance
• Migration assistance

Enterprise starts at $750 per month from 1,5M emails and up to 2.5M contacts.

• Everything you get in Business +
• 30-day email log retention
• 15-day email body retention
• Activity logs

Mailtrap for big senders

• Custom pricing
• Deliverability manager
• Onboarding assistance
• Unlimited user seats

An in-app Digital Assistant tool. Support agents around the world are available in the following hours:

• America: Mon to Fri 6 am to 5 pm PST/PDT
• Australia and Asia: Mon to Fri 9 am to 5 pm AEST/AEDT
• Europe: Mon to Fri 9 am to 5 pm BST/GMT

Limited support (unspecified working hours) is available on weekends and during holidays. Support phone numbers are only available for Premier users.

Aside from online support, Campaign Monitor offers:

• Video tutorials for newbies and experienced users
• A 30-minute Getting Started course
• Email Academy — an email marketing course
• Resources for developers
• The in-app Help Center with documentation

Email support available to all plans, Knowledge Base, well-documented APIs and SDKs, YouTube tutorials, documentation available on all plans. 

Live chat and priority support available on higher plans (Business, Enterprise, and Mailtrap for big senders). This also includes migration and deliverability expert assistance and live chat and priority support – available 24/7.

On lower-tier plans, email support is available 20-hours per day, Monday to Friday.

• Supports SMS notifications
• Advanced segmentation — available for Premier users
• Link Review — checks for broken links
• Free email template builder
• Campaign analytics
• CAN-SPAM compliance checker
• Integrations with CRM systems and more

• Separate sending streams for bulk and transactional emails
• SMTP & API (+SDKs for major programming languages)
• Email campaigns with scheduling, segmentation and automation
• Industry best analytics 
• Drag-and-drop email builder with AI assistance and fee image library
• Email template code editor
• Email templates and the template API
• Fast delivery and high inboxing rates.

108 free mobile-friendly templates available without signing up, templates sorted by email types from announcements to transactional.

If you don’t like templates, you can build emails from scratch using blocks in the email builder.

Recently launched their own stock with free images.

Campaign Monitor also has an automated custom template builder where you fill in the questionnaire and get a bunch of email templates with the logo of your business and custom design.

• Two simple out-of-the-box templates with the option to import your own. 
• Templates API that allows you to programmatically send emails from your app or service.

• Data for marketing: Salesforce, WordPress, Shopify +
• List growth: Intercom, OptinMonster, Unbounce +
• CRM: Raiser’s Edge NXT, Lexer, Qgiv +
• Advertising: AdRoll, Facebook Lead Ads, Rungopher+

More than 100 integrations are available for CRM, list management, surveys, and more

18+ integrations including VS Code, Cursor, Replit, Gemini, Heroku, Zapier, Make, and more.

• A web app accessible from phones

• No mobile app

✅Available only on the web.
❌No installable solution.

English

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The drag-and-drop interface for creating automated email sequences that includes:

• Triggers — subscribers’ actions that start or continue the sequenc
• Yes/No rules for personalization
• Timers — for example, you can send emails 3 or more days after a certain subscriber’s action or the previous email in the sequence

The sequence is visualized like an activity diagram where every element is customizable.

Setting triggers, actions, and rules available in Alpha at the time of writing.

• Good WYSIWYG email editor interface
• Easy and simple email automation
• Easy-to-understand campaign reports with good infographics

✅ High inboxing rates

✅ Fast email delivery 

✅ Industry best analytics

✅ Safe and fast scaling

✅ 24/7 expert support

• No live chat support + no 24/7 support
• All of the tariffs are limited to 50000 contacts
• No functional free trial you can actually use for work
• Contact importing is difficult when matching custom fields
• Split testing only allows 2 email versions
• No landing page builder

❌Automations in Alpha stage
❌Requires intermediate coding skills