Mailchimp vs Mailtrap

Mailchimp was founded in Atlanta in 2001 by Ben Chestnut, Mark Armstrong, and Dan Kurzius. Headquarters in Atlanta, GA. Was acquired by Intuit in 2021.

Founded in 2011 by Railsware Product Studio, Mailtrap is a bootstrapped product owned by Railsware with company headquarters in Kyiv, Krakow, and Los Angeles.

Creating emails doesn’t require design or coding skills. However, the interface can be confusing to novices.

The service is geared for developer and product teams. Although not easy for the general public, its interface makes it easy for professionals to adopt the tool.

Small to medium e-commerce companies that want email marketing together with their website hosting.

SMEs and enterprises who require detailed, well-laid-out analytics, high deliverability, as well as transactional and marketing emails within a highly scalable and stable solution.

Has a free plan for up to 500 subscribers and 1,000 emails a month and a daily send limit of 500. It has a lot fewer features than paid plans, fewer available templates, and customer support for 30 days only.

Yes, 3,500 emails per month with 150 emails/day throughput, one domain and one user seat.

For up to 500 contacts, billed monthly:

• Essentials $13
• Standard $20
• Premium $350

Other pricing features:

• 1-month free trial for Essentials and Standard
• A Pay As You Go plan
• Two possible pauses of the account’s billing every 12 months
• 15% discount for nonprofit organizations

Mailtrap offers four pricing plans, billed monthly, and based on the number of emails and contacts, features, data retention and additional services.

Basic starts from $15 per month for 10,000 emails and up to 50,000 contacts.

• No daily email throughput limit
• 5 domains
• 5 days of email log and body retention
• Click rate tracking
• 3 user seats 
• 2FA

Business starts at $85 per month for 100,000 emails and up to 750,000 contacts.

• Everything you get in Basic +
• 3,000 domains
• 15-day email log retention
• 7-day email body retention
• Max email size up to 30MB
• Dedicated IP
• Auto warm-up
• HTTPS link branding
• 1,000 user seats
• 2FA & SSO
• 24/7 customer support (email & live chat)
• Priority support
• Deliverability expert assistance
• Migration assistance

Enterprise starts at $750 per month from 1,5M emails and up to 2.5M contacts.

• Everything you get in Business +
• 30-day email log retention
• 15-day email body retention
• Activity logs

Mailtrap for big senders

• Custom pricing
• Deliverability manager
• Onboarding assistance
• Unlimited user seats

• Email support on paid plans and 30-day only on a Free plan
• 24/7 chat support on paid plans
• Support phone line for the Premium plan: Mon-Fri 6:30 am — 6:00 pm ET (UTC-5)

Email support available to all plans, Knowledge Base, well-documented APIs and SDKs, YouTube tutorials, documentation available on all plans. 

Live chat and priority support available on higher plans (Business, Enterprise, and Mailtrap for big senders). This also includes migration and deliverability expert assistance and live chat and priority support – available 24/7.

On lower-tier plans, email support is available 20-hours per day, Monday to Friday.

• Email automation with pre-made customer journeys
• Hosting, websites, and landing pages builder
• Online store creator
• Marketing CRM
• Integrations with popular services
• Drag-and-drop email builder and pre-made templates
• A mobile app for iOS and Android to create and send emails, add clients, check analytics, etc.

• Separate sending streams for bulk and transactional emails
• SMTP & API (+SDKs for major programming languages)
• Email campaigns with scheduling, segmentation and automation
• Industry best analytics 
• Drag-and-drop email builder with AI assistance and fee image library
• Email template code editor
• Email templates and the template API
• Fast delivery and high inboxing rates.

100+ templates for emails and landing pages
AI assistant for designing
The free plan has a limited number of pre-built templates

Templates for:

• Welcome messages
• Sales
• Newsletter
• Events
• Announcements
• Win-back

• Two simple out-of-the-box templates with the option to import your own. 
• Templates API that allows you to programmatically send emails from your app or service.

315 integrations including WordPress, Shopify, Facebook, Stripe, LiveChat, Canva, Unsplash, and more.

18+ integrations including VS Code, Cursor, Replit, Gemini, Heroku, Zapier, Make, and more.

• Website
• A mobile app for iOS and Android to create and send emails, add clients, check analytics, etc.

No installable solution.

✅Available only on the web.
❌No installable solution.

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Many pre-built automations (called customer journeys):

• Welcome series
• Abandoned cart
• Product retargeting
• Lead generation
• Order notifications, and more

Setting triggers, actions, and rules available in Alpha at the time of writing.

• Essential features for small businesses
• 315 integrations
• Website hosting
• A mobile app
• Stylish design and built reputation
• Landing page builder

✅ High inboxing rates

✅ Fast email delivery 

✅ Industry best analytics

✅ Safe and fast scaling

✅ 24/7 expert support

• Relatively high prices
• Free and Standard plans are very limited
• Limited customization
• Customer support is hard to reach and isn’t very helpful
• Many people find the interface not user-friendly
• Unsubscribed and inactive accounts are still included in sending limits

❌Automations in Alpha stage
❌Requires intermediate coding skills