Constant Contact vs Campaign Monitor
Trying to choose between Constant Contact vs Campaign Monitor as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 2.2 TrustPilot
- 4.3 Capterra
- 4 G2
Average 3.5 / 5
Constant Contact
Online marketing platform offering a range of features from email marketing and automation to SMS marketing and CRM.
Pricing
Starts at $12/month for up to 500 contacts and 5,000 email sends
Key features
- Drag-and-drop email templates
- AI Content Generator
- Event management
- CRM
- Automation
- Reporting
- Web sign-up forms
- SMS and social media marketing
- Polls & surveys
- Landing page builder
- 5,000+ integrations
Support
Live chat and phone for all the plans during the office hours. Self-service and community support.
- 4.6 TrustPilot
- 4.6 Capterra
- 4.1 G2
Average 4.4 / 5
Campaign Monitor
Campaign Monitor is a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful. It powers media moguls, tech giants, nonprofits, and other industries.
Pricing
From $9 to $989 a month depending on the tariff and the contact list size
Key features
- No-code email editor
- Automated sequence builder
- List management and segmentation
- Personalization
- Analytics
- A/B testing
Support
Online support with limited working hours, the Help center on the website, video tutorials, courses
General info about company
Constant Contact
The company was founded in 1995 by Randy Parker and was later sold to Endurance International in 2015. In 2021, it was acquired by ClearLake Investments. Headquarters in Waltham, Massachusetts.
Campaign Monitor
Founded in 2004 by Ben Richardson, based in Nashville. Belongs to CM Group, along with other marketing software companies like Sailthru and LiveClicker.
Difficulty
Constant Contact
Beginner-friendly. Basic tutorials are built into the interface.
Campaign Monitor
The email editor is WYSIWYG and the platform provides users with a great choice of templates and an automated email builder for your brand — no coding or design skills are required. Campaign analytics come in the form of digestible graphs that are easy to interpret for junior marketers.
Best for
Constant Contact
Small businesses, nonprofits, and event organizers. Some features are aimed at sales and marketing directors.
Campaign Monitor
Marketing agencies, small organizations, publishers
Free plan
Constant Contact
No free plan. Depending on the location, users can get a 14 or 60 day free trial with access to the core features and send up to 100 emails. No credit card required.
Campaign Monitor
No free plan, free trial only.
The free trial only allows sending test campaigns to 5 people or less, importing contact lists, and creating customer journeys without sending them
Pricing
Constant Contact
Based on number of contacts and email sends. Overage fees of $0.002 per email apply.
For up to 500 contacts, billed monthly:
Lite $12
- 1 user
- 1 GB storage
- Monthly email sends: 10x your number of contacts.
Standard $35
- 3 users
- 10 GB storage
- Monthly email sends: 12x your number of contacts.
Premium $80
- Unlimited users
- 25 GB storage
- Monthly email sends: 24x your number of contacts
Other pricing features:
- Everyone: 15% off for 12-month prepay
- Nonprofits: 20% off for 6-month prepay and 30% off for 12-month prepay
- Full refund for closing account within 30 days of signing up. Conditions apply.
- Free trial
- Customized solutions for agencies, organizations in need of 5+ accounts, franchises, and member-based associations.
- Lead Gen & CRM starting at $449/month
- SMS Marketing, starting at $10/mo USD for 0-500 messages with any paid plan. Available only for US customers.
Campaign Monitor
Dynamic, depends on the contact list size and the tariff type:
- Basic: $9–$299/month
- Unlimited: $30–$699/month
- Premier: $158–$989/month
All tariffs are limited to 50000 contacts.
Support
Constant Contact
- Live chat and phone for all the plans during the office hours.
- Live chat: Mon-Fri 3 am-8pm ET
- Phone: Mon-Fri 8am-8pm ET, Sat 10 am-6pm ET
- Knowledge Base
- Product Help Center
- Community Forums
Campaign Monitor
An in-app Digital Assistant tool. Support agents around the world are available in the following hours:
- America: Mon to Fri 6 am to 5 pm PST/PDT
- Australia and Asia: Mon to Fri 9 am to 5 pm AEST/AEDT
- Europe: Mon to Fri 9 am to 5 pm BST/GMT
Limited support (unspecified working hours) is available on weekends and during holidays. Support phone numbers are only available for Premier users.
Aside from online support, Campaign Monitor offers:
- Video tutorials for newbies and experienced users
- A 30-minute Getting Started course
- Email Academy — an email marketing course
- Resources for developers
- The in-app Help Center with documentation
Features
Constant Contact
- Drag-and-drop email templates
- Dynamic content in email
- Reporting (engagement, campaign comparison, open rate by device, heatmap*, revenue*)
- Automations (pre-built and custom templates)
- AI Content Generator
- Marketing CRM
- Web sign-up forms
- Polls & surveys
- Landing page builder
- Social media posting
- Event management, including selling services and merch with the tickets and accepting payments
- Scheduled email sends
- Contact segmentation
- Social media ads manager
- Facebook retargeting ads*
- Google Ads Manager*
- SEO recommendations*
- 5,000+ integrations
- SMS marketing (US only)**
- Subject line A/B testing
_____________________
*Available only with Premium
**Charged separately
Campaign Monitor
- Supports SMS notifications
- Advanced segmentation — available for Premier users
- Link Review — checks for broken links
- Free email template builder
- Campaign analytics
- CAN-SPAM compliance checker
- Integrations with CRM systems and more
Templates
Constant Contact
- Over 200 mobile-responsive templates
- Drag-and-drop editing
Popular templates:
- Newsletter
- Holiday-themed
- Retail
- Industry-specific
- Customizable Standard template to any occasion
Campaign Monitor
108 free mobile-friendly templates available without signing up, templates sorted by email types from announcements to transactional.
If you don’t like templates, you can build emails from scratch using blocks in the email builder.
Recently launched their own stock with free images.
Campaign Monitor also has an automated custom template builder where you fill in the questionnaire and get a bunch of email templates with the logo of your business and custom design.
Video/screenshots
Constant Contact
Campaign Monitor
Integrations
Constant Contact
Over 5,000 integrations, including Google and Facebook Ads, WordPress, Canva, Vimeo, SalesForce, Eventbrite, Shopify, Stripe, WooCommerce, social media
Campaign Monitor
- Data for marketing: Salesforce, WordPress, Shopify +
- List growth: Intercom, OptinMonster, Unbounce +
- CRM: Raiser’s Edge NXT, Lexer, Qgiv +
- Advertising: AdRoll, Facebook Lead Ads, Rungopher+
More than 100 integrations are available for CRM, list management, surveys, and more
Devices
Constant Contact
- iOS
- Android
- Web
Campaign Monitor
- A web app accessible from phones
- No mobile app
Languages
Constant Contact
Danish
Dutch
English
French
German
Italian
Portuguese
Castilian Spanish
Latin American Spanish
Swedish
Campaign Monitor
English
Automation
Constant Contact
- Automated email and SMS messages.
- Automation Path Builder with a library of plug-and-play path templates and ability to create a custom path.
Some path templates are compatible with Shopify and WooCommerce, including:
- Welcome email series
- Abandoned cart messages
- Win-back series
- Thank you series
- Request a review
Campaign Monitor
The drag-and-drop interface for creating automated email sequences that includes:
- Triggers — subscribers’ actions that start or continue the sequenc
- Yes/No rules for personalization
- Timers — for example, you can send emails 3 or more days after a certain subscriber’s action or the previous email in the sequence
The sequence is visualized like an activity diagram where every element is customizable.
Pros
Constant Contact
- Ease of use
- Diverse template library — more than 200 mobile-ready email templates categorized by tag
- Over 5,000 Integrations with filters by category
- Sharing newsletter content on social media in one-click
- Niche features for event organizers
- Automated contact list segmentation based on engagement
Campaign Monitor
- Good WYSIWYG email editor interface
- Easy and simple email automation
- Easy-to-understand campaign reports with good infographics
Cons
Constant Contact
- Steep price tag for the users who have more than a couple hundred subscribers and going beyond basic functionality. Some features are not included in the plans and cost extra, like SMS
- Automation can’t include multiple channels, actions and conditions. Selection of triggers is also limited
- A/B testing is limited to subject lines
- No customization options for sign up forms
- Only five templates for landing pages
- No geographical breakdown of the regions that are engaging more, or the time that subscribers open emails
- No RTL language support
- Account can be canceled only by phone
Campaign Monitor
- No live chat support + no 24/7 support
- All of the tariffs are limited to 50000 contacts
- No functional free trial you can actually use for work
- Contact importing is difficult when matching custom fields
- Split testing only allows 2 email versions
- No landing page builder
Reviews from experts
Constant Contact
Pros: The email templates are easy to use, and I've been able to train multiple users in our organization to use it, who don't have a background with tools like this. As an email tool, I'm very happy.
Cons: As a social tool, I'm disappointed. Right now you can't post to Twitter (X) at all. You can't upload videos to share as Reels, and if you want to edit copy for each social media platform you have to make separate posts.
Pros: Constant Contact is very intuitive and user-friendly. People with no email experience can easily jump in and create nice-looking emails. <...>
Cons: Since I started using Constant Contact in 2019, the platform is virtually the same. <...> Unfortunately, we have used Constant Contact to its capacity. Our emails cannot improve or change with the features that are currently available. It would be nice to see more customization in emails and better analytics reporting!
Campaign Monitor
“Feature-wise, there’s not really much to fault it on, but ‘power’ email marketing users will find the A/B testing feature a bit basic and will notice the absence of a fully fledged landing page creator.”
“It’s easy to find all features, which means you can get up and running quickly and get the most out of the solution without having to spend days playing around with it. If you sell products online, you’ll love the focus on optimizing transactional emails and tracking their performance so you can understand what works in terms of customer engagement.”
*This information is current as of 02/13/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
