Selzy vs HubSpot

Trying to choose between Selzy vs HubSpot as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

Selzy vs HubSpot comparison
  • 4.8 GetApp
  • 4.8 Capterra
  • 4.7 G2

Average 4.8 / 5

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Selzy

Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.

Pricing

From $7 a month depending on the tariff, the contact list size and the final scope of work and extra services

Key features

  • 100+ free responsive email templates
  • Email block editor with customizable ready-made HTML modules
  • Personalization and segmentation
  • List hygiene
  • Analytics
  • A/B testing
  • Email automated
  • Email recommendations

Support

24/7 available support via chat, email and phone

  • 3.4 TrustPilot
  • 4.5 Capterra
  • 4.4 G2

Average 4.1 / 5

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HubSpot

A CRM platform that offers email marketing, content management, marketing automation, and customer service capabilities.

Pricing

Marketing tools only start at $18 a month for 1,000 marketing contacts

Key features

  • Email automation, reporting, etc.
  • Landing pages and forms
  • Marketing automation
  • Website builder and hosting
  • CRM platform
  • B2B commerce tools
  • Customer service software
  • Sales and operations software
  • Integrations with various services

Support

24/7 support via email and chat on paid plans, phone support on professional and Enterprise plans. Community support only on the Free plan.

General info about company

Selzy

Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.

HubSpot

HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Headquarters in Cambridge, Massachusetts.

Difficulty

Selzy

The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.

HubSpot

The software may seem complex and even overwhelming. However, newcomers get service demos and tutorials for a smooth start. Overall, the interface is user-friendly and approachable.

Best for

Selzy

Small and medium businesses, newbies in email marketing

HubSpot

Medium to big e-commerce companies that want an integrated software package with marketing, CRM, customer service, and website hosting all in one.

Free plan

Selzy

Free forever plan with the full functionality and a limited contact list up to 1,000 addresses and a monthly limit of 15,000 emails a month

HubSpot

A free plan for 2,000 email sends per month. Available email templates and features are limited. No customer support, only the access to HubSpot Community.

Pricing

Selzy

Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:

  • Lite: $10–$210/month
  • Standard: $15–$700/month
  • Premium: $220/month and higher, full price depends on the scope of work

If you pay by email volume, you can:

  • Pay $0.005 for each email you send
  • Pay in bulk monthly or annually, starting from $1150 for 500,000 emails

HubSpot

Billed monthly:

  • Starter: $20 for up to 1,000 marketing contacts
  • Professional: $890 for up to 2,000 marketing contacts (the starting price is $3,890 with a mandatory paid onboarding)
  • Enterprise: $3,600 for up to 10,000 marketing contacts (the starting price is $6,000 with a mandatory paid onboarding)

Other pricing features:

  • Users are only billed for their “marketing” contacts (actively in use) and can have many more inactive contacts
  • Even if a user cancels the subscriptions, they will be billed for the rest of their commitment period duration

Support

Selzy

Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.

HubSpot

  • Service demo for new users
  • Technical support is available on paid plans only
  • Access to the HubSpot Community on the Free plan
  • Chat and email support on all paid plans
  • Phone support only on Professional and Enterprise plans
  • Mandatory paid assisted onboarding on Professional and Enterprise plans
  • Advanced and Premier additional onboarding options
  • Customer training
  • Various courses with certifications
  • HubSpot user groups

Features

Selzy

  • Website subscription forms and pop-ups
  • Anti-spam email check
  • Email size check
  • Email authentication check
  • Email recommendations — for Standard plan users
  • Deliverability tips — for Premium users
  • Subject line assistant — for Premium users
  • Full campaign management from setting up DKIM to training and consulting — for Premium users

HubSpot

  • Email automation
  • Dynamic list segmentation based on various criteria
  • Email reputation reporting and tracking
  • Custom reporting dashboards
  • Integrations with popular services
  • Drag-and-drop email builder and pre-made templates
  • Landing pages
  • Live chat with website visitors
  • A CRM app for iOS and Android

Templates

Selzy

144 free templates sorted by industries and occasions, 16 of which are empty with fully customizable blocks. If you don’t like templates, here’s how you can build an email from scratch:

  • Build an email in the block editor using pre-made rows
  • Use an HTML editor to tweak Selzy’s templates or create your own
  • Upload your own HTML code you’ve written in another editor

HubSpot

15+ email templates
Only 5 email templates on the free plan

Templates for:

  • Welcome messages
  • Sales
  • Newsletter
  • Event invitations
  • Announcements
  • Ebook emails

Integrations

Selzy

  • CRM: Salesforce, Pipedrive, RD station, Zendesk, HubSpot, Kommo, Zoho
  • Tables: Google Sheets, Airtable
  • Form builders: Typeform, WordPress
  • Ecommerce: Shopify, Ecwid, WooCommerce
  • Social media: Facebook

Currently a beta version.

HubSpot

1,495 integrations including WordPress, Zapier, Canva, Facebook, Salesforce, Shopify, Stripe, and more.

Devices

Selzy

  • A web app for desktop, the website is optimized for smartphones

HubSpot

  • Website
  • A mobile app for iOS and Android to manage the CRM
  • Chrome extension for Gmail or G Suite
  • Office 365 add-in and desktop add-in for Office 365

 

  • No installable solution.

Languages

Selzy

English English Ukrainian Ukrainian

HubSpot

English English Chinese (traditional) Chinese (traditional) Danish Danish Dutch Dutch Finnish Finnish French French German German Italian Italian Polish Polish Portuguese (Brazil) Portuguese (Brazil) Spanish Spanish Swedish Swedish

Automation

Selzy

Selzy offers 12 templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.

So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.

HubSpot

Many pre-built automations (called workflows) triggered by:

  • Contacts
  • Companies
  • Deals
  • Tickets (for support purposes)
  • Quotes
  • Conversations
  • Feedback submissions

Pros

Selzy

  • Fully functional free trial
  • Many unique features like anti-spam check and deliverability suggestions
  • A simple interface great for newbies
  • 24/7 tech support
  • Affordable pricing

HubSpot

  • An all-in-one solution for e-commerce businesses: email marketing, CRM, CMS, and more
  • 1,482 integrations
  • Thorough onboarding and courses
  • A strong global community
  • Ability to store many contacts for free

Cons

Selzy

  • Interface not translated to many languages
  • A limited choice of integrations
  • Limited customization options in sign-up forms

HubSpot

  • Steep prices
  • Complicated feature system may cause additional spendings
  • Overwhelming amount of functions
  • Support isn’t accessible enough
  • Email templates aren’t sophisticated

Reviews from experts

Selzy

“I recently started using Selzy and I have been extremely impressed with its performance. One of the standout features is its user-friendly interface. It's very easy to navigate, and I was able to set up my first campaign in just a few minutes. The drag-and-drop editor makes it simple to create visually appealing emails, and there are plenty of customizable templates to choose from.”

Anand S

Anand S

Business development manager at Corporate Hierarchy Solutions Pvt. Ltd.

“As someone who has built up my network with Selzy’s tools, I’m confident it’s saved me countless hours of hard work compared to other similar products—which speaks volumes. Plus, they consistently provide helpful customer support, comprehensive online tutorials & guides, and other resources that make it easy to start immediately. If you’re looking for an email marketing platform to help you stand out in the times ahead, give Selzy a try – you won’t regret it!”

Andy Thompson

Andy Thompson

Senior SEO and content marketing analyst at Digiexe.

HubSpot

The fact that it’s so user-friendly is a big advantage to using HubSpot’s CRM platform. Its guided set-up wizard, demos and intuitive interface make it a great tool for all levels of experience. It’s still a huge software with a lot of bells and whistles, but taking all that into account, its usability is still outstanding. You’ll be particularly impressed with its lead management features.
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Anything above Starter gets very expensive and requires you to pay a high onboarding fee. In the case of the HubSpot Marketing Professional plan, this is $3,000 on top of the $890/month.
Surprisingly, HubSpot’s templates aren’t quite what you’d expect from such a popular, modern tool. I’d like to see some more design options for email and landing pages.

Roberta Phillips

Roberta Phillips

Marketing Manager, and Inka Wibowo, Senior Content Manager

Overall: I'm 50-50 with HubSpot. I see it as a compromise and middle step until we are able to get more specialized solutions for each one of their offerings.
Pros: HubSpot is a good solution for organizations at their early steps. It provides all the necessary tools for website management and marketing activities. The contacts' management is good too.
Cons: It doesn't go in-depth on anything. For everything that HubSpot does there is a platform that does it better. But we would need many different tools so we stay with all in one but shallow approach (for now). It is also very expensive for what it is.

Information Technology and Services worker

Information Technology and Services worker

*This information is current as of 02/13/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.