How To Use PS in an Email Correctly (With Examples)

What does PS mean in an email?

PS stands for “postscript.” It comes from the Latin phrase post scriptum, which means “written after.” In plain English, it is a note added after the main message is finished.

In handwritten letters, people used PS when they remembered something after signing off. In email, it works a little differently.

A PS can still feel like a final thought. But in marketing emails and business emails, it is often used more intentionally. It can repeat the main CTA, add urgency, share a helpful link, or make the message feel more personal.

The placement is simple. A PS usually comes after your sign-off and name.

For example:

Leave a line break before the PS so it stands out.

Both “PS” and “P.S.” are acceptable. “P.S.” is more traditional, while “PS” feels a little cleaner and more modern. Pick one style and use it consistently.

Also, keep it short. One or two lines are usually enough. A PS should be one final note, not a second email after the email.

Why the PS still works in emails

In personal emails, a PS often feels like an extra thought. Something the sender remembered after finishing the message. In marketing emails, it can do more work. A PS can repeat the main offer, add a final reminder, point readers to a useful link, mention a bonus or give people one more reason to click.

That does not mean every email needs one. A PS works best when it adds something useful. It should feel like a natural final nudge, not a random line pasted at the bottom.

The thing is, most people do not read emails word for word – they scan. They look at the subject line, then maybe the first sentence, then the buttons, links, bullets, bold text, and anything that stands out.

The PS often stands out because it sits alone at the end. It feels separate from the main body which makes it easier to notice.

This is why marketers still use it. A good PS can help you:

• Repeat your main call to action.
• Add urgency.
• Highlight a bonus.
• Share a useful reminder.
• Make the email feel more personal.
• Give hesitant readers one more reason to act.

Think of it as your final tap on the shoulder, not a hard push. Just a small reminder that says, “Hey, before you go, this part matters.”

When should you use a PS in an email?

You should use a PS when it helps the reader, that is the key rule.

Do not add one just because you saw it in someone else’s email. Use it when there is a clear reason.

Here are the most common situations where a PS works well:

To repeat your main offer

Sometimes readers miss the main CTA or they understand the email but need one final reminder. A PS is a good place to restate your offer in simple terms.

Example:

This works because it brings the offer back into focus. It also gives the reader a clear next step.

To add urgency or scarcity

If your offer has a deadline, limited seats, or limited stock, the PS can highlight it.

Example:

This works because it adds useful timing information – the reader knows why acting now matters.

Just be careful with fake urgency. Do not say “last chance” if it is not really the last chance. People can smell that from a mile away.

To include a secondary CTA

Sometimes your main CTA is a bit too big. Maybe you want readers to buy, book a demo, or join a paid event. But not everyone is ready for that.

A PS can offer a softer next step.

Example:

This works well because it gives readers another path. They may not convert today, but they can still stay engaged.

The same applies if you’re sending an educational email with a related resource. For example, an email about improving AI-written copy might end with a PS pointing readers to an AI humanizer tool with the highest bypass rate. In that case, the PS feels useful because it supports the topic instead of pulling attention away from it.

To make the email more human

A PS can make an email feel less polished in a good way. It can sound like a small personal note from a real person.

Example:

This works because it adds personality – it feels specific and real.

To add a bonus or surprise

A PS can also be used to reveal something extra.

Example:

This works because it gives readers another reason to click. It also makes the offer feel more valuable without rewriting the whole email.

This is especially useful when the bonus directly supports the email topic. For example, if you’re sending a newsletter about getting paid faster as a freelancer, the main email might share billing tips, while the PS adds a free invoice template readers can customize and start using right away.

That feels helpful, not promotional, giving the reader a small extra win before they leave.

To remind a colleague about a deadline

A PS is not only for marketing emails. It can also work in everyday business emails. If your message covers several details, the PS can gently repeat one important deadline.

Example:

This works because it keeps the deadline visible without making the whole email feel heavy.

To thank someone after a meeting

A PS can add a quick human touch after a work conversation.

For example:

This works because it feels warm and natural. It also keeps the main email focused while still adding appreciation.

To share one extra resource

Sometimes you mention a resource in a meeting or earlier message. A PS is a simple place to include it without interrupting the flow of the email.

For instance:

This works because it gives the reader something useful at the right moment.

To reinforce a follow-up action

A PS can also clarify what happens next.

For example:

This works because it removes confusion. The reader knows exactly what action is needed and what will happen after that.

How to write a good PS in an email

A good PS is not complicated. In fact, the best ones are usually simple. Here are a few rules to follow.

Keep it short

Your PS should not turn into another paragraph.

One or two lines are enough.

Bad example:

That is too much.

Better example:

Short. Clear. Easy to understand.

Stick to one idea

Don’t try to make your PS do five jobs.

If you add a discount, a webinar link, a free guide, a product update, and a personal note, readers will not know what to focus on.

Choose one thing.

• One reminder
• One link
• One CTA
• One point

That is enough.

Make it relevant to the email

The PS should support the email.

If your email is about a product launch, the PS can mention the launch offer. If your email is about an event, the PS can remind readers to register.

But avoid random additions. For example, do not add a coupon code to an email about customer feedback unless it makes sense in context.

The PS should feel connected. Not pasted in.

Use clear, natural language

You don’t need clever wordplay or dramatic lines. Just write like a person.

Instead of:

Try:

Much better. Clear language wins almost every time.

Add a link only when it helps

A PS is a great place for a link, but only if the link has a job.

Use links when you want readers to:

• Claim an offer.
• Register for an event.
• Read a guide.
• Watch a demo.
• Download a resource.
• Visit a product page.

Example:

That is useful. But do not add links just to make the PS look busy – every link should have a clear purpose.

PS in email examples for different situations

Now let’s look at how this works in real email situations. You can use these templates as starting points. Just adjust them to match your offer, audience, and brand voice.

Sales email PS example

Why it works:

It removes hesitation. The reader knows they can try the product without guessing what is included.

Newsletter PS example

Why it works:

It gives happy readers a simple way to share – no pressure, just a friendly nudge.

Welcome email PS example

Why it works:

It points new users to one clear action. That is useful in a welcome email because beginners can feel unsure about where to start.

Abandoned cart email PS example

Why it works:

It adds urgency without being too aggressive. It reminds the reader that the cart is waiting.

Event invitation PS example

Why it works:

It handles a common objection. People may be interested but unavailable at the scheduled time.

Follow-up email PS example

P.S. No rush. You can reply with any questions, and I’ll point you in the right direction.

Why it works:

It lowers pressure. This is useful for sales or partnership follow-ups where you do not want to sound pushy.

Customer feedback email PS example

P.S. Your answers help us improve the product, so even a quick response is useful.

Why it works:

It explains why the reader’s input matters. That can increase the chances of a response.

Promotional email PS example

Why it works:

It repeats the key detail. Readers do not have to search through the email to find the discount code.

Can you use PPS in an email?

Yes, you can. PPS stands for “post-postscript.” It means an extra note after the PS.

Example:

But use PPS carefully.

In personal emails, it can feel playful – in marketing emails, it can feel cluttered if overused.

Most of the time, one PS is enough. If you feel the need to add a PPS, ask yourself:

• Can this go in the main email instead?
• Is this really important?
• Will this make the email clearer or messier?

If the PPS adds clarity, keep it. If it adds noise, cut it.

Wrapping up

Used well, a PS can make your message stronger and more memorable. It can repeat your offer, add urgency, answer a small objection, or give readers one last reason to click.

The trick is to keep it simple. Do not use the PS as a dumping ground for extra ideas. Use it with intent.