A responsive email template is an email layout that is designed to fit and adapt to every device. It usually features readable text, optimized images, and touch-friendly elements. The word “responsive” means that in “response” to a screen or window size, email template size changes as well. Using professional responsive email templates, you can save time and create an effective email marketing campaign for your business.
Emailing is in the top-3 activities of smartphone users, and 45% of people use smartphones for shopping. It implies that by making emails mobile-friendly, you’ll get more sales — your subscribers will read your emails on smartphones, click through them, and shop right away without getting out of bed.
But it’s not the only benefit of responsive email templates for your business — here are some of the less obvious:
Here, we’ve gathered some of the best free responsive email template design ideas — all of them are templates from Selzy email builder. We’ll show you desktop and mobile versions of all these templates — just scroll the carousels to see more. Keep reading to get some inspo for your next email marketing campaign!
Welcome emails are the ones you send after a customer subscribes to your newsletter. The purpose of this type of email is to express your gratitude and briefly introduce your brand. This responsive template gets straight to the point: it greets the subscribers, lists the available services, and has a call to action. You can customize and design it to match your brand’s aesthetics.
Businesses send transactional emails to confirm the order, share the order status updates, or similar operations. This template is short and simple. Although it doesn’t have too much going on, it is quite informative.
By the way, we made these screenshots in the Selzy builder itself! It allows users to see (and even edit separately) the mobile version of the email they’re working on with a push of one button.
Promotional emails serve as advertisements for deals, new products, and other things your business can offer. This responsive template includes a countdown timer GIF that creates a sense of urgency and motivates your customers to claim the offer. You can also edit this template in Selzy and add more cool elements to boost the efficiency of your email marketing campaign.
Announcement emails are used to let the subscribers know about a new product or a recent update. In this responsive template, you can also add a preview of your product or a call-to-action button.
Businesses may start sending newsletters when they want to share some news about the company, let the subscribers know about new services, or notify them about updates. You can design this responsive template the way you want — the empty spaces let you be as creative as possible. For example, you can change the graphics or background colors.
By the way, the Selzy team used a similar template for our email marketing newsletter.
Surveys are a great way to gather feedback from your customers. Survey emails are usually short and simple. In this template, the most important element is a CTA button encouraging the audience to participate.
Emails with commercial offers are meant to attract customers by sharing a discount code or letting the audience know about other offers. In this template, you can add a picture of your products or introduce your service.
Abandoned cart emails serve as a reminder to the customers who haven’t finished checking out on your website. Using this template, you can also add an image of your product to remind the customers about their purchase.
If you want to let your audience know about your event, you can use a simple template. Make sure to include the date and other important details. This email includes separate blocks for all the necessary intel like webinar hosts, time, and a sign-up button.
Holiday emails are a great way to remind your subscribers about yourself and express your gratitude. This type of email is usually short and simple. Although this is a Christmas email template, you can customize the visuals and use it for other holidays.
Are you ready to design your customized responsive email? Then check out some of the best sites with free responsive email templates that we’ve gathered below!
Selzy is a service that provides marketing automation tools. In its new email builder, you can find over 40 responsive email templates for different types of email campaigns. The templates are organized by themes and the collection is regularly updated. There’s no need to download any additional software. You can customize and design your emails and make them match your brand’s aesthetics.
Brevo is a platform that helps businesses with email automation and other parts of customer relations. In their responsive email templates collection, you can find templates for sending various types of emails, such as e-commerce, SaaS, nonprofit, holiday, content, and blog.
Unlike Brevo and Selzy, Stripo doesn’t include the whole email marketing software functionality — it’s a standalone no-code email builder. It provides a lot of beautiful responsive templates for many occasions you can use as a starting point. You can choose from the pre-made template collection or request a custom template in your brand’s aesthetics.
MailBakery is an agency that provides HTML email template design and coding services. However, you can find many premium and free pre-made email templates good for various use cases and business niches, such as e-commerce, real estate, and others. Or, like in the case of Stripo, order a custom one.
Litmus is another email marketing service that provides email testing, personalization, design, and other features. The templates are divided by category and suggested use, so everyone can find something that works for their business.
MJML is a responsive email framework by Mailjet. It involves semantic HTML syntax, which allows users to create responsive templates with fewer lines of code. You can read the docs and start designing and coding templates yourself. But if you’re in a pinch, get one of the various free email templates that are categorized by tags, such as welcome, newsletter, transactional, and others.
Dyspatch is an interactive email builder. It supports AMP — Accelerated Mobile Pages. This framework created by Google allows users to build app-like emails with complex interactive mechanics from quizzes to full-on games.
Aside from AMP blocks, Dyspatch also offers responsive templates, although not too many. The service is free, so you can use it as many times as you want.
Antwort is a collection of 3 responsive email templates available for download on GitHub for free. The templates include a Single Column Fluid Layout, Two Columns, and Three Columns. The columns become rows when viewed on mobile devices.
Mosaico is another free email template builder. It is a great solution if you want to create a unique email template for your brand from scratch. The service allows you to make custom responsive templates and provides template blocks. It is an open-source product and you can download its complete codebase from GitHub.
So, how do you choose a professional responsive email template that meets your needs? Here are some of the tips you can follow to choose the best templates for your marketing campaign.
Responsive email templates are a great solution for businesses of any size. They can drastically decrease your email production time, and their responsive nature makes your email campaigns accessible to all users. We shared a selection of Selzy’s responsive email templates and a list of other tools, from simple template collections to full-on ESPs with many sophisticated email marketing features.
Want to get a taste of responsive email design now? Get a free Selzy account and fool around with our cool new builder and the collection of templates.
