Cooperate with local real estate agents
When it comes to buying or selling a property, most people have yet to consider their relocation needs. This is the ideal moment for you to outdo your rivals by getting in front of potential customers. Collaborating with agents, brokers, lenders, and landlords is an effective way of self-advertising before anyone else does.
The timing couldn’t be better — if one of these companies recommends you, you’re able to boost the credibility of your business and get an advantage over competitors.
One highly successful method of creating collaborative real estate partnerships is through reciprocal retail marketing. You can swap marketing materials such as business cards, brochures, and pamphlets to reach a larger audience. Moreover, offer discounts for referrals from your partnered companies — this will make their services even more attractive. By joining forces you both benefit while making sure the customer’s expectations are exceeded every time. You can make contact with realtors through emails. When reaching out, it’s important to be clear and concise about your goals and what you have to offer. We have some general guidelines and tips on how to email a real estate agent.
Develop a referral program
Word-of-mouth referrals are one of the most powerful marketing strategies for movers. Offer current customers a reward or discounted rate when they refer their friends and family to your business. After all, people are more likely to use services that have been recommended by someone they know. Take advantage of this effective method — you won’t regret it.
Your customers can be your most influential promoters with just a little bit of effort. Here are some ideas for encouraging referrals and reviews:
- Consider offering incentives in branded giveaways. This will leave lasting impressions on those who avail of your services.
- Try running social media sharing contests. “Like and share” activities effectively increase the visibility of your business across different platforms.
- Send follow-up messages. Send an email after your customers settled into their new location as a reminder to recognize the work you’ve done! Give it some time though — don’t rush it.