Let’s start our award ceremony with the Best Picture category. We perceived this category as a place for emails that are awesome in every respect — be it an inspiring, creative or just funny copy, clear and efficient structure leading to the needed action, stylish trending looks and quality visuals. Every email has something distinct that makes it a work of art of current email marketing. Above all, every email has something that we call the mood. Away with the dull and boring!
But there’s more, much more. Swipe to see the rest of the outstanding nominees (there’s a second Aura Bora email there, even more creative:
Who rules it all in the world of emails? The author! Some people say the author is dead but we decided to prove them wrong — and chose the best independent newsletters. Although our blog is dedicated to email marketing, emails are more than a vehicle to distribute discount codes — they can be a fun and interesting medium to broadcast thoughts and ideas.
Check out other nominees — click the slider!
For the Best Actor category, we decided to go with email campaigns featuring male influencers and celebrities. These collaborations add value to products and draw new audiences in. Not to mention it can be a milestone for a brand to team up with a famous person.
Want to see the email runner-ups? Click the slider:
Brands team up with girls and fem-presenting folks too! For the Best Actress category, we’re choosing the best email campaigns with female influencers. Collaborations with actresses, models, bloggers, musicians, and so on help brands find new audiences and draw extra media attention.
Want to see more examples of great influencer campaigns? Click the slider.
Even the best director in the world can’t make a good movie without a screenplay — and even a well-designed email won’t work without a copy.
There are many well-written emails online though — click the slider to see other nominees.
And here comes the first award on the list that’s closely linked with the world of cinema. For the Best Animated Feature Film award, we decided to select emails by brands that show a masterful use of videos in emails.
Filmsupply is not the only brand that mastered the use of videos in emails. Swipe to see the rest of the nominees:
Emails in this article come in all shapes, sizes, and languages too! In this category, we gathered the best examples of emails written in any language, but English.
Click the slider to see other email nominees — in German, Spanish, and French too:
We perceive documentaries as true-to-life stories. And in emails, what can be more truthful than a testimonial? Reviews of the audience make brands’ claims more valid and offer a perspective potential clients can relate to. Plus, user-generated content such as this is a free, no-efforts-needed source of content.
Want to know what other brands competed with Harry’s? We gathered all the great contenders for the title in the slider:
Say no more. Just go shorts!
Swipe for more examples of short emails:
What can be more Academy Awards-like than the actual moving pictures? For the Best Animated Film, we have the best usage of GIFs in emails.
It wasn’t easy to pick a winner for this award — GIFs in emails are very popular, so there are tons of awesome examples. Swipe to see a few more:
Emails are to be seen not heard — that’s why we had a hard time choosing the email version of this Oscar nomination. But music has tones, and so do brands. That’s why we decided to choose an email with the best tone of voice. We hope that the winner will be music to your ears…
Want to see other nominees? Click the slider and enjoy!
They are elusive, poetic, and imaginative. They make us want to learn more. Do you know what we’re talking about? Songs and subject lines, of course! For the Best Original Song category we found the most interesting subject lines and preview texts.
Our runner-ups for the category are great too, though. Take a look at the use of emojis, rhymes, and curiosity in the slider:
In our opinion, Best Design is an award that has a lot to do with the Best Picture category. Sometimes it was hard to discern between the two and decide which pic goes where. After all, every email in the Best Picture category also features great design, otherwise, it wouldn’t have gotten there.
Still, while we see Best Picture as something that encompasses all features and combines them into something entirely new, you can say that Best Design goes deeper — it’s a bit more technical category for emails with great structures, choices of color and typography, remarkable visuals and effective CTAs.
Below is the slider with more examples of quality email design. Enjoy:
We like our emails the way we like our movies — bold and beautiful! For the Best Cinematography nomination, we chose an email with the best promo photo shoot.
And, you guessed it, for our honorable mentions, click the slider and enjoy!
And last but not least, the visual effects! In this category, we evaluated the illustrations, the calls-to-action, and what have you. The elements that make emails worth a look and even a share.
Take a look at the runner-up emails in the slider. The competition was tough!