You have a brand in mind and want to send a pitch that feels professional, specific, and easy to answer. The good news: you do not need a huge following to start the conversation. You need a clear idea, relevant proof, and a message that shows why the collaboration makes sense for the brand.
In this guide, we’ll show you brand pitch email templates that can help creators, influencers, bloggers, and UGC creators reach out to relevant brands and start better collaboration conversations.
Key takeaways
- Brand pitch emails are crucial for influencers, creators, and bloggers to connect with potential partners and collaborators.
- A strong brand pitch email should include who you are, why your audience fits the brand, a content idea, and a clear call to action.
- Find contacts for your emails through social media platforms like Twitter and LinkedIn.
- Understand the brand's marketing message and product positioning before pitching your offer.
- Key elements of a brand pitch email include a strong subject line, introduction, body, credibility proof, call to action, and closing.
Brand pitching 101
Brand pitch emails can help social media influencers, creators, and bloggers connect with potential partners and collaborators. For brands, influencer marketing is an opportunity to generate buzz, increase brand awareness, and reach a specific audience through a trusted creator.
A brand pitch email is a short message a creator, influencer, blogger, or UGC creator sends to a brand to propose a collaboration. A strong pitch explains who you are, why your audience fits the brand, what content idea you can offer, and what next step you want the brand to take.
Here’s an effective brand pitch email example:
Subject: Content idea for [Brand] x [Your Name]
Hi [First Name],
I saw your recent [campaign/product launch] and liked how it speaks to [specific audience or value]. I create [niche] content for [audience], and I think [Brand/Product] would fit naturally into a short [content format] about [specific idea].
My audience is [brief audience snapshot], and recent posts in this category average [engagement/reach/result]. I have also worked with [relevant brand/example] and can share more details if helpful.
Would you be open to discussing a collaboration next week?
Best,
[Your Name]
Of course, you should knock on the right doors. When it comes to finding contacts for your emails, social media is one of the easiest options.
Influencers can use platforms, such as Twitter and LinkedIn, to connect with potential business partners and representatives of the brands. You can always ask someone who knows the industry about the brand representatives you can send your message to.
Overall, brand pitch emails can be a valuable marketing tool for self-promotion and help social media influencers connect with potential partners and collaborators. Find brands that align with your personal style of content. To do so — examine their message.
Brand message
Make sure you have a grasp of the brand marketing message and product positioning before you go in with your offer. Some companies like to go with the bold and flamboyant tone in their marketing (Red Bull comes to mind) while other businesses prefer to be more humble. Imagine yourself in the shoes of a brand representative and see if your message really fits the voice of the brands you are reaching.
What any brand pitch email template should look like
A good brand pitch email template should be carefully crafted to grab the attention of the brands and convince them to collaborate with you. There are several key elements that brand pitch emails should include, from top to bottom.
Strong subject line
The subject line of a brand pitch email is crucial because it helps determine whether the email will be opened. A strong subject line should be attention-grabbing, concise, and relevant to the brand and the influencer. It should also be personalized to the brand, rather than using a generic subject line.
Good examples:
- Introducing [You]: New voice for [Industry]
- Partnering Opportunity: [You] and [Partner Company Name]
Bad examples:
- URGENT: Open Immediately
- $$$ Make Money Fast!!! $$$
- Fwd: Fwd: Fwd: [Irrelevant Subject]
- Hi there!
Introduction
The introduction of brand pitch emails should provide a brief overview of who you are and what you do. It should also mention the specific brand that you are reaching out to and explain why the collaboration would be beneficial for their marketing goals.
Body
The body part of a brand pitch email you send should provide more information about you (don’t go into crazy details!) and your value proposition. What to write in the email pitch body:
- Highlight your unique style, audience, and approach.
- Present relevant business case studies.
- Most importantly for influencers, include specific ideas for the collaboration, such as the type of content that will be created and how it will be promoted — don’t leave any questions hanging.
Tip
Avoid common stereotypes and misconceptions in your emails. Align yourself with principles of inclusive marketing and make sure you are as inclusive and respectful as the brands you are reaching.
Credibility proof
To convince the brand to collaborate, provide some good reasons why they should do it. This could include:
- Strong online presence
- Previous partnerships
- Social proof: testimonials or reviews from other influencers or industry professionals who can vouch for your expertise
CTA
A call-to-action (CTA) is an essential element of any brand pitch email. It should clearly state what you want the brand to do. Could be as simple as responding to the email or setting up a call to discuss the collaboration further. The CTA should be specific, actionable, and easy for the brand’s representative to follow.
Closing
The closing of your brand pitch emails should be brief but memorable. Think about what’s left in the mind of the business representative after they read your email. Thank the recipient for considering your pitch and include your contact information in case they have any questions. You can also include a link to your website or social media accounts so they can learn more about you.
The do’s and don’ts of the influencer brand pitch email template
We got the idea about what is a brand pitch email and how to create its essential building blocks. Now we are going to look at the examples of what you should do (and avoid!) in each of these parts.
➕ Reach out to the brands you are familiar with
It’s important to do your research and only pitch to brands that align with your interests and — even more importantly — your usual content. This will make it easier for you to create authentic and engaging collaboration. And the brand will be more interested in working with you.
➕ Add a personal visual touch
Your pitch emails should include a visual element, such as a logo or a photo, that represents your personal brand. This will help the recipient of your emails quickly identify who you are and will make your email stand out in their inbox.
➕ Include info on your past collaborations with relevant brands
If you have worked with other brands in the past, be sure to include information about these business collaborations in your pitch email. This will show that you have experience working with other companies and give an idea of the kind of content you can create.
➖ Don’t include your media kit and rates in the pitch
It’s always a good idea to establish a relationship with a brand before discussing rates and sharing your media kit. So highlight your skills and the value you can bring to the brand, rather than the financial details of a potential collaboration. Of course, you can include your media kit and rates in subsequent emails, just don’t do it in the first one.
➖ Don’t tell about everything at once
No one wants to read a long, rambling email. Keep your pitch concise and to the point, highlighting the key aspects that make you a good fit for the brand. The person reading your email will be more willing to respond if they quickly understand who you are and what you do.
Top brand pitch email templates
So now let’s gather everything we know about brand pitch emails and see how exactly you can use them. These are just the brand pitch email templates to get the ball rolling — don’t hesitate to add a personal touch!
For the beauty industry
Subject: Introducing [You], your beauty expert
Dear [Brand representative’s name],
I am writing to express my interest in partnering with [Brand] to promote your products to my followers on social media and my blog. As a beauty creator with [audience size] followers and an average [engagement rate/reach], I believe I can help [Brand] reach people who are already interested in [beauty category].
I have been a fan of [Brand] for a while now, and have personally used and loved many of your products. In particular, I am a huge fan of your [Product] and have noticed a significant difference in my skin since using it. I would love the opportunity to share my positive experiences with my followers and encourage them to try your products for themselves.
I had a successful partnership project with [Other beauty brand] last year and got [number] leads for their event in [N].
I am happy to discuss the details of a potential partnership and am open to a variety of collaboration options, such as sponsored posts, product reviews, and giveaways. I believe that my audience would be interested in hearing about your brand and would love to help drive traffic and sales for you.
Thank you for considering me as a potential partner. I look forward to discussing the opportunity further and am excited to work with you. I’d love to discuss this over a call, do you think it’s possible to schedule it this week?
Best,
[Influencer]
For the travel industry
Subject: Let’s discover the world together!
Dear [Brand representative’s name],
I am writing to express my interest in partnering with [Brand] to promote your products or services to my followers on social media and my blog. As a travel creator with [audience size] followers and an average [engagement rate/reach], I believe I can help [Brand] reach people planning [type of trip or travel experience].
I have [number] of followers and my post reaches [number] of people on average. I had a few content projects with [credible influencer 1] this year and worked on content for the project [X] with [credible influencer 2]. Please find more details here: [link].
I am constantly on the go and have come to rely on [Brand] for all of my travel needs. Your [Product/Service] has made my travels so much easier and more enjoyable, and I would love the opportunity to share my positive experiences with my followers.
I am happy to discuss the details of a potential partnership and am open to any kind of collaboration. My audience would be excited to hear about your brand and would love to help you chase your goals.
Let’s go on the next big adventure together! Please let me know if you have any questions, I’ll be happy to discuss.
Best,
[Influencer]
For the fitness and sports industry
Subject: Revolutionizing Fitness Game with [You]
Dear [Brand representative’s name],
I am writing to express my interest in partnering with [Brand] to promote your products or services to my followers on social media and my blog.
I’m a fitness influencer with [number] of active and engaged followers, which makes me think of how helpful I can be in increasing your brand awareness.
I’ve been using [Brand]’s products for some months now, and have seen amazing results! Your products truly are high-quality, reliable, and affordable, they helped me so much with my workouts and fitness level. I would genuinely love the opportunity to share my thoughts on them with my audience.
For reference, here’s where you can find my reviews for [other relevant product]: [link].
If you’re interested too, feel free to contact me to discuss possible ways to collaborate!
Best,
[Influencer]
For the tech industry
Subject: Enhance Your reach for tech audience with [You]
Dear [Brand],
I am writing to express my interest in partnering with [Brand] to promote your products or services to my followers on social media and my blog. I’m a tech creator with [audience size] followers and an average [engagement rate/reach], and I think I can help your brand reach people who are already interested in [topic/product category].
I’ve already reviewed [Brand]’s products two times, and product 1 [link] and product 2 [link] got tremendous feedback for their performance, durability, and innovative features. I would love the opportunity to share my positive experiences with my followers and encourage them to try your products for themselves.
I’d be happy to discuss the details of the partnership. If you think the same way, let’s get on a quick call and discuss the next steps.
Best,
[Influencer]
Cold brand pitch
A cold pitch is a sales pitch or business proposal that is made to a potential client or partner without any prior contact or relationship.
Not sure about the industry? Here’s a general cold brand pitch email template:
Subject: Introduction to [you]
Dear [Brand representative’s name],
I’m [Your Name], a [niche] creator who helps [audience] discover [topic/product type].
I am reaching out to introduce myself and see if there are any opportunities for us to work together. I specialize in [Product/Service] and have helped businesses like yours before: [example project].
I have also worked together with [other influencers] and participated in the [project].
My audience is super interested in your product — here’s the post I made last month about [your product] and got very positive feedback.
Please let me know if you would be interested in learning more about my work and how I can help. I would be happy to schedule a call to discuss this further. Would you be open to a quick call next week?
Best,
[Your Name]
Follow-up brand pitch email
If you do not hear back, send one polite follow-up after several business days. Keep it shorter than the original pitch and make it easy to reply.
Subject: Re: Content idea for [Brand]
Hi [First Name],
Just wanted to follow up on my idea for [specific collaboration]. I think it could help [Brand] reach [audience] through [content format], and I would be happy to adapt the concept to your current campaign goals.
Would it be useful if I sent over a few content examples or my media kit?
Best,
[Your Name]
Use Selzy to enhance your email outreach
With Selzy, you can create responsive pitch emails, personalize subject lines and greetings, segment contacts, and track campaign results. You can start with the Free plan for $0/month and send up to 1,000 emails a month to 100 contacts. If you want to test a larger outreach workflow first, Selzy also offers a 14-day trial with up to 10,000 emails to 2,000 contacts.
Paid plans start with Lite from $7.5/month and Standard from $15/month for 100 contacts, billed monthly.
You can also create emails in the drag-and-drop editor, choose the right timing for sending, use forms, and review analytics after your outreach campaign. Check Selzy features.
FAQ
What should a brand pitch email include?
A strong brand pitch email should briefly introduce who you are, explain why your audience fits the brand, and share a specific content idea. It should also point to relevant proof, such as audience details or past brand work, and end with a clear next step you want the brand to take.
How long should a brand pitch email be?
A brand pitch email should be short and easy to answer. The goal is to make the message professional, specific, and clear without overwhelming the brand with too much detail.
Should you include a media kit or rates in the first pitch?
The content focuses on keeping the first pitch concise and easy to reply to, with a clear idea, relevant proof, and a proposed next step. It does not recommend adding extra detail that could make the email harder to answer right away.
How should you follow up after sending a brand pitch email?
End the pitch by asking whether the brand would be open to discussing a collaboration next week. That gives the brand a simple next step and sets up a natural follow-up point if they are interested.
How can Selzy help with brand pitch email outreach?
Selzy can help creators send professional brand pitch emails that are specific and easy to answer. It supports outreach that highlights the creator’s fit, content idea, and collaboration angle in a clear format.
Final thoughts
When it comes to winning brand collaborations, you better be fully equipped with the right tactics and templates. So, don’t hesitate — go for it! Remember:
- A strong subject line for brand pitch emails is key to grabbing the recipient’s attention and increasing the chances of the email being opened.
- Highlight the strengths: your unique style and audience, provide credibility proof and specific ideas for the collaboration in the body of the email.
- Include a clear call-to-action (CTA) in the brand pitch email to prompt the recipient to take the desired action — what do you want the recipient to do after the email?
- Not sure what to write? Start with a brand pitch email template and customize it.
- Follow the best practices: keep the email short and to the point, and don’t be generic!
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