Brand Pitch Email Templates That Help Get Partnerships

Brand Pitch Email Templates That Help Get Partnerships
19 January, 2023 • ... • 14785 views
Nikita Nilov
by Nikita Nilov

So, you’re a content creator, you got a big brand locked in for a pitch, and the only thing you can think of is how big and inaccessible it is? What if there would be a formula for that perfect pitching email? 

Let’s start by stating the obvious: partnering with brands helps influencers grow. The best way to bust that door is to know how to create a great brand pitch email. In this ultimate guide, we’ll show you brand pitch email templates that will help you land collaborations with relevant brands.

Brand pitching 101

A brand pitch email is a message from a small influencer to a company with the intention of promoting a product or service. It is a way for you to reach out to potential marketing partners and collaborators. 

For brands, influencer marketing is an opportunity to generate buzz and increase brand awareness, as well as other brand metrics. So it is beneficial both ways.

Here’s a brand pitch email example:

Subject: Exploring the world with [You]

Dear [Brand representative’s name],

I am writing to express my interest in partnering with [Brand] to promote your products or services to my followers on social media and my blog. As a photographer with a large and engaged audience, I believe that I can help increase awareness and sales for your brand.

I have been using [Brand]’s products for several years now, and have consistently been impressed with their performance, quality, and versatility. I would love the opportunity to share my positive experiences with my followers and encourage them to try your products for themselves.

I am happy to discuss the details of a potential partnership and am open to a variety of collaboration options. I believe that my audience would be interested to hear about your brand and would love to help drive traffic and sales for you.

I look forward to discussing the opportunity further and am excited to work with you!

Best,

[Photographer]

Of course you should knock on the right doors. When it comes to finding contacts for your emails, social media is one of the easiest options. 

Influencers can use platforms, such as Twitter and LinkedIn, to connect with potential business partners and representatives of the brands. You can always ask someone who knows the industry about the brand representatives you can send your message to.

Overall, brand pitch emails can be a valuable marketing tool for self-promotion and help social media influencers connect with potential partners and collaborators. Find brands that align with your personal style of content. To do so — examine their message.

Brand message

Make sure you have a grasp of brand marketing message and product positioning before you go in with your offer. Some companies like to go with the bold and flamboyant tone in their marketing (Red Bull comes to mind) while other businesses prefer to be more humble. Imagine yourself in the shoes of a brand representative and see if your message really fits the voice of the brands you are reaching.

What any brand pitch email template should look like

A brand pitch email template should be carefully crafted to grab the attention of the brands and convince them to collaborate with you. There are several key elements that brand pitch emails should include, from top to bottom.

A brand pitch email structure
A structure of a brand pitch email

Strong subject line

The subject line of a brand pitch email is crucial as it determines whether the email will be opened or not. A strong subject line should be attention-grabbing, concise, and relevant to the brand and the influencer. It should also be personalized to the brand, rather than using a generic subject line.

Good examples:

  • Introducing [You]: New voice for [Industry]
  • Partnering Opportunity: [You] and [Partner Company Name]

Bad examples:

  • URGENT: Open Immediately
  • $$$ Make Money Fast!!! $$$
  • Fwd: Fwd: Fwd: [Irrelevant Subject]
  • Hi there!

Introduction

The introduction of brand pitch emails should provide a brief overview of who you are and what you do. It should also mention the specific brand that you are reaching out to and explain why the collaboration would be beneficial for their marketing goals.

Body

The body part of a brand pitch email you send should provide more information about you (don’t go into crazy details!) and your value proposition. What to write in the email pitch body:

  • Highlight your unique style, audience, and approach.
  • Present relevant business case studies.
  • Most importantly for influencers, include specific ideas for the collaboration, such as the type of content that will be created and how it will be promoted — don’t leave any question hanging.

Tip

Avoid common stereotypes and misconceptions in your emails. Align yourself with principles of inclusive marketing and make sure you are as inclusive and respectful as the brands you are reaching.

Credibility proof

To convince the brand to collaborate, provide some good reasons why they should do it. This could include:

  • Strong online presence
  • Previous partnerships
  • Social proof: testimonials or reviews from other influencers or industry professionals who can vouch for your expertise

CTA

A call-to-action (CTA) is an essential element of any brand pitch email. It should clearly state what you want the brand to do. Could be as simple as responding to the email or setting up a call to discuss the collaboration further. The CTA should be specific, actionable, and easy for the brand’s representative to follow.

Closing

The closing of your brand pitch emails should be brief but memorable. Think about what’s left in the mind of the business representative after they read your email. Thank the recipient for considering your pitch and include your contact information in case they have any questions. You can also include a link to your website or social media accounts so they can learn more about you.

The do’s and don’ts of the influencer brand pitch email template

We got the idea about what is a brand pitch email and how to create its essential building blocks. Now we are going to look at the examples of what you should do (and avoid!) in each of these parts.

➕ Reach out to the brands you are familiar with

It’s important to do your research and only pitch to brands that align with your interests and — even more importantly — your usual content. This will make it easier for you to create authentic and engaging collaboration. And the brand will be more interested in working with you.

Jess Lamworth is an artist who uses brand packaging to make merchandise. That’s why this Tobasco partnership post looks true to her and her usual content. Turns out that Tabasco bottles make a perfect Christmas tree!

➕ Add a personal visual touch

Your pitch emails should include a visual element, such as a logo or a photo, that represents your personal brand. This will help the recipient of your emails quickly identify who you are and will make your email stand out in their inbox.

An influencer email signature example
An email signature example. Source: Hailey Ivers

➕ Include info on your past collaborations with relevant brands

If you have worked with other brands in the past, be sure to include information about these business collaborations in your pitch email. This will show that you have experience working with other companies and give an idea of the kind of content you can create.

➖ Don’t include your media kit and rates in the pitch

It’s always a good idea to establish a relationship with a brand before discussing rates and sharing your media kit. So highlight your skills and the value you can bring to the brand, rather than the financial details of a potential collaboration. Of course, you can include your media kit and rates in subsequent emails, just don’t do it in the first one.

➖ Don’t tell about everything at once

No one wants to read a long, rambling email. Keep your pitch concise and to the point, highlighting the key aspects that make you a good fit for the brand. The person reading your email will be more willing to respond if they quickly understand who you are and what you do.

Top brand pitch email templates

So now let’s gather everything we know about brand pitch emails and see how exactly you can use them. These are just the brand pitch email templates to get the ball rolling — don’t hesitate to add a personal touch!

For the beauty industry

Subject: Introducing [You], your beauty expert

Dear [Brand representative’s name],

I am writing to express my interest in partnering with [Brand] to promote your products to my followers on social media and my blog. As a beauty influencer with a large and engaged audience, I believe that I can help increase awareness and sales for your brand.

I have been a fan of [Brand] for a while now, and have personally used and loved many of your products. In particular, I am a huge fan of your [Product] and have noticed a significant difference in my skin since using it. I would love the opportunity to share my positive experiences with my followers and encourage them to try your products for themselves.

I had a successful partnership project with [Other beauty brand] last year and got [number] leads for their event in [N].

I am happy to discuss the details of a potential partnership and am open to a variety of collaboration options, such as sponsored posts, product reviews, and giveaways. I believe that my audience would be interested in hearing about your brand and would love to help drive traffic and sales for you.

Thank you for considering me as a potential partner. I look forward to discussing the opportunity further and am excited to work with you. I’d love to discuss this over a call, do you think it’s possible to schedule it this week?

Best,

[Influencer]

For the travel industry

Subject: Let’s discover the world together!

Dear [Brand representative’s name],

I am writing to express my interest in partnering with [Brand] to promote your products or services to my followers on social media and my blog. As a travel influencer with a large and engaged audience, I believe that I can help increase awareness and sales for your brand.

I have [number] of followers and my post reaches [number] of people on average. I had a few content projects with [credible influencer 1] this year and worked on content for project [X] with [credible influencer 2]. Please find more details here: [link].

I am constantly on the go and have come to rely on [Brand] for all of my travel needs. Your [Product/Service] has made my travels so much easier and more enjoyable, and I would love the opportunity to share my positive experiences with my followers.

I am happy to discuss the details of a potential partnership and am open to any kind of collaboration. My audience would be excited to hear about your brand and would love to help you chase your goals.

Let’s go on the next big adventure together! Please let me know if you have any questions, I’ll be happy to discuss.

Best,

[Influencer]

For fitness and sports industry

Subject: Revolutionizing Fitness Game with [You] 

Dear [Brand representative’s name],

I am writing to express my interest in partnering with [Brand] to promote your products or services to my followers on social media and my blog. As a fitness influencer with a large and engaged audience of [number]], I believe that I can help increase awareness for your brand.

I have been using [Brand]’s products for several months now, and have seen amazing results in my workouts and overall fitness level. I love that your products are high-quality, reliable, and affordable, and I would love the opportunity to share my positive experiences with my followers.

Please find my reviews for [Other relevant brand or product] here: [link].

Please feel free to contact me if you are interested in discussing possible ways to collaborate!

Best,

[Influencer]

For the tech industry

Subject: Enhance Your reach for tech audience with [You]

Dear [Brand],

I am writing to express my interest in partnering with [Brand] to promote your products or services to my followers on social media and my blog. As a tech influencer with a large and engaged audience, I believe that I can help your brand to be more visible.

I’ve already reviewed [Brand]’s products two times, and product 1 [link] and product 2 [link] got tremendous feedback for their performance, durability, and innovative features. I would love the opportunity to share my positive experiences with my followers and encourage them to try your products for themselves.

I am happy to discuss the details of a potential partnership and excited if you would consider me as a potential partner. Would it be convenient for you to get on a quick call and discuss the next steps?

Best,

[Influencer]

Cold brand pitch

A cold pitch is a sales pitch or business proposal that is made to a potential client or partner without any prior contact or relationship. 

Not sure about the industry? Here s a general cold brand pitch email template:

Subject: Introduction to [you]

Dear [Brand representative’s name],

I hope this email finds you well. My name is [Your Name] and I am an influencer.

I am reaching out to introduce myself and see if there are any opportunities for us to work together. I specialize in [Product/Service] and have helped businesses like yours before: [example project].

I have also worked together with [other influencers] and participated in the [project].

My audience is super interested in your product — here’s the post I made last month about [your product] and got very positive feedback.

Please let me know if you would be interested in learning more about my work and how I can help. I would be happy to schedule a call to discuss this further. Maybe you have free slots during next week?

Best,

[Your Name]

Use Selzy to enhance your outreach

With Selzy’s free plan, you can be sure your perfect brand pitch email will be read. By using bulk email service, you can build professionally designed emails and send up to 1,500 emails to 100 brands for free.

What comes even more important in brand pitching, you can really personalize these emails. For instance, you can add a name to your subject line to break the ice. 

In your free plan, you can also create beautiful responsive emails in our drag-and-drop editor (no coding or design knowledge needed!), see the analytics, choose the perfect timing for sending, or include forms — check all the features now.

Final thoughts

When it comes to winning brand collaborations, you better be fully equipped with the right tactics and templates. So, don’t hesitate — go for it! Remember:

  • A strong subject line for brand pitch emails is key to grab the recipient’s attention and increase the chances of the email being opened. 
  • Highlight the strengths: your unique style and audience, provide credibility proof and specific ideas for the collaboration in the body of the email.
  • Include a clear call-to-action (CTA) in the brand pitch email in order to prompt the recipient to take the desired action — what do you want the recipient to do after the email? 
  • Not sure what to write? Start with a brand pitch email template and customize it.
  • Follow the best practices: keep the email short and to the point, and don’t be generic!
19 January, 2023
Article by
Nikita Nilov
Nikita is a marketer by calling, exploring the world of digital marketing with experience in agencies, corporations and media platforms with a journalist background. Nikita is experienced in multiple industries and markets: from automotive to telecom and from government to FMCG, and from Eastern Europe to Middle East. Outside of work, Nikita’s interest lies in music, cycling and learning languages.
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