➕ Include info on your past collaborations with relevant brands
If you have worked with other brands in the past, be sure to include information about these business collaborations in your pitch email. This will show that you have experience working with other companies and give an idea of the kind of content you can create.
➖ Don’t include your media kit and rates in the pitch
It’s always a good idea to establish a relationship with a brand before discussing rates and sharing your media kit. So highlight your skills and the value you can bring to the brand, rather than the financial details of a potential collaboration. Of course, you can include your media kit and rates in subsequent emails, just don’t do it in the first one.
➖ Don’t tell about everything at once
No one wants to read a long, rambling email. Keep your pitch concise and to the point, highlighting the key aspects that make you a good fit for the brand. The person reading your email will be more willing to respond if they quickly understand who you are and what you do.