An affiliate program should resonate with the people you’re going to promote it to. It’s not just about the highest rate, it’s about promoting an email marketing solution potential referees will genuinely benefit from.
For example, imagine that your audience consists of experienced marketers who work mostly with e-commerce brands. They will probably need advanced online advertising services or specific email newsletter tools. In such a scenario, there’s no point in trying to promote a solution for newbies or a tool designed for event organizers.
Apart from relevancy, the offer also simply needs to be a high-quality one. For example, a platform you want to promote may have direct email marketing features that your audience needs. But if these features are poorly made, your followers may be disappointed, they will not sign up or sign up for a lower pricing tier, and you’ll get a lower commission as a result.
In general, it’s recommended that you personally try out the affiliate program you’re about to start promoting. This way, you’ll have an expert knowledge of the tool’s functionality, user-friendliness, and effectiveness firsthand making you more confident in promoting it.
Affiliate programs are usually cookie-based: once you sign up for an affiliate program, you get a special affiliate link and if someone signs up using it, you receive the commission. Simple enough.
Now, imagine that someone clicks on the link but doesn’t sign up right away, but does it a week or two later after they consider other options. Unfortunately, they do so using the service’s home page, not the link.
In other words, while their initial exposure to the service was through you, they ultimately didn’t sign up using the link you’ve shared. So, you receive no commission, right? Not if the affiliate program you signed up for is cookie-based!
In such a scenario, a cookie will be stored in the browser of anyone who clicks on an affiliate link. If they don’t sign up during their first visit, but then come back later, you still get the commission! They have to do it while the cookie is still active, though.
Cookie duration varies depending on the affiliate program you’ve signed up for. If a person signs up after the cookie expires, you get no commission. So, if possible, go for an affiliate program with a longer cookie duration.
Think about how you are going to be paid, it’s not always as simple as you might think. For example, chances are, you’d want to get paid by PayPal and Stripe and the majority of brands do have this option for their affiliates, but not every one of them. Some may pay only via bank transfer or use specialized third-party integration.
If a brand takes its affiliate program seriously, its representatives should be interested in making your life as an affiliate as easy as possible. From banners and content ideas to tutorials on using AI in email marketing, there have to be necessary materials to properly promote this brand.
Consider the program’s support structure. Are there managers you can contact specifically about the affiliate program? If you’ve already tried it, how easy and productive was it? Are there training sessions or webinars?
Everyone wants to earn well and it’s easy to get overwhelmed, but when money is involved, the best bet is to stay realistic. Unlimited commissions sound like a brilliant opportunity, but unless it’s really a godsend, it might be a cover for less attractive details.
The best affiliate programs provide clear terms, ensuring there are no hidden clauses that might affect affiliate partners’ earnings. In case you’re new to affiliate marketing software, it might be best to check how a program is perceived by seasoned affiliate marketers.
To give an example, imagine that you’re considering signing up for a specific affiliate program. Try to find some reviews first, preferably by real people, of course. By doing so, you can make sure that it’s actually worth getting into.
It’s risky to rely on just one program or platform. It might be tempting to heavily invest in one promising program, but as we mentioned in the previous paragraph, opportunities of a lifetime don’t appear often, there might be something behind it.
There are all kinds of things waiting for you out there like sudden market shifts or unfavorable policy changes, but you can make it less risky if you take up several opportunities at once.
Navigating the world of email marketing affiliate programs can be daunting. With so many email marketing trends to keep track of, you might have little to no time to do proper research into the topic. To simplify the process, we’ve curated a list of the best ones out of the bunch. Check it out and use it to find a program that’s going to suit you best.
Selzy is a user-friendly email service that has features for both beginning email marketers and experienced professionals. From segmentation and personalization to email automation and analytics, Selzy has everything your customer base may need in an email service provider, so the offer is relevant to a wide audience. Moreover, it is a great service to promote as it constantly gets better. For example, Selzy recently added chatbots at no additional cost for the Standard plan users.
Selzy presents a dynamic email marketing affiliate program with three different tiers. Affiliates have the opportunity to earn a whopping 30% to 50% per referral depending on the amount of referrals made. There’s also a starter bonus of 60% on the initial payment received through a referral link. It’s complemented by the extended 365-day cookie duration. It ensures that you reap benefits from any referrals made within a year. Plus, you get a commission for every purchase a customer makes for a year. So you get paid not only when the customer buys their first subscription, but every time they renew it or purchase additional services.
A highlight of Selzy’s offering is the dedicated manager for every affiliate. This ensures tailored guidance and support. The platform also offers top-notch promotional materials. Aside from that, real-time reporting and analytics help keep affiliates updated on their performance. And when payday arrives? Selzy ensures convenience with multiple payment options, including Wise, ACH, and wire transfer.
| Commission rates | 60% for the first sale, 30% to 50% on recurring user purchases |
| Payout method | Multiple payment options are available, including Wise, ACH, and wire transfer |
| Cookie duration | 1 year |
| Noteworthy features | A starter bonus of 60% on the first payment that comes via a referral link, a dedicated manager, promotional materials, real-time reporting, and analytics |
If you’d like to know more, make sure to check out our official affiliate page.
Moosend offers a comprehensive email marketing automation solution. It’s most suitable for small to medium-sized businesses and marketers who seek an all-in-one solution. It includes features like subscription forms and a landing page builder. In addition, it’s equipped with the subject line optimizer, Refine. The platform also has a user-friendly dashboard, as well as SEO assistance and ready-made promotional materials.
Moosend’s affiliate program has five tiers and is highly lucrative. It offers up to 40% lifetime recurring commission. In addition, affiliates benefit from a 90-day cookie duration. Earnings can be cashed out within the first twenty working days of the subsequent month.
Affiliates get access to a resource center with videos, banners, guides and manuals, and even pre-written emails. Plus, there is a page with answers to the most frequent questions which makes the program more transparent and comprehensive.
| Commission rates | Up to 40% per referral |
| Payout method | PayPal, Stripe |
| Cookie duration | 90 days |
| Noteworthy features | Real-time reporting and analytics, promotional materials |
For more information, visit Moosend’s official affiliate page.
ActiveCampaign is an email marketing solution that focuses on automation. It’s relatively complex and also has one of the most expensive pricing plans in the industry. That’s why this affiliate program is only suitable for you if your typical customer is an experienced marketer interested in automation or a middle to large business owner.
ActiveCampaign’s affiliate program is quite a rewarding one with up to 30% per referral. Plus, you also get ready-made promotional materials.
What really sets ActiveCampaign apart, though, is its vibrant community of influencers and customers, where you can also find answers in case of issues.
ActiveCampaign uses PayPal as its payout method and has a 90-day recurring cookie duration, so you have some time to earn from your referrals.
| Commission rates | Up to 30% per referral |
| Payout method | PayPal |
| Cookie duration | 90 days |
| Noteworthy features | Promotional materials, a community of influencers and customers whom you can share insights with and ask for help |
For a comprehensive overview, refer to ActiveCampaign’s official affiliate page.
Omnisend is an email marketing platform that is particularly well-suited for e-commerce businesses. It could help elevate any e-commerce marketing strategy with advanced automation, segmentation capabilities, and personalized messaging.
Omnisend offers an affiliate program that allows users to earn a 20% monthly recurring commission. Affiliates are paid their commissions after 30 days after joining a program. In addition, they are assigned a dedicated account manager. Omnisend also provides affiliates with ready-made content like banners and ads and priority support.
Once onboarded, affiliates can immediately use ready-made promotional materials. Additionally, you can tap into Omnisend’s partner program for more revenue opportunities. These include various bonuses.
| Commission rates | 20% per referral |
| Payout method | Third-party payment system |
| Cookie duration | 60 days |
| Noteworthy features | A dedicated manager, promotional materials, bonuses |
Curious for more? Omnisend’s official affiliate page has all the information you need.
GetResponse is a very popular email marketing platform with other features like SMS and web pushes. It’s a balanced solution that you can recommend to your audience if they are in need of using several communication channels in their marketing strategy.
GetResponse’s affiliate program offers two unique commission structures. First, there’s a one-time $100-$150 bonus for every paid account sale. It’s best for those looking for immediate payment. Then, there’s an alternative continuous 33-50% commission every month. It’s a great option for those interested in a steady passive income stream.
Affiliates receive a generous 120-day cookie duration and access to complimentary promotional tools including videos, banners, and sales copy. Payments are made monthly via check, ACH, or Eurotransfer.
| Commission rates | One-time payment of $100-$150 for a paid account or 33-50% recurring commission per referral |
| Payout method | PayPal, Wire Transfer, ACH for US-based affiliates, EuroTransfer for EU-based affiliates |
| Cookie duration | 120 days |
| Noteworthy features | Promotional materials, unique commission structure |
For a full breakdown, go to GetResponse’s official affiliate page.
Brevo was created with a vision of being as user-friendly an email marketing tool as possible and lived up to that idea. For that reason, it’s suitable for entrepreneurs and small businesses that prioritize ease of use and efficiency.
As for Brevo’s affiliate marketing program, it’s also simple yet generous: you’re rewarded for every customer you refer, even those who sign up for free accounts, you just get less money for the latter — $5 per free account and $100 per paid one. Payments are made monthly, either through PayPal or direct bank transfers.
If recurring income is something that’s more interesting for you, there’s the Brevo Expert program. It’s specifically crafted for agencies, consultants, and digital marketing professionals. Its participants gain recurring commissions, which can range from 10% to 25% depending on how many customers they’ve referred.
Of course, the more customers you refer, the better benefits you get. These include access to an exclusive Slack community, a listing in Brevo’s partner directory, and premium customer support.
| Commission rates | $5 per free account and $100 per paid account |
| Payout method | Partnerstack |
| Cookie duration | 90 days |
| Noteworthy features | Real-time reporting and analytics, promotional materials, access to a community of experts on Slack, a listing in the partner directory, premium customer support |
Check out Brevo’s official affiliate page for additional information.
Constant Contact is an email marketing platform that focuses on small businesses, nonprofits, and individuals. It’s easy to use, has a diverse template library, thousands of integration opportunities and niche features for event organizers.
Its affiliate program offers $80 for each referee who becomes a paid subscriber which is paid out through checks, bank transfers, or PayPal. There’s a dashboard for checking how well you perform as an affiliate and there are also creative materials to help affiliates promote Constant Contact better and easier.
| Commission rates | $80 for each referee who becomes a paid subscriber |
| Payout method | Check, bank transfers, PayPal |
| Cookie duration | N/A |
| Noteworthy features | Promotional materials, a dedicated manager, real-time reporting, and analytics |
Additional details can be found on Constant Contact’s official affiliate page.
MailerLite is a streamlined email marketing solution that caters to the needs of freelancers, bloggers, and small to medium-sized businesses. Its popularity stems from an interface that is easy to navigate and pricing that is considerate of smaller budgets.
The service boasts a comprehensive suite of tools that make the creation and monitoring of email campaigns straightforward. Features such as a drag-and-drop email builder and automation workflows enable users to design impactful emails with ease.
MailerLite’s affiliate program lets you withdraw commissions once you reach a threshold of $100 and claim a payout. You just need to send in a transfer request and the money will be sent to your PayPal account.
Aside from that, the company provides a 30% recurring commission and an affiliate dashboard for monitoring conversions and commissions. It instantly updates and monitors each new visitor and conversion. It facilitates easy tracking of your referral achievements. Furthermore, you get access to a dedicated manager and promotional materials.
| Commission rates | 30% per referral |
| Payout method | PayPal |
| Cookie duration | 45 days |
| Noteworthy features | Free promotional assets, dedicated partner support, custom dashboard |
Visit MailerLite’s official affiliate page for more information.
Stripo is a popular email design platform that helps marketers create beautiful and at the same time professional email campaigns based on over 1,500 free HTML templates. It’s suitable for marketers, designers, and businesses of all sizes. Apart from the variety of templates, Stripo’s main feature is its drag-n-drop and HTML email template builder: it’s no-code, exports to 80+ ESPs, lets you conduct tests, perform bulk actions and even build interactive elements like games.
Stripo’s affiliate program is as easy and user-friendly as its products. It offers commission rates of up to 25% per referral with a lengthy 120-day cookie duration which means that your prospective referees get a quite generous window to make a purchase for you to earn commissions.
Affiliates also get support and benefits through the program like the personalized guidance of a dedicated manager, access to real-time statistics to track how well they perform, and a selection of ready-made promotional materials.
| Commission rates | Up to 25% per referral |
| Payout method | PayPal, Wise |
| Cookie duration | 120 days |
| Noteworthy features | A dedicated manager, real-time statistics, ready-made promotional materials |
Seeking further details? Explore the official Stripo affiliate page for more information.
ClickFunnels is a bit different from the rest of the tools on this list. It combines an email marketing solution with a sales funnel builder. It’s a one-stop shop for entrepreneurs and online businesses looking to capture leads, nurture them, and convert them into loyal customers.
If you want to try ClickFunnels’ affiliate program, you can count on up to a 30% commission rate per referral with a 45-day cookie duration. As a unique incentive, becoming a top affiliate could even land you the car you’ve always dreamed of.
To get your earnings, you’ll need to use a third-party payment provider.
| Commission rates | Up to 30% per referral |
| Payout method | Third-party payment provider |
| Cookie duration | 45 days |
| Noteworthy features | Real-time reporting and analytics, top prize in the form of a car |
Detailed information can be found on the ClickFunnels affiliate page.
Affiliate marketing is a nice opportunity to have the cake and eat it too, as they say, but as with any financial project that involves many details, you have to analyze every one of them. You might find it best to:
No matter what kind of content you’re creating, the relationship with the audience you’ve built is paramount. It’s a strategy that’s rooted in genuine connection and trust. For that reason, it’s bound to provide you with numerous opportunities for growth and success.
This article was first published in November 2023 and updated in January 2025 to make it more relevant and comprehensive.
