What is B2B email marketing exactly?
B2B email marketing is a way to promote products and services to other businesses. This can include newsletters, promotional emails, or other types of marketing communications sent to companies or organizations rather than individuals. B2B email marketing can be used to achieve a variety of goals, for example:
- Lead generation — by encouraging businesses to sign up for newsletters or other email marketing communications, or by offering free resources or trials in exchange for contact information.
- Nurturing leads — B2B emails provide valuable information and marketing resources to help businesses make informed purchasing decisions.
- Customer retention — email marketing helps to keep in touch with existing customers and encourages them to continue doing business with your company.
- Cross-selling — you can promote related products or services to existing customers to increase sales and revenue by simply sending an email.
Because of its benefits, many B2B marketers use email marketing. In 2022, 35% of B2B and B2C marketers worldwide used email marketing, and it was the third most popular digital marketing channel overall. Now that we’ve discussed B2B email marketing in general, let’s look at some real B2B email marketing examples you can draw inspiration from.