Insert an Unsubscribe Link With {{UnsubscribeUrl}}

 

This article describes the old Selzy email builder. You can find information about key features of the new email builder in the overview article available in English.

If you need help with the functionality described in this article but in the new builder and can’t find it in the overview article, please contact our Support Team.

Selzy Support Team is available for all users 24/7.

Subscribers should be able to opt out any time they like. To do this, an unsubscribe link is added to all emails. Recipients who do not find the unsubscribe link usually send the email to spam, and this affects the sender reputation. In addition, the unsubscribe link is a requirement for newsletters from mail providers.

If you want to customize the text for the unsubscribe link, read the article Edit Unsubscribe Link Text.

You can also place an unsubscribe link inside the email. For example, like this:

We will show  you how to do this.

In the block editor

Creating a newsletter in the block editor.

Highlight  the text that you want to turn into a  link and click on the Insert/Edit link button in  the Editing  toolbar.

In the URL field, enter {{UnsubscribeUrl}}.

This is what the added link looks like.

HINT

To avoid copying the merge tag from other sources or typing it manually, use the Merge tags tool.

From the Merge-tags drop-down menu , select Unsubscribe link.

Then cut out the merge tag and paste it in place of the link.

In the Selzy HTML editor

Select the text that you want to turn into  an unsubscribe link.

In the Editing toolbar, click on the Insert/Edit link button  or press the keyboard shortcut Ctrl+L.

A window with link parameters will open. Select the Other protocol, and insert {{UnsubscribeUrl}} in place of the link.

The added unsubscribe link will look like this.

HINT

To avoid copying the merge tag from other sources or typing it manually, find it in the editor. In the toolbar, choose Unsubscribe link from the Additional Fields tab.

Then cut out the merge tag and paste it in place of the link.

In your HTML code

If you create your emails not in Selzy, but in another  service or editor, add the merge tag to the code instead of a link. In the <a></a> tag, insert {{UnsubscribeUrl}} into the href attribute value.

For example:

<a href="{{UnsubscribeUrl}}">Unsubscribe from newsletter</a>

 

In order for the link to work correctly, no characters other than the {{UnsubscribeUrl}} merge tag can be inserted inside the href value within quotation marks «» and within curly brackets {{}}