Reliable email marketing for schools

Boost enrollment and engage your school community. Set up automated email workflows for targeted groups β€” students, parents, prospects, and alumni. Get just what works β€” no extras bloating the budget.

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How to do email marketing for schools

  • Upload a contact list
    Import your subscriber base from an XLS/CSV file or transfer it from your CRM. Connect integrations with social media platforms to engage your followers via email.
  • Create a campaign
    Customize any chosen email template in the AI-powered drag-n-drop editor or build one from scratch. Select an automation template to run campaigns on autopilot.
  • Track and fine-tune in real time
    View analytics dashboards to measure campaign performance or download aggregated reports. Run A/B tests and tweak emails to increase student enrollment and engagement.

 

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Why choose Selzy

Get a reliable email marketing automation solution for K-12 school administrators and communication officers.

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Easy to set up and start

You don’t need to be an email marketer or web developer to launch your first email campaign in just 15 minutes. It’s so easy, even a kid could do it.

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Transparent analytics

Track opens and click-throughs to gain insight into student behavior. Refine your educational content by analyzing click maps and scrolling depth.

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24/7 real-human support

No chatbots β€” only real experts with top-notch email marketing experience. They’ll respond in under 5 minutes to help you sort the thing out via chat, email, or phone.

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Industry-specific integrations

With our native Zapier integration or API, you can connect to Student Information Systems (SIS) and LMS like PowerSchool, Blackbaud, Canvas, and more.

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Lead generation forms

Expand your list of prospective students and boost enrollment by capturing leads through website pop-ups and embedded forms.

Why do you need an email marketing platform for schools

Get everything your school needs for communicating with students and parents, announcing events, sending PTA updates, and launching alumni fundraisers.

Create amazing responsive emails in a few clicks

Drag and drop to create an email from scratch or choose from 100+ customizable templates. Add interactive elements for higher student engagement. Save email blocks (headers, footers) to plug into any template later.

Prebuilt email templates by Selzy

Build email automations

Welcome and onboard prospects, and support students and alumni throughout their learning journey. Set up scheduled, triggered, or behavior-based automated email campaigns.

Email automation workflow in Selzy

Segment audiences

Increase engagement by sending only relevant content based on the student activity, interests, and learning progress. Create custom segmentation criteria and apply it to your email campaigns to target the right audience.

Contact list segmentation in Selzy

Customizable email templates made for schools

Save hours with our pre-designed newsletter templates for K-12 administrators. Choose from the most common layouts for schools, colleges, and universities β€” newsletters, reminders, and event invites.

We’re here to help overcome your common issues

Selzy helps you tackle the most common email marketing challenges schools face β€” easily, effectively, and on budget.

Pain Points

  • Confusing software

  • Overpaying for enterprise tools

  • High churn rates, unmotivated students

  • Diffilcult to get started, no support when you need it

Solutions

  • Selzy is simple, even for non-marketers β€” create and send emails in minutes with drag-and-drop builder

  • Affordable for any size of educational institute β€” plans start at just $7/month

  • Personalized campaigns to boost student retention and re-engagement

  • Smooth onboarding with a dedicated personal manager, 24/7 support team

Start for free

Sign up for a free plan. No credit card required.

Selzy is an email marketing platform that speaks the language of education. Learn how an online school doubled its contact base, improved conversions, and achieved a 10x increase in email revenue in 7 months with Selzy.

Evgenia

Evgenia Customer Success Manager

> 99% delivery rate

50,000+ clients, 1,000,000,000+ emails delivered every month.

Data protection

We are strictly up-to-date with the highest data protection standards.

GDPR compliance

Selzy complies with GDPR and Consumer Protection Laws.

Ready to send your first campaigns?

Get started for free. Scale up when you’re ready.

Try Selzy for free

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Try our service and send up to 1,000 emails a month for free to 100 contacts
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Lite

A complete toolkit to jumpstart your email marketing
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Standard

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All core features, a deliverability boost, and lifetime access to the Email Marketing 101 course
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Enterprise

For 500k+ contacts:
dedicated manager, performance boost and more
Custom
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50,000+ customers can't be wrong...

Selzy is the easiest way to start selling with email β€” but don’t just take our word for it.

Read our customers’ success stories and see what they have to say πŸ‘‰

4.8/5
Based on 488 reviews
Product Hunt
G2 Momentum Leader award Fall 2024
G2 High Performer Small Business award Fall 2024
Capterra Best value award 2024
Capterra Shortlist award 2025
GetApp Category Leaders award 2025
Software Advice Front Runners award 2025

Get round-the-clock support via chat, email, and phone

5 mins average response time
95% of cases solved in 5 minutes
97% πŸ‘οΈοΈοΈοΈοΈοΈ satisfaction rate

Get dedicated email marketing tools and services for schools

Course: Email marketing 101
As the saying goes, β€œGreat educators are always students first.” We know our audience β€” school administrators β€” aren’t marketers or tech experts. All they want is for email to be an easy, effective tool to communicate with students and highlight school events. And that’s exactly what you’ll learn to do in just 2.5 hours of video lessons.
$20 $100
Starter pack: Email marketing for schools
Services included: email authentication, IP warming for smooth start, product training for your education team, continual monitoring and boosting your campaign metrics.
Free $2,500
Email template design service
Get mobile-friendly, high-converting templates with a professional visual identity for your school, including custom graphics or animations that capture 100% of students' attention.
From $500 $2,000
Chatbot builder and messenger sendings
Don't pull students out of their comfort zone β€” stay connected where both students and parents are at ease. Be available 24/7 by setting up automation, sending notifications, broadcasting.
From $7 / month $2,000
Integrations
Connect your CRM, CMS, SIS, LMS, and other education-focused tools β€” like Google Sheets, Typeform, Facebook, and more.
From $1 / month $2,000

FAQ

  • What is the best way to market a school?

    Here’s a step-by-step guide on how to promote your school in the local community:

     

    1. Create a website for your school β€” a simple landing page is enough
    2. Start collecting leads β€” convert website visitors with pop-ups and embedded sign-up forms
    3. Run email marketing campaigns β€” nurture and engage the collected leads with email by sending out welcome massages, newsletters with educational content, and personalized promotionsΒ 


    Want to learn more on where you can advertise your school? Check out our blog article β†’
    β€œHow do I market my school?”

  • How do I promote my course and sell my class?

    Here’s a step-by-step guide to promoting and selling courses for schools and educators:

     

    1. Import your contact list into an email marketing platform, collect leads from your website, or engage your social media followers via email using integrations
    2. Segment your list and set up automated email campaigns to nurture leads and promote your classes
    3. Use analytics dashboards to track performance and run A/B tests on different content strategies and marketing approaches
  • How do I import my existing student list into Selzy?

    It’s easy! Check out our tutorial β†’ β€œHow to import my contact list into Selzy?”

  • How do I set up personalized emails based on student behavior?

    Learn more about the personalization options available in our Help Center β†’ β€œHow to personalize my email in Selzy?”

  • How can I integrate Selzy with my school CRM and SIS?

    You can easily connect Selzy to your CRM, CMS, social media platforms, or even specific educational software using built-in integrations or our API.

  • How can I increase engagement, conversion, deliverability using Selzy?

    No matter what type of educational organization you run β€” whether it’s a K-12 school, online course, or some private classes β€” your dedicated account manager will guide and support you to help you achieve better results.

  • Is Selzy GDPR-compliant?

    Yes, we adhere to GDPR and meet the highest data privacy standards under applicable consumer protection laws.