AI-powered email marketing for SaaS companies

Reduce churn and grow revenue with omnichannel marketing led by email automation. Turn leads and sign-ups into paying customers and keep them engaged with triggered campaigns, marketing and transactional emails.

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Why you need email marketing for SaaS industry

  1. Most budget-friendly way to engage leads and warm up your contact list for their first payment — from welcome and onboarding messages to transaction confirmation and churn prevention
  2. Only channel to effectively promote advanced SaaS product features in detail  — without the message size limitations of SMS or push notifications
  3. Full control over your customer data with the most precise segmentation and analytics, allowing you to target by multiple parameters and track exactly how subscribers react
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Why choose Selzy

Selzy
Built-in integrations for SaaS tools

Use native one-click integration templates to connect CRM, datasheets, surveys, or social media lead generation tools to follow up with email to the warmed-up audience. Use APIs to transfer data to/from your product backend.

Selzy
Segmentation and dynamic content

Target emails to different groups of customers. Display different messages for on-boarding, activation, conversion, re-engagement, retention. Customize email copy and design with AI based on the user’s region.

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Lead generation forms

Expand your list of active subscribers by capturing warm leads through website pop-ups and embedded forms.

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Omnichannel customer journeys

Send automated email campaigns — scheduled, triggered, behavioral, or bulk — along with chatbot messages. Connect a chatbot, then set up a user flow in the drag-and-drop builder.

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Personal growth manager

Get 24/7 technical support from real humans with top-tier marketing experience in the SaaS field, plus a dedicated customer success specialist to help you monitor and fine-tune key metrics.

Easy to start, perfect for growth

Get everything you need to send email marketing campaigns that keep users engaged with your product.

Email verifier to help improve deliverability

Verify a contact list immediately after uploading to ensure you’re only sending to valid addresses. Inactive contacts are removed in one click. Selzy’s built-in email verifier means no extra integrations are needed.

Email verifier interface

Pre-designed email templates for marketing and transactional campaigns

We’ve got your back with ready-to-send email templates designed by our professional in-house team — from onboarding, user activation, churn prevention to password resets and payment confirmations — all packed into a drag-and-drop email builder.

Prebuilt email templates by Selzy

Email quality checker

Global anti-spam filters analyze each incoming message, focusing on key elements like text, links, images, size, attachments. Selzy reviews all these elements before sending, detects potential weak points, and suggests improvements.

Email quality checker interface

Customizable SaaS email templates

Save hours with our pre-designed SaaS newsletter and automation templates. Choose from the most common SaaS layouts or more specific types sorted by category.

We’re here to help overcome your common issues

Selzy is here to help your business stand out and overcome common challenges in email marketing for the SaaS industry.

Pain Points

  • Confusing CRM and email platform UI

  • Difficulties converting free users into paying customers

  • High churn rates, disengaged users

  • Overpaying for complex email marketing software

  • No real support, just frustrating chatbots

Solutions

  • Easy drag-and-drop email builder — create and send campaigns in under 15 minutes

  • Automated workflows to nurture leads and drive conversions

  • Personalized campaigns to boost retention and re-engagement

  • Affordable plans starting at just $7/month

  • 24/7 technical support, dedicated success manager, guided onboarding

Start for free

Sign up for a free plan. No credit card required.

I'll help you get everything set up to ensure the highest inbox deliverability — including integrating with your CRM, authenticating all your domains, setting up DKIM, SPF, and DMARC records, and reviewing your list and email content for anti-spam best practices. Let's make your SaaS lifecycle emails work!

Evgenia

Evgenia Customer Success Manager

> 99% delivery rate

50,000+ clients, 1,000,000,000+ emails delivered every month.

Data protection

We are strictly up-to-date with the highest data protection standards.

GDPR compliance

Selzy complies with GDPR and Consumer Protection Laws.

Ready to send your first campaigns?

Get started for free. Scale up when you’re ready.

Try Selzy for free

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Try our service and send up to 1,000 emails a month for free to 100 contacts
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Lite

A complete toolkit to jumpstart your email marketing
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Standard

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All core features, a deliverability boost, and lifetime access to the Email Marketing 101 course
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Enterprise

For 500k+ contacts:
dedicated manager, performance boost and more
Custom
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50,000+ customers can't be wrong...

Selzy is the easiest way to start selling with email — but don’t just take our word for it.

Read our customers’ success stories and see what they have to say 👉

4.8/5
Based on 488 reviews
Product Hunt
G2 Momentum Leader award Fall 2024
G2 High Performer Small Business award Fall 2024
Capterra Best value award 2024
Capterra Shortlist award 2025
GetApp Category Leaders award 2025
Software Advice Front Runners award 2025

Get round-the-clock support via chat, email, and phone

5 mins average response time
95% of cases solved in 5 minutes
97% 👍️️️️️️ satisfaction rate

Boost campaign performance with email tools and services for SaaS companies

Tailored care for your SaaS business
Services included: email authentication, IP warming for smooth start, product training for your team, constant monitoring and polishing campaign metrics.
FREE $2,500
Email template design service
Get mobile-friendly email templates that match your brand guidelines, including custom static and animated graphics to attract 100% of users' attention.
From $500 $2,000
Campaign audit and management
Get an audit of your current email campaigns, spotlighting areas for growth, new content strategies to bring in — or sit back while we send, analyze, fine-tune email campaigns of any size.
From $600 $5,000
Chatbot builder and messenger sendings
Don't pull users out of their comfort zone — keep connected where they are at ease. Stay available 24/7 by setting up automation, sending notifications, broadcasting.
From $7 / month $2,000
Integrations
Connect a CRM, CMS, or any other tool of your choice: WordPress, Google Sheets, Typerform, Salesforce, HubSpot, and many more.
From $1 / month $2,000

FAQ

  • Does email marketing work for SaaS?

    Yes, email marketing is highly effective for SaaS companies. It offers a cost-effective way to engage users, nurture leads, and drive conversions throughout the customer lifecycle.

    Here’s why email marketing works for SaaS:

    1. High ROI: email marketing delivers up to $45 in return for every $1 spent, making it one of the most cost-effective marketing channels.
    2. Lead nurturing: it helps in nurturing leads by providing trust-building content, updates, and personalized messages that guide leads through the sales funnel.
    3. Customer retention: regular communication through emails keeps users engaged, informed about new features, and reduces churn rates.
    4. Scalability: email campaigns can be easily scaled to reach a growing user base without a proportional increase in costs.
  • How to do marketing for SaaS companies?

    While email is still king for ROI, start by choosing an email marketing tool that best fits your business needs. Look for features like automation, segmentation, personalization, integrations, a drag-and-drop builder with blocks and elements that you can save and use in any email. Selzy has it all, plus a brand new AI email generator that will save you hours in the email design process.

  • How can I integrate Selzy with my CRM or CMS?

    You can easily connect Selzy to a CRM, CMS, or other software with built-in integrations or API.

  • How do I import my existing database into Selzy?

    Easy! See our tutorial on how to import a contact list into Selzy.

  • What support is available for Selzy users?

    We offer 24/7 technical support for all users, plus a dedicated personal growth manager for our customers from the SaaS industry — all free of charge on any plan.

  • What measures are taken to ensure high email deliverability?

    Selzy’s 99%+ email deliverability rates are ensured by the built-in email quality list checker and email content optimizer that check every email campaign before sending. Plus, you get a dedicated deliverability specialist to monitor and manage your campaigns.

Learn more about SaaS email campaigns

We’ve handpicked our best resources to help you get started quickly and easily.