Salesforce vs Mailtrap

Salesforce, Inc. is a cloud-based software company that was founded in 1999 and is currently headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Founded in 2011 by Railsware Product Studio, Mailtrap is a bootstrapped product owned by Railsware with company headquarters in Kyiv, Krakow, and Los Angeles.

Most users claim that it takes at least a month to learn working in Salesforce, so it’s not beginner-friendly.

The service is geared for developer and product teams. Although not easy for the general public, its interface makes it easy for professionals to adopt the tool.

Large or scaling businesses and sales teams

SMEs and enterprises who require detailed, well-laid-out analytics, high deliverability, as well as transactional and marketing emails within a highly scalable and stable solution.

No free plan, 30-day free trial that includes:

• Preloaded data for learning
• Pre-configured processes, reports, and dashboards
• Online training and live onboarding webinars

Yes, 3,500 emails per month with 150 emails/day throughput, one domain and one user seat.

Salesforce has a very complex pricing system that includes several products. Since we’re only talking about email marketing, here are the pricing plans for the email, mobile, and web marketing package.

Basic: $410/month with unlimited users, billed annually, includes:

• Subscriber profiles
• Drag-and-drop segmentation
• Email and mobile-optimized templates
• Content management and workflows
• A/B testing
• Personalisation tools
• Preference center
• Integration with Salesforce Sales Cloud and Service Cloud
• Reports and dashboards

Pro: $1282/month with unlimited users, billed annually, includes:

• Personalisation Builder
• Automation Studio
• Triggered Communications
• Automated workflow and campaigns
• Web and mobile analytics

Corporate: $3844/month with unlimited users, billed annually, includes:

• Journey Builder
• Mobile SMS and MobilePush
• Multi-channel predictive content
• Advanced reporting

Entreprise: pricing depends on contact and message volume, unlimited users, includes:

• Real-time big data segmentation
• Distributed sending
• Shared content, subscribers, and data
• Locked templates
• Custom roles and permissions
• Business Units

Mailtrap offers four pricing plans, billed monthly, and based on the number of emails and contacts, features, data retention and additional services.

Basic starts from $15 per month for 10,000 emails and up to 50,000 contacts.

• No daily email throughput limit
• 5 domains
• 5 days of email log and body retention
• Click rate tracking
• 3 user seats 
• 2FA

Business starts at $85 per month for 100,000 emails and up to 750,000 contacts.

• Everything you get in Basic +
• 3,000 domains
• 15-day email log retention
• 7-day email body retention
• Max email size up to 30MB
• Dedicated IP
• Auto warm-up
• HTTPS link branding
• 1,000 user seats
• 2FA & SSO
• 24/7 customer support (email & live chat)
• Priority support
• Deliverability expert assistance
• Migration assistance

Enterprise starts at $750 per month from 1,5M emails and up to 2.5M contacts.

• Everything you get in Business +
• 30-day email log retention
• 15-day email body retention
• Activity logs

Mailtrap for big senders

• Custom pricing
• Deliverability manager
• Onboarding assistance
• Unlimited user seats

All customers regardless of a pricing plan can create a case in Salesforce Help using their Salesforce or Trailblazer accounts. Phone support in English is available 24/7 but support in other languages has limited availability for some regions:

• French Support (Canada) — Monday–Friday, 3:00 AM–11:30 AM EST
• Spanish and Portuguese Support for Latin American countries — Monday–Friday, 8AM–8PM EST
• French, German, Italian, Dutch, Spanish and Portuguese Support for European countries — Monday–Friday, 8AM–4:30PM GMT
• Mandarin and Korean Support for Asian countries — Monday–Friday, 10AM 7PM AEST

In addition to that, Salesforce also provides an extensive knowledge base, a YouTube channel with longform video tutorials, and communities for admins and developers.

Email support available to all plans, Knowledge Base, well-documented APIs and SDKs, YouTube tutorials, documentation available on all plans. 

Live chat and priority support available on higher plans (Business, Enterprise, and Mailtrap for big senders). This also includes migration and deliverability expert assistance and live chat and priority support – available 24/7.

On lower-tier plans, email support is available 20-hours per day, Monday to Friday.

• CRM
• Email marketing automation
• AI-powered list segmentation
• A/B testing
• No-code email template builder
• Analytics in customizable dashboards
• Google Analytics integration
• Integration with third-party data sources for relevant embedded ads

• Separate sending streams for bulk and transactional emails
• SMTP & API (+SDKs for major programming languages)
• Email campaigns with scheduling, segmentation and automation
• Industry best analytics 
• Drag-and-drop email builder with AI assistance and fee image library
• Email template code editor
• Email templates and the template API
• Fast delivery and high inboxing rates.

• Pre-made templates are empty but offer different layout options.
• Salesforce includes three types of templates: Classic (basically plain text with little customization options), Lightning Experience (allow for images, links, rich text, etc.), and built-in Email Template Builder (your regular marketing email editor).

• Two simple out-of-the-box templates with the option to import your own. 
• Templates API that allows you to programmatically send emails from your app or service.

4000+ integrations and apps like other CRM systems, other ESPs (for example, Mailchimp), Slack, Tableau, Zoom, and more. Some of these integrations are free, others are paid for separately or only available for certain pricing plans.

18+ integrations including VS Code, Cursor, Replit, Gemini, Heroku, Zapier, Make, and more.

• Web app
• Desktop app
• Mobile apps for iOS and Android

✅Available only on the web.
❌No installable solution.

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English Portuguese Spanish French Italian German Polish Ukrainian Japanese

Salesforce offers Automation Studio for automating email journeys which allows users to create complex email sequences with many conditions.

Setting triggers, actions, and rules available in Alpha at the time of writing.

• Great support on onboarding from the vendor
• Sophisticated customer journeys
• Dynamic content in emails
• Integrations with CRMs

✅ High inboxing rates

✅ Fast email delivery 

✅ Industry best analytics

✅ Safe and fast scaling

✅ 24/7 expert support

• Steep learning curve
• Very convoluted pricing system that caused most of the negative reviews on TrustPilot
• Hard to implement and maintain, requires a Salesforce administrator to help
• Very expensive and includes arising additional costs

❌Automations in Alpha stage
❌Requires intermediate coding skills