Drip vs Zoho Campaigns
Trying to choose between Drip vs Zoho Campaigns as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.4 GetApp
- 4.4 Capterra
- 4.4 G2
Average 4.4 / 5
Drip
Drip is a multi-channel marketing automation tool for e-commerce.
Pricing
Dynamic, depends on the contact list and email volume, starts from $39 for 1–2500 people in the list + unlimited sends
Key features
- Marketing automation
- Intuitive email builder
- Onsite campaigns
- Campaign analytics
- Smart segmentation
Support
Email and live chat, designated schedule, the availability of these channels depends on your pricing plan
- 4.3 GetApp
- 4.2 Capterra
- 4.3 G2
Average 4.3 / 5
Zoho Campaigns
A complex marketing solution with email campaigns. Features include automations, integrations, and SMS marketing.
Pricing
Starts at $3 a month for 500 contacts (billed yearly)
Key features
- Email automation
- E-commerce workflows
- Mobile app for email sending, reporting, and contacts import
- Integrations with various services
- Drag-and-drop email builder
- Signup forms
Support
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. On the free plan, the support is only available for the first 14 days.
General info about company
Drip
Drip was founded in 2012 in Minneapolis, the US, and acquired by Leadpages in 2016. The company’s main goal is empowering small e-commerce businesses.
Zoho Campaigns
Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.
Difficulty
Drip
The main focus of Drip is sales funnel automation, and the automation UI is tricky, which makes the platform less beginner-friendly than its competitors
Zoho Campaigns
Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.
Best for
Drip
Community-focused DTC and e-commerce businesses
Zoho Campaigns
E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.
Free plan
Drip
Drip doesn’t offer a free plan but there’s a 14-day free trial with no credit card required for registration.
Zoho Campaigns
Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.
Pricing
Drip
Dynamic pricing depends on list size and sending volume.
$39–89/month: up to 5,000 contacts, unlimited email sends, full functionality, free migration, email support
$99–409/month: up to 30,000 contacts, unlimited email sends, full functionality, free migration, email and chat support
$489–1899/month: up to 170,000 contacts and up to 2,040,000 email sends, full functionality, free migration, email and chat support, dedicated Customer Success manager
Custom pricing: custom number of contacts, up to 120,000,000 email sends, all the product features, support, and a dedicated manager included in the previous tier
Zoho Campaigns
For up to 500 contacts, billed yearly/monthly:
- Standard $3 / $4
- Professional $4.50 / $6
Other pricing features:
- 14 days free trial with all the features
- A Pay As You Go plan
- Discounts for non-profit organizations
Support
Drip
Email support:
- Available for all paying customers
- 9 am to 5 pm CT, Monday through Friday
Live chat support:
- Available for Drip customers on the $99/mo + plans
- 9 am to 5 pm CT, Monday through Friday
Zoho Campaigns
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.
On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.
The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.
The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.
Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.
Features
Drip
- Point-and-click email editor
- Dynamic content in emails
- A/B testing
- Email automation
- Free migration service
- List segmentation and contact tagging
- Pop-ups and signup forms
- Email analytics including conversion rates and revenue
- SMS marketing
Zoho Campaigns
- Email automation in a drag-and-drop builder
- Integrations with various services
- SMS campaigns
- E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
- Signup forms
- Drag-and-drop email builder and templates
- A mobile app for Android and iOS to send emails, see reporting, and import contacts
Templates
Drip
- 51 ecommerce email templates for holidays, promotion, and other occasions
- 4 empty templates with different amount of columns
- 1 plain text email template
Zoho Campaigns
240+ email templates including responsive email templates
The free plan doesn’t have advanced responsive templates
Templates for:
- Welcome messages
- Deals and offers
- Newsletter
- Webinars
- E-commerce
- Emergencies and crises
Video/screenshots
Drip
Zoho Campaigns
Integrations
Drip
150+ integrations with e-commerce platforms like Shopify, CRMs like Zoho CRM, other ESPs like MailerLite, numerous event management tools, sales software including TikTok Lead Generation, social media, SMS marketing tools, and more
Zoho Campaigns
60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.
Devices
Drip
- Web app only but it’s optimized for mobile browsers
Zoho Campaigns
- Website
- A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.
- No installable solution.
Languages
Drip
English
Zoho Campaigns
Dutch
French
German
Hungarian
Italian
English
Portuguese
Spanish
Chinese
Danish
Polish
Russian
Turkish
Vietnamese
Hindi
Thai
Indonesian
Swedish
Ukrainian
Bulgarian
Croatian
Czech
Automation
Drip
39 automation templates from welcome to post-purchase designed for different e-commerce platforms: Shopify, WooCommerce, Magento, and BigCommerce. Drip also allows you to use the API of your custom e-commerce website built from scratch. The “Rules” feature allows users to create custom automation sequences with custom event triggers.
Zoho Campaigns
Many pre-built automation workflows:
- Different welcome series
- Reengagement
- Nurture series
- Customer retention
- E-commerce
- Conditional
Pros
Drip
- Good tools for list management and targeted campaigns
- All the metrics in one place
- Designed with e-commerce in mind
- Powerful automation
Zoho Campaigns
- E-commerce-focused features
- Integrations with other services including Zoho CRM
- A lot of templates and pre-built automations
- Various support options
- A mobile app
- Relatively cheap prices
Cons
Drip
- Complex learning curve for new users
- Expensive compared to other ESPs
- No drag-and-drop automation workflow builder
- Slightly convoluted for one-off or otherwise not behavior-based campaigns
Zoho Campaigns
- Slow loading times
- Low deliverability
- Design options and the email builder are limited
Reviews from experts
Drip
If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.
They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
One thing I’m really missing in the workflows is the ability to A/B test your emails.
Actually, you can set up A/B testing, but you have to hack your way with liquid language. While this is no problem for really advanced users, 90% of the users won’t know how to do this.
I personally prefer to build everything that is automation related inside workflows. Even with simple sequence emails I can do in campaigns, I prefer to do them in workflows. It just depends on how advanced you want to get with automation.
If you want simple email series, without any branching logic (like if the user does this, send this), use campaigns. If you want to go more advanced than this, use workflows.
Zoho Campaigns
There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.
Pros: Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses. Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.
Cons: Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time. Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.
Best Campaign Tool for Zoho One Users
This tool is connected in the backend to all Zoho Apps which really helps the Marketing team to track a lead in its entirety. We can have the whole life history of the lead and do lead scoring which can help the Sales team to prioritize.
Still, the deliverability is an issue and there are lot more fine-tuning needed in the features. The intelligence metrics that can come as part of a campaigning tool are not fully achieved in Zoho Campaigns
*This information is current as of 02/14/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
