What is TikTok marketing?
TikTok has swiftly risen to become one of the most popular social media platforms globally, with millions of users creating and sharing short videos — TikToks — on a wide range of topics. It had 1+ billion monthly active users as of January 2023 — compared to 2.9 billion users on Facebook and 2.5 billion Youtube, according to Statista.
This immense popularity has made TikTok an attractive platform and one of the main channels for businesses to reach and engage with a wide range of different demographics: for instance, in April 2023 21% of TikTok’s global audience were women between the ages of 18 and 24 years, while male users of the same age made up approximately 17.5% of the platform’s audience. The 18–34 age group would make 38% of the female audience and 34% of the total male audience.
TikTok marketing refers to the strategic use of the platform to promote products, build brand awareness, and connect with potential customers through creative and engaging content.
Moreover, it has developed its own style of content, so this would be completely different from, say, Twitter marketing.
So let’s start with the practical steps to get the ball rolling!
How to set up a business account
Setting up a business account on TikTok is a simple process that allows you to access features specifically designed for digital marketing purposes. To get started, follow these steps:
- Download the TikTok app and create a personal account if you don’t have one already.
- Go to your profile settings and click on the “Manage Account” button.
- Tap on “Switch to Pro Account” and select “Business Account”.
- Provide the necessary information about your business, such as contact details and category.
- Verify your account through a phone number or email address.