Amidst the evolving media landscape, email marketing companies have emerged as invaluable partners, offering expertise, strategies, and execution to enhance a brand’s communication efforts. In this article, we’ll explore different types of email marketing companies and guide you through the process of selecting the one that will be ideal for your needs.
An email marketing agency is a specialized vendor that provides services related to planning, creating, executing, and optimizing email campaigns. With the expertise in design, media, content creation, contact list management, automation, and analytics, they help businesses scale up the email marketing game.
Some email marketing agencies focus on strategy and consulting, others provide end-to-end campaign management. Then, there are also companies that offer email marketing services similar to those of agencies’, but do it as an added value to their SaaS product. Here are some common types:
To choose the right email marketing company for your business, you need to carefully consider several key factors. Here’s a breakdown of what to look out for:
Evaluate the vendor’s team to ensure they possess the necessary skills and knowledge. To develop email marketing strategies and launch the best email campaigns possible, you need professionals experienced in content creation, design, copywriting, data analysis, and automation platforms.
Do your best to learn more about the team: check whether they have at least two years of experience and ask what projects they completed recently and what results they achieved. Their portfolios and certifications confirming their expertise would also be nice to have.
Reviews and testimonials from previous clients can provide valuable insights into the agency’s reputation and the quality of its services. Positive reviews from people in the industry usually indicate that the potential vendor is a reliable partner. And if the review is from someone you know, you can always double-check with them whether the shared impressions are genuine or not.
Email marketing companies, like any other service provider, often boast the clients they worked with and list them on their website. This allows you to see what services a particular brand ordered.
You can also try to check online. There are multiple websites that collect reviews — G2, FeaturedCustomers, Trustindex, and TrustPilot, to name a few.
Reviewing case studies can also give you an idea of the agency’s capabilities. Often, these case studies contain qualitative and quantitative results, so if the vendor helped the business from your niche, you will likely get an even better picture of what you can expect from them.
Ensure the email marketing company offers the exact services you require.
As easy as it might seem, in reality, you might end up spending quite some time before you find out the information you need. That’s because vendors don’t have a uniform approach to listing their services.
Some might choose to have dedicated landing pages for things like template design, content creation, A/B testing, email contact list management, automation setup, analytics, etc.
Others will have their services as package deals and try to highlight the differences between each.
Luckily, more often than not, all the necessary information will be listed on one page.
If you are not quite sure what services you might need to reach the desired results, book a consultation. Search for the dedicated signup form on the company’s website or check out the contacts section.
To help you kickstart your search, here are some of the best email marketing companies in the industry:
Selzy is an email marketing automation platform that also helps businesses set up email campaigns from scratch, from developing a template to analyzing the results and providing recommendations for future strategies.
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| Company type | Ecosystem of easy-to-use marketing automation tools |
| Key email marketing services | Previous campaigns’ assessment and advice on future launches
A full technical set-up Designing responsive email templates and writing email copy Training marketers and business owners in email marketing |
| Best fit for | Marketers and business owners who are only starting their email marketing efforts and need guidance from experts |
| Rating | 4.8 ⭐ — Capterra (87 reviews)
4.7 ⭐— G2 (22 reviews) 4.8 ⭐— Trustindex (26 reviews) |
WebFX is a full-service digital marketing agency that offers a range of services, including email marketing. They provide email marketing management, from design to execution, driving results through data-driven strategies. There are multiple campaign packages available, as WebFX strives to provide a custom experience.
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| Company type | ROI-focused and tech-enabled digital marketing agency |
| Key email marketing services | Campaign & target strategy
Split testing subject lines All the key email metrics tracking & analysis Supports any ESP of your choice Custom email template design Professional copywriting |
| Best fit for | Someone who is looking for full email marketing support and flexibility of custom solutions |
| Rating | 4.8 ⭐— G2 (175 reviews)
4.4 ⭐— Google (131 reviews) 4.8 ⭐— FeaturedCustomers (5,076 reviews) |
Mayple is a platform for hiring on-demand marketing talent with access to 600+ marketers to cover the full spectrum of marketing services, including email marketing. They use an AI-powered algorithm to match vetted experts with businesses based on 25-50 factors that they collect during a very thorough vetting process and a deep analysis of your business.
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| Company type | Platform for hiring on-demand marketing talent |
| Key email marketing services | Industry & Competitors Research
Supports 50+ ESPs Setup of key campaigns & automated flows Ongoing Email Optimization |
| Best fit for | Someone who is looking for a marketing “dream team” but is tired of choosing candidates on their own |
| Rating | 4.8⭐ — TrustPilot (48 reviews)
4.6 ⭐— G2 (55 reviews) 4.8 ⭐— FeaturedCustomers (410 reviews) |
Moburst has grown from mobile-first roots to become a full-service digital agency. They help companies to scale and become category leaders. When it comes to email marketing services, they focus on creating an automation process to drive user action, no matter what phase of the funnel they’re at.
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| Company type | Mobile-first digital marketing agency |
| Key email marketing services | End-to-end email marketing
Creating custom automation based on the customer’s journey Comprehensive email newsletter service |
| Best fit for | Businesses who want to supercharge their growth and email engagement |
| Rating | 4.4 ⭐— G2 (16 reviews)
4.8 ⭐— FeaturedCustomers (1,847 reviews) |
From jewelry and hair extensions to air freight and online education, The Good Marketer works with all types of small businesses, providing them with digital marketing services, including email marketing, in partnership with Klaviyo.
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| Company type | Digital marketing agency and certified Klaviyo partner |
| Key email marketing services | Email marketing strategy
Ongoing email marketing analytics & campaign optimization Copywriting Full Klaviyo setup |
| Best fit for | Ecommerce and service-based small businesses |
| Rating | 4.8 ⭐— FeaturedCustomers (606 reviews) |
According to them, InboxArmy started as an experiment to create a more efficient and cost-effective way to handle email marketing production. Today, they have a track record of 25,000 email campaigns deployed and claim that their clients save 30% or more compared to current email marketing and digital agencies.
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| Company type | Full service email marketing agency |
| Key email marketing services | Email template design and coding
Email marketing strategy and campaign management ESP vendor evaluation and migration Dedicated account manager |
| Best fit for | Someone who is looking for a one-stop shop for all their email marketing needs |
| Rating | 4.9 ⭐— Clutch (51 reviews) |
Rejoiner makes ecommerce email marketing software, provides email marketing services, creates content for ecommerce marketers, and studies how brands use email to grow faster.
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| Company type | Email marketing platform providing project-based and retainer-based email marketing services |
| Key email marketing services | Performance reporting & deliverability monitoring
Copywriting, design, HTML/CSS development Campaign deployment and day-to-day management Retention strategy |
| Best fit for | Ecommerce businesses who require either ongoing support or hands-off email marketing solution |
| Rating | 5 ⭐ — Capterra (47 reviews)
4.8 ⭐— G2 (29 reviews) 4.7 ⭐— FeaturedCustomers (2,203 reviews) |
Disruptive Advertising is a full-service marketing agency that covers various online advertising channels, including email marketing. They offer strategies to optimize email campaigns within a broader digital marketing context.
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| Company type | Full-service marketing agency |
| Key email marketing services | Mobile-first email design
Automation build, execution, and management in ESP Coding, development, and data logic management Post and send analytics and analysis |
| Best fit for | Businesses that need a full-funnel marketing strategy |
| Rating | 4.9 ⭐ — Facebook (220 reviews)
4.8 ⭐— Clutch (350 reviews) 4.7 ⭐— FeaturedCustomers (1,553 reviews) |
Soap Media is a digital marketing agency that performs competitor, market, and trend research to provide strong roots for digital growth. They take a customer-first approach and use a synergy of AI and human creativity for audience targeting.
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| Company type | Digital marketing agency |
| Key email marketing services | Segmentation & marketing automation
CRM integration Cross-channel growth Atomic design & HTML coding Testing & optimization |
| Best fit for | Someone who is looking for a full customer persona analysis and creating highly personalized content |
| Rating | 4.8⭐— FeaturedCustomers (1,622 reviews) |
Ignite Visibility is a performance marketing agency. They use a results-driven approach to full-service communications management, including email, SMS, in-app, and push notifications to help businesses drive increased engagement, conversions, and retention.
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| Company type | Full-service digital marketing agency |
| Key email marketing services | Cohesive strategy development & journey mapping
On-site email & SMS capture optimization Developing behaviorally-triggered automation Comprehensive deliverability monitoring |
| Best fit for | Big brands looking for help with designing and executing a multichannel digital strategy |
| Rating | 4.9 ⭐ — Clutch (120 reviews)
4.9 ⭐— Facebook (59 reviews) 4.7 ⭐— FeaturedCustomers (1,702 reviews) |
We recommend thoroughly researching each company we listed, reviewing their case studies and testimonials from other brands, and reaching out directly to discuss your needs before making a decision.
Partnering with a good email marketing agency holds many benefits for your business.
Delegating and offloading your in-house team or yourself is the first that comes to mind. We can only do so much, even with the right tools. External professionals bring extra (wo)manpower, allowing you to accomplish more in less time and achieve better results faster.
They also bring a fresh perspective to the table, helping you notice weak points in your strategy. This alone can improve open and click-through rates and achieve higher conversion rates.
But that’s not all that they have to offer. Collaborating with external professionals who stay updated with the latest industry trends and best practices allows you and your team to pick up their brains and discover new sources of inspiration.
To put these points into context and explore them more closely, let’s take a look at an imaginary yet realistic situation where a corporate marketer realizes that his team’s efforts are no longer bringing the right results.
Meet Alex, a seasoned marketer working for a multinational corporation. Alex has been in charge of the company’s marketing campaigns for years. However, lately, there’s been a plateau in email marketing performance. Open rates aren’t as impressive as they once were, click-through rates are stagnant, and the excitement that used to buzz around each campaign seems to have fizzled out.
The internal marketing team has their hands full managing multiple channels, and while they have a good understanding of the brand, they are deeply rooted in their workflows and find it hard to come up with solutions outside of the box.
After some discussions with the team, Alex decides that it’s time to bring in an email marketing agency to inject new life into their email campaigns.
There’s just one thing that stops them from immediate action: the company’s leadership is hesitant about outsourcing email marketing efforts, even temporarily. They’re concerned about the potential disruption to established workflows and worry about whether an agency can truly capture the essence of the brand.
Thanks to the internet and our article, Alex compiles a list of potential email marketing agencies that have a good track record of delivering creative and successful email campaigns. These agencies have experience across industries, and their case studies showcase impressive results in terms of engagement and conversions.
Alex and the internal marketing team reach the selected agencies for initial consultations. During these meetings, they discuss the company’s goals, challenges, and aspirations.
After a series of consultations, Alex narrows down the options to a couple of agencies that seem like the best fit.
Alex organizes a meeting between the selected agencies and the company’s leadership team.
One of the agencies successfully assures the leadership that their approach will align seamlessly with the company’s brand and goals. Alex and both external and internal marketing teams start to brainstorm ideas for upcoming email campaigns.
With the agency’s guidance, the company’s email campaigns undergo a transformation. Engaging subject lines, visually appealing designs and compelling content are meticulously crafted to captivate the audience’s attention.
As the revamped campaigns roll out, a new challenge arises. The initial metrics show a mixed response. Some campaigns are performing exceptionally well, while others are struggling to meet targets.
The agency’s expertise in A/B testing helps fine-tune the underperforming campaigns for maximum impact.
Thanks to the collaboration between the internal marketing team and the email marketing agency, the company sees a spike in email engagement. Open rates soar, click-through rates climb, and the company’s email marketing efforts are being noticed by competitors and industry experts once again.
In this scenario, Alex’s decision to enlist the help of an email marketing agency proves to be a game-changer. The collaborative partnership has not only improved the company’s bottom line but has also reinvigorated the passion of the internal team.
Email marketing companies offer a wealth of knowledge and skills that can take your campaigns to the next level. By understanding the types of email marketing support available on the market and key factors to evaluate the company’s expertise, you will confidently choose a partner who will align with your goals and contribute to your marketing success.
