Best Landing Page Builders: Boosting Conversions Made Easy

Best Landing Page Builders: Boosting Conversions Made Easy
23 December, 2023 • ... • 123 views
Nikita Nilov
by Nikita Nilov

Every time you are irritated about the cookies policy pop-up or see a beautiful landing page, there’s always someone (or something) behind this: landing page builders. One can imagine them as sirens helping to lure in visitors with purposeful design and irresistible calls-to-action. 

In this article, we’ll examine the best landing page builders, uncovering their secrets and unique tools. So, fasten your seatbelts, fellow marketers, as we dive headfirst into the world of conversions, creativity, and landing page creators!

What is a landing page builder exactly?

A landing page builder is a software or platform for creating web pages optimized for specific marketing or advertising campaigns. These pages are designed to convert visitors into leads or customers. With a multitude of landing page builders available, it’s crucial to identify the best options for your specific needs.

In many strategies, such as ABM, landing pages are essential. ABM is all about personalization and precise targeting, and it is all possible with the right landing page builder. Each account can get personalized content (industry-specific data, relevant case studies, tailored messages, etc.) on its own landing page or dynamic content variations on one page for all. Thanks to templates and the convenience of landing page builders, it won’t take as much time as adjusting your whole website would.

Check out our article with ABM campaign examples and get inspired for your next project.

What to look for in a landing page builder?

When choosing the best landing page builder for your marketing campaigns, there are several crucial features to consider. These elements directly affect the effectiveness and efficiency of your landing pages. Consider these points to make an easier choice between the landing page software alternatives.

Integrations

A top-notch landing page builder seamlessly integrates with your existing marketing tools and platforms. This allows for a unified and streamlined marketing strategy. Whether it’s connecting with one of the best B2B email marketing software you use or a CRM system, smooth integrations are essential for a landing page creator.

Pre-designed templates and forms

Time is of the essence in marketing, and a library of pre-designed landing page templates and forms can be a game-changer and enhance your efficiency and performance. These templates serve as a foundation for your landing page, making it quick and easy to customize for your specific campaign management. 

Customization

Every brand is unique, and your landing pages should reflect that. A versatile landing page builder offers a range of customization options, from color schemes and fonts to layout and design elements. This ensures that your landing page aligns perfectly with your brand’s identity and message. 

To see more customization options, for instance, pop-up form examples, see our related article. 

Analytics

Data-driven decisions are at the heart of successful marketing campaigns. Best landing page builders provide detailed analytics on visitor behavior, conversion rates, bounce rates, and more. These insights help you optimize your landing pages for better results.

Ease of use

Not everyone is a coding expert, so an intuitive and user-friendly interface is paramount in a landing page builder. Drag-and-drop functionality, straightforward navigation, and clear instructions make the process of creating impactful landing pages accessible to all.

Pricing

The price is a key factor for businesses of all sizes. A transparent pricing structure with options that align with your budget and needs is crucial. Look for landing page builders that offer scalable pricing plans to get the features you need without additional costs.

Best landing page software to boost conversions

Now let’s dive into the world of landing page builders and get to know the main players better!

Landing page builder Main features Best for
Duda
  • Mobile optimization
  • Features for e-commerce (AI product descriptions generator)
  • Accessibility features
E-commerce integration
Elementor
  • Live landing page editing
  • An extensive widget library
  • Integrations (WordPress, ESPs, CRMs, etc.)
WordPress integration
Moosend
  • Automation workflows
  • Analytics
  • Email marketing
Email marketing needs
Leadpages
  • Templates optimized for conversion
  • A/B testing
  • Lead capture forms
Lead generation
MailerLite
  • Email marketing
  • Automation
  • Analytics
Integrating the landing page with email marketing
Carrd
  • Simple, intuitive builder
  • One-page websites
  • Forms
Personal portfolios
Instapage
  • Advanced A/B testing
  • Personalization
  • Collaboration tools
PPC campaigns
ConvertKit
  • Email marketing
  • Templates for content creators
  • Automation
Building up the brand and audience
GetResponse
  • Email marketing
  • AI for full layout generation
  • 200 landing page templates
Inbound marketing
HubSpot
  • CRM integration
  • Email marketing
  • Powerful analytics
All-in-one marketing suite

Duda

Duda landing page editor interface
Source: DropInBlog

Duda is a web design platform that goes beyond just landing page creation. It offers tools for e-commerce like an AI Assistant that instantly generates product descriptions and SEO metadata or custom templates and widgets for different landing pages. Duda emphasizes accessibility making sure your landing pages can be viewed correctly by any customer. Some of the accessibility features in this landing page builder are focus highlight that shows users interactive website elements and the use of semantic HTML for screen readers and browsers.

Duda is ideal for agencies and businesses requiring advanced e-commerce capabilities along with landing page creation.

Upsides:

  • Design flexibility with an intuitive drag-and-drop builder and customization by device (desktop, tablet, mobile)
  • Multi-language websites with the support of 55+ languages
  • Integrated e-commerce functionality for businesses looking to sell digital products, physical products, or services online

Downsides:

  • Relatively expensive and has no free option
  • Limited widget catalog
  • The software has an extensive feature set, so new users may need to spend some time to learn how to use it

Pricing (billed annually):

  • Basic plan: $19/month (1 website)
  • Team plan: $29/month (1 website)
  • Agency plan: $52/month (4 websites)
  • White label: $149 (4 websites)
  • Custom: custom tiered discount pricing

Elementor

Elementor template editor

With its WordPress integration, Elementor is more than one of the conventional landing page builders. A favorite among web designers, it offers unparalleled customization options and seamless compatibility. It is perfect for WordPress users seeking a user-friendly yet feature-rich landing page solution. It’s also time-efficient with an AI that generates a WordPress layout.

Elementor boasts more than 14 million websites, 6.5 thousand 5-star ratings, and 140 thousand community members.

Upsides:

  • 300+ landing page templates and 100+ widgets
  • Live page editing and the ability to leave contextual notes for team members in the editor
  • Easy and intuitive interface

Downsides:

  • Landing pages may have a longer loading time
  • Some features are reserved for premium plans users (pop-up builder, custom code & CSS)

Pricing:

  • Essential Plan: $59/year (1 website)
  • Expert Plan: $199/year (25 websites)
  • Agency Plan: $399/year (1,000 websites)

Moosend

Moonsend template manager

Email and web? Easily: Moosend combines email marketing features with landing page design, providing a holistic solution for customer acquisition. Its web page designer is part of an ecosystem and offers a toolset for creating landing pages for any use. Moosend also offers email marketing and automation, CRM tools, and tracking solutions.

It is best suited for businesses looking for an all-in-one solution for email marketing and landing page creation.

Upsides:

  • Drag-and-drop builder for easy customization
  • Seamless integration with Moosend’s email marketing platform
  • Affordable pricing for small businesses

Downsides:

  • The landing page builder may lack some advanced functions like affiliate program features 
  • Limited template variety

Pricing:

  • Free 30-day trial with limited features and 1 landing page
  • Pro plan: $7/month (billed annually)
  • Enterprise plan with custom pricing

Leadpages

Leadpages template manager

Leadpages has earned its stripes as a conversion-focused platform. With an extensive library of aesthetic templates, forms, pop-ups, and robust A/B testing capabilities, it’s a go-to choice for marketers focused on maximizing lead generation. Thanks to real-time tracking and real-time conversion tips, it is great for continuous landing page performance improvement. 

Leadpages also boasts a loading time that is 2.4 seconds faster than the industry average and an AI assistant for content generation.

Upsides:

  • Extensive library of 250+ templates designed for various industries and goals (lead captures, sales, etc.)
  • A/B testing functionality (copy, images, CTA buttons) for optimizing page performance
  • Integration with popular marketing tools like Google Analytics, Keap, Stripe

Downsides:

  • Some users find the visual editor less flexible compared to other builders
  • Pricing might be steep for smaller businesses

Pricing (billed annually):

  • Free 14-days trial
  • Standard plan: $37/month
  • Pro plan: $74/month
  • Advanced plan: custom pricing

MailerLite

MailerLite web building interface

MailerLite, primarily an email marketing platform, extends its services to landing page creation. It emphasizes simplicity and user-friendliness. It offers essential features like pop-ups, templates, and A/B testing along with a handy Stripe integration for e-commerce businesses. With its easy-to-use interface and affordable pricing, it’s an excellent choice for small to medium-sized businesses looking for an integrated email marketing and landing page solution.

Upsides:

  • Intuitive drag-and-drop builder
  • Affordable pricing with a free plan available for web building
  • Integration with MailerLite’s email marketing features

Downsides:

  • Lacks some useful integrations (Canva, OpenCart, etc.) 
  • Limited template customization compared to some competitors

Pricing (billed annually):

  • Free plan: limited features, but includes web builder (10 landing pages)
  • Growing business: starting at $9/month (unlimited landing pages)
  • Advanced: $18/month (unlimited landing pages)
  • Enterprise: custom pricing (unlimited landing pages)

Carrd

Carrd website builder interface

Carrd offers simplicity without sacrificing effectiveness. Ideal for single-page websites and microsites, it offers a quick and straightforward solution for businesses and individuals looking to make their mark online. The basic functionality like dozens of responsive templates is free, but users need to pay to access forms, widgets and embeds, and analytics.

This platform is best suited for personal portfolios, simple websites, and single-page campaigns.

Upsides:

  • Lightning-fast creation of one-page websites
  • Extremely user-friendly with a minimal learning curve
  • Affordable pricing for basic features

Downsides:

  • Limited scalability for larger websites
  • Not ideal for complex, multi-page sites

Pricing:

  • Free plan: limited features (1 landing page)
  • Pro Lite: $9/year (3 landing pages)
  • Pro Standard: $19/year (10 landing pages)
  • Pro Plus: $49/year (25 landing pages)

Instapage

Instapage website builder interface

Instapage is a dedicated landing page builder with a strong emphasis on conversion optimization. It provides advanced features for creating high-converting landing pages. With robust A/B testing, personalization, and collaboration tools, it’s a top contender for businesses focused on converting traffic into leads. The platform focuses on security and consistent user experience. It has an Amazon and Google cloud server redundancy which means no matter what, your landing page or website will be available 24/7. And with data centers across North America, Europe, and Asia, it offers fast loading for users across the globe. 

Instapage is perfect for medium to large businesses and marketing teams focused on creating landing pages with a primary goal of conversion.

Upsides:

  • Robust A/B testing features 
  • Personalization features for targeted campaigns with AI content generation 
  • Integration with popular marketing tools (HubSpot, Pipedrive, Pardot, Marketo, etc.) 

Downsides:

  • Pricing may be on the higher side
  • Learning curve for beginners

Pricing:

  • 14-day free trial 
  • Build (essential) Plan: $199/month (billed yearly)
  • Convert (max) Plan: custom pricing

ConvertKit

ConvertKit website builder interface

ConvertKit caters to creators and entrepreneurs seeking to build their brand and audience. While it mainly offers email marketing tools, it also provides a landing page creator. Some of its useful features include custom data collection, automatic lead magnet delivery, specialized templates (course signup, coming soon, profile), and Unsplash integration.

This platform is ideal for content creators and bloggers looking for a seamless integration of email marketing and landing pages.

Upsides:

  • Simple and intuitive interface
  • Integration with ConvertKit’s email marketing solution
  • Customizable landing page templates tailored for content creators

Downsides:

  • May lack some advanced features compared to specialized landing page builders, for example, customization
  • Limited template variety

Pricing (for 300 subscribers, billed annually):

  • Free plan with limited features (unlimited landing pages)
  • Creator: $9/month (unlimited landing pages)
  • Creator Pro: $25/month (unlimited landing pages)

GetResponse

GetResponse website builder interface
Source: TechnologyAdvice

GetResponse is an all-in-one marketing platform with landing page capabilities. With a user-friendly editor and a wealth of integrations, it’s a versatile tool for businesses looking to optimize their online presence. Some of its standout features include 200 landing page templates, AI for full layout and optimized messaging generation, and A/B testing.

GetResponse is great for businesses that need an integrated solution for email marketing, automation, and landing page creation.

Upsides:

  • Comprehensive marketing suite in one platform
  • Powerful automation features
  • Integration with popular e-commerce platforms Shopify and Magento 

Downsides:

  • Some users find the interface less intuitive compared to dedicated landing page builders
  • Pricing may be high for smaller businesses

Pricing (billed monthly):

  • Free plan with limited features (1 landing page)
  • Email Marketing plan: starting at $15/month (unlimited landing pages)
  • Marketing Automation plan: starting at $59/month (unlimited landing pages)
  • Ecommerce Marketing Plan: starting at $119/month (unlimited landing pages)
  • GetResponse MAX: starting at $999 (unlimited landing pages)

HubSpot

HubSpot website builder interface

HubSpot offers a robust suite of marketing tools, and its landing page builder is no exception. With seamless CRM integration and powerful analytics, it’s a go-to choice for businesses looking to align their marketing efforts with sales goals. Its standout functions include dynamic landing page content, A/B testing, and custom SEO recommendations. 

HubSpot is a platform for businesses seeking an integrated marketing, sales, and customer service platform.

Upsides:

  • Powerful analytics and reporting features
  • Dynamic content based on customers’ data in the CRM
  • Integration with other HubSpot tools: email marketing, sales CRM, operations software 

Downsides:

  • Pricing may be on the higher side 
  • Learning curve for beginners

Pricing (billed annually):

  • Free: limited features (up to 20 landing pages)
  • Starter plan: starting at $18/month (up to 10,000 landing pages)
  • CRM Suite Starter: starting at $20/month (up to 10,000 landing pages)
  • Professional plan: starting at $800/month (up to 10,000 landing pages)

These are the prices for individual use, however, enterprise prices differ drastically, starting at $3,600 monthly. 

Final thoughts

The right landing page builder can make a significant difference in the success of your marketing efforts. To choose the best landing page builder for you, prioritize:

  • Integrations 
  • Pre-designed landing page templates 
  • Customization options
  • Analytics
  • Ease of use 
  • Pricing 

Keep these factors in mind as you explore the various alternatives, and watch as your conversion rates soar.

And if you need complimentary email marketing software, look no further. Start for free with Selzy and use personalization, A/B testing, and automation to help your landing pages get even more conversions.

23 December, 2023
Article by
Nikita Nilov
Nikita is a marketer by calling, exploring the world of digital marketing with experience in agencies, corporations and media platforms with a journalist background. Nikita is experienced in multiple industries and markets: from automotive to telecom and from government to FMCG, and from Eastern Europe to Middle East. Outside of work, Nikita’s interest lies in music, cycling and learning languages.
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