A landing page builder is a software or platform for creating web pages optimized for specific marketing or advertising campaigns. These pages are designed to convert visitors into leads or customers. With a multitude of landing page builders available, it’s crucial to identify the best options for your specific needs.
When choosing the best landing page builder for your marketing campaigns, there are several crucial features to consider. These elements directly affect the effectiveness and efficiency of your landing pages. Consider these points to make an easier choice between the landing page software alternatives.
A top-notch landing page builder seamlessly integrates with your existing marketing tools and platforms. This allows for a unified and streamlined marketing strategy. Whether it’s connecting with one of the best B2B email marketing software you use or a CRM system, smooth integrations are essential for a landing page creator.
Time is of the essence in marketing, and a library of pre-designed landing page templates and forms can be a game-changer and enhance your efficiency and performance. These templates serve as a foundation for your landing page, making it quick and easy to customize for your specific campaign management.
Every brand is unique, and your landing pages should reflect that. A versatile landing page builder offers a range of customization options, from color schemes and fonts to layout and design elements. This ensures that your landing page aligns perfectly with your brand’s identity and message.
To see more customization options, for instance, pop-up form examples, see our related article.
Data-driven decisions are at the heart of successful marketing campaigns. Best landing page builders provide detailed analytics on visitor behavior, conversion rates, bounce rates, and more. These insights help you optimize your landing pages for better results.
Not everyone is a coding expert, so an intuitive and user-friendly interface is paramount in a landing page builder. Drag-and-drop functionality, straightforward navigation, and clear instructions make the process of creating impactful landing pages accessible to all.
The price is a key factor for businesses of all sizes. A transparent pricing structure with options that align with your budget and needs is crucial. Look for landing page builders that offer scalable pricing plans to get the features you need without additional costs.
Now let’s dive into the world of landing page builders and get to know the main players better!
| Landing page builder | Main features | Best for |
| Duda |
|
E-commerce integration |
| Elementor |
|
WordPress integration |
| Moosend |
|
Email marketing needs |
| Leadpages |
|
Lead generation |
| MailerLite |
|
Integrating the landing page with email marketing |
| Carrd |
|
Personal portfolios |
| Instapage |
|
PPC campaigns |
| ConvertKit |
|
Building up the brand and audience |
| GetResponse |
|
Inbound marketing |
| HubSpot |
|
All-in-one marketing suite |
Duda is a web design platform that goes beyond just landing page creation. It offers tools for e-commerce like an AI Assistant that instantly generates product descriptions and SEO metadata or custom templates and widgets for different landing pages. Duda emphasizes accessibility making sure your landing pages can be viewed correctly by any customer. Some of the accessibility features in this landing page builder are focus highlight that shows users interactive website elements and the use of semantic HTML for screen readers and browsers.
Duda is ideal for agencies and businesses requiring advanced e-commerce capabilities along with landing page creation.
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With its WordPress integration, Elementor is more than one of the conventional landing page builders. A favorite among web designers, it offers unparalleled customization options and seamless compatibility. It is perfect for WordPress users seeking a user-friendly yet feature-rich landing page solution. It’s also time-efficient with an AI that generates a WordPress layout.
Elementor boasts more than 14 million websites, 6.5 thousand 5-star ratings, and 140 thousand community members.
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Email and web? Easily: Moosend combines email marketing features with landing page design, providing a holistic solution for customer acquisition. Its web page designer is part of an ecosystem and offers a toolset for creating landing pages for any use. Moosend also offers email marketing and automation, CRM tools, and tracking solutions.
It is best suited for businesses looking for an all-in-one solution for email marketing and landing page creation.
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Leadpages has earned its stripes as a conversion-focused platform. With an extensive library of aesthetic templates, forms, pop-ups, and robust A/B testing capabilities, it’s a go-to choice for marketers focused on maximizing lead generation. Thanks to real-time tracking and real-time conversion tips, it is great for continuous landing page performance improvement.
Leadpages also boasts a loading time that is 2.4 seconds faster than the industry average and an AI assistant for content generation.
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MailerLite, primarily an email marketing platform, extends its services to landing page creation. It emphasizes simplicity and user-friendliness. It offers essential features like pop-ups, templates, and A/B testing along with a handy Stripe integration for e-commerce businesses. With its easy-to-use interface and affordable pricing, it’s an excellent choice for small to medium-sized businesses looking for an integrated email marketing and landing page solution.
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Carrd offers simplicity without sacrificing effectiveness. Ideal for single-page websites and microsites, it offers a quick and straightforward solution for businesses and individuals looking to make their mark online. The basic functionality like dozens of responsive templates is free, but users need to pay to access forms, widgets and embeds, and analytics.
This platform is best suited for personal portfolios, simple websites, and single-page campaigns.
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Instapage is a dedicated landing page builder with a strong emphasis on conversion optimization. It provides advanced features for creating high-converting landing pages. With robust A/B testing, personalization, and collaboration tools, it’s a top contender for businesses focused on converting traffic into leads. The platform focuses on security and consistent user experience. It has an Amazon and Google cloud server redundancy which means no matter what, your landing page or website will be available 24/7. And with data centers across North America, Europe, and Asia, it offers fast loading for users across the globe.
Instapage is perfect for medium to large businesses and marketing teams focused on creating landing pages with a primary goal of conversion.
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ConvertKit caters to creators and entrepreneurs seeking to build their brand and audience. While it mainly offers email marketing tools, it also provides a landing page creator. Some of its useful features include custom data collection, automatic lead magnet delivery, specialized templates (course signup, coming soon, profile), and Unsplash integration.
This platform is ideal for content creators and bloggers looking for a seamless integration of email marketing and landing pages.
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GetResponse is an all-in-one marketing platform with landing page capabilities. With a user-friendly editor and a wealth of integrations, it’s a versatile tool for businesses looking to optimize their online presence. Some of its standout features include 200 landing page templates, AI for full layout and optimized messaging generation, and A/B testing.
GetResponse is great for businesses that need an integrated solution for email marketing, automation, and landing page creation.
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HubSpot offers a robust suite of marketing tools, and its landing page builder is no exception. With seamless CRM integration and powerful analytics, it’s a go-to choice for businesses looking to align their marketing efforts with sales goals. Its standout functions include dynamic landing page content, A/B testing, and custom SEO recommendations.
HubSpot is a platform for businesses seeking an integrated marketing, sales, and customer service platform.
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These are the prices for individual use, however, enterprise prices differ drastically, starting at $3,600 monthly.
The right landing page builder can make a significant difference in the success of your marketing efforts. To choose the best landing page builder for you, prioritize:
Keep these factors in mind as you explore the various alternatives, and watch as your conversion rates soar.
And if you need complimentary email marketing software, look no further. Start for free with Selzy and use personalization, A/B testing, and automation to help your landing pages get even more conversions.
