Top Email Marketing Courses To Get Your Hands on ASAP

Why take an email marketing course

Email marketing is proving to be a very lucrative endeavor with revenues estimated to reach almost $17.9 billion by the end of 2027.

As with any other marketing strategy, email marketing comes with its own tricks and pitfalls. If you don’t know the right techniques or execute them in the wrong way, you can come off as distant, fail to capture your audience’s attention, or land in the spam or promotions folder leaving your messages unread.

For the most part, people who do choose to dabble in email marketing learn on their own due to the lack of formal education courses on the topic. While this may work for some, for others it can kind of feel like this:

While it does make for a cute picture, the dog would probably get to where it needs to go faster if it had someone leading it. 

Just like in learning about email marketing — you have better chances of learning the essentials and going in the right direction quicker under the guidance of skilled and knowledgeable professionals.

With that, email marketing courses can be a great help, especially for the following categories:

• Small businesses that are just starting out in digital marketing
• Established businesses that want to branch out to greater audiences and try a new marketing channel
• Newbie marketers interested in creating promotional campaigns that generate impact and drive conversion
• Experienced marketers who want to keep in touch with the latest behavioral trends that affect email metrics
• Aspiring job seekers looking to start up a career as email marketers

Regardless of what stage you’re at, taking an online course to brush up on email marketing can still be beneficial for you and your company.

According to Mailmodo’s State of Email 2024 report, email marketing was the best-performing channel in 2023:

What does it mean for you? If you’re an entrepreneur, learning email marketing can be a great strategy for growing your business. And if you’re a marketer, taking up a course or two can give you a viable career option — emails are not going anywhere yet!

Things to consider when choosing online email marketing courses

We covered that courses and training programs are the simplest answer to how to become an email marketer. Now, choosing an online email marketing course shouldn’t be done willy-nilly. You need to consider which one will help you accomplish your goals best and give you your money’s worth at the same time.

To help you pick the best course for you, consider the following factors:

Certification

While this might not apply to everyone, certification is one of the main reasons why people attend online courses. However, not all courses offer certification upon completion. 

So, if you want to get certified or receive a badge for your profile or website, you should check whether the course awards the certification. These little tokens of accomplishments not only make your profiles and resumes look good but are highly sought-after by several employers and can drastically improve your chances of getting hired.

In fact, several employers might require certain certifications before considering you for the job. Take the listing below for example:

Thus, creating an impressive online portfolio of email marketing certifications can only help your case. Learn more about boosting your online credentials by checking out our article on how to write an email marketing specialist resume to get hired.

Duration

Email marketing courses can be quite time-consuming. They can span from hours to weeks or even months depending on the intensity of the course and its content. With that, you need to make sure that the course you choose fits your timeline.

Nowadays, you have the option of attending online courses that are held live which can be great for interaction and real-time feedback but these courses can take more time and schedules are dependent on the speaker or lecturer’s availability.

You can also choose from a wide variety of structured online courses that enable you to tackle the course in your own time, usually via a dedicated platform. This usually consists of pre-recorded lectures and various other media like reading selections. The benefit of this option is that you complete the course as fast or as slowly as you want.

Entry level required

There is a wide variety of courses available online. Each course is designed to cater to various levels of expertise. As with any media, the content of the course depends on its target audience. Given that, you need to assess yourself and see what level of knowledge you have on the topic before joining a specific class.

If you’re a beginner, you would benefit most from joining courses that cover the essentials of email marketing. Chances are, you would not benefit from the advanced concepts tackled on a course geared toward experts.

Likewise, advanced or proficient learners would not have much to gain from a course that covers only the fundamentals and would instead benefit more from learning current trends, email marketing strategy, its relationship to social media and other channels, and the like.

Topics covered

As you choose to dive into email marketing, it would be safe to assume that you have a specific set of goals you want to achieve using this strategy. Boosting conversion rates, learning about email-specific copywriting, or creating content to promote your e-commerce platform — these are some of the goals you can have. With that, you need to choose a course that covers the topics that’ll help you to achieve your goals specifically.

Depending on the course, it can cover topics as basic as subject lines, email marketing tips, email builders, and email metrics — to advanced and complicated topics such as list management strategies, email marketing system optimization, automation, and data analytics.

Reviews

One surefire way to tell if something is worth your time and money is to read through the reviews left by people who have already tried it. Most likely, you won’t be the first one to attend this course. If that’s the case, it’s best to take a look at what people who have completed the course have to say about it.

Through reading reviews, you can get a better idea of what to expect from the course, how beneficial it was for other marketers, and possibly what results they achieved from the learnings they got.

Open communication

Online courses have been designed to run as smoothly and seamlessly as possible. With that, all course requirements and information should be properly communicated to you as you progress through the course. 

Of course, communication is never one-sided. You should also check whether there are avenues for you to address your concerns whether you have questions regarding a certain tricky topic or concerns about a feature on your learning module.

Communication can appear in various forms depending on the course. They can be forums, online support chats, or direct interaction with speakers.

Price

Last, and probably most importantly, is the course within your budget?

Depending on your chosen course provider, email marketing courses can be completely free of charge or cost you hundreds of dollars. However, this cost is ultimately an investment towards you and your company’s growth. 

With that, make sure that you get your money’s worth by checking the price and what services and information you’re expecting to get out of these courses.

10 best email marketing courses to pay attention to

Here are some of the most highly sought-after email marketing courses available.

1. Selzy — How To Sell With Emails: Email Marketing 101 Course by Selzy

Selzy recently launched a comprehensive online course covering all the ins and outs of email marketing from email list management to driving conversion. Hosted by an award-winning deliverability expert Yanna-Torry Aspraki, it will teach you how to sell with emails and always land in the inbox, not spam. It’s an ideal course for solopreneurs and small business owners as it focuses on practical aspects of email marketing.

By purchasing the course, you also get a one-month of Selzy’s Standard plan. So you can start applying your knowledge and send emails to up to 5,000 subscribers. After completing the course, you get certified and can display your certification on LinkedIn.

Specific topics tackled:

• Why your business needs email marketing
• How to do bulk sending efficiently
• How to grow your email list
• How to craft a professional email from copy to design
• How to prepare your email for sending
• How to analyze your campaign
• Why do your emails end up in spam folders
• What you can do today to boost your deliverability: the anti-spam checklist
• What you need to know about email automation and how to set up a welcome email sequence
• How to create a great email marketing strategy
• How to keep your subscriber base healthy

2. Mailchimp — The Complete Mailchimp Email Marketing Course

This email marketing course from Mailchimp provides you with all the knowledge you need to successfully use Mailchimp and market your brand with email campaigns. You have a money-back guarantee and you can get certified upon completion.

Specific topics tackled:

• Learn how to create A/B split test campaigns with Mailchimp
• Create opt-in and sign-up forms on Mailchimp
• Build hyper-segmented email lists
• Build squeeze pages that capture emails at a high rate
• Create email content that gets opened and converts
• And much more

3. LinkedIn Learning — Email Marketing, Strategy, and Optimization

This course from LinkedIn Learning focuses on getting you to learn how to construct intriguing and engaging emails that are not just entertaining but also generate results and revenue for your brand.

This course is great for beginners and novice learners alike as you tackle the basics and improvement all in one terrific course led by marketing consultant Virginia O’Connor.

Specific topics tackled:

• Fitting emails into your marketing plans
• Optimizing all types of emails
• Optimizing the email marketing system
• Monitoring and revising

4. Google — Think Outside the Inbox: Email Marketing

This course is designed for people who would like to start a career in email marketing. During the course, marketers-to-be will learn how to execute email marketing campaigns with the help of Google employees working in the field. The course will teach you copywriting for email subject lines, creating automations, and more and will equip you with the knowledge and skills to apply for entry-level jobs in the field.

Specific topics tackled:

• Types of email marketing
• Creating and segmenting email lists
• Collecting and analyzing data on your campaigns’ performance
• Creating your first mock-campaign

5. HubSpot — Email Marketing Certification Course

This course provided by HubSpot aims to guide students with the necessary tools to master the fundamentals of email marketing through an online course available in English, German, French, and Spanish at no cost.

By the end of this course, students are expected to understand how to use various marketing tools and concepts to successfully develop their own marketing systems and establish great relationships with future clientele.

Specific topics tackled:

• Understanding email marketing
• Creating a contact management and segmentation strategy
• Sending the right email
• Creating a high-performing email
• Understanding email deliverability
• Outlining the design of your marketing emails
• Analyzing your marketing emails
• Testing your marketing emails
• Developing relationships with lead nurturing

6. Skillshare — Email Marketing Essentials: Designing Effective Emails

If you happen to have a fully functional campaign and instead want to focus on how to design emails that capture your audience’s eye, then this course might be better for you. 

Taught by Fabio Carneiro, an email design and development expert, this 36-minute course from Skillshare aims to assist budding email marketers with coding, design practices, and email types so that they successfully work towards producing the kind of results that your brand hopes to achieve.

Specific topics tackled: 

• The difference between web design and email design
• Key considerations for designing and developing emails
• Best design practices for the 4 most common email types

7. Udemy — Start Growing Your Own Email List Today

Usually, the first (and arguably the most challenging) step in building a successful email campaign is growing a reliable email list. This course from Udemy focuses on assisting email marketing newbies and experienced marketers who are struggling to build a stellar subscriber list.

This course, constructed and taught by Phil Ebner, business owner and online course creator, focuses on topics varying from the basic steps involved in list-building t0 the construction of high-quality lead magnets.

Side note: This course was constructed with WordPress website developers in mind.

Specific topics tackled: 

• Create the perfect lead magnet
• Design beautiful high-converting opt-in forms
• Drive more high-value traffic to your website that will subscribe to your list

8. Simplilearn — Advanced Email Marketing Certification Training

This course from Simplilearn is geared toward more advanced learners with basic knowledge of HTML. However, it covers virtually everything that one may desire to learn about elevating their existing system to produce an increase in relevance, customer relations, and revenue.

While this may come at a pretty hefty price, this course is deemed a worthy investment for your business. Through this course, you can expect to learn the fundamentals as well as various advanced tools and strategies to achieve your marketing goals.

Specific topics tackled: 

• Driving traffic through emails
• Fundamental concepts of email marketing
• Building email lists
• Email campaigns
• Getting email subscribers
• Marketing brands through email

9. Wishpond — Email Marketing Master Class for Beginners

Wishpond, an online marketing service provider, also has an online course for beginners who are looking for a quick (1 hour or at your own time) and easy-to-understand course on the basics of email marketing. 

This course taught by their own marketing generalist, Victoria Taylor, targets various topics such as email campaigns, the common blunders in marketing, constructing email funnels, and other tools to assist newbie marketers and businesses’ journey in starting up their own email marketing systems.

Specific topics tackled:

• Types of email campaigns
• Common email marketing mistakes
• How to create an email marketing funnel
• Growing your email listing
• A/B testing your email marketing campaigns

10. ClickMinded — Email Marketing Training

The ClickMinded Email Marketing Training is a five-star reviewed marketing course that comes jam-packed with terrific resources from the most successful businesses and brands in the world.

This course was designed to help businesses take their marketing systems to the next level. And whiile it may be quite pricey, this course’s content is sure to deliver great results and relay important information that can be understood even by email marketing beginners.

Specific topics tackled:

• How email marketing fits into your business
• The email marketing framework
• Subscriber segmentation strategy
• How to create a world-class campaign like Airbnb
• How to create world-class automated workflows
• Optimizing your email campaigns
• Favorite tools

Final thoughts

If you ever feel overwhelmed or don’t know where to start when building your email marketing system, don’t worry. There are a lot more courses to choose from aside from the ones on the list. Just make sure that you pick one based on:

• Your previous level of knowledge on the topics
• Your goals and intended outcomes
• Your struggles and problem areas
• Your budget
• Your time

You may even take multiple courses if you feel like it. But at the end of the day, getting your hands on these courses is a terrific investment for your company and brand’s growth. And to further your education, check out the best email marketing blogs.

This article was originally published in May 2023 and was updated in March 2024 to make it more relevant and comprehensive.