An artificial intelligence tool (or AI) usually refers to a software application that uses techniques like machine learning algorithms and natural language processing (NLP). In more simple terms, by AI tool, we mean platforms and services that perform tasks that typically require human intelligence.
In 2025, AI can provide you with human-like content — from fully automated voice agents to video avatars that present any information in almost any language possible. And all of that can be created in an hour. Some platforms even touch the edges of artificial general intelligence, trying to replicate aspects of human intelligence — like reasoning, emotion, and creativity.
There are two basic groups of AI tools, depending on what model lies beneath the surface:
Most AI tools in our list belong to the Gen AI category. But how can you use them?
To make things easier for you, we’ve made a list of tools that will help you with almost anything. Here’s what was used to make it:
Every AI best tools list starts with ChatGPT for a reason: it was the first tool many tried, it’s easy to use, and it’s constantly evolving. OpenAI’s creation is powered by deep learning and natural language processing, with a plugin ecosystem. That’s the beauty of OpenAI’s creation: features to analyze your data, help you with productivity, website creation, or even AI humanization. Yes, we came as far as using AI to humanize AI, believe it or not. You can also build your own GPT features if you need them.
If you are just starting out, you can use ChatGPT to:
There are three price plans to choose from — and a free one is always an option if your tasks are usually simple. And there are plenty of ways you can use ChatGPT in marketing without spending a fortune.
Notion is a productivity tool to relieve you of organizational mess — which, let’s face it, a lot of professionals struggle with. It’s perfect for small and medium-sized businesses since it can serve almost like an operational system with budget planning, a knowledge base, an HR hub, a marketing and content calendar, and even CRM. For solopreneurs, it works even better by keeping every bit of their business in one place and tied to each other. And if you were wondering, we do have an article about solopreneur marketing with great tips to follow, so check it out!
But AI here is the best part. Based on your data, it can answer almost any question related to the work process. For example, your new social media intern has yet to get all the ins and outs of your internal policies or even learn where to find them. No need to tag everyone on Slack or spend hours searching through the corporate wiki — AI instantly scans it and finds the right answer. You can integrate Notion with pretty much every app or service, like Slack, Trello, Jira, Google, etc., so AI can search them, too.
There is a twist, though — you have to buy AI features separately and pay per team member, so it might be costly.
Midjourney is the most famous AI image generation platform out there, and rightfully so. It can create art-like pieces for your promotional campaign or any other need you might have. While it is considered the cream of the crop, there are caveats:
As with other image generation AIs, Midjourney has its own version of currency — Graphics Processing Units (GPU), which is the time AI uses to generate an image based on your prompt. GPU time can be fast (so you can get your images faster) and relaxed (so the creation process is slower). While the relaxed GPU is unlimited, you need to pay for a fast GPU. Yes, it does sound difficult. Want something more easy and relaxed? Check out our article on best AI image generators for all your marketing needs.
ElevenLabs is an AI audio platform that can help you with any type of project that has a voice feature. For marketers, this means pretty much every project, even email marketing campaigns. This is the direction marketing trends are going in: your emails might need a voice-over in a year or two. But for now, you might need ElevenLabs for other content. For example, you can translate and dub your videos, podcasts, and other media. Or, if you can’t be bothered with recording it yourself, you can use the text-to-voice feature and generate anything — from the aforementioned podcast to your own audiobook.
One of the coolest features is speaking AI agents. You can use ElevenLabs API so your agents (like chatbots) have a real voice. On the company’s website there are a dozen interactive examples — so users can talk with a “support agent” or “chess coach” with different accents. Yes, they hear your answers and reply. So human-like, it’s honestly scary.
To generate anything on ElevenLabs, you’ll need credits: 1k of credits gives you roughly either 1 minute of “high-quality text to speech” generation or 1,5 minutes of conversational AI.
Microsoft Designer is an AI image generation tool — and a user-friendly one. There are a lot of cool image options that other platforms like this do not usually highlight, like emojis, stickers, monograms, and coloring books. Which, by the way, is so charming and a great marketing idea. Of course, there are templates as well — for socials, emails, documents, and so on.
As with a lot of other Gen AI services, there is a topic of licensing — while Microsoft doesn’t claim ownership of the artwork you’ve created, you do provide the company and its affiliates with a license to use it by default.
The good news — there is a free plan to try Designer out, and with it, DALL-E 3 (that one you need to pay for if you are using Open AI products). Paid plans come with Microsoft 365.
ChatPDF is an AI platform that was created to work with documents. If you want to ask, “But can’t any other platform do this?” — almost, but this particular service has its own perks. For example, ChatPDF can answer your questions based on documents you’ve provided it with, including legal documentation — which can be painful for anyone without a law degree. It also provides you with clickable links to any part of the document you might need or be interested in.
The platform offers two plans — free and paid. With the free option, you can “chat with” two PDFs a day. By the way, they don’t have to be PDF files — other text formats work, too, like TXT or DOCX.
Looka is an AI-powered platform that covers your branding needs. It’s a user-friendly, easy image builder with a big library to rely on. You can create logos and brand kits (with colors, typography, etc.), and incorporate them into all of your promotional materials. Looka generates those, too — business cards, brochures, email signatures, social media covers, you name it.
But there is a twist: to download all of the above, you’ll need a paid plan — and that is not advertised on Looka’s main page, so it confuses lots of users. The price depends on two things: whether you need a logo or a full kit, and on the type of media you’ll need in the end.
For example, a basic logo plan for $20 gives you one PNG file without ownership — so you can’t even fully use it, if only for inspiration. A premium one-time logo package with high-res file types and full ownership will cost you three times over — $65. But even as a paid customer, you can run into a glitch here and there — as reported by users. So keep that in mind while choosing this service.
How can we not mention an AI meeting assistant? Krisp is one such tool, and it is a pretty unique one because of three features:
Other cool features include integrations with CRMs, noise filters, creating actionable task lists, etc. All in all, a great AI tool. So, as advertised, it does sound like Krisp is a “voice productivity AI solution”.
Fliki is an AI text-to-video generation tool. With it, you can create all kinds of videos — for marketing, training, or social media. For every video, you can also generate voice-overs (though not as advanced as with ElevenLabs) and human-like avatars.
One of the most intriguing Fliki’s features is the ability to create user avatars. Think of it as a body double. Picture this: you have a perfect expert on your team, but extremely camera-shy. With Fliki, you create a “body double” avatar by providing pictures and videos of your expert (with their consent, of course). This person can provide the material, while the avatar takes care of the rest — appears on the screen, narrates, and so on.
Not all is heavenly, of course: your video’s running time is limited, depending on the plans you choose. Luckily, Fliki has a free option, so you can try the basics first and then decide if you need more.
Copilot is conversational Gen AI from Microsoft — and you can easily think of it as ChatGPT for Microsoft products. Which is great and all, but other than that, there are not many distinctive features between the two — both can search the web, generate text and images, make a good conversation with you, etc. And, they both build on the Open AI model. So, potyato, potahto…
However, one thing — reported regularly — is that Copilot hallucinates more often than ChatGPT. For example, I asked it to provide the difference between itself and ChatGPT. While the bot politely refused, it gave me a number of its own features, one of which was this: “Copilot Vision enables real-time analysis of images and videos, offering guidance and suggestions”. When I asked about it, Copilot replied, “Copilot Vision isn’t a feature I currently have”. You get the idea.
Narrato Workspace’s AI Content Genie is designed to revolutionize content creation and streamline the writing process by automating social media and blog content generation. With it, you get ready-to-publish posts every week (that’s what Narrato calls “content on autopilot”), schedule and publish it directly on Facebook, Instagram, LinkedIn, WordPress, and Webflow.
Apart from the AI Content Genie, Narrato also has a powerful AI Content Assistant that offers over 100+ different AI tools and templates for content creation, planning, optimization, and repurposing. So, a complete content workspace with project and workflow management features — so you can manage all your content operations and team in one place.
Gemini is… you guessed it: a conversational Gen AI bot from Google. Because every tech giant needs one, right?
Here is why Gemini is useful. First, image generation. With Imogen 3.0, Google’s deep learning model for text-to-image synthesis, Gemini creates images pretty quickly and accurately. More so than ChatGPT with DALL-E.
Second, it provides you with much more informative answers — and similar content from popular Google searches along with the link to it.
The other great feature is integration with Google products. You can tag a Google app like Maps or Docs (or any other) and ask to search through it or summarize anything. For example, you can tag Maps and ask for a list of the best places to dine in Berlin — and in seconds, you’ll have the list along with website links and pins on Google Maps. Searching for something specific in a long email and need an instant summary? Gemini can do it, too. Gmail is already one of the best email clients, and now it’s even better.
To try Gemini for free, all you need is a Google account, but there is a paid plan as well — again, for your Google account in general, but with AI advanced services included.
Perplexity is an AI search engine. Are you still scrolling through Google’s numerous pages and sometimes having to formulate your question for an hour to get the info you actually need? Yeah, it’s 50% easier with Perplexity (and I personally use it a few times a week to find something if I don’t have time for old-school Googling). Why is it easier? Perplexity does not provide you with an infinity of pages but gives you a straight answer with links to sources it quotes.
While it saves a lot of time and effort, note that the results are as trustable as anything on the web — that is, not at all. For example, when I ask Perplexity about the most recent statistics from 2025 marketing reports, it can give me results from as far back as 2020 — because it draws the answers from updated pages with old content. But still, a great tool. And if you are looking for scientific precision, I have a bonus option — Elicit, an amazing AI research aggregator.
Yes, there are three AI-based assistants on the list, and it’s hard to distinguish one from the other. To make things easier, I conducted an easy test to find out the difference and asked all three “What is a slug” (thanks to NYT Connections for the inspiration). Here are the results:
But why trust me when you can see hard, cold facts yourself? Here is a table for comparison:
| ChatGPT | Gemini | Copilot | |
| AI model | GPT-4 (GPT-4-turbo for pro users) | Gemini 1.5 | GPT-4 (via OpenAI), GPT-4-turbo for Pro |
| AI image model | DALL·E 3 (integrated) | Imagen 3 (for image generation/editing) | Designer / DALL·E 3 via integration |
| Number of daily prompts (Free plan) | Unlimited (GPT-3.5 only) | Limited, resets daily (exact # varies) | Limited, resets daily (est. ~10–15) |
| Price | Free (GPT-3.5) / $20/mo for GPT-4 | Free (limited) / Gemini Advanced: $20/mo | Free (limited) / Microsoft 365 Copilot: varies by plan (starts ~$30/mo for business) |
There are countless opportunities with AI, but here are just a handful of ways to use AI tools for your business needs:
There are plenty of options to choose from when you are looking for AI tools. When choosing new services, keep in mind that even with all the different features, AI is still not perfect — far from it. That means you can’t use it without human input, insights, skills, and so on. Also worth noting is that it can’t solve every problem possible; rather, it frees your hands and provides you with more time to focus on what is most important — overall strategy and creative ideas.
This article was originally published in July 2023 and updated in April 2025 for clarity and relevance.
AI in SaaS: Everything About the Future of Software Solutions
Multichannel Marketing Guide: What Is It and How To Develop the Strategy?
Step-by-Step Guide to Creating a Telegram Chatbot in 2025
Why Your Business Needs an Omnichannel Chatbot
Omnichannel Marketing Guide: What Is It and How To Implement the Strategy?
Solopreneur Marketing: Smart Tips for Success
Check your email — the guide is on it’s way to your inbox.
