Tips to make your August newsletter even more effective
After you’ve decided on the events you’re going to include in your email newsletter schedule, it’s time to prepare your campaigns. We’ve got a few helpful ideas and tips for you!
Use a compelling subject line
The subject line will be the first thing the recipient will see in their email inbox, so you have to make sure it stands out. Keep it brief (no more than 40 characters, ideally), including a call-to-action (CTA), and make it relevant — for example, use the words “Back to School sale” in the back-to-school subject line for your campaign.
Use templates for email design
Designing emails is a key part of any email marketing campaign, but it can be time-consuming — you should try using email templates to save time. Many platforms like Selzy offer holiday-themed templates with ready-made layouts making it easier to prepare your emails. Templates are also usually responsive, so you can be sure your emails are optimized for mobile devices.
Keep it relevant with segmentation
Earlier in the article, we suggested offering discounts to specific demographics — namely, young people. How can you make sure your email is sent to the right set of people? The answer is segmentation.
Email segmentation is the process of dividing your email list into smaller groups based on shared characteristics like interests or behaviors. As a result, you can send more personalized and relevant messages to each group. To do this, use information like age, location, purchase history, or engagement with past emails to divide your subscribership.
Track the performance
How can you measure the success of an email campaign? Well, there are many metrics to monitor including open rates, click-through rates, deliverability rate, and bounce rates. You can use an email service provider like Selzy to keep track of all of them. With this data, you can make data-driven decisions, change and adapt your email marketing strategy to make even more effective campaigns going forward.