AI-powered email marketing for online casinos

Increase deposit frequency, retention rates and player LTV with email gamification, prebuilt automation, and smart segmentation. All with the guidance of a dedicated account manager and 24/7 support.

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Email marketing for gambling

Why you need email marketing for gambling

  • Most cost-effective way to drive first-time deposits that keep players coming back for more
  • Only channel to really show off your promotions — with no message size limits like with SMS or push notifications
  • Most precise segmentation options, letting you target by player activity, deposit frequency, and 70+ other criteria
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Why choose Selzy

First, we’ll never ban you just for being a casino. And here’s a lot more you can benefit from 👇

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Easy to set up and start

You do not need to be a seasoned marketer or nerdy web developer to launch your first email campaign in just 15 minutes. Even a kid can figure it out.

👾
AI-powered visual builder

Enjoy the most flexible drag-n-drop editor on the market — create high-converting emails by playing with pre-built blocks. No designer or HTML experience needed.

✌🏻
Free migration for high-volume senders

Have a contact list of 10,000 subscribers or more? Your dedicated account manager will ensure a smooth transition to Selzy, so you can get up and running without a hitch.

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Dynamic content

Tailor your emails to different types of players. Display varied bonus values, offer exclusive deals for VIPs, or automatically customize text and images with AI based on the player’s region.

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24/7 real-human support

No chatbot assistants, only real humans with top-notch marketing experience. We’ll answer in under 5 minutes, even if it’s 2 am, and help you sort things out via live chat.

Easy to start, perfect for growth

Get everything you need for a full-scale email-driven growth 💪

Email verification

Verify your contact list right after uploading to ensure you’re only sending to valid addresses by removing inactive contacts from your list — 100% automatically, all in one click. Selzy’s built-in email verifier ensures no extra integrations are needed.

Segmentation and automation

Track players activity to send personalized triggered campaigns based on spending patterns: Deal Seekers, Big Spenders, Penny Players, VIP High Rollers. Reactivate churned players based on the number of days since their last deposit or choose from 70+ other segmentation criteria.

Email quality check

Global anti-spam filters analyze each incoming message focusing on its key elements: text, links, images, size, attachments. Selzy reviews each of these elements before sending, spots errors that might affect the campaign performance and recommends adjustments.

Customizable iGaming email templates

Save hours with our pre-designed email and automation templates. Choose from the most common designs to more specific layouts sorted by category: AMP, interactive, countdown timer, and more. 

No more hiding in gray areas

Selzy is here to help your gambling business stand out and overcome common challenges in email marketing for online casinos.

Pain Points

  • Getting banned for the industry you’re in

  • Considered illegal by major email providers

  • Overpaying for email marketing agency services

  • High spam rates, low deliverability

  • No one to help you, just useless chatbot assistants

Solutions

  • We will never ban you for who you are

  • We help you build a legitimate contact list and safeguard your sender reputation

  • Plans starting from just $7/month

  • Anti-spam checks, personalized deliverability tips

  • Dedicated personal manager, 24/7 support

Start for free

No credit card required

I’ll help you set things up in a way all the rules are followed so you never get banned — including authenticating all your domains, setting up DKIM, SPF, DMARC records, and boosting your metrics and deliverability.

Evgenia

Evgenia Customer Success Manager

> 99% delivery rate

50,000+ clients, 1,000,000,000+ emails delivered every month.

Data protection

We are strictly up-to-date with the highest data protection standards.

GDPR compliance

Selzy complies with GDPR and Consumer Protection Laws.

Ready to send your first campaigns?

Get started for free. Scale up when you’re ready.

Try Selzy for free

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Free

Try our service and send up to 1,000 emails a month for free to 100 contacts
$0
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Lite

A complete toolkit to jumpstart your email marketing
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$0
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Standard

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All core features, a deliverability boost, and lifetime access to the Email Marketing 101 course
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Enterprise

For 500k+ contacts:
dedicated manager, performance boost and more
Custom
Let's discuss your case!
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50,000+ customers can't be wrong...

Selzy is the easiest way to start selling with email — but don’t just take our word for it.

Read our customers’ success stories and see what they have to say 👉

4.8/5
Based on 488 reviews
Product Hunt
G2 Momentum Leader award Fall 2024
G2 High Performer Small Business award Fall 2024
Capterra Best value award 2024
Capterra Shortlist award 2025
GetApp Category Leaders award 2025
Software Advice Front Runners award 2025

Get round-the-clock support via chat, email, and phone

5 mins average response time
95% of cases solved in 5 minutes
97% 👍️️️️️️ satisfaction rate

Boost revenue with gambling-focused tools and services

Tailored care for your gambling business
Services included: email authentication, IP warming for smooth start, product training for your team, continual monitoring and boosting your campaign metrics.
FREE $2,500
Email template design service
Get responsive high-converting templates with a professional visual identity for your brand, including custom graphic design with still images or animations that help you capture 100% of users' attention.
From $500 $2,000
Campaign audit and management
Get an audit of your campaigns, highlighting areas for growth, new content strategies to implement — or sit back while we set up, monitor, refine your email campaigns of any size.
From $600 $5,000
Chatbot builder and messenger sendings
Don't pull customers out of their comfort zone — stay connected where your customers are at ease. Be available 24/7 by setting up automation, sending notifications, broadcasting.
From $7 / month $2,000
Integrations
Connect your CRM, CMS, or any other favorite tool: WordPress, Salesforce, HubSpot, and much more.
From $1 / month $2,000

FAQ

  • I belong to the gambling industry; will my account be accepted on Selzy?

    Absolutely, we’ll never ban you just because you’re from the online casino/gambling industry if you follow the Legal Terms & Policies of using our service.

  • Will my industry (casino) affect the deliverability of emails?

    No, just make sure you follow all the requirements in our Anti-Spam Policy.

  • How can I integrate Selzy with my CRM or CMS?

    You can easily connect Selzy to your CRM, CMS, or other software with built-in integrations or API.

  • How do I import my existing database into Selzy?

    Easy! See our tutorial on how to import your contact list into Selzy.

  • How do I set up personalized emails based on player behavior?

    Learn more about the personalization options available in our Knowledge Base.

  • How can I increase engagement, conversion, deliverability using Selzy?

    With a dedicated account manager, you get personalized advice and curation to drive your metrics.

Related materials for smooth start

Explore our handpicked resources to help you get started quickly and easily.