Email marketing automation for online course creators

Build triggered customer journeys and segment your audience precisely β€” drive more course and paid membership sales.

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Why you need email marketing for online course creators

  • Triggered campaigns help you automate your entire lead nurturing and student engagement workflow. Since 50% of leads are qualified but not ready to buy, it’s important to maintain their engagement until they’re ready to purchase.

 

  • Personalized communications help you reduce drop-off rates and increase course completion. Remind inactive students to resume their courses, notify them about new modules to improve retention β€” ensure a steady profit.Β 

 

  • Transactional notifications help you create a seamless user experience and build trust. With an average conversion rate of 60%, these emails provide an excellent opportunity for upselling and increasing sales.
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Why choose Selzy

Get exactly what you need without overpaying for unnecessary features you don’t even use.

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Easy to get started

You do not need a marketing expert or a web developer to launch your first email campaign in just 15 minutes. It’s so easy, even a kid could do it.

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Built-in analytics

Get valuable insights into student engagement by tracking opens and click-throughs. Refine your course content by analyzing user behavior with advanced tools.

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24/7 real-human support

No bots β€” only real experts with top-notch marketing and technical expertise. They’ll respond in under 5 minutes, even at 2 am, to help you via chat or email.

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Lead generation forms

Boost your course enrollment and paid membership income by capturing leads through website pop-ups and embedded forms.

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Native integrations

Pull your customer data from your CRM, app, website, or social media directly into your triggered email campaigns to make them hyper-personalized β€” see a 2x higher conversion rate.

All the tools online course creators need

Drag-and-drop automation builder, triggered messages, precise segmentation β€” engage your students across channels with email and Telegram chatbots.

Build omnichannel customer journeys

Welcome, onboard, engage with custom learning paths, retarget with progress reports, upsell, and support students at every stage of their learning journey. Choose from goal-oriented prebuilt automation templates and customize them right in the drag-and-drop builder.

Email automation workflow in Selzy

Segment your audience and personalize content

Increase engagement by sending only relevant content based on the learners’ activity, interests, course progress β€” pulled directly from your website, app, or CMS. Use one-click built-in integrations or connect via API and webhooks.

Contact list segmentation in Selzy

Create responsive emails in a few clicks

Drag prebuilt blocks to create a unique design from scratch or choose from 100+ ready-to-send email templates. Add dynamic AMP-blocks and countdown timers for your limited time offers. Save email blocks and plug into any template later.

Prebuilt email templates by Selzy

Ready-to-use email templates for online course creators

Save hours with our pre-designed email and automation templates. Choose from the most common scenarios or more specific types sorted by category.

We’re here to help overcome your common issues

Selzy is here to help online course creators overcome common challenges.

Pain Points

  • Complicated email marketing software

  • Paying thousands for high-profile platforms

  • Lack of EdTech-specific automations and integrations

  • No support when you need it

Solutions

  • Easy drag-and-drop email builder β€” launch campaigns in under 15 minutes

  • Affordable for any size of EdTech companies β€” plans start at just $7/month

  • Built-in integrations, automated customer journey, triggered emails, segmentation β€” all included in the plan at no extra cost

  • Dedicated personal manager, plus 24/7 support team that responds in under 5 minutes β€” free on all plans

Start for free

No credit card required

In seven months, we helped an EdTech startup double its number of students, improve conversion rate, and increase revenue by 10x. Write your own success story with Selzy β€” a simple and affordable email tool for online schools like yours.

Evgenia

Evgenia Customer Success Manager

> 99% delivery rate

50,000+ clients, 1,000,000,000+ emails delivered every month.

Data protection

We are strictly up-to-date with the highest data protection standards.

GDPR compliance

Selzy complies with GDPR and Consumer Protection Laws.

Ready to send your first campaigns?

Get started for free. Scale up when you’re ready.

Try Selzy for free

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Try our service and send up to 1,000 emails a month for free to 100 contacts
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A complete toolkit to jumpstart your email marketing
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Standard

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All core features, a deliverability boost, and lifetime access to the Email Marketing 101 course
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Enterprise

For 500k+ contacts:
dedicated manager, performance boost and more
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50,000+ customers can't be wrong...

Selzy is the easiest way to start selling with email β€” but don’t just take our word for it.

Read our customers’ success stories and see what they have to say πŸ‘‰

4.8/5
Based on 488 reviews
Product Hunt
G2 Momentum Leader award Fall 2024
G2 High Performer Small Business award Fall 2024
Capterra Best value award 2024
Capterra Shortlist award 2025
GetApp Category Leaders award 2025
Software Advice Front Runners award 2025

Get round-the-clock support via chat, email, and phone

5 mins average response time
95% of cases solved in 5 minutes
97% πŸ‘οΈοΈοΈοΈοΈοΈ satisfaction rate

Get dedicated tools and services for online course creators

Course: Email marketing 101
We know online course creators are entrepreneurs first, not marketers or tech experts. They want email to be an easy, effective tool to promote their courses and drive sales. That’s exactly what you’ll learn to do in just 2.5 hours of video lessons.
$20 $100
Starter pack: Email marketing for online educators
Services included: domain authentication, IP warming for smooth start, product training for your teaching staff, continual monitoring and boosting your campaign metrics.
Free $2,500
Campaign audit and management
Book an audit of your educational campaigns that highlights areas for growth and new content strategies. Or, sit back while we set up, monitor, and refine email campaigns of any size for you.
From $600 $5,000
Telegram chatbot builder
Don't pull students out of their comfort zone β€” stay connected where both students and parents are at ease. Be available 24/7 by setting up automated triggers, sending notifications, broadcasting.
From $7 / month $2,000
Integrations
Connect your CRM, student LMS, and other education-focused tools β€” like WordPress websites, Google Sheets, Typeform, Facebook, online course builders.
From $1 / month $2,000

FAQ

  • What are the benefits of email marketing for online courses?

    Here’s why email is one of the best ways to promote online courses:

     

    • No need to invest a lot to easily promote new courses, ebooks, and offers to subscribers

     

    • Send automated notifications or reminders about new modules, homework, group calls β€” perfect for nurturing students and boosting your authority

     

    • Share video recordings of live calls or webinars to keep students accountable

     

    • Track email links to see who’s interested in your courses

     

    • No algorithm reliance β€” your emails go straight to your audience’s inbox

    Sign up for Selzy for free β€” send your first newsletter today!

  • What are the best email campaign ideas for online course creators?

    Start with the essentials:

     

    • A welcome sequence for new subscribers

     

    • Regular progress updates and check-ins with students

     

    • Emails to re-engage those who haven’t finished a course

     

    • Promotional emails recommending additional courses

     

    • Announcements for newly launched courses

    Selzy offers pre-designed course email templates for every occasion β€” choose the one that fits yours!

  • What is the best email marketing platform for course creators?

    Instead of searching for specific names, focus on the functionality you need β€” choose the platform that meets all your requirements without breaking the bank. An ideal email platform for course creators should allow you to do the following: