Selzy vs MailerLite

Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Small and medium businesses, newbies in email marketing

E-commerce, freelancers, small businesses

Free forever plan with basic functionality and a limited contact list of up to 100 addresses and a monthly limit of 1,500 emails

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:

• Lite: $5.25–$143.5/month
• Standard: $10.5–$1,155/month
• Enterprise: Custom, full price depends on the scope of work

If you pay by email volume, you can:

• Pay in bulk monthly or annually, starting from $26 for 5,000 emails (monthly) or $1,610 for 1, 000,000 emails (yearly)

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

• Website subscription forms
• AI email builder and AI email assistant
• Email size check
• Email authentication check
• Send time optimization
• Email templates
• Personalization
• Email analytics
• Email automation
• Anti-spam email check — for Standard plan users
• Email recommendations — for Standard plan users
• Deliverability tips — for Standard users
• Subject line assistant — for Standard users
• Full campaign management from setting up DKIM to training and consulting — for Enterprise users

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

1,000+ email templates for every case scenario. If you don’t like templates, here’s how you can build an email from scratch:

• Build an email in the block editor using pre-made rows
• Use an HTML editor to tweak Selzy’s templates or create your own
• Upload your own HTML code you’ve written in another editor

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

• CRM: Salesforce, Pipedrive, OnePageCRM, Zendesk, HubSpot, Kommo, Zoho, Bitrix24, Freshdesk, Monday sales CRM, Freshsales, NoCRM
• Form builders: Typeform, WordPress
• E-commerce: Shopify, Ecwid, Squarespace, Nuvemshop
• Form builders: Typeform, Jotform, Formaloo, Marquiz
• CMS plugins: WordPress, Wix, Webflow, WooCommerce
• Others: Google Sheets, Airtable, Facebook, Pabbly, Webhooks

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

• Since Selzy is a web-based platform, it works on any device that supports modern web browsers, the website is optimized for smartphones

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

English Ukrainian Português Español

English

Selzy offers 12+ templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.

So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.

• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

• Free trial with basic functionality
• Many unique features like anti-spam check and deliverability suggestions
• AI email builder and AI email assistant
• A simple interface great for newbies
• 24/7 tech support
• Affordable pricing

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

• Interface not translated into many languages
• A limited choice of integrations
• Limited automation options

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times