Salesforce vs GetResponse
Trying to choose between Salesforce vs GetResponse as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 1.4 TrustPilot
- 4.4 Capterra
- 4.3 G2
Average 3.4 / 5
Salesforce
Salesforce is a powerful marketing ecosystem that includes CRM, a system for marketing personalization, sales automation, analytics, and more — and all that is AI-powered.
Pricing
Dynamic, depending on the number of users, add-on products, and more
Key features
- CRM
- Email marketing automation
- Personalization
- Segmentation
- Analytics
- A/B testing
Support
Salesforce Help, phone, online chat, separate support systems for additional products
- 4.2 GetApp
- 4.2 Capterra
- 3.5 TrustPilot
Average 4 / 5
GetResponse
GetResponse is a marketing platform with 30+ features to grow your business including emails.
Pricing
Dynamic, depends on the features and list volume, starts from $13.3/month billed every two years. Monthly, annual, and biannual plans are available.
Key features
- Email marketing tools
- Autoresponders
- Marketing automation
- Website builder
- Landing pages
- Forms and popups
Support
24/7 email and live chat support in several languages
General info about company
Salesforce
Salesforce, Inc. is a cloud-based software company that was founded in 1999 and is currently headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
GetResponse
GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.
Difficulty
Salesforce
Most users claim that it takes at least a month to learn working in Salesforce, so it’s not beginner-friendly.
GetResponse
Beginner-friendly
Best for
Salesforce
Large or scaling businesses and sales teams
GetResponse
E-commerce businesses, solopreneurs
Free plan
Salesforce
No free plan, 30-day free trial that includes:
- Preloaded data for learning
- Pre-configured processes, reports, and dashboards
- Online training and live onboarding webinars
GetResponse
Free plan includes:
- 2,500 emails/month
- Contact list limit of 500 contacts
- Landing pages
- Sign-up forms
- Website builder with a 5GB bandwidth
- Connect a domain
There’s also a 30-day free trial for all paid plans.
Pricing
Salesforce
Salesforce has a very complex pricing system that includes several products. Since we’re only talking about email marketing, here are the pricing plans for the email, mobile, and web marketing package.
Basic: $410/month with unlimited users, billed annually, includes:
- Subscriber profiles
- Drag-and-drop segmentation
- Email and mobile-optimized templates
- Content management and workflows
- A/B testing
- Personalisation tools
- Preference center
- Integration with Salesforce Sales Cloud and Service Cloud
- Reports and dashboards
Pro: $1282/month with unlimited users, billed annually, includes:
- Personalisation Builder
- Automation Studio
- Triggered Communications
- Automated workflow and campaigns
- Web and mobile analytics
Corporate: $3844/month with unlimited users, billed annually, includes:
- Journey Builder
- Mobile SMS and MobilePush
- Multi-channel predictive content
- Advanced reporting
Entreprise: pricing depends on contact and message volume, unlimited users, includes:
- Real-time big data segmentation
- Distributed sending
- Shared content, subscribers, and data
- Locked templates
- Custom roles and permissions
- Business Units
GetResponse
GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.
Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes
- Newsletters
- AI email generator
- Autoresponders
- AI campaign generator
- Website and landing pages
- Signup forms and popups
- Email and live chat support
Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and
- Marketing automation
- Event-based workflows
- Webinars
- Advanced segmentation
- Contact scoring
- Sales funnels
Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and
- Ecommerce integrations
- Quick transactional emails
- Abandoned cart recovery
- Promo codes
- Product recommendations
- Web push notifications
GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and
- Dedicated, priority support + phone and Slack support
- Dedicated infrastructure
- Personalized onboarding
- SMS marketing
- AI recommendations
- Transactional emails
- FTP contact imports
Support
Salesforce
All customers regardless of a pricing plan can create a case in Salesforce Help using their Salesforce or Trailblazer accounts. Phone support in English is available 24/7 but support in other languages has limited availability for some regions:
- French Support (Canada) — Monday–Friday, 3:00 AM–11:30 AM EST
- Spanish and Portuguese Support for Latin American countries — Monday–Friday, 8AM–8PM EST
- French, German, Italian, Dutch, Spanish and Portuguese Support for European countries — Monday–Friday, 8AM–4:30PM GMT
- Mandarin and Korean Support for Asian countries — Monday–Friday, 10AM 7PM AEST
In addition to that, Salesforce also provides an extensive knowledge base, a YouTube channel with longform video tutorials, and communities for admins and developers.
GetResponse
All paid users and users on a free trial have access to 24/7 support:
- Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
- Live chat — in Polish or English.
GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.
Features
Salesforce
- CRM
- Email marketing automation
- AI-powered list segmentation
- A/B testing
- No-code email template builder
- Analytics in customizable dashboards
- Google Analytics integration
- Integration with third-party data sources for relevant embedded ads
GetResponse
- Email builder with templates
- AI email generator
- AI campaign generator
- Send time optimization
- Autoresponders
- Automation workflow builder with pre-built templates
- Web events and advanced triggers
- Pop-ups and forms
- Other channels: SMS, web push notifications, live chat management
- Segmentation
- List management
- Lead magnet and conversion funnels
- E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
- Website builder with AI wizard
- Paid ads: Google, Meta, goal-focused
- Webinars
- Reports and analytics
- A/B testing
Templates
Salesforce
- Pre-made templates are empty but offer different layout options.
- Salesforce includes three types of templates: Classic (basically plain text with little customization options), Lightning Experience (allow for images, links, rich text, etc.), and built-in Email Template Builder (your regular marketing email editor).
GetResponse
150+ free email templates categorized by purpose and industry:
- Business
- Education
- Events
- Holidays
- Sales
GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.
Video/screenshots
Salesforce
GetResponse
Integrations
Salesforce
4000+ integrations and apps like other CRM systems, other ESPs (for example, Mailchimp), Slack, Tableau, Zoom, and more. Some of these integrations are free, others are paid for separately or only available for certain pricing plans.
GetResponse
291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.
Devices
Salesforce
- Web app
- Desktop app
- Mobile apps for iOS and Android
GetResponse
Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management
Languages
Salesforce
Chinese (Simplified)
Chinese (Traditional)
Danish
Dutch
Finnish
English
German
Italian
Portuguese (Brazil)
Russian
Spanish
Spanish (Mexico)
Swedish
Thai
GetResponse
English
Polish
German
Spanish
Portuguese
Italian
French
Russian
Vietnamese
Indonesian
Dutch
Automation
Salesforce
Salesforce offers Automation Studio for automating email journeys which allows users to create complex email sequences with many conditions.
GetResponse
GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.
Pros
Salesforce
- Great support on onboarding from the vendor
- Sophisticated customer journeys
- Dynamic content in emails
- Integrations with CRMs
GetResponse
- Good updated email builder
- Customizable dashboard
- Very easy to use
- A lot of marketing channels available at one place
Cons
Salesforce
- Steep learning curve
- Very convoluted pricing system that caused most of the negative reviews on TrustPilot
- Hard to implement and maintain, requires a Salesforce administrator to help
- Very expensive and includes arising additional costs
GetResponse
- Trouble accessing customer support
- Can be slow and buggy, some reviewers report an outdated UI
- Can get expensive and many cool features are only available on high tiers
- Limited website and landing page builder
Reviews from experts
Salesforce
Salesforce scores a perfect 5/5 in our data reporting research category. It offers a lot of data visualization tools on all of its plans, which are important tools for any kind of business, and whether you’re looking for a sales or customer service CRM. These tools include custom reports, a chart builder, and revenue data views, and allow you to better understand data, explain trends, and generate valuable insights. When you can analyze data faster, you can create feasible business goals and targets.
When it comes to email marketing, you build your stack according to your size and maturity. You will consider Salesforce Marketing Cloud (either Engagement or Account Engagement) once you have data in your CRM and want to use it. In this case, Salesforce Marketing Cloud competitors would be Adobe, Oracle or Braze.
But Salesforce Marketing Cloud is a great solution if you consider the platform. You can easily use your CRM data, you have powerful Artificial Intelligence features with Einstein and one of the most powerful Customer journey orchestrators with Journey Builder.
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As for me, Salesforce meets the needs of both SMB and enterprise companies, but be careful with budgets: of course when customization needs are rising, you have to pay for that. But exactly the CRM gives you that opportunity.
GetResponse
GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them. Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.
I found the platform very disjointed and difficult to navigate. You also need to be very careful of their cancellation policy. If you cancel it removes your access to your account immediately. So if you want to continue to use the service for the entire time that you have paid for you cannot cancel. However, if you miss canceling before the renewal date, they absolutely will not refund you. They also do not provide notice that they are about to renew your account. Let that be a warning to you of the kind of business they are. Not the one you should do business with. Especially since there are many other more reputable and better-featured email marketing providers.
*This information is current as of 02/15/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
