Constant Contact vs Keap

Trying to choose between Constant Contact vs Keap as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

Constant Contact vs Keap comparison
  • 2.2 TrustPilot
  • 4.3 Capterra
  • 4 G2

Average 3.5 / 5

i

Constant Contact

Online marketing platform offering a range of features from email marketing and automation to SMS marketing and CRM.

Pricing

Starts at $12/month for up to 500 contacts and 5,000 email sends

Key features

  • Drag-and-drop email templates
  • AI Content Generator
  • Event management
  • CRM
  • Automation
  • Reporting
  • Web sign-up forms
  • SMS and social media marketing
  • Polls & surveys
  • Landing page builder
  • 5,000+ integrations

Support

Live chat and phone for all the plans during the office hours. Self-service and community support.

  • 2.6 Trustpilot
  • 4.1 Capterra
  • 4.2 G2

Average 3.6 / 5

i

Keap

A sales and marketing automation platform catered to small businesses. Has CRM and email and text marketing features.

Pricing

Starts at $159 a month for 1,500 contacts (billed yearly)

Key features

  • Email automation
  • Drag-and-drop email builder
  • Segmentation
  • Reporting and analytics
  • Integrations with various services
  • CRM
  • Virtual phone number

Support

24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.

General info about company

Constant Contact

The company was founded in 1995 by Randy Parker and was later sold to Endurance International in 2015. In 2021, it was acquired by ClearLake Investments. Headquarters in Waltham, Massachusetts.

Keap

Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.

Difficulty

Constant Contact

Beginner-friendly. Basic tutorials are built into the interface.

Keap

Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.

Best for

Constant Contact

Small businesses, nonprofits, and event organizers. Some features are aimed at sales and marketing directors.

Keap

Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.

Free plan

Constant Contact

No free plan. Depending on the location, users can get a 14 or 60 day free trial with access to the core features and send up to 100 emails. No credit card required.

Keap

No free plan, only 14 day free trial.

Pricing

Constant Contact

Based on number of contacts and email sends. Overage fees of $0.002 per email apply.

For up to 500 contacts, billed monthly:

Lite $12

  • 1 user
  • 1 GB storage
  • Monthly email sends: 10x your number of contacts.

Standard $35

  • 3 users
  • 10 GB storage
  • Monthly email sends: 12x your number of contacts.

Premium $80

  • Unlimited users
  • 25 GB storage
  • Monthly email sends: 24x your number of contacts

 

Other pricing features:

  • Everyone: 15% off for 12-month prepay
  • Nonprofits: 20% off for 6-month prepay and 30% off for 12-month prepay
  • Full refund for closing account within 30 days of signing up. Conditions apply.
  • Free trial
  • Customized solutions for agencies, organizations in need of 5+ accounts, franchises, and member-based associations.
  • Lead Gen & CRM starting at $449/month
  • SMS Marketing, starting at $10/mo USD for 0-500 messages with any paid plan. Available only for US customers.

Keap

Keap has three plans, billed yearly/monthly:

Pro $159 / $199

  • 1,500 contacts
  • 2 users
  • Email marketing
  • Marketing, sales & workflow automation
  • CRM
  • Quotes, invoices & payments
  • Landing pages & online sales
  • Text marketing (US)

Max $229 / $289

  • 2,500 contacts
  • 3 users
  • Core features
  • Dedicated phone line (US & Canada)
  • Appointments
  • Enhanced landing pages & sales tools
  • E-commerce tools (promo codes, order bumps, etc.)
  • Advanced reporting

Ultimate $279 / $349

  • 2,500 contacts
  • 3 users
  • Core features
  • Premium CRM & sales management
  • Advanced marketing & sales tools (round robin, email health report, etc.)
  • Permission levels for users
  • Affiliate management & collaboration
  • Advanced reporting

Other pricing features:

  • 14 days free trial with all the features
  • All plans require a mandatory one-time onboarding fee of $999

Support

Constant Contact

  • Live chat and phone for all the plans during the office hours.
  • Live chat: Mon-Fri 3 am-8pm ET
  • Phone: Mon-Fri 8am-8pm ET, Sat 10 am-6pm ET
  • Knowledge Base
  • Product Help Center
  • Community Forums

Keap

24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.

Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.

Features

Constant Contact

  • Drag-and-drop email templates
  • Dynamic content in email
  • Reporting (engagement, campaign comparison, open rate by device, heatmap*, revenue*)
  • Automations (pre-built and custom templates)
  • AI Content Generator
  • Marketing CRM
  • Web sign-up forms
  • Polls & surveys
  • Landing page builder
  • Social media posting
  • Event management, including selling services and merch with the tickets and accepting payments
  • Scheduled email sends
  • Contact segmentation
  • Social media ads manager
  • Facebook retargeting ads*
  • Google Ads Manager*
  • SEO recommendations*
  • 5,000+ integrations
  • SMS marketing (US only)**
  • Subject line A/B testing

_____________________
*Available only with Premium
**Charged separately

Keap

  • Email and text marketing automation in a drag-and-drop builder
  • Segmentation
  • Reporting and analytics
  • Integrations with various services
  • CRM
  • A mobile app for iOS and Android for a virtual phone number and leads management
  • Forms and landing pages
  • Appointments booking and payments

Templates

Constant Contact

  • Over 200 mobile-responsive templates
  • Drag-and-drop editing

Popular templates:

  • Newsletter
  • Holiday-themed
  • Retail
  • Industry-specific
  • Customizable Standard template to any occasion

Keap

18+ templates
Templates for one on one email conversations with clients

Templates for:

  • Promo emails
  • Online stores
  • Flash sale
  • Healthcare
  • Home decor
  • Fitness

Integrations

Constant Contact

Over 5,000 integrations, including Google and Facebook Ads, WordPress, Canva, Vimeo, SalesForce, Eventbrite, Shopify, Stripe, WooCommerce, social media

Keap

29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.

Devices

Constant Contact

  • iOS
  • Android
  • Web

Keap

  • Website
  • A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand
  • No installable solution.

Languages

Constant Contact

Danish Danish Dutch Dutch English English French French German German Italian Italian Portuguese Portuguese Castilian Spanish Castilian Spanish Latin American Spanish Latin American Spanish Swedish Swedish

Keap

English English

Automation

Constant Contact

  • Automated email and SMS messages.
  • Automation Path Builder with a library of plug-and-play path templates and ability to create a custom path.

Some path templates are compatible with Shopify and WooCommerce, including:

  • Welcome email series
  • Abandoned cart messages
  • Win-back series
  • Thank you series
  • Request a review

Keap

Marketing and sales automations:

  • Free consultation
  • Deal follow-up
  • Reminders
  • Yearly birthday greetings
  • Review request

Pros

Constant Contact

  • Ease of use
  • Diverse template library — more than 200 mobile-ready email templates categorized by tag
  • Over 5,000 Integrations with filters by category
  • Sharing newsletter content on social media in one-click
  • Niche features for event organizers
  • Automated contact list segmentation based on engagement

Keap

  • Helpful automations
  • Many features (CRM, email marketing, etc.) in one place
  • Customer support
  • Integrations

Cons

Constant Contact

  • Steep price tag for the users who have more than a couple hundred subscribers and going beyond basic functionality. Some features are not included in the plans and cost extra, like SMS
  • Automation can’t include multiple channels, actions and conditions. Selection of triggers is also limited
  • A/B testing is limited to subject lines
  • No customization options for sign up forms
  • Only five templates for landing pages
  • No geographical breakdown of the regions that are engaging more, or the time that subscribers open emails
  • No RTL language support
  • Account can be canceled only by phone

Keap

  • No A/B testing
  • Difficult to cancel and billing issues
  • Steep learning curve
  • Software is slow

Reviews from experts

Constant Contact

Pros: The email templates are easy to use, and I've been able to train multiple users in our organization to use it, who don't have a background with tools like this. As an email tool, I'm very happy.
Cons: As a social tool, I'm disappointed. Right now you can't post to Twitter (X) at all. You can't upload videos to share as Reels, and if you want to edit copy for each social media platform you have to make separate posts.

Lauren K.

Lauren K.

Director of Marketing in the company with 51-1000 employees

Pros: Constant Contact is very intuitive and user-friendly. People with no email experience can easily jump in and create nice-looking emails. <...>
Cons: Since I started using Constant Contact in 2019, the platform is virtually the same. <...> Unfortunately, we have used Constant Contact to its capacity. Our emails cannot improve or change with the features that are currently available. It would be nice to see more customization in emails and better analytics reporting!

Erica F

Erica F

Marketing Specialist at a non-profit, with a team of 11-50 employees

Keap

Overall: Keap Max Classic: It does the job supporting our business. But none of us like using it. We have too many integrations and automations set up that it would just be too arduous to switch.
Pros: Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.
Cons: Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.

Lloyd W.

Lloyd W.

Director of Operations

Keap allows small business owners like me to create systems and automation to run, grow and scale our businesses. As a solopreneur just starting out, I couldn't hire an assistant to help me schedule appointments or to send out my emails. I was losing potential clients due to lack of follow-up. My business was chaotic. Keap helped me create processes that run, practically on autopilot, while I am working on my business and working for my clients. It is like having a couple of extra employees.
What do you dislike about Keap?
Keap is a very robust platform, which means it does have a bit of a learning curve. They provide training and plenty of resources to help you learn, but it takes a little time to understand all its abilities fully.

Heather W.

Heather W.

Small business owner

*This information is current as of 02/13/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.