Why send out Valentine’s Day emails
Valentine’s Day is one of the most fruitful periods for marketers. Your customers are obsessed with the idea of finding a perfect gift for their loved ones, and where to celebrate the holiday –– and it’s your turn to make them the most attractive offer. Moreover, it’s a great occasion to show your love to the most loyal customers and strengthen your relationships.
In terms of spending, as with any holiday, Valentine’s Day was greatly affected by Covid-19 and the following period of quarantine, as you can see from this Statista chart: