UI/UX Design Trends of 2025: Next-Gen Experiences

The way we interact with digital products has changed quite a bit even in 2024 alone. More than 33% of users get frustrated during their website visits. This frustration shows up in different ways — slow loading pages, JavaScript errors, and broken links. All of these issues add up, reducing the number of pages users visit by 6%.

Companies seem pretty serious about fixing these problems. The market for UI/UX software will grow to $4.09 billion by 2030, with a growth rate of 24.1%. That’s quite a substantial increase from $1.12 billion right now.

But there’s an interesting shift in how companies approach design: it seems like nobody has enough resources to measure design trends’ efficiency. That’s why any rating you’ll come across will mention very different trends as being “the most important.”

11 UI/UX design trends of 2025 to engage users

For this article, I’ve analyzed 30+ industry reports that outlined the most important UX/UI design trends appearing on the top of Google search results and made this rating based on the frequency of trends’ mentions.  

Let’s look at each trend and see if it makes sense to implement any of those in your marketing strategy.

1. AI integration

AI has become pretty visible not only in marketing, but also in user interfaces in 2024 and going forward to 2025. It was mentioned on 24 of 30+ analyzed ratings. According to Gartner, 80% of customer service organizations will use generative AI by 2025. The market seems to agree — AI-powered design tools are expected to grow from $6.77 billion in 2025 to $15.06 billion by 2034.

So what does this mean for your website and marketing applications? Well, AI integration in user interface design can help with quite a few things: creating personalized content, automating customer support, and making the whole user experience more responsive to individual needs.

Yet 46% of consumers worry about AI misuse when shopping online. That’s a significant number of people who might think twice about engaging with AI features. So transparency about AI use becomes really important in interface design.

Some big companies are already showing how AI can work in practice. Walmart uses AI to help its staff make better decisions about product displays and markdowns. While that might seem far from web design, it’s a good example of how AI can be integrated into everyday operations, everyday experiences, without getting in the way. AI chatbots used as supplemental customer support is another example. 

For small and medium businesses, AI in interface design can mean several practical things. Your website can learn from user behavior and adjust the layout accordingly. Customer service chatbots can handle basic questions while sounding more natural. And the content on your landing pages can be automatically personalized based on who’s visiting.

2. AR/VR/Extended reality

21 mentions in analyzed lists and virtual and augmented reality are moving beyond gaming and entertainment, with very impressive potential use for business purposes. 

For example, let’s talk about healthcare. A recent study showed that VR can reduce anxiety during medical procedures. This suggests that this tech might help create more comfortable user experiences in stressful situations.

Another paper proved that surgeons who were trained with VR showed a 50% reduction in surgical errors, and the training was 34 times less expensive than traditional methods. Imagine how that kinds of results influence the profit margins of wellness and healthcare establishments? And that can be extrapolated to any industries that require sophisticated training and precision (oil and gas drilling? Civil engineering? The list goes on).  

Some companies are already using these technologies in creative ways. IKEA created the IKEA Place app that uses VR to allow customers to see how furniture would look in their homes before buying. This kind of application makes the shopping experience more interactive and reduces uncertainty for customers. Rumor has it it also does wonders for return rates. 

The whole VR market is expected to grow from $15.9 billion in 2024 to $38.0 billion by 2029.

So what can it mean for customer experience? According to Adobe’s research, 42% of people think they’ll use virtual reality technology within the next 10 years. That’s a big chunk of potential customers who might want to interact with products in virtual spaces.

For small and medium businesses, AR and VR can be used to create virtual product demos, interactive landing pages, and immersive brand experiences. Since the tech is getting more and more affordable and easier to use it also decreased the cost of labor that was previously required to create all those future-forward marketing assets. 

3. 3D elements

While there’s no science behind why 3D is such a great thing for user experience, this trend was featured on 19 out of 30+ trend lists I’ve analyzed.

But from just cool looking design elements 3D moved into something with tangible utility. 

For marketers and business owners, 3D can be useful on landing pages. Similar to VR (yet a bit more simple) you can use 3D to show products from all angles, create interactive demonstrations and add subtle 3D effects in your navigation menu, or make your brand’s story more interesting with 3D animations — these are all ways to make your website more engaging without going too far. 

4. Voice User Interface (VUI)

VUI got a solid 17 mentions throughout UX/UI trend lists I’ve analyzed.

And this trend has been developing for a while now. The voice interface market hit $19.73 billion in 2022 and is growing at 21.3% each year. 

That’s a significant change in how people interact with their devices. And smartphones and tablets contributed a lot to this. They make up 24.6% of the voice interface market, which makes sense when you think about how many people use voice assistants on their phones all the time. These features are now not perceived as a wild idea from sci-fi movies but seem like a rather mundane way to interact with devices, apps and websites.

For businesses creating digital products, voice interfaces can make websites and applications more user-friendly. Users can search, send messages, fill out forms without typing — which works well for people who might be multitasking (aren’t that all of us these days?) or have trouble using traditional interfaces.

5. Dark mode

While it doesn’t seem like something innovative, since it’s been on all the trends and prediction lists for years now, dark mode was still featured on 16 out of the 30+ lists I’ve analyzed. 

So, is it any good, apart from catering to people who like all things dark (myself included)?  According to a recent study, dark mode reduces eye fatigue quite a bit when users are in bright environments. And companies are seeing real benefits — Facebook and Instagram noticed users spend 15% more time on their platforms when dark mode is turned on.

Email marketers have been noticing dark mode growing demand too. For instance, SendView’s analysis shows that dark mode optimization in email campaigns doubled from 5.9% to 11% in less than a year. That’s a big change for something that might seem so niche. 

For businesses working on their web design or email marketing, dark mode isn’t something you should completely ignore, since users might expect their favorite apps and random websites to work well in both light and dark settings, especially those who care about eye fatigue (and it certainly is a growing number). 

6. Minimalism

Minimalism scored 15 mentions in our meta-analysis of all things UI/UX trends, and probably for a good reason. 

Have you ever visited a website that had too much going on — buttons everywhere, flashy animations, text crammed into every corner. I bet it didn’t feel great. Same goes for trying a new app: with a complicated onboarding process, lots of items on the menu to choose from (all seem important) it makes it almost impossible to stay and master it I am definitely guilty of that, buying dozens of lifetime software deals every other month and then ending up not using them just because it’s too much going on in the app interface.

The phrase “less is more” might be a cliché, but in web design, it actually makes a lot of sense. For businesses working on their websites and marketing materials, minimalism can definitely enhance user experience. When your landing page focuses on one clear message instead of trying to say everything at once, users tend to understand your product better.

And while some might worry that minimalist design looks too simple it actually works. And here’s the proof, my favorite website on the web. 

7. Micro-interactions

I don’t know about you, but if I see that button doesn’t change color when I hover over it or click on it, or a form doesn’t show any green checkmarks or other signs indicating that it was submitted, I feel uncomfortable and usually click out of that page immediately. Those subtitle changes in design in response to actions you perform on the web page or the app are called micro-interactions.

And these are mentioned 14 times across all reports I analyzed while working on this article, are those tiny animations/responses that happen when someone does something on the website or app. E.g., clicks a button, fills out a form, or completes a purchase. And apparently, micro-interactions are very powerful: for instance, this case study shows that adding micro-interactions increased user engagement by 35% and reduced bounce rates by 28%.

Another research indicates that 41% of shoppers abandon their carts because of credit card security concerns and micro-interactions that are missing or not well thought through may affect how secure visitors are feeling on your website. Food for thought: small visual feedback elements can help persuade users that their information is being transferred securely and that potentially can decrease cart abandonment. 

8. Personalization

Personalization was mentioned 13 times in the UX/UI trend reports that I went through while coming up with our own list. And people definitely want more personalized content. Adobe’s research shows that 49% of users want content that fits their specific interests. This makes sense when you think about how different each person’s needs and preferences can be.

According to Deloitte, brands that do personalization well are 48% more likely to exceed their revenue goals and 71% more likely to have loyal customers. Although companies think they’re personalizing 61% of customer experiences, users only notice personalization 43% of the time. 

So there’s definitely an area of improvement for businesses and here’s one of the potential reasons why: personalization in 2025 is getting more complex. According to UX Collective’s take on 2025 UX design trends, many companies now rely on algorithms and automated testing instead of traditional user research. While this can make personalization more efficient, it might also create situations where users see only what the algorithms think they want to see. Whether algorithms or not, companies and products in the fitness niche master the art of personalization to perfection. 

For small and medium businesses, personalization can start with simple things. Your website can remember user preferences like dark mode settings or language choices. Email marketing campaigns can be adjusted based on how subscribers interact with previous messages. And product recommendations can be based on what customers have bought or viewed before.

9. Accessibility/Inclusive design

Accessibility and inclusive design had 12 mentions in the analyzed trends data. Inclusive marketing is becoming the new big thing on its own and making websites accessible is now not some gesture of goodwill but very much required and expected. According to WHO, about 1.3 billion people worldwide have significant disabilities, which means that one in six people might struggle to use your website if it wasn’t designed with accessibility in mind.

And surprisingly most of the websites were not. A regularly updated WebAIM Million report, analyzing the top million homepages on the web, found that 95.9% of them had accessibility issues in 2024. The most common problems are pretty basic — 81% of websites have text that’s hard to read because of low contrast, and 54.5% are missing alternative text for images. And that’s not hard to fix. Easily changeable color schemes, font size, and left-handed mode are on top of the list of design inclusivity champions. 

For marketers and business owners, accessible design means creating websites and emails that work well for everyone. Your landing pages should be easy to navigate whether someone’s using a mouse, keyboard, or screen reader. 

10. Sustainable design

There were 11 mentions of sustainable design in reports on the most important UI/UX trends I’ve analyzed while working on this post. Yes, websites have a carbon footprint too. According to Website Carbon, on average any given internet page produces about 0.8 grams CO2 per view, so your average website with 10,000 monthly page views annually contributes 102 kg CO2e to that carbon footprint. (And you can use Website Carbon to calculate the carbon footprint of any website, at least this problem is solved).  

So the good climate samaritans should start thinking about building websites that produce less carbon per page. Simple changes like optimizing images and using efficient code can reduce how much processing power your website needs, implement caching strategies that reduce server load, choose hosting providers that have carbon offset programs, etc. 

Want to see an example of efficient sustainable design? Riverford Organic’s website, mentioned as a good example on Website Carbon, produces only 0.23g of CO2 per page view. (Although I also scanned my favorite site provided as an example in the Minimalism section and it only produces 0.03g of CO2 per page view, speaking of great design!) 

For marketers and business owners, sustainable web design means thinking about how your digital presence affects the environment. Simple changes like optimizing images and using efficient code can reduce how much processing power your website needs. And when your website runs more efficiently, it often loads faster and works better for users too.

11. Bento Grid Layout

The Bento grid design style has gained attention in web design lately and was mentioned 10 times across 35+ UI/UX trend reports we’ve analyzed for this rating. This trend in a way is a continuation of minimalism and no code (which didn’t make it to our rating, yet, is getting more traction). Bento grid layout arranges content in neat, well-organized sections on the page. Major tech companies have started using this style because it helps organize information in a way that makes sense to users.

Bento layouts can make your landing pages more effective and also make it easier to build. Instead of having all your content flow together, you can separate different pieces of information into their own spaces. This makes it easier for visitors to find what they’re interested in without getting overwhelmed. The organized structure helps keep your website looking clean and professional, even as you add more content over time.

Final thoughts

User experience in 2025 is about finding the right balance between innovation and usability. Yes, technologies like AI and VR grab headlines, yet designers and, more importantly, users, still appreciate the basics still matter most — websites need to load fast, work well on any device, be easy to navigate and understand and be accessible to everyone.

Big companies might have the resources to experiment with cutting-edge features, but small and medium businesses can focus on what really works: clean designs, thoughtful personalization, and sustainable practices that also improve performance. We’re moving away from flashy, complicated designs toward simpler, more purposeful ones. And that’s good news not only for designers and business owners, but also for users.