What is real estate direct mail marketing and how does it work?
Direct mail is the distribution of printed materials to selected audiences with the expectation that the recipients will take the desired action: call back, write an email, or visit your website or your local branch. The frequency of mailing can be different depending on your goals and budget. The mailing pieces can vary from a postcard to a full typed letter.
Real estate marketers (i.e. agents, investors or in-house employees) often use direct mail to find properties whose owners might be interested in selling. Marketers then distribute printed materials with their message and wait for the owners to contact them.