Interactive content popularity is always on the top marketing trends list. Quizzes are a type of such content: use them correctly, and they will boost brand performance significantly. As reported by the Content Marketing Institute in 2024, some brands got an astonishing increase in results by using quizzes. Does lead generation by 150% sound good? How about a 200% increase in social media shares?
There is a good explanation for such results:
When there are so many quiz-making software options on the market, it’s easy to get disoriented. Let’s discuss what to consider while choosing the tool for your business.
The first thing to check is, surprisingly: is it really a “quiz maker”? Some products labeled like that are actually form-building tools — think Google Forms with better design and more features. Your choice depends on why you need a quiz maker. For example, if you’re launching an online course and planning to use the tool for assessment tests, a fancier version of Google Forms will be enough. However, if you’re planning to use a quiz maker for content marketing, you need a tool that looks good, integrates with other tools you’re using, and offers embedding options.
Here are some other factors that will help you choose the right quiz-maker tool for your business:
Now that you know how to choose a quiz-making tool for your business, let’s check out the actual options. We chose the quiz makers for the list based on:
On to the list we go then!
Involve.me is, first and foremost, a lead generation tool with all sorts of quizzes and surveys as the main funnel mechanic. On this platform, you create interactive quizzes from scratch with a high customization level — or choose one of many templates sorted by goals and industries. The quiz logic is also customizable: you can do logic jumps, conditional questions, outcome displays, and even personalize quiz screen content if you have enough data. The built-in analytics tool offers AI-powered insights into your leads. Even better, it has an in-built email tool to send quiz outcomes and lead magnets directly to your respondents’ inboxes.
The only downside so far is, the pricing is not so friendly to small businesses:
Typeform is Selzy’s personal choice for entertaining and educational quizzes — for a good reason! It’s a versatile quiz maker with many in-built design templates and an opportunity to make your own with unique branding, a long list of question types, all sorts of content to include in a quiz, and very useful AI-powered analytics with optimization advice for a higher response rate.
Interested in what Typeform quizzes would look like on your website? Check out Selzy quizzes in our blog.
Typeform’s main drawback is an almost unusable free plan: it only includes 10 responses. Also, the question templates are a bit rigid when it comes to pictures — you can’t crop the picture yourself, the tool will crop it for you. That might look ugly and turn the quiz creation process into a slight headache.
Now, let’s look at the prices:
Content marketers, that’s your time to shine — Riddle is a quiz-making tool specifically for marketing. It supports personality and trivia quizzes (even with leaderboards!), contests, product recommendations, and polls in case you’re planning to collect customer feedback or run a study. Riddle also offers sales and marketing features like placing a contact form just before the end of the quiz or allowing you to build a feedback survey for retention. Another cool element for any marketer’s arsenal is email personalization based on the answers to the quiz. Finally, Riddle allows you to embed ads right into a quiz and create content that’s marked as sponsored.
Speaking of downsides, Selzy moved from Riddle for a reason — and at that time, the reason was extremely rigid content layout options and dated quiz designs. Since 2023, the product has changed, and the level of customization depends on the plan. Another drawback is that Riddle is a bit pricey.
Let’s talk pricing:
On Reddit, ProProfs Quiz Maker is often recommended to teachers because ProProfs’ main product is course creation. However, ProProfs Quiz Maker also has templates for BuzzFeed-style personality quizzes, lead generation quizzes, and other purposes. And the question bank is huge, featuring over a million ready-made questions. So, if you’re in a pinch, you can just drag and drop entire questions instead of writing from scratch. There’s also an AI that will generate a quiz for you if you need unique content quickly.
The downside is, ProProfs doesn’t offer a lot of integrations compared to other tools on the list. Also, the pre-made quiz design templates look a bit dated in 2025.
What’s with the prices though? Let’s check these out. For free, you’re getting almost all the platform’s features, a limit of 12 questions per quiz, and, unfortunately, no answer storage or analytics. Good enough for entertaining or trivia quizzes on your website, but not good for lead generation.
For other plans you get an unlimited number of questions, but a limited number of people taking the quiz (with lots of perks though). So this option is probably best for marketers who constantly use education as a tool to attract new clients. Still, here are the options:
This little guy is often overlooked by marketers and authors of quiz-making software listicles like the one you’re reading right now. However, uQuiz has gained a lot of traction on X/Twitter and Tumblr dwellers who use the platform for creating fandom-themed or just niche and ridiculous personality quizzes.
Check out some of the popular masterpieces like:
We’re not making this up, we took all these from the main page!
Unlike other quiz-making tools on our list, uQuiz has at least two distinctive audiences — younger Millennials who are there for fandoms and Gen Z folks who do personality quizzes based on niche TikTok stuff and aesthetics. If your business happens to market to one of those audiences, that’s your choice.
What about pricing though? uQuiz has:
Paperform is a versatile form-building tool for bookings, onboarding, event registrations, and even payments — and it has a quiz maker! The quiz-building tool that goes with Paperform offers over 700 designer-made quiz templates, lead generation features, different types of questions, advanced calculations including decimal values, and an amazing choice of integrations with other tools. The only downside is, if you only need a quiz maker, you might end up overpaying for tons of features you won’t be using.
Let’s talk pricing:
On our list, FlexiQuiz is another tool focused on educational quizzes — however, like with ProProfs, you still can use it for marketing purposes. It offers 8 question types, a relatively flexible quiz builder, and some fun features like automated redirects. For example, if your quiz aims at helping customers choose the right product for them, you can set up a redirect to the product page based on their answers. FlexiQuiz can also do live quizzes — great for businesses that run educational webinars!
As for the drawbacks, the analytics seem to cater to teachers’ needs rather than marketers, according to the platform’s website. Also, FlexiQuiz has a free plan but it’s not quite usable — you only get the basic features and 20 responses/month across all the quizzes you make.
What about the paid plans? Let’s see:
Wyng doesn’t offer a long list of features, and its website is quite simple and minimalist — it’s just a solid quiz-making tool for content marketing, nothing extra, and no BS. The platform allows you to make trivia and personality quizzes, polls, voting, and even quizzes with personalized content. They also definitely know how to use social proof marketing, flexing big client names and big numbers in case studies — for example, this one claims to bring a 134% increase in AOV to L’Oreal thanks to a diagnostic quiz.
One of Wyng’s selling points is so-called zero-party data (ZPD), meaning that the data comes from customers themselves — it requires no AI or human to process, it’s accurate, and it increases trust in your brand.
The downside is, Wyng doesn’t publicly disclose its pricing plans — you have to talk to a sales rep to find out.
Wispform is a cheap, beginner-friendly form and quiz builder with surprisingly generous free and starter plans. It supports four types of content — regular forms, scored and outcome quizzes, and calculators. According to the platform’s website, you can use it for event registration, collecting donations, generating leads, and running workplace and customer satisfaction surveys. It also has interesting sharing options — instead of a full form, you can embed a button that opens the form as a pop-up. And the choice of integrations via Zapier is a nice addition to an otherwise simple tool.
The downside is that some users on G2 would like more direct integrations since Zapier can be a little tricky to set up for beginners.
Now, let’s look at the pricing plans:
Formstack markets itself as “the easiest-to-use” form builder that is mostly meant for automating repetitive data collection tasks. It includes an AI assistant for form generation and over 300 templates from employee feedback reviews to order forms. While Formstack is not the best choice for entertaining content, it’s a decent one for those using surveys and quizzes for business operations, both internal and external.
Speaking of downsides, G2 users complain about pricey advanced features, which can be a problem for smaller organizations.
Let’s check out the prices:
This article was originally published in October 2023 and was updated in February 2025 to make it more relevant and comprehensive.
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