1. X’s rebranding followed by usership losses
At the end of July, Twitter was rebranded to X — and this month we observe the consequences. According to TechCrunch, X’s weekly active users dropped by 4%, and the app fell four spots down in the Overall app store rankings.
At the same time, Twitter Lite downloads increased by 350% post-rebranding, which is attributed to users’ confusion. The same goes for social media platforms with a similar premise — the downloads of Bluesky and Mastodon increased by 180% and 15% accordingly.
Wait a minute, something similar happened in the music industry…