What is marketing for moving companies? What might it be like? To remain successful, a moving company requires leads — no matter the location or years of practice. Without reliable local lead generation strategies in place, your movers’ business won’t stand the test of time.
As moving is a local business, many rely heavily on conventional marketing techniques such as print ads and direct mailers, or even huge billboards. However, there is another approach to get customers — taking advantage of massive online marketing.
Effective digital marketing can help movers in several ways. With it, you can:
Uncover the secrets of how to generate more local moving leads and make your business a leader in marketing with the tips below.
Now that we’ve established the potential of online marketing for movers, let us explore marketing tactics and tips that will help you to grow the business.
Did you know that 47% of consumers turn to websites when researching a company and its products or services? Your website is people’s first contact with your business, and it’s essential to make a remarkable initial impression. Establishing a website is the first step to making a solid online presence, obtaining lucrative moving leads, and growing your business.
As your moving business’s virtual storefront, a website gives potential customers the platform to:
To make sure you don’t miss out on any opportunities, your website should follow the industry standards. The foundation of any successful moving company website is based on some main elements:
You can build the website yourself, hire a professional, or use one of the many website constructors that don’t require coding knowledge. The choice is up to you.
SEO is a complex technique of optimizing your website to draw more organic traffic from search engines like Google. This involves carefully adjusting the content, pictures, links, and other elements on your site so you can get higher rankings on the search engine results page (SERP) for relevant queries. Thanks to effective search optimization strategies, websites can become easily accessible to their target audience without any additional costs.
To make it work, you need to understand how people look for moving services online, what words they type into the search engines. Then, you must incorporate them into your content and web pages to help search engines recognize and index your website. Additionally, creating related content can also help boost your website’s visibility in search results. SEO optimization also has to do with the website’s structure and its loading time, the quality of content, the external links to the website and reviews, and more. SEO is a free, yet complicated strategy, but it is essential for successful digital marketing efforts.
You can do SEO optimization of a website yourself, yet it can require more time and knowledge than you have. Therefore, the wisest decision is often to hire an expert that specializes in this area.
Google is the top search engine for finding businesses, so it’s important to have a presence on the platform. Moving is a location-based service, so people often search for these companies directly on online maps. With a Google Business Profile, you can manage your contact information, hours of operation, and other details that customers look for when searching for movers. You can also list reviews from customers and respond to them helping leads get an idea of the quality of your services.
Pay-per-click (PPC) campaigns are a tried-and-true moving company marketing tactic that helps get high-quality leads. You can set these campaigns on Google Ads where they’re called cost-per-click (CPC).
PPC marketing is a straightforward method to get your moving company noticed. SEO optimization is fairly cheap, but it takes time and knowledge. Plus, you’ll see the results only after several months. Unlike SEO, PPC is easy to do. Yes, it’s more expensive, but you’ll have the results right away. It’s also great to promote limited-time offers. Choose the suitable method depending on your budget and goals.
With PPC, you bid on keywords and phrases related to the industry, and when someone looks up local movers, you can be there! Every time someone clicks your ad, you pay a fee — quite simply. PPC ads stand out from organic search engine results pages (SERPs), as they are marked with small “Ad” icons at the top or bottom.
Boasting 2.96 billion monthly users, Facebook can be a powerful tool for movers to market their services online. You can create targeted advertisements for people searching for moving companies like yours, or even just advertise to those in your local area.
Facebook collects a lot of users’ data such as demographics, activity on the website and in other apps, friends and interactions information, device information, etc. This helps Facebook algorithms to accurately target people. This means that moving companies can target people who are likely to be interested in their services with specific advertisements. To ensure your target group is as relevant and wide as possible, Facebook has a “likely to move” filter in Ads Manager (a tool for creating and managing ads). This combines user behaviors, purchase histories, and life events so you can estimate an audience size for your goals. Simply select an appropriate area and demographic criteria for this feature to calculate how many potential consumers are within reach.
Retarget your ads to those who have already visited and interacted with your website, including people that have messaged you via Facebook.
However, don’t forget about the power of user-generated content. Encourage clients to share their experiences online by tagging or mentioning you in posts — this is an excellent form of brand advertising. Additionally, keep followers interested by posting engaging stories, funny memes, and helpful tips for them on social media!
Social media is an invaluable way to reach your desired audience without paying a hefty price. More than 4.2 billion people around the world are using social media, and three-quarters of them (64%) depend on it for finding brands or products.
Social media is an effortless and cost-effective method to converse with followers. There you can post team photos, provide hel[ful moving advice, and promote your services to the local community. Leverage LinkedIn, Facebook, Instagram, or Twitter for effective networking opportunities. The possibilities are endless.
Text messages have an astonishing open rate of 98%, making them one of the most effective ways to reach your audience. Businesses must keep up with this trend to remain competitive and invest in a robust SMS marketing strategy.
Keep your customers informed and up-to-date with the most recent information about your moving services to foster customer satisfaction. Prevent unnecessary guesswork and inquiries with text messages: update clients on their move date, send timing reminders, same-day schedule updates (such as when the team/truck will arrive), or even offer additional products such as more boxes or moving supplies. Texts are a must to provide an exceptional customer experience.
Email marketing has been a trusted form of digital advertising for moving companies over the years, all because of its potency. On average, you can expect to earn $36 in return for each dollar spent on email campaigns — an impressive ROI.
Movers have much to gain from utilizing email marketing as an advertising online tool, from growing your brand and staying connected with customers to reducing costs and building up new databases. Email marketing for small businesses will help foster trust between you and your subscribers while also delivering exclusive offers directly into their inboxes.
You can use email marketing to:
When it comes to buying or selling a property, most people have yet to consider their relocation needs. This is the ideal moment for you to outdo your rivals by getting in front of potential customers. Collaborating with agents, brokers, lenders, and landlords is an effective way of self-advertising before anyone else does.
The timing couldn’t be better — if one of these companies recommends you, you’re able to boost the credibility of your business and get an advantage over competitors.
One highly successful method of creating collaborative real estate partnerships is through reciprocal retail marketing. You can swap marketing materials such as business cards, brochures, and pamphlets to reach a larger audience. Moreover, offer discounts for referrals from your partnered companies — this will make their services even more attractive. By joining forces you both benefit while making sure the customer’s expectations are exceeded every time. You can make contact with realtors through emails. When reaching out, it’s important to be clear and concise about your goals and what you have to offer. We have some general guidelines and tips on how to email a real estate agent.
Word-of-mouth referrals are one of the most powerful marketing strategies for movers. Offer current customers a reward or discounted rate when they refer their friends and family to your business. After all, people are more likely to use services that have been recommended by someone they know. Take advantage of this effective method — you won’t regret it.
Your customers can be your most influential promoters with just a little bit of effort. Here are some ideas for encouraging referrals and reviews:
Traditional marketing strategies such as print ads and billboard campaigns can bring occasional customers. But there is an even more effective approach — taking advantage of online marketing. To become an industry leader, consider using the steps below to generate more local moving leads:
