The price of an email list depends on the quality of the addresses and types of people on the list. That is, a business-to-business email list will be more costly than a consumer email list.
For instance, a consumer list costs between $100 and $400 CPM. CPM stands for cost per mile; it is the price charged for every 1,000 email addresses that you purchase.
At the same time, you have to pay a lot more for the business list — from $200 to $1000 for the same number of addresses. The more targeted the email list is, the more expensive it becomes.
Renting a list only provides limited access to the data and only allows for temporary message sending. Once purchased, the “email broker” will send out the message to the audience at the agreed time/date.
Rental email list prices are also usually charged per thousand views. For a focused email list with around 2,500 to 5,000 contacts, be prepared to spend $200 to $400 per CPM for a consumer list and $300 to $600 for a business list. In addition, there are often other costs associated with an email marketing campaign, such as managing and tracking your emails. You’ll get tracking results that show you things like open and click-through rates as well as valuable insights into what works and what doesn’t. This service could cost you $500 to $3,500.
You can find ready-made email lists for sale on the internet, but using a purchased email list doesn’t really mean that you have found potential customers. Consider the disadvantages of purchased email lists and whether they have any benefits.
Benefits
Risks
Furthermore, email service providers would not allow a sender to use a purchased list, as this is generally considered spam. If you try to send a campaign using a purchased list, you’ll find yourself blocked. Therefore, it is not worth your time to compose a campaign using a bought email list.
There are many ways to collect email addresses, but the best way is to do it yourself. This way you can be sure that the people on your list actually want to receive your emails. It may take more time and effort than other methods, but it will pay off in the end. Plus, you won’t have to worry about ending up on a blacklist.
The main rule when building your own list of addresses — the user must leave their contact voluntarily. Follow the tips below so that your email list is full of valid addresses of subscribers who are most interested in what your company offers.
Create a pop-up form on your website
If you don’t have an email list but have a website, you can collect contacts by setting up a subscription form. To get maximum attention, use pop-up forms.
They are usually triggered by a user action, such as:
When one of these conditions is met, a pop-up form will appear with an offer to leave an email address. These forms can offer something useful in exchange for an address, such as a free downloadable product, or without it.
To make a form works, you need to tell your subscribers:
Subscription forms can also include banners or buttons located at the bottom or at the top, but they should be unobtrusive and always have a close button so as not to irritate users.
Offer an incentive in exchange for the email address
To make people more willing to subscribe and give their consent to receive the newsletter, offer a variety of incentives for signing up for your email list. Examples of incentives include:
Only you will know what the perfect subscription gift is for your audience, so devise something that you think they will find valuable.
Make it really easy to subscribe
The fewer fields the visitor has to fill out, the higher the conversion rate. It’s best to limit yourself to the basic information — name and email address.
According to statistics, the most popular subscription forms have one field, but the forms with the highest conversion rates have three lines.
Encourage everyone to sign up immediately
If you have something that nobody else has, or that is only available for a short time, people will be more likely to sign up for it.
Leveraging FOMO technique is a great way to get more people to sign up for your email list because it taps into our natural desire to be part of something and not miss out. When people feel like they belong to a group, they are more likely to sign up. This is especially true if the group is considered to be privileged in some way.
Cosmetic Packaging’s form introduces an access to new products, creating a VIP “in-group” that the reader can relate to.
Although purchasing an email list may save you time, it is generally not worth the risk.
There are many downsides associated with buying an email list, including:
Building your own email list is important if you want to do effective email marketing. How to build an email list? Collect the names and contact information of people who visit your website by letting them sign up for your newsletter. Use pop-up forms to encourage sign-ups.
