10 Best Father’s Day Email Examples and Campaign Tips in 2025

Why Father’s Day email marketing is so important

Should marketers even bother with Father’s Day emails? First of all, this is a global event: Father’s Day is celebrated on different dates worldwide. Most countries, including the US, UK, and Canada, mark it on the third Sunday of June, while Spain, Italy, and Portugal celebrate on March 19 (St. Joseph’s Day). Australia and New Zealand observe it in September, Brazil in August, and Thailand on December 5.

Of course, the U.S. market is a driving force here. According to the National Retail Federation, 75% of American citizens planned to celebrate the holiday in 2024 and spent $22,4 billion in total on gifts.

According to the NRF, 42% of customers planned to buy gifts online in 2024. 

Top-selling categories on Father’s Day for marketers:

• Clothing (55%)
• Gift cards (48%)
• Personal care products (32%)
• Electronics (27%)
• Special outings (52%)

While sales are a major driver, Father’s Day emails can do more:

• Attract attention to your offers
• Strengthen your brand image
• Foster emotional connections

Just like in Mother’s Day emails, you can show empathy by sharing heartwarming stories about, let’s say, awesome dads in your marketing department to increase brand loyalty and improve or maintain your company’s image.

Popular email campaign types on Father’s Day

Before we dive into email examples and email templates, let’s look at popular Father’s Day email campaign types — it will help you start to create your own. 

Gift guides

Gift guides create a great opportunity for marketers. Though it’s a classic approach to holiday email marketing, that doesn’t mean you can’t go creative with it. For example, you can use a simple layout of top picks for the occasion or make it more editorial with added visuals, recommendations from founders, buyers, or ambassadors. 

Take a look at this email example by The Daily Edited: they use a simple design and message, but with a small twist — they break all their products into price categories to make navigation through the product range easier for subscribers.

Another good example is from the honey brand Manukora — in this marketing email, subscribers can pick something that reflects their dads’ character and preferences. Gift ideas make it easier for customers who might not be familiar with your brand to navigate through the offers. 

Special offers and discounts

A move as old as dad’s jokes: celebrate Father’s Day by offering your clients a discount, so you can meet your customers’ expectations. The email below is a good example of a Father’s Day discount — The Beast decided to go with the “Early Bird” model, offering 20% off to those who buy gifts in advance.

Appreciation emails

In the AI era, people long for a connection, so appreciation emails are here to close the emotional gap. A nice, sweet message or greeting can show your customers the human side of the brand (and your emails). 

This email example from Brooks serves as a perfect email template. It came with the subject line “Dads, we salute you” — and with a picture of the dads that inspire the brand’s team. A thoughtful way to remind customers about shared values.

Last-minute reminders

Reminder emails are quite a goldmine for marketers. For example, in 2024, Hostinger found that 45% of Gen Z shoppers are prone to make a last-minute purchase or two, and the same goes for millennials. This makes reminder emails a great addition to the Father’s Day marketing campaign. 

Here is an example from Bombas that can be used as an email template — it’s very clear on the dates and pokes some lighthearted fun at forgetful customers.

Father’s Day email content ideas to use in your campaign

We picked 6 email content ideas for your future Father’s Day campaign. You don’t have to follow our list strictly, but you can use these email examples as references or templates. 

Bringing emotions

Father’s Day is all about family values, precious moments, and the deep and genuine appreciation of fatherly figures. Use this opportunity to make your campaign more emotional. For example, take a look at this email from Google. It’s still a sales email that promotes certain items — but it has a human side and appeals to the emotional value of each product.

The copy mentions “presents with a personality” — and the said “personality” is linked to each item from the gift guide. It’s a simple yet elegant way to add some soul to your Father’s Day sales email. 

Don’t want to be pushy with your offers? Send a simple greeting card.

Take inspiration from this email by Omaze. The brand doesn’t sell anything — they simply wrote a holiday poem that may or may not melt some of the subscribers’ souls. The email design is also nice, with an illustration of a man and a poem written on his apron.

Adding humor

Email marketing campaigns don’t have to be serious. They can be creative and even fun. Use Father’s Day as an opportunity to fool around — add some dad jokes to make your customers laugh. For example, take a look at this email from Country Club Prep:

Building a Father’s Day email campaign around dad jokes is a great way to humanize your brand. But dad jokes are not the only way to go if you want to create a funny email campaign for this holiday — check out this email by Fitbit:

It’s just a greeting card — this email doesn’t have any sales CTAs. But the concept of dad workout exercises with comic book-like illustrations is both funny and touching, and an email like this, despite not selling anything, can help you improve relationships with your customers. 

Sharing ideas

One of the pain points you can work on during any holiday campaign is choosing gifts. Help your clients make a choice — tell them about bundles or give them a helpful gift guide. This strategy works especially well for e-commerce.

One great tactic for Father’s Day is creating a “typology” of dads with corresponding gift recommendations. No fathers are alike, and their personalities are not reduced to the role of a father. Gift guides with a structure like this feel more personalized and nuanced, and they do a better job of helping your customers. Here’s an awesome example from Italic.

This email shows that you don’t have to come up with a complex, MBTI-like personality type system. Here, Italic highlighted three activity- and character-based types and gave a selection of items that your dad might need, for example, to work out. It’s a fun idea for a Father’s Day campaign — don’t be afraid to use this one! This idea can work for other holidays, for example, you can make a typology of mothers for Mother’s Day too.

Another option for a gift guide is introducing a new item or a new collection and suggesting it to customers as a gift. Candylab did exactly that.

Finally, the easiest gift guide option is simply making a list of the most popular or best-reviewed items from your catalog. There are many examples — here’s one from Paige.

What if you’re not a retailer and you aren’t in e-commerce? Take a twist on this concept like Yelp did:

Instead of perfect gifts, you can help clients brainstorm any holiday-related ideas — for example, Yelp suggested celebration plans in this informative and engaging email. 

Telling stories

Since Father’s Day is an emotional holiday for many people, you can use storytelling to empathize with clients and become more relatable. It doesn’t even have to be a sales email — you can share stories about fathers and fatherhood to strengthen customer relationships. Here’s a great example from LovelySkin that you can use as email inspiration: 

The brand shared their employees’ stories about what it feels like to be a dad. Combined with pictures from family archives, LovelySkin created a perfect digital greeting card — customers surely appreciated this non-salesy holiday campaign in their inboxes cluttered with deals and discounts.

Being useful

This one is not about email content but your selling point. Why are you sending an email for Father’s Day? Why should your clients read it — is there any benefit for them? 

Your Father’s Day email marketing campaign should start with an offer. Think of what could ease your clients’ holiday worries. Here are some things that will be useful not only for your brand but also for your customers:

• Discounts
• Gift suggestions and bundles
• Promocodes
• Holiday celebration ideas

 Here’s a great example from Men’s Wearhouse — take a look at their gift ideas:

We especially love the “For the guy who has everything” line — it’s harder for younger people who earn less than their dads to choose something special. And the link to gifts under $25 appeals to this group of customers as well. 

Being useful can also mean offering content recommendations. In this email, Revtown gathered show, book, and podcast suggestions centered around fatherhood.

Boosting sales

The goal of content marketing, including promotional emails from e-commerce and other businesses, is to persuade people to buy from your company. This persuasion can be straightforward — but if you want a level up in your email marketing game, get a little more creative with your CTAs.

We liked this sales email from Baboon To The Moon not only because of the “apparent” dad joke. Take a look at the button. Most Father’s Day emails have the basic “Shop Now” button — but this one has “Shop good gifts”, which is still straightforward but a little more interesting. 

Another creative example is this email from James Avery:

This email encourages you to shop offline — and suggests finding stores near you. But it also provides you with the link to the catalog so you can choose a gift in advance and make sure it’s available for purchase. 

How to start your Father’s Day email marketing campaign

Start your Father’s Day mass mailing like any other email marketing campaign — choose a mailing list, think of your target audience and objectives, design emails using templates or from scratch, write a copy,  and perform A/B testing. Here, we highlighted three important nuances you should consider while working on Father’s Day mass emails for your business.

Set your goals

We already mentioned that Father’s Day emails increase sales and improve your brand image. And while you can do both at the same time, you still have to prioritize one of these goals when you decide on the email content. 

If you focus on sales, a simple gift suggestion is enough. But if you want to communicate with clients and humanize your brand instead of straightforward sales, get more creative. In this case, use promotional emails for topical content distribution — or just wish a happy Father’s Day.

Segment your mailing list

Again, segmentation is important for any email marketing campaign. But in the case of Father’s Day campaigns, you have to be especially careful. Here are some criteria you can consider:

• Age — young and old men would be interested in different gifts and would respond to different tones of congratulation emails.
• Gender — for example, emails for women can encourage them to buy gifts for their loved ones, and emails for men can encourage them to buy something nice for themselves. 
• Purchase history — if you take that into account, gift suggestions will be more appealing to clients. For example, if you’re launching a campaign for a record store, make a gift guide with vinyl releases similar to what your client bought earlier and non-fiction books about their favorite artists. 
• Engagement — for example, if some clients don’t visit your website often, remind them about your store and suggest some last-minute gifts for Father’s Day. But sending such emails to clients with more frequent purchases would be inappropriate. 

These are the basic criteria — but you can include more; it depends on your end goal.

Give an opt-out option

This holiday, like Mother’s Day, can be a sensitive subject for many people — that’s why giving your subscribers an option to exclude themselves from your Father’s Day email list is a good idea. To do this, send an email with the preference management link in advance. This email doesn’t have to be long — simply express concern and suggest clicking the link to opt out of the email list. 

This Father’s Day opt-out email from Fly by Jing is a great example — feel free to use it as a source of inspiration: 

Catchy Father’s Day subject lines to boost open rates

Catchy subject lines are important for any email campaign, including Father’s Day emails. Here are some strategies you can use to stand out in the inbox:

Being emotional. Make your clients feel closer to their dads and husbands — appeal to their family values. Some of the examples: 

• Don’t forget about your father
• To all the rad dads
• Thanks, Dad
• Make your dad happy
• Celebrate HIM this Father’s Day 🙌 (2XU)

Being funny. Although it’s appropriate for Father’s Day, you don’t have to come up specifically with a dad joke for your email subject line. Add a little irony: 

• You know it’s almost Father’s Day, right?
• Uh-oh, forgot about Father’s Day?
• How do werewolves sign off their emails? Beast wishes!
• Dad-serious weekend ideas (2XU)
• Father’s Day gifts in an instant (literally) (Bloomingdale’s)

Straight to the point. If you offer a holiday discount or a gift card, you can put this information in your email subject line. Some of the examples: 

• Save up to 30% on Father’s Day gifts
• Father’s Day sale is coming
• 2 Days Left: $5 Father’s Day Cards (Lovepop)
• Over 300 New Styles Just Arrived! Just In Time For Father’s Day! (DXL)

How to make your Father’s Day campaign more effective

Email marketers wouldn’t be email marketers without trying some new tricks, even when celebrating fathers this holiday. Here are three specific strategies you can try to make your email campaigns more unique and effective. These will work for almost any business, including e-commerce.

Use real-life photographs

If you want your campaign to resonate with the audience and strengthen your emotional connection, use photographs from the archives of your colleagues instead of generic stock photos.

The email below has a nostalgic, warm feel to it, thanks to a collage of presumably film photographs:

Share UGC content

User-generated content (UGC) is an email marketer’s cheat code. Don’t have any good email illustrations? Need to promote your brand’s social media accounts? Want to encourage engagement? Create a campaign centered around UGC.

Here is an example from Janie and Jack:

Send a message from the founder

What can be more personal than a heartfelt note from your company’s CEO or founder? Use this strategy to reinforce your brand image and make a positive impression on the readers.

You can also use a signature at the bottom, like in this example:

Father’s Day email marketing campaign examples that actually worked

We’ve already looked through email content ideas and strategies for Father’s Day, the importance of promotional holiday emails, and the nuances you need to consider before launching your campaign. Now let’s dig into heartwarming Father’s Day email campaign examples that worked both for sales and brand reputation. We picked 5 examples for your inspiration.

Jack Daniel’s: As our fathers made it

Jack Daniel’s is an old whiskey brand — their hard drinks have been produced at the Jack Daniel Distillery since 1875. But they’re not strangers to digital marketing. This is what their Father’s Day email looks like:

Aside from vintage fonts and earthy colors, this Father’s Day email emphasizes family values and tradition. They portray fathers as people of wisdom who share their knowledge and practices with younger generations. It’s a great decision for Jack Daniel’s because this company is 147 years old. And we like the personalized gift suggestion — a unique bottle of whiskey distilled just for you. 

Goldbelly: A Father’s Day foodcation

Goldbelly is a curated marketplace for gourmet food & food gifts. With the 2024 marketing campaign, the brand went with some nostalgic vibes. Pictures remind us of old cookbooks, fonts make us think of the retro diners, and vintage magazines. It’s vibrant and fun, as a Father’s Day email should be. The long list of gift ideas is also a great addition.

Postable: Last-minute offer

Postable is a stationery company that offers greeting cards, stamps, and other such products. For this 2024 last-minute email, Postable played on Eminem’s “Lose Yourself” line about “one shot” — and added a funny GIF to that. The design is simple and stylish, the copy is playful, and the promo code is spot on, a working formula for a perfect marketing email.

Yeti: Father’s Day gift guide

Yeti is a brand known for ultra-durable coolers, drinkware, and bags. In 2024, the brand decided to use a gift guide for their marketing email. Notice how the photos here create just the right vibe of family connections, outdoor fun, and adventures — just enough for the subscribers and customers to get into the right mood.

This is a perfect reminder that any gift guide should look like it went beyond promotional emails — while Yeti did not put huge effort into a copy here, the pictures are telling the full (and interesting) story. 

Cometeer: Coffee treat for Father’s Day

Cometeer is an American coffee technology and manufacturing company. Two things to notice about their 2024 Father’s Day email campaign. Firstly, the brand offered a free coffee pack with every gift for the occasion, which is always a treat for customers. Secondly, Cometeer used the customer’s reviews in every email. UGC is a tried and proven strategy for marketers, since clients rely on word of mouth much more than on a brand’s promises. It’s easy, but a great trick to use in your next campaign.

Marine Layer: Message from co-founders

Marine Layer is a fashion brand, specializing in soft and sustainable clothing. In 2024, the brand focused readers’ attention on the people behind the clothes, including pictures of the co-founders and their own top picks from the shop. A perfect way to showcase family values and products at the same time. Bonus points for the subject line “Dad jokes sold separately.”

Letterfest: The best gift ever

Letterfest is a gift shop that is all about personalization. They sell hand-drawn illustrations, customized books, handmade plant pots, and other souvenirs. This is what Letterfest made for the 2022 Father’s Day campaign:

Letterfest suggested a selection of kids’ books about dads with hand-drawn illustrations and highlighted their longevity as their key selling point. They came up with a funny promo code as well, and they also used email emojis to draw attention to their offer and make the header more outstanding.

Withings: Curing the Father’s Day gift blues

Withings is a health tech company that offers an ecosystem of interconnected devices like fitness trackers and lifestyle apps. Since Nokia sold its digital health business pack to Withings, its logo is seen on top of the email. 

We loved this campaign for three reasons. Firstly, the brand both added irony, honored dads, and empathized with their gift blues. Secondly, Withings suggested alternatives — better gifts so fathers could take better care of not only their families but also themselves. Finally, they suggested gift bundles for different dad personality types based on their favorite activities.

Jennifer Fisher: A stylish gift guide

What if your brand mostly targets women? Should you run a Father’s Day email campaign in the first place? Ask this American custom jewelry brand.

This email from Jennifer Fisher proves that no matter what your business sells, you can run any holiday campaign — it depends on what exactly you’re offering. Here, we see a gift guide with jewelry pieces that play on the theme of military dog tags. Tags used to be a part of military uniforms and then got their way into fashion and became a gender-neutral accessory. Pieces like those offered in the guide can be worn by anyone — including dads. Also, we can’t help but appreciate the stylish pictures and the minimalist email design that looks luxurious and high-end. Good job, Jennifer Fisher!

Pioneer: Father’s Day product release done right!

Storytelling in holiday emails doesn’t mean you should write an entire War and Peace. Take a look at this email from Pioneer:

The email from this wallet brand looks serious and formal at first — it’s a solid and meticulously designed newsletter with a featured item for the holiday. But it includes a family picture and a post-scriptum that lightens the atmosphere and brings the warm Father’s Day spirit. All that with one picture and a couple of lines of copy! This is another way to introduce storytelling to your holiday email campaigns.

Wrapping up

Father’s Day is a warm family holiday and a good opportunity to promote your business. Email campaigns will help you increase sales, draw attention to your holiday offers, and humanize your brand. Here’s what you can do to improve your Father’s Day emails:

• Bring emotions like love, admiration, and respect.
• Add humor, irony, and self-awareness.
• Share gift and pastime ideas.
• Use storytelling to show respect and empathize with your clients.
• Provide useful offers to ease your clients’ holiday worries.
• Write subtle CTAs to boost your sales.

Start your Father’s Day email campaign like any other holiday campaign but consider these nuances:

• Set your goals — do you want to increase sales or just communicate with clients and improve brand loyalty?
• Think of a good subject line that can be emotional, funny, or just informative enough to make people open your email.
• Segment your mailing list by age, gender, engagement, purchase history, or any other characteristics depending on your goals.
• Give the option to opt out of your Father’s Day emails because it’s the right thing to do, since this holiday can be a sensitive subject for many people.

This article was originally published in May 2022 and was updated in May 2025 to make it more relevant and comprehensive.