Over 1.626 billion visitors flocked to ChatGPT’s portal in February 2024 alone. So AI is not some fringe tool of technocrats, it’s getting mainstream.
A 2023 survey spanning email marketers in the United States, the United Kingdom, and other European nations revealed that about 51% found AI-supported email strategies to outperform conventional methods. Meanwhile, Selzy’s own email marketing trends benchmarks paint an even more vivid picture of this shift: 87.7% of users strongly trust AI-generated emails, and 58.3% are convinced that AI can significantly enhance email newsletters.
But how can you use the power of AI to breathe new life into your email marketing? Let’s dive into practical ChatGPT email prompts to make sure you can stay ahead of the curve and deliver personalized, engaging email content to your subscribers with way less effort.
If you want to engage your audience with a poll, provide personalized product recommendations, launch a new product, or offer a step-by-step guide on how to use your product, we’ve got you covered. Tailor the following prompts to your business needs or use them as an inspiration to come up with your own.
Polling customers on their preferences or anything else helps businesses better understand their audience and tailor their offerings. By sending targeted surveys, brands can gather valuable insights into what their customers want, need, and expect. This information can then be used to refine marketing strategies, develop new products, and improve customer satisfaction.
The generated response captures the brand’s commitment to sustainability while engaging the customer in shaping the collection’s future. Using this kind of email inspires conversation, which boosts customer experience and satisfaction thanks to a mix of personal touch and relevance.
The output draft incorporates the brand’s eco-friendly ethos, addresses the customer directly, and encourages them to participate in the survey. Emojis and a conversational tone make the email feel more personal and engaging, making the customer more likely to take the survey and provide valuable feedback.
Imagine a world where every email you open feels like it was crafted just for you. That’s the power of personalization in email content. According to recent findings, content personalization tops the chart as the primary use of AI, with a whopping 50% of users leaning into this trend, followed by email retargeting and subject line optimization.
The AI-generated email capitalizes on the customer’s interests while presenting a curated selection of products. This email doesn’t just say, “We have rugs and pillows.” It’s more creative, whispers, “We know you, we’ve got exactly what you’re dreaming of.”
Announcing a new product launch through email marketing is an essential strategy for generating excitement and driving sales. Emails introducing a new product can create a sense of anticipation among subscribers, encouraging them to explore and purchase it. That’s why those should be a part of your B2C or B2B email marketing strategy.
And the AI writing turned out pretty relevant. By using descriptive language and emojis throughout the email, the brand creates an engaging and visually appealing message that resonates with its target audience of beauty enthusiasts who value sustainability and ethical consumption.
The call-to-action at the end of the email encourages readers to explore the new lipstick shades and find their perfect match, driving traffic to the brand’s website and potentially boosting sales. The friendly sign-off and brand name reinforce the personal connection between the company and its customers.
Providing a clear, easy-to-follow guide on using your product or service is an excellent way to onboard new customers. You want people to start experiencing the value and benefits as quickly as possible. An email tutorial breaks things down into simple steps so people can get up and running fast.
The AI generated a concise 4-step guide. Sending out easy to follow tutorials is like extending a hand to your customers, showing them you’re invested in their comfort and success right from the start. It’s a powerful way to diminish possible confusion and lay the foundation for a relationship based on trust and mutual benefit.
Being second most popular after newsletters, promotional emails, especially those offering discounts, were a hot ticket in the marketing world last year, as 15.3% of marketers participated in Mailmodo’s latest email state survey can confirm.
The output hits the right notes. The subject line “Share the Love, Savor the Coffee!” is fun and enticing. The body copy directly addresses the “Coffee Connoisseur,” making it personal. It clearly states the referral offer and promo code, with a touch of playful, brand-appropriate language around “Spread the joy” and “exquisite tastes.” The sign-off reinforces the personal connection.
At just 50 words, the email is short and sweet, with a clear call to action.
With a few tweaks, you could adapt this formula to any business. Experiment with promo codes for various customer actions to find what delivers the best ROI.
In 2024, asking for feedback has become an important goal for 12% of marketers. But it can be a bit awkward to ask and since AI doesn’t have those emotions it’s better to ask it for a draft.
The generated email hits the mark. The subject line “We’d Love Your Thoughts on Your Furry Friend’s New Toy!” is warm, playful and inviting. The email opens with a personalized greeting and expresses a genuine care for the customer’s experience.
It then asks the key question — could you spare a moment to share your honest feedback? This is followed by a clear explanation of why the feedback matters. To boost response rates, the email includes an enticing incentive — 10% off the customer’s next purchase as a token of appreciation. Pretty good draft to start with.
When your company welcomes new talent, especially in leadership roles, it’s important to introduce them to your audience in a way that’s personable, informative and on-brand. This helps build trust, put a human face to your organization, and get people excited about the direction you’re heading.
The email it generated nails the assignment. The opening line announces the thrilling news and provides key details about the chef’s background — a delectable history at renowned patisseries and a passion for perfection. This establishes credibility and builds anticipation. It’s followed by the description of the chef’s signature creations and unique approach which aligns the chef with the bakery’s values and mission.
The email closes with an enticing call to action, inviting readers to “taste the innovation” and even catch the chef in action. The sign-off “Sweet Regards” ties a bow on the delightful, on-brand experience.
With a few tweaks, you can use this template as a starting point for warmly introducing any new hire to your audience. Focus on telling a mini-story that spotlights their expertise, passion and authentic connection to your brand. A little creativity goes a long way.
Giving potential customers a taste of your product or service is a powerful way to overcome hesitation and show value. Free trials or samples let people experience the benefits, easier converting them into paying customers.
The output was pretty compelling. The email opens with “Dear Fitness Enthusiast,” speaking directly to the target audience’s passion. Then it extends an exciting invitation and provides the core offer details — a 14-day FREE trial to unlock personalized plans and coaching tailored just for you.
To create urgency and inspire action, the email nudges, “Start your trial today and feel the power of personal progress!”
At 70 words, the email is concise but hard-hitting. Customize this writing framework for your own free trial or sample offer, emphasizing the unique benefits and reasons to act now.
The result? An email that seamlessly blends crucial order information with a sprinkle of brand personality.
The email informs customers of the current situation while expressing gratitude for their patience. It sets appropriate expectations to avoid frustration while still conveying the shop owner’s commitment to crafting high-quality, personalized pieces.
You can maintain positive customer relationships with this proactive, transparent shipping update, even if circumstances make production take longer than usual. The personal touch helps customers feel valued and builds excitement for receiving their orders.
Boosting sales with abandoned cart emails is an effective strategy to recapture potentially lost revenue. These reminders encourage customers to complete purchases they were interested in making.
The generated email draft hits key persuasive points:
This draft not only nudges customers back to their carts but does so in a way that resonates with their love for adventure. By adopting this strategy, businesses not only recover potential losses but also massively enhance customer engagement.
Celebrating customer birthdays, anniversaries, and milestones is a way to build strong relationships and foster loyalty. These personalized emails make customers feel valued and appreciated. Let’s take a closer look at the anniversary email example for a luxury spa.
The output draft expresses appreciation for the customer’s long-term loyalty, offers a generous, relevant reward to celebrate the milestone, and includes an additional personalized gift based on the customer’s preferences. All that shows that the company pays attention to and cares about each customer, making them feel special and valued.
What’s our takeaway? For effective ChatGPT prompts in email marketing, start by being specific about your goal, whether boosting engagement or driving sales. Incorporate keywords related to your industry for more tailored content. Experiment with different tones and styles to match your brand’s voice and audience’s preferences.
Use ChatGPT to personalize and enhance, but remember, your brand’s true essence comes from its heart, its story, and its authentic connections.
