A brand pitch email is a message from a small influencer to a company with the intention of promoting a product or service. It is a way for you to reach out to potential marketing partners and collaborators.
For brands, influencer marketing is an opportunity to generate buzz and increase brand awareness, as well as other brand metrics. So it is beneficial both ways.
Here’s a brand pitch email example:
Of course you should knock on the right doors. When it comes to finding contacts for your emails, social media is one of the easiest options.
Influencers can use platforms, such as Twitter and LinkedIn, to connect with potential business partners and representatives of the brands. You can always ask someone who knows the industry about the brand representatives you can send your message to.
Overall, brand pitch emails can be a valuable marketing tool for self-promotion and help social media influencers connect with potential partners and collaborators. Find brands that align with your personal style of content. To do so — examine their message.
Make sure you have a grasp of brand marketing message and product positioning before you go in with your offer. Some companies like to go with the bold and flamboyant tone in their marketing (Red Bull comes to mind) while other businesses prefer to be more humble. Imagine yourself in the shoes of a brand representative and see if your message really fits the voice of the brands you are reaching.
A brand pitch email template should be carefully crafted to grab the attention of the brands and convince them to collaborate with you. There are several key elements that brand pitch emails should include, from top to bottom.
The subject line of a brand pitch email is crucial as it determines whether the email will be opened or not. A strong subject line should be attention-grabbing, concise, and relevant to the brand and the influencer. It should also be personalized to the brand, rather than using a generic subject line.
Good examples:
Bad examples:
The introduction of brand pitch emails should provide a brief overview of who you are and what you do. It should also mention the specific brand that you are reaching out to and explain why the collaboration would be beneficial for their marketing goals.
The body part of a brand pitch email you send should provide more information about you (don’t go into crazy details!) and your value proposition. What to write in the email pitch body:
To convince the brand to collaborate, provide some good reasons why they should do it. This could include:
A call-to-action (CTA) is an essential element of any brand pitch email. It should clearly state what you want the brand to do. Could be as simple as responding to the email or setting up a call to discuss the collaboration further. The CTA should be specific, actionable, and easy for the brand’s representative to follow.
The closing of your brand pitch emails should be brief but memorable. Think about what’s left in the mind of the business representative after they read your email. Thank the recipient for considering your pitch and include your contact information in case they have any questions. You can also include a link to your website or social media accounts so they can learn more about you.
We got the idea about what is a brand pitch email and how to create its essential building blocks. Now we are going to look at the examples of what you should do (and avoid!) in each of these parts.
It’s important to do your research and only pitch to brands that align with your interests and — even more importantly — your usual content. This will make it easier for you to create authentic and engaging collaboration. And the brand will be more interested in working with you.
Jess Lamworth is an artist who uses brand packaging to make merchandise. That’s why this Tobasco partnership post looks true to her and her usual content. Turns out that Tabasco bottles make a perfect Christmas tree!
Your pitch emails should include a visual element, such as a logo or a photo, that represents your personal brand. This will help the recipient of your emails quickly identify who you are and will make your email stand out in their inbox.
If you have worked with other brands in the past, be sure to include information about these business collaborations in your pitch email. This will show that you have experience working with other companies and give an idea of the kind of content you can create.
It’s always a good idea to establish a relationship with a brand before discussing rates and sharing your media kit. So highlight your skills and the value you can bring to the brand, rather than the financial details of a potential collaboration. Of course, you can include your media kit and rates in subsequent emails, just don’t do it in the first one.
No one wants to read a long, rambling email. Keep your pitch concise and to the point, highlighting the key aspects that make you a good fit for the brand. The person reading your email will be more willing to respond if they quickly understand who you are and what you do.
So now let’s gather everything we know about brand pitch emails and see how exactly you can use them. These are just the brand pitch email templates to get the ball rolling — don’t hesitate to add a personal touch!
A cold pitch is a sales pitch or business proposal that is made to a potential client or partner without any prior contact or relationship.
Not sure about the industry? Here s a general cold brand pitch email template:
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What comes even more important in brand pitching, you can really personalize these emails. For instance, you can add a name to your subject line to break the ice.
In your free plan, you can also create beautiful responsive emails in our drag-and-drop editor (no coding or design knowledge needed!), see the analytics, choose the perfect timing for sending, or include forms — check all the features now.
When it comes to winning brand collaborations, you better be fully equipped with the right tactics and templates. So, don’t hesitate — go for it! Remember:
