First of all, I kind of lied just now. The planets and stars don’t make us do anything, really.
Instead, astrology is a language used to interpret symbolically what is happening right now in the world or in our personal lives. This language has been interpreted in many ways by many cultures, from India, Greece, Egypt, Mesopotamia, Rome, and Persia, just to name a few.
Daily horoscopes giving a glimpse of your day were made popular in 1930 by astrologer R. H. Naylor but before that Galileo, Copernicus, and other early mathematicians and astronomers already studied astrology. Many of them also made a living by providing astrological readings. But, while nowadays astrology readings tend to focus on personality and psychology, influenced by astrologers such as Carl Jung (yes, that Jung, the psychologist) and Liz Greene, the classic astrologers studied mundane subjects, varying from political matters, war strategy, fertility, marriage, and how to manage crops and livestock.
Astrology is still used today to define specific days and hours in which to release news, launch music albums, and perform marriage ceremonies. For marketing professionals, it can predict which subjects would be more well-received and when an email could get more visibility.
So, now that we know that you’re just following the great steps of Galileo, let’s dive into the fun part:
Around Black Friday, November 29th, there will be a very interesting mix of planets in the sky, as interpreted here by Dr Jennifer Freed:
best-selling author of A Map To Your Soul and The Cosmic Parenting Deck
Black Friday Season this year will be filled with energy and excitement about the future. With Jupiter in Gemini, people will want to upgrade all their communication devices. Also as Pluto has finally entered Aquarius for its twenty-year cycle, shoppers will be looking for the latest in AI and Technology offers. With Venus in Capricorn, traditionalists will be shopping for their holiday traditions and rituals and will focus on the high-end market for lavish and long-lasting gifts.
Black Friday itself will be full of surprises as the Moon is in the transformational sign of Scorpio opposite the change-maker planet Uranus.
I would also add that the opposition between Mercury in Sagittarius and Jupiter in Gemini can indicate a time of big ideas and grand plans in the air. The nature of the opposition makes it a moment when everyone would like to speak their minds and examine weak spots in each other’s arguments. So be sure not to promise something you can’t deliver and remember that Jupiter can bring many opportunities for success, but avoid the pitfalls of greed or overconfidence.
Choose your sign:
The hot-headed ram of the horoscope is ruled by Mars, which will be in Leo during Black Friday.
This means that we have a lot of fire going on, and in astrology, fire means action. However, a lot of fire also means that you may act before you think, so keep that in mind.
For marketers: Make sure to take some time to review any content you might send out close to Black Friday. The chance of rushing through things and regretting them later is real. This will be a good time to talk about fitness, self-improvement, and hobbies.
For customers: Think twice before blowing up your credit card on the newest and coolest thing you’ll see on sale — which will be even more tempting if it’s something related to physical activities or focused on a special hobby or interest of yours. It is a good moment to invest in those areas. But remember that it is wiser to buy a three-month membership and prolong it than to do the one-year commitment without actually considering if you will be able to keep it up.
Venus, your ruling sign, is in the level-headed Capricorn, which makes you likely to think twice about the price, function, and durability of your possible purchases. While this is an admirable quality, it can lead to decision paralysis, something that the earth signs are already prone to suffer from.
For marketers: This is a good moment to focus on efficiency. Use it to look for tools that will help your company and campaigns in the long run, analyze data that is stuck in the backlog, and plan changes for the following months — slowly but surely, just the way you like to do things.
For customers: Why don’t you make a list of things you want to buy in advance so that you know exactly what to get when those emails filled with discounts start to make their way into your inbox? And don’t forget to get yourself something nice. Being pampered is already a must for Taurus, and if it is bought for half the price, it will feel twice as good!
Mercury, your ruling sign, will be in Detriment (weakened) in the sign of Sagittarius. This means that thoughts wander down every fork in the road and the danger of opening too many tabs and losing what you intended to buy is greater than ever. Sometimes not even you can deal with everything all at once all the time.
This combination of air and fire desperately needs some earth to bring it back to reality. So do not, I repeat, do not miss the sale of the year because you went into a rabbit hole looking for a new phone model and ended up reading about apple pie recipes five hours and two hundred and thirty-two tabs later.
For marketers: You can use this moment for good. Have very insightful brainstorming sessions and use all your imagination to think of new solutions that may or may not be feasible — the practical aspects will come later. Right now, just make sure to write down your ideas.
For customers: I would recommend booking a vacation and spending all those open tabs looking for hotels and fun things to do that will have you telling those stories for years to come.
The Moon, your ruling sign, is considered in Detriment (weakened) when it is in Scorpio. This is because Scorpio is a place filled with transformation and change and above all intense emotions.
So don’t be surprised if you feel more emotional and sensitive on Black Friday. Or if you wake up with early New Year’s resolutions and with your mind set on changing everything that is bothering you. Overall, it’s a great moment to make that first step that you’ve been wanting to take for so long.
For marketers: That’s a good moment to look at everything that has to go in your business. Maybe you’ve tried to tweak a campaign, a text, or a pitch way too many times, and starting again will be a lot better than clinging to something that is not working right now.
For customers: You may be interested in purchasing things that may be outside of your comfort zone and are more likely related to who you want to be instead of who you are right now. Maybe you can get that new bullet journal you want so much or start step-by-step changing your wardrobe according to the new style that you’ve been thinking about.
With your ruler, the Sun, in the bright Sagittarius, and Mars transiting through your domains, you have everything to gain on this Black Friday! These positions suggest searching for things that mean a lot to you and acting on your findings.
So you can rest assured that the deal you found is really a good opportunity and act swiftly so as not to lose the momentum. But don’t ignore the fact that the Sun is also making a square with Saturn in Pisces, so you may feel your duties and responsibilities looming over the horizon.
For marketers: You’re in the spotlight, so enjoy it. It’s a great moment to be seen, so if you want to launch a campaign, it has a great potential for success. Just remember that it also means that anything you do wrong will also be visible, so make sure you review and rethink what you want to put out into the world.
For customers: Do something nice and considerate for others and don’t forget that a king needs their subjects — if you use all the charisma and capacity to act available to you to help someone else, you will only shine brighter.
You are also ruled by Mercury, but this combination of earth and fire has what Gemini and Sagittarius are lacking: A practical, no-nonsense outlook on life and a deep desire to do things the best way possible and improve all that is to be improved.
Combined with Sagittarius’ capacity to search for answers, this Black Friday you are the one everybody goes to when they wanna know “What brand of makeup should I buy?” “What store has actually the best deals?” “Should I buy this new bike?” Enjoy your day as the most sought-after person online. But don’t forget to take care of your needs first — you tend to forget yourself more often than not.
For marketers: You know the crazy brainstorming sessions that Gemini will be able to do? You’ll be the one to look at all those ideas and pinpoint exactly which ones will work, how, and why. Your ability to find solutions is on point at the moment, whatever the problem might be. It’s time to make plans for the new year that will be viable and profitable.
For customers: Buy what you want first and then send those affiliate links to your friends. And enjoy it when they later tell you that you were right in your recommendations — the sweetest words a Virgo can ever hear.
Just like Taurus, you are also a sign ruled by Venus, the planet representing beauty and everything that we hold dear. So it’s no surprise that you are always evaluating the nature and necessity of everything, and your Black Friday purchases are no exception.
The fact that Venus is in Capricorn can make the financial aspect of things seem even more prominent in your decisions. Talking to a friend can help you process your thoughts. And at least you can sleep in peace knowing that whatever you decide, it will undoubtedly be beautiful, practical, and economical.
For marketers: Be careful not to lose focus on work, there will be many distractions trying to catch your attention. Prioritize and automate what you can. This is a moment when you’ll have a great eye for the big picture, but not so much for details. The overall design of your email may be great, but make sure all the buttons are working too.
For customers: The only thing you need to be mindful of is having so much fun at Thanksgiving that you oversleep and forget all that you had planned to do on Friday! Talk your purchases over beforehand at a brunch with your besties.
Scorpio is ruled by Pluto which just entered Aquarius. This means a focus on relationships, community, and networks, for Aquarius loves people above all else. But it is also ruled by Mars in traditional astrology, which is in Leo and brings a totally different energy from that of Aquarius.
This means that your Black Friday might be filled with an intense desire to search for new ways to make life better for everyone, but also to make your life easier. You rarely go after the laurels that you so often deserve, but this might be a moment when you do.
For marketers: You probably prefer to work in the background and just get things done, but this is a very good moment to search for a more prominent position. Make sure people know what you do for the team and that no campaign would be complete without you. Maybe you have a great idea for a new campaign that you’re hesitant to share — don’t be. Your innovation will be very well received.
For customers: Send your wishlist to your friends and help them show how much they appreciate you. Take this as an opportunity to strengthen your relationships, they will be more valuable than ever as time goes by.
Sagittarius is ruled by Jupiter, known as the “Greater Benefactor” and associated with everything expansive that you love: growth, optimism, wealth, abundance, generosity, wisdom, faith, etc.
When in Gemini, it faces the challenge of admitting that you can’t say yes to all the seemingly endless possibilities that cross your path. Don’t fall for the information overload but be decisive about what you want or don’t want. Just because everybody and their mom is buying this new weighted hula hoop or that blouse you deep down think is questionable, doesn’t mean that you have to do that too.
For marketers: Focus, focus, and focus. Don’t be distracted by shiny new ideas and impossible but cool campaigns. Instead, make sure you finish what you started and listen to the opinions of others on the team.
For customers: Yes, you love to try new things, but there is just not enough time in the world to try everything. Check in with your values and then choose to honor them — and if you need a pros-and-cons list to do that, so be it.
As a sign ruled by Saturn, you tend to be practical and pragmatic. But Saturn is going through Pisces right now which is known for its dream-like and mutable characteristics. These qualities may be outside of your comfort zone, but remember that you also have the right to be creative and fun in your own way. And those closest to you for sure know that side of you.
Of course, you don’t need to show your fun and creative side to everybody but try to indulge a little this Black Friday. You deserve to spend the money you so arduously saved on something that you’ll love for years to come.
For marketers: You tend to stick to what you know will work, the tried-and-tested approach. But right now is a great time to try new ways of doing things. Remember that every tradition was once new. Use this moment to send that email with a little joke that you would have never done before or try a different color scheme on your ad.
For customers: Maybe take that pottery class you’ve been meaning to do and dream about the day when you’ll be able to sell your handmade mugs. That should make your heart a bit warmer this season.
You are also ruled by two planets: Saturn and Uranus. Saturn in Pisces is all about bringing change to old structures, while Uranus is currently in Taurus, where it encourages us to act differently, especially regarding how we deal with money.
This might mean different things for different people: If you tend to be an overspender, think twice about what you really need before buying. Break free from the cycle of useless credit card purchases that satisfy everyone but you. And, if you tend to give other people everything and save nothing for you — which is always a possibility with a sign so focused on friends as Aquarius — it is time to rethink what your priorities are and put yourself higher on that list.
So, this Black Friday, do what you love to do more: be different. You set the trend, and the people around you will follow.
For marketers: Right now is an amazing time to get customer feedback. Polls, A/B tests, and research will likely bring you a lot of answers. If you have any community-oriented product or feature, now would also be an amazing moment to launch.
For customers: Think about what your habits are and how they can serve you and your community better. If there is something you’ve been meaning to change, this end of November will be a better moment for that than any New Year resolution might ever be.
Pisces will be under the influence of two ruler planets: Jupiter and Neptune. Right now, Neptune is domiciled in Pisces, which makes the planet named after the Roman sea god enjoy all the emotional depth that it loves.
For you, it might mean searching for meaning and deeper connections. Just remember that Jupiter in Gemini will try to focus on anything and everything. So try to pick one thing you want to invest your money and your time in, instead of twenty.
For marketers: This is a great time to give all your love and attention to a special project. Pick something in which you really believe, whether a product, a service, or a feature — people will really resonate with you, so the more you like what you’re doing, the more people will like it too.
For customers: You can schedule that retreat you want, the yoga course you think will change your life. Or even look for art supplies to help you express yourself in ways that your soul really wants to.
