MailerLite is an email marketing service with an AI-powered email editor, email automation workflows, transactional emails, and more. Apart from email marketing features, you’ll also find a drag-and-drop website, landing page, and blog builders and e-commerce tools.
MailerLite has been in business since 2010 and has a high ranking based on user reviews. It is rated 4.4 stars out of 5 on Trustpilot, 4.7/5 on G2, and 4.7/5 on Capterra.
MailerLite features both free and paid plans that start from $9. The pricing is based on the size of your subscriber base.
The free plan includes up to 1,000 subscribers. Users will get 12,000 monthly emails and 1 user. The available features are limited and include a drag-and-drop editor, segmentation, 1 website, 10 landing pages, limited email automation, embedded and pop-up forms, and more. However, free plan users won’t have access to MailerLite support after a 30-day period. There is also no dynamic content and no auto-resending among other limitations.
Here are the service’s pricing plans and features:
MailerLite works best for small businesses or those who just started their marketing journey. If you still consider whether you should use it or find a better option, here’s a list of the tool’s advantages and disadvantages.
Pros:
Cons:
Although MailerLite is a comprehensive email marketing solution, you may still want to give other platforms a try. Exploring different ESP options, you can:
Now, it’s time to compare some of the best email automation tools to see what would work best for you. Here’s an overview of different online marketing platforms and their ratings on G2. You can also compare their free plans in case you want to test them before switching from MailerLite permanently.
| Free plan | G2 rating | |
| Sezly | Up to 100 contacts and 1,500 emails per month | 4.7 / 5 |
| Constant Contact | No | 4.0 / 5 |
| Moosend | No | 4.6 / 5 |
| Brevo | Up to 300 emails per day | 4.5 / 5 |
| Mailchimp | Up to 500 contacts and 1,000 emails per month (500 emails per day) | 4.3 / 5 |
| ActiveCampaign | No | 4.5 / 5 |
| Klaviyo | Up to 500 emails and 150 free SMS/MMS credits per month | 4.6 / 5 |
| Omnisend | Up to 250 contacts and 500 emails per month | 4.6 / 5 |
| Benchmark Email | Up to 500 contacts and 3,500 emails per month | 4.3 / 5 |
| ConvertKit | Up to 10,000 contacts | 4.4 / 5 |
Selzy is an affordable email marketing solution that makes a great alternative for both beginners and professional marketers. With its simple and easy-to-use interface, everyone can make efficient email campaigns.
The tool has all the necessary features of an ESP like a visual builder for automation workflows, transactional emails, and pop-ups. Selzy can be integrated with Webflow, Airtable, Shopify, and other services.
The stand-out feature of this platform is its drag-and-drop builder powered by AI. You can use one of the many pre-made responsive templates or make an email from scratch and add different blocks like a survey or a countdown timer, easily adapt the layout, and more. Plus, you can generate images and copy directly in the editor. You can also ask an AI assistant to assess the campaign and provide recommendations.
Another easy-to-use online marketing platform alternative, Constant Contact can help you operate not only email marketing but also SMS and event marketing, sales, and more.
The platform has over 100 email templates for welcome, seasonal emails, and newsletters. With so many choices, you can constantly surprise your subscriber base with something new and create campaigns very fast. Plus, Constant Contact has an AI for drafting full campaigns, content generation, and performance analysis.
Many users like the platform’s list segmentation feature which is easy to use even if you have multiple contact lists. Plus, there is an automatic segmentation based on engagement.
Another benefit worth mentioning is that the platform supports more than 300 integrations, including Canva, Salesforce, Shopify, and many more. Although the platform doesn’t provide a free plan, you can test the free 14-day trial before purchasing.
Moosend is an email marketing platform that also has CRM features and landing pages. One of the best features of this alternative is marketing automation. Users can choose from pre-built templates for reminders, onboarding, cart abandonment, and more.
The platform has an e-commerce AI that makes smart product recommendations and sends out restock notifications. Other notable Moosend capabilities include integrations with tools like Zendesk, Zapier, and WooCommerce.
Besides that, reviewers report an easy-to-use interface intuitive even for marketing beginners and a quick and helpful support team.
Brevo is a platform that offers multiple tools including email, SMS, CRM, and WhatsApp marketing. Despite that, the user interface is minimalistic, so the overall experience is beginner-friendly. Email marketers will appreciate the variety of responsive templates for regular emails and automated campaigns like birthday emails.
Other features of this alternative include pipeline management, push notifications, and sales reports. Brevo can be integrated with over 50 other services including WordPress and Shopify. Plus, the platform is available in 6 different languages.
If you want to manage your email campaigns, create landing pages, and even host websites in the same place, Mailchimp is a great alternative for you. You can also purchase a plan for operating transactional emails, email marketing, or websites separately. However, all marketing plans have some free website features. Mailchimp’s users highlight the convenience of A/B testing and the variety of integrations, such as Canva, LiveChat, Stripo, etc.
The service also helps to optimize your campaigns and automate personalized emails via an AI feature. The automation is also quite convenient, as Mailchimp has many pre-built workflows for essential parts of the customer journey like retargeting, lead generation, and more.
ActiveCampaign is a versatile software alternative for email marketing campaigns, customer relationships, and sales. It helps to stay in touch with customers via push notifications and WhatsApp campaigns, build websites and landing pages.
Compared to other similar tools, the platform is quite pricey and is geared towards medium to large businesses. Plus, it’s best to have prior email marketing experience to navigate the advanced features and complicated user interface. Users have access to all basic ESP features like a drag-and-drop email builder, integrations, and A/B testing. ActiveCampaign’s unique offering is an AI-powered advanced marketing automation builder with 900+ templates. Some premium plans also offer predictive content and sending.
A marketing automation software Klaviyo is a tool for email, social media, and SMS marketing management. The multichannel campaigns make this MailerLite alternative a good choice for e-commerce businesses. Plus, there are dedicated features for Shopify to collect more customer reviews, enrich their profiles, and access analytics.
Klaviyo’s email marketing offer comes with AI-powered real-time segmentation, benchmarks tailored to your industry, automation with 60+ templates, and 350+ integrations with services like Stripe, Typeform, Gorgias, and more.
Omnisend is a marketing platform that specializes in email, SMS, and web push notifications. This easy-to-use alternative is a great fit for e-commerce businesses because of its seamless integrations with e-commerce platforms and customer review management features for Shopify.
Omnisend offers “shoppable emails” with unique discount codes and recommendations, automatic email resending, advanced reporting that shows the best-performing campaigns at a glance, and multichannel automation.
If you are looking for a cost-efficient email marketing platform that has a wide variety of templates and is easy to use, Benchmark Email might be just right. First and foremost, it is an ESP with a well-designed interface, AI-enhanced drag-and-drop builder, automation workflows, and reporting and analytics.
Benchmark Email can be integrated with 1,500+ other services like Zapier, Stripo, and Jotform. Other notable features include landing pages and a B2B CRM platform.
ConvertKit is a tool made by and for influencers and content creators. You won’t get any trouble using its simple interface, even if you are an email marketing beginner. This alternative to MailerLite is best for those working with digital courses or other similar content for sale, as there are various integrations with blog, webinar, and course platforms.
However, if you have a medium or large size business, you might find the platform lacking. Some find its features, such as landing page builder, analytics, and drag-and-drop editor a bit limited.
There are many good alternatives to MailerLite that you can give a try. Here’s why you should look for an alternative:
Consider features that you are looking for in an email marketing tool, the size of your business, and the tool’s pricing to choose the best MailerLite alternative.
